Rebirth: My dad is too obedient

Chapter 481 Then You Can Call Me Uncle
On Sunday, Su Rong and Wu Feifei made an appointment with Xu Chen to go shopping at Louis Vuitton.

In the past two days, various news and topics about Bing Ge's endorsement of Louis Vuitton have appeared in major media.

Naturally, the Internet is full of topics for discussion.

In addition to the brand's proactive public relations efforts, there is also the popularity of Bingge himself.

Xie Bingran endorsed a luxury brand, which was naturally a huge surprise for fans who like Bingge.

Louis Vuitton's choice of sports star Xie Bingran as its spokesperson has sparked widespread discussion in the fashion, celebrity and sports circles.

At the beginning of 07, luxury brands and fashion clothing brands mainly invited film and television stars and singers to be spokespeople, so inviting sports stars to be spokespeople was truly a groundbreaking move.

But after seeing Xie Bingran's endorsement materials, everyone felt that it was particularly suitable.

First, Xie Bingran's image and temperament can indeed support the product tone of Louis Vuitton's spring and summer series.

Secondly, the attention and topics that Xie Bingran has attracted are no less than those of some so-called film, television and music stars.

Moreover, as an Asian Games champion and a person who has won glory for the country, Brother Bing has a positive image and is an idol for countless young people, which is something that no other performing star can compare to.

……

Xu Chen drove to the tenth floor of the southwest building of the school and picked up the two young ladies, Su Rong and Wu Feifei.

Xu Chen turned to Wu Feifei and said:
"Why did you come here by yourself? Wait for me to drive you!"

Wu Feifei: "I'm here to have breakfast with Su Rong. The food in your school cafeteria is so delicious!"

Xu Chen: “You’re really good at talking.”

……

Forty minutes later.

Xu Chen was driving a Grand Cherokee and slowed down slightly on Nanjing West Road.

The two little girls in the back seat rolled down their windows and shouted excitedly:
"Wow! Brother Bing's ad is so big, it covers the entire building!"

"This ad is so cool. I didn't expect Bingge to look so cool in red. He's so cool and handsome!"

"That building behind is also a Bingge advertisement! So overbearing!"

……

Xu Chen drove around this section several times before the two little girls finally got enough of the sight.

Ten minutes later, the three arrived at the Louis Vuitton flagship store in Plaza 66.

This Louis Vuitton store is also the largest brand-name store in China.

As the three of them walked in, the first thing they saw was the same style as Bing Ge's poster, which was also one of the main series of clothing promoted by Louis Vuitton this spring and summer.

A clerk came over and recognized Xu Chen immediately:
"Mr. Xu, welcome."

Xu Chen was stunned for a moment, then he suddenly remembered that he had deliberately bought a set of "dandy" clothes last time in order to deal with "Anrui Investment", and he came here to buy them.

Unexpectedly, the clerk actually remembered Xu Chen and recognized him at a glance.

By the way, the big logo jacket I bought last time has been given to Brother Bing, and it is still in Brother Bing’s closet at the Xinzhuang base.

I have to say, Brother Bing is indeed more handsome than me in his outfit...

The two little girls went to look at clothes, and naturally they were looking at the same series as Brother Bing’s poster.

The advertising material shows a "designer concept model", which is slightly different from the actual product sold.

Once you enter the golden store of Louis Vuitton, you'll naturally see only expensive stuff. Fortunately, the two young ladies in front of you are actually very wealthy.

"Boss Xu?!"

"Su Rong?"...

The three were strolling around when they heard someone calling them from behind.

When I turned around, it turned out to be the "Little Prince of Jiangsu and Zhejiang" Qian Xin, followed by two boys.

She looks just like him, with permed hair and wearing flashy but obviously expensive clothes.

"Mr. Qian, this is such a coincidence!" Xu Chen was still a little surprised. He didn't expect to meet Qian Xin on the weekend.

"I haven't seen you in the dormitory these few days. I didn't expect to meet you here." Qian Xin said with a smile.

Xu Chen naturally stayed in Tonghai New Village these days and rarely returned to the dormitory, but he also said casually:

"The company is too busy, I have to work overtime every day!"

"Boss Xu has a big family and is anxious to make money!"

Qian Xin turned around and said: "Let me introduce my friend to you!"

The two boys behind him who have the same personality as "Mr. Qian" are Qian Xin's playmates.

Like him, they are all “rich second generation” from Zhejiang Province, went to the same high school, and are currently studying in Shanghai.

Qian Xin is the type of person who speaks in a very exaggerated manner. When introducing Xu Chen, he also said that he was someone who had "several listed companies in his family", which made Xu Chen speechless.

The two boys looked surprised and took the initiative to talk to Xu Chen and make friends with him.

From their conversation, I learned that their family all did some business in Zhejiang Province.

Su Rong and Wu Feifei naturally came over as well and introduced themselves to each other.

When the other two boys saw the two pretty girls, they were instantly excited and eager to try, but Qian Xin gave them a cold look.

Qian Xin and Wu Feifei had met before when they were watching the Asian Games in Doha, but today was the first time they were formally introduced to each other.

After chatting for a few more sentences, Qian Xin suddenly remembered something:

"I remember that when school started last year, you came to our dormitory to look for Xu Chen.

At that time, Jiao Tianbo rushed down with a cuckolded expression, but you still left Lao Tu behind and only had dinner with Xu Chen..."

Xu Chen: “…”

Wu Feifei: “?”

Su Rong: “!”

After chatting for a few more sentences, I found out that Qian Xin also came to Louis Vuitton specifically to have a look after seeing Bingge's endorsement advertisement a few days ago.

It happened to be the weekend, so I brought two more playmates along.

"I didn't expect that Boss Xu would also come to support Brother Bing!" Qian Xin seemed very happy.

Xu Chen joked:

"It's mainly two young ladies who come to do the shopping. I'm the security guard and the driver."

An hour later, several people walked out of the store together.

Except Xu Chen, the others all had a lot of bags.

The two young ladies, Su Rong and Wu Feifei, came here sincerely to buy goods, and bought a lot of the same items as Brother Bing.

When paying the bill, Xu Chen glanced at it and couldn't help but sigh again at the strength of the two young ladies.

Qian Xin and the two boys seemed to be trying to show off.

Especially Qian Xin’s two “rich” friends, they obviously wanted to show off in front of the two beautiful girls, and deliberately appeared generous and capable.

But when he finally paid the bill, he still showed a little expression of "forcing himself to do it", which made Xu Chen laugh.

"Mr. Xu" does not have the childish psychological pressure of these young people. Today he is here to be the driver and bodyguard for the two young ladies.

With Qian Xin's arrangement, the group had lunch together at noon.

They were all young people of the same age, so there was actually not much sense of distance between them, and they all went there happily.

During the meal, Qian Xin was still bragging in a carefree manner, and he also helped "Boss Xu" brag in front of his two friends, saying how awesome it was that he had his own company.

"Mr. Qian" has an optimistic and simple personality, but is a little bit boastful. Xu Chen still likes him to chat around and liven up the atmosphere.

Wu Feifei is a girl with high emotional intelligence. She is graceful and graceful, and her words are appropriate. She is not overly ostentatious nor aloof, and she leaves a good impression on everyone.

Su Rong sat at the same table with two "strangers" and showed her introverted side again. She ignored everyone and just ate her meal.

Turning around to look at the "same style as Brother Bing" she just bought, she secretly smiled happily. So cute.

It just so happened that one of Qian Xin's friends seemed to have a real crush on Su Rong, and he was always looking for opportunities to show off and get close to her, but in the end, all his performances were in vain.

……

After dinner, the young people went shopping in the nearby business district.

It’s actually quite rare for Xu Chen to go out “shopping”, so it’s quite fun.

When he arrived in front of an Anta store, Xu Chen was suddenly stunned.

Wu Feifei also saw the huge poster at the door of the store: "This is the silver medal of the Asian Games, Chen Lan who lost to Brother Bing!"

Su Rong was drinking a cup of warm bubble milk tea.

She blinked and looked at it, and recalled the scene when she watched the game in Doha.

Xu Chen had heard before that after Anta failed to sign Xie Bingran, it signed Senior Sister Chen Lan. Unexpectedly, the advertising materials had already been released.

However, I don’t seem to see any large-scale advertising related to this.

Xu Chen took another look and found that the product that Senior Sister Chen Lan was promoting was also a pair of high-quality jogging shoes.

It can be said to be in direct competition with "Ranbing 001".

However, at first glance, both the spokesperson and the texture of the shoes are far inferior to "Ranbing 001".

……

On the way back.

Xu Chen was driving with the two young ladies, and "Chrysanthemum Terrace" was playing on the car radio.

"Curse of the Golden Flower" was still in theaters during the Spring Festival, and is still being shown in some domestic theaters. Jay Chou's song "Chrysanthemum Terrace" became widely popular.

Xu Chen recalled the news related to the 08 Olympics that he had seen in his previous life. When the "national master" Zhang Yimou was filming the movie "Curse of the Golden Flower", he had already been involved in the "Olympic Opening Ceremony" project.

During the breaks in the filming of the movie, Zhang Yimou was also meeting with the creative team of the Olympic opening ceremony.

Thinking about it this way, the 08 Olympics seems just around the corner.

Thinking of this, Xu Chen couldn't help but feel a little nervous for Brother Bing.

The Olympic Games held in Beijing will surely attract the attention of 1.3 billion Chinese people.

Xu Chen couldn't quite imagine what it would be like to stand on the track under the gaze of 1.3 billion people.

Perhaps only someone with a cold personality like Brother Bing would be able to remain calm and unperturbed...

The back seat of the car.

Su Rong and Wu Feifei were sharing a piece of chiffon cake that they had just bought while shopping.

Both of them were very careful, and were afraid of getting Xu Chen's car dirty.

Su Rong's cheeks were puffy again.

She looked at Xu Chen in the front row and suddenly mumbled:

"You look like an uncle."

Xu Chen was stunned: "What... is this?"

Su Rong chewed the cake and thought again:

“I didn’t think so, maybe I’m a little too familiar with you.

Today I was with Qian Xin and those two boys...

The three of them are like children in front of you, and you are like an adult."

Xu Chen: “…”

Wu Feifei whispered, "Sister Fang Jun and I also feel the same way privately."

Su Rong: "Really?!"

She narrowed her eyes, as if she had seen through everything:
"It's weird!"

Xu Chen smiled awkwardly: "I'm just good at pretending..."

Wu Feifei seemed to be thinking:
"Other boys are pretending to be adults, but you are pretending to be a child."

Xu Chen: "Oh... Then you can call me uncle from now on."

……

……

Tuesday.

Having nothing to do after class in the afternoon, Xu Chen strolled to the company.

Nie Fei was in a meeting with Jiang Yuze and Sun Lingfeng. When they saw Mr. Xu coming in, they waved to him through the glass of the conference room.

When Xu Chen walked into the conference room, he saw two shoe boxes on the long table with the simple words "Lifeng Shoes" printed on them.

"What is this?" Xu Chen asked.

Nie Fei smiled and said, "Two pairs of 'Burning Ice X' samples, Zhou Junjun just made them and sent them over."

"oh?!"

Xu Chen showed surprise on his face. He put down his backpack and reached out to open the two shoe boxes on the table.

The design of this "Ranbing X" set is from Hong Kong designer Chen Youjian, and his design level is considered to be one of the best in the Chinese circle.

The design of "Ranbing X" adopts the concept of "Phoenix Seeking Phoenix" and is a double version for men and women.

The male version is called "Phoenix", and the female version is called "Phoenix"...

Nie Fei said:

“The appearance is basically like this, basically restoring the design.

There will be some adjustments in materials and processes, mainly to balance costs.

At present, if we use all materials, the cost is twice that of "Ranbing 001", which is a bit too high.

With a price twice that of 'Ranbing 001', we estimate that it will not sell well.

Zhou Junjun is currently evaluating product solutions and will try to reduce costs further.”

Xu Chen nodded and said jokingly:

"Even if the price doubles, I'd still buy it if it looks like this!"

This is just a joke of course.

The overall brand positioning of "Ranbing Sports" is a "national" sports brand, and it will never take advantage of consumers.

Although "Ranbing X" is defined as a high-end flagship jogging shoe, it must still pay attention to cost-effectiveness when compared with those overseas brands that are trying to make money.

Nie Fei: "We'll have to wait for Zhou Junjun to discuss this. The final product plan can be determined within about two weeks.

The cost and pricing will then be determined..."

She paused and said, "In addition, the first exposure, preheating, and first sales of 'Ranbing X' also need to be discussed.

The most important thing is the first exposure and preheating, and you need to hit a hot point.”

She looked at Xu Chen: "Is it suitable for Brother Bing's competition in April?"

Xu Chen nodded:

“April is a suitable month for the first exposure.

Bingge's competition in April was her first truly international competition.

There are also truly top-notch international athletes competing in the same competition, all of whom are favorites for Olympic medals.

This is the first time that Bingge is on the track with a group of black people, so it will definitely attract a lot of attention and discussion.”

Jiang Yuze on the side raised his eyebrows, as if he wanted to say something but hesitated.

Xu Chen: "What do you want to say?"

Jiang Yuze showed a trace of embarrassment, and said with some courage:

"Brother Bing...can you take the cards?"

Whether or not you can get a card will make a huge difference.

This is the first time to face off against top European and American rivals, so naturally there is a lot of attention and discussion.

But the question is whether we can get a top three medal or even make it to the final.

Although Bingge is already the best in Asia, track and field events like hurdles have always been monopolized by black people.

Xu Chen: "During the Chinese New Year, I actually asked Brother Bing."

Nie Fei: "What did Brother Bing say?"

Xu Chen: "She said... she hadn't thought about it."

(End of this chapter)