Rebirth: My dad is too obedient

Chapter 477 Start of Construction

The eighth day of the Lunar New Year, Morning Breeze Park.

The "groundbreaking ceremony" of Morning Breeze Technology is being held in the auditorium.

The event was hosted by union chairman Zhang Min'en.

Zhang Min'en is an old employee of Guangming Factory. He has been in charge of union-related work for nearly 20 years and is very popular among the front-line workers.

A few years ago, I received the task of organizing the "groundbreaking ceremony" from Xu Zhiquan, and I took it seriously as an important matter.

He first went on stage and delivered a brief and passionate speech, then introduced the "guest leaders" sitting in the front row.

In fact, it is the chairman Xu Zhiquan, together with the management of various lines of the company.

Xu Zhiquan just wanted to have some fun within the company, so he didn't invite any external leaders or partners.

Xu Chen naturally came to join in the fun, and was sitting quietly in a row of seats at the side with Sister Fang Jun.

Unexpectedly, when Zhang Min'en on the stage introduced the guests, he also emphasized "Mr. Xu".

Amid the thunderous applause, Xu Chen felt a little embarrassed, but he still stood up, turned around, waved to the workers and employees in the back row, and bowed again.

After introducing the guests, Zhang Min'en invited Chairman Xu Zhiquan to the stage to give a speech.

Lao Xu wore a new suit today and even tied a bright red tie. His slicked-back hair was also meticulously done.

He walked onto the stage with a beaming smile on his face, and the audience burst into thunderous applause.

Xu Zhiquan actually came prepared and took out a speech from his arms.

Xu Chen listened to a few passages from the audience and couldn't help but say:

"Mr. Xu's speech is well written!"

Xu Chen was not exaggerating.

The content, wording and emotions of Lao Xu's speech have obviously been carefully considered. It is really sincere and meaningful.

But it just sounds like someone with Lao Xu's cultural level can handle it.

Xu Chen was a little confused. Fang Jun beside him said in a cold voice with a blank expression:
"I wrote it for him."

Xu Chen was stunned for a moment, and said to himself, "So that's it." Then he gave Teacher Fang Jun a thumbs up...

After Chairman Xu’s speech, each department held a “swearing-in ceremony,” which was similar to a classical ceremony with slogans and banners, and had a very old-fashioned state-owned factory style.

But it must be said that for the workers of the "Old Guangming Factory", it is very immersive and moving.

Next, Chenfeng Electric Vehicle will expand into the entire northern market, and the pressure on the production line is still huge.

Holding such a "swearing-in ceremony" does have the obvious effect of boosting morale.

The oath-taking ceremonies for each line of the production department are very grand and have high standards, while the oath-taking ceremonies for other departments such as administration, legal affairs, and finance each have their own characteristics.

Sister Wu Yue's administrative department arranged three groups of people to go on stage.

A few gentle and delicate clerical girls, a few sturdy logistics and cleaning ladies, and a few canteen chefs wielding iron spoons.

Three drivers, Li Rui, Fang Tao and Cheng Yong, also suddenly mixed in.

They shouted the same slogan, and the scene was somewhat bizarre and funny...

There are not many people in the finance and legal departments, so they were combined and took office together.

They were all well-mannered college students, looking reserved and shy.

Fang Jun's sister was pushed to the middle, but the one who led the slogan shouting was Si Daqing from the Ministry of Justice. His voice was loud and muffled, and quite imposing.

The Security Department is now headed by Zhao Feng, and above him is a "minister" who is a former employee of Guangming Factory.

But I am old and about to retire, so I mainly deal with clerical work.

Zhao Feng brought a group of people onto the stage, and they actually lined up and marched in formation, which made Xu Chen feel a little amused.

……

After the oath-taking ceremony, everyone gathered together in the open space outside the auditorium and held a ceremony similar to a "prayer ceremony for the start of work."

I don't know who was mainly responsible for planning and organizing this ceremony, but it was quite formal.

Then, a few strings of "firecrackers for the start of work" were set off, creating a lively and bustling atmosphere...

There is no production planned for today, we are just going to work and have some fun together.

At noon and throughout the afternoon, we had meals, drank and chatted in the cafeteria.

Lao Xu is a person who likes lively occasions. When he gathers with the workers like this, he is naturally smiling and very happy.

The cafeteria was full of people. Lao Xu, holding a glass of wine, took Guo Liang, Fang Jun, Yang Congxin and other supervisors to each table to toast.

Mr. Xu was too drunk to participate in any of this. He just sat obediently next to Sister Wu Yue and ate by himself.

……

Today, "Ranbing Sports" and "Dongchen Advertising" in Shanghai have officially started work after the New Year.

Nie Fei arranged some activities to kick off the work, and there was also a lunch party at noon.

Mr. Xu was unable to go home today, so he said in the group that he would send out red envelopes for the start of work to everyone when he returned.

In addition to regular employees such as Sun Aimi and Gu Xinxin, the seven or eight interns in their third and fourth years also started work on time. They were really hard-working.

……

With only a few days of vacation left, Xu Chen mainly stayed at home.

The latest episode of Naruto, "Shippuden", had just started airing and the resources were already available online, so Xu Chen started looking for it to watch.

I have certainly seen it in my previous life, but I feel a different kind of emotion when I watch it again now.

Xu Zhiquan also tried his best to turn down things that could be turned down and tried to go home early every day to be with his son.

When the father and son are together, most of the topics they chat about are related to business.

In addition, Lao Xu also tried to make delicious food for Xu Chen.

In addition to providing his son with "nutrition supplements", Lao Xu is also satisfying his personal hobby in cooking.

Xu Chen naturally knew long ago that his father Xu Zhiquan loved to tinker with the stove.

If they hadn't opened a factory, most of them would have opened a restaurant.

Watching Lao Xu busy cutting vegetables and cooking these past two days, Xu Chen also roughly understood some of Lao Xu's fun.

In addition to the delicious taste in the end, the whole cooking process is very relaxing.

Even when washing the pots and dishes and wiping the stove to make it shiny, Lao Xu seemed to have a different kind of fun...

Xu Zhiquan also took a day to take Xu Chen to visit two directly-operated stores of "Chenfeng Electric Vehicles", one in Tiancheng and the provincial capital respectively.

The one in Tiancheng is a bit bigger, and is located on the busiest and most prosperous commercial street in the entire Tiancheng.

Xu Chen had come to see it last year, but this time he found that the store had expanded a lot. He then realized that the original mobile phone store next door was also moved in, and the two sides were connected into one.

The clerk was an outside hire and did not recognize "Mr. Xu" and "Little Mr. Xu" at first. He came over to greet us politely and asked if we wanted to buy an electric car.

The store manager quickly came out with a smile on his face and greeted him politely as "Mr. Xu".

The two young men who were helping in the back also quickly came out and called out to Xu Chen, "Brother Chen".

Liu Ao and Li Xing are also Zhao Feng’s younger brothers. They are also Xu Chen’s classmates at Tiancheng No. 1 Middle School. They also followed Brother Bing back then.

A few years ago, two directly-operated stores were visited by troublemakers, so they arranged for Li Rui and Zhao Feng's people to come and look after the stores.

Liu Ao and Li Xing happened to be at the Tiancheng store.

The trouble had already been solved through various means, but we still arranged for them to come over occasionally and help out in the store.

The one behind the scenes doing the weird things was a competitor called "Dafengchehang".

Naturally, they are jealous of the booming business of "Morning Breeze Electric Vehicles" and are trying to steal their customers.

After all, electric cars are large items that are consumed over a long period of time. Once you buy one from Chenfeng, you won't buy a second one in the short term, which will naturally affect the business of other car dealers.

At the same time, among the shareholders behind the "Dafengchexing" company, there is also the northern electric car brand "Shenbiao Electric Car".

So behind these troubles, it is speculated that there is also the figure of the competitor "Shenbiao". At present, "Morning Wind Electric Vehicle" is expanding its market in the entire north, and it wants to eat up the market share and orders of its competitors, which naturally attracts overt and covert competition defense.

Guo Liang has already taken his team on a business trip, mainly to Shimen City and Langshi City in Hebei Province.

A core strategy for dealer expansion has been formulated previously. Shimen City and Langshi are the two key stronghold targets, and a "Morning Wind Electric Vehicle" direct-operated store has been opened in each of them.

In the past two days, Guo Liang has also sent back some feedback.

Xie Bingran's appearance on the Spring Festival Gala was a big surprise, and it also helped greatly in promoting "Morning Breeze Electric Vehicles" in the north.

We had been negotiating resources for the development of direct-operated stores and advertising before the New Year, but still encountered some resistance.

As a result, when we went to discuss it again after the New Year and took the advertising materials endorsed by Xie Bingran, the negotiations actually went much more smoothly...

In Shimen City, the direct-operated store of "Morning Wind Electric Vehicles" is also opened near the headquarters of "Datuo Motors".

And "Datuo Car Dealership" is exactly the dealer that Xu Zhiquan and Guo Liang want to focus on.

Currently, due to the obstruction of competitors and lack of confidence in the new brand "Morning Breeze", "Datuo Motors" is still in a wait-and-see state.

……

……

Shimen City, Hebei Province.

Datuo Electric Vehicle Sales Co., Ltd. is also the parent company of "Datuo Auto", the largest electric vehicle distribution channel in the north.

Work had just resumed after the Chinese New Year and Chairman Jiang Huaqin was sitting in the conference room, listening to his subordinates report on store sales data during the Spring Festival.

The store director who was responsible for the report also synchronized some recent developments of "Morning Wind Electric Vehicles".

"Morning Breeze, a new electric car brand in Wenzhou, also had intensive sales activities during the Chinese New Year.

They have already opened a sales store in Shimencheng and Langshi respectively, and have started some marketing activities.”

“At present, their main model is the ‘Morning Wind Ice Power’, which is very popular with consumers in terms of appearance and has a high cost-performance ratio.

Another important benefit is that they have sports star Xie Bingran as their spokesperson.

Xie Bingran is an Asian Games gold medalist and just appeared on the Spring Festival Gala, so her popularity has already risen.”

"From the feedback we have received so far, we have already seen a number of consumers starting to pay attention to Chenfeng's products.

Even in our 'Da Tuo' stores, there are consumers who actively ask if we have Morning Breeze electric vehicles for sale..."

Another vice president in charge of brand cooperation said:
"We paid attention to this 'Morning Wind Electric Vehicle' years ago.

They also took the initiative to contact us, wanting to discuss distribution cooperation and allow Chenfeng's electric vehicles to enter Datuo Motors.

However, at present, both Aibang and Shenbiao have put pressure on us and do not allow us to contact Chenfeng. "

As he said this, he turned his head and looked at Jiang Huaqin:

“Of course, in the end, it still depends on President Jiang to make the final decision.

After all, we haven’t signed any exclusive agreements with Aibang and Shenbiao.”

Jiang Huaqin seemed to be thinking about something else, and only then did he bring his thoughts back to reality.

He paused and said:
"Let's put the 'Morning Breeze Electric Vehicle' issue aside for now. There is no rush to introduce it.

During the Chinese New Year, I had dinner with the bosses of Aibang and Shenbiao.

Their attitude is very clear, they will not allow Datuo Car Shop to join Morning Breeze...

After all, Chenfeng is a new brand, and we don’t know whether it can sell for long, not to mention that it is from another place.

We are making money by selling the Aibon and Shenbiao models, so there is no need to offend these two local car manufacturers for a new foreign brand."

"Do you understand, boss? If Chenfeng comes to contact us again, we will just block him."

Jiang Huaqin waved his hand:
“Don’t rush to block it.

As for business, we can talk about it first, don’t ruin your relationship with anyone.”

"Okay, I understand."

……

Twenty minutes later, Jiang Huaqin returned to the "Chairman's Office".

The secretary brought a cup of hot tea and said:

"Boss Jiang, there are two things I need to report..."

"There is an electric car manufacturer in Wenzhou called 'Morning Wind Technology'. I would like to visit and get to know it through Director Liu's relationship with the province."

Jiang Huaqin smiled:

"You really won't give up. You even came to Director Liu.

Then let's make an appointment to meet. We are all in the business world, and it won't hurt to make one more friend."

"Okay, Mr. Jiang, I'll go and communicate first.

There is one more thing, the Beijing State-owned Assets Supervision and Administration Commission...

It has been confirmed that the leader’s son-in-law is Mr. Meng Huiyang, the general manager of the Red Star Winery.

He has been transferred to the Red Star Winery not long ago. We have a chance to speak to the leader through Mr. Meng..."

Jiang Huaqin put a cigarette in his mouth, thinking:
"okay, I get it."

Although Datuo Motors seems to be thriving, it actually has some hidden worries from the past that are hard to talk about.

One of the issues involved concerned a certain leader of the State-owned Assets Supervision and Administration Commission of Beijing.

In the past six months, Jiang Huaqin wanted to get in touch with his superiors, but he could not find the right opportunity.

And some news came out a few years ago that the leader's son-in-law happened to be a supervisor of the Red Star Winery under the State-owned Assets Supervision and Administration Commission, named Meng Huiyang.

As luck would have it, Jiang Huaqin was able to establish a relationship with Meng Huiyang first...

The secretary handed over the lighter.

Jiang Huaqin raised his hand to take it and lit a cigarette for himself:
"Even if you have a legitimate reason to teach, you still have to find a suitable excuse to communicate..."

……

……

In the blink of an eye, it was March and Xu Chen's winter vacation came to an end.

The university registration is on the 3rd and 4th, and classes will officially start on the 5th.

Mr. Xu still has to go there two days in advance to deal with the new year's projects at the company.

In addition, the small home in Tonghai New Village also needs to be tidied up and some new furniture added.

Early in the morning of the 1st, Xu Chen drove his father Xu Zhiquan to the provincial capital airport.

Xu Chen naturally flew to Shanghai, while Xu Zhiquan flew to Hebei Province.

He will first meet up with Guo Liang, and then go to the headquarters of "Datuo Car Dealership", where he has already made an appointment to visit and negotiate.

In addition, Xu Zhiquan would also make a trip to Beijing and Tianjin.

Chenfeng Technology previously reached a cooperation with the Institute of Physics of the Huazhong University of Science and Technology, bought out the other party's "DC brushless hub motor", and has applied it to its first model "Chenfeng Ice Power".

Xu Zhiquan was going to the Huazhong University of Science and Technology in Beijing to maintain his relationship, and at the same time he was going to the motor manufacturer in Tianjin where he had a stake, to have dinner with the boss there.

There are also suppliers and partners in Zhejiang and Guangdong provinces, but we will have to wait until mid-March to visit them.

The father and son had breakfast together at the airport.

As they were about to part, Lao Xu stretched out his big hand and squeezed his son's shoulder.

He laughed heartily twice more, then waved goodbye and left.

……

……

(End of this chapter)