Rebirth: My dad is too obedient

Chapter 472: Spring Festival Gala Explodes

Xu Chen: "Dad, what's going on?"

Xu Chen naturally also knew that the biggest obstacle that "Morning Wind Technology" was currently facing in expanding its market in the north was the problem of developing distributors.

The "Datuo Auto Dealership" just mentioned by Xu Zhiquan is the largest electric vehicle dealer in the entire northern market, covering almost three-quarters of the northern provinces and cities.

It can be said that if we can successfully reach a cooperation with "Datuo Auto Dealership", the development of channels in the entire northern market will be almost complete.

However, as competitors, the two major electric vehicle companies in the north have already put clear pressure on dealers to prevent "Morning Breeze electric vehicles" from entering the dealer system.

Due to lack of confidence in the new brand "Morning Breeze", out of consideration of real commercial interests, several northern dealers, including "Da Tuo Motors", are still in a wait-and-see state...

Xu Zhiquan smoked a cigarette and said:
“If this is really going to happen, I need to confirm the information again.

Besides, after the New Year, I still have to communicate in advance..."

Xu Zhiquan smoked a cigarette and gave a brief account of the situation.

The owner of "Datuo Car Dealership" is Jiang Huaqin, who started out as a car dealer.

Later, he left the car dealership to start his own business. As he had insufficient capital to make cars, he started with electric cars.

Unexpectedly, I became the No. 1 electric vehicle dealer in the North and one of the top three electric vehicle dealers in the country...

Xu Zhiquan and Guo Liang wanted to get in touch with Jiang Huaqin directly, so they first got some indirect information about him through various channels.

One of the messages was that Jiang Huaqin was indeed in trouble and needed to develop a connection with the State-owned Assets Supervision and Administration Commission of the Beijing Municipality.

The Beijing State-owned Assets Supervision and Administration Commission has a winery called "Red Star", which is the producer of "Red Star Erguotou".

There is a key figure in the Red Star Winery that Jiang Huaqin wants to deal with...

Xu Zhiquan took a puff of his cigarette and continued:
“This key person seems to have a very difficult advertising project.

If we can help with the Red Star project, we may also be able to help Jiang Huaqin get the key person at the Red Star Winery.

In this way, Jiang Huaqin will owe us a big favor, and the following matters will be easier to communicate."

“But if you want to get involved in this matter, son, I have to communicate with you in advance.

Mainly Jiang Huaqin's side.

Is there any information about Dongchen Advertising? It would be best if there are some good and big projects.

I went to visit Jiang Huaqin after the Chinese New Year and talked about this matter.

If he is interested, introduce Dongchen Advertising to him."

Xu Chen: "Okay, I'll send you a company introduction document."

Xu Zhiquan: “If this project is to be carried out, I don’t know what the budget of Red Star is.

Anyway, Dad will make up for the difference."

Xu Chen: "Dad, what are you talking about?

I would do this project even if it’s free!”

Xu Zhiquan laughed:

"I can't let my son's hard work be in vain!"

Xu Chen joked again:
"Boss Xu is really amazing. He even figured out Jiang Huaqin's personal needs behind the scenes."

Xu Zhiquan: “This is how business is done.

To get something done, the key is to get the right people.

If you want to win over someone, you have to figure out some of the problems he faces and his most urgent needs.

For anyone, helping someone when they need it most is a shortcut to building trust and relationships.

If my son can complete the Red Star project, we will be able to help Jiang Huaqin in his time of need..."

Xu Chen looked at the wine in the glass and said:

"Red Star Distillery... That's Red Star Erguotou, right?"

He pondered again:

"If it's a Red Star Erguotou advertising project, it really wouldn't be a big problem."

……

……

On New Year’s Eve, the father and son had breakfast together again in the morning.

Today Lao Xu will drive back to his hometown and reunite with his brothers and sisters to celebrate the New Year in the evening.

This has been a Spring Festival custom for many years. Xu Chen's uncles and aunts will take turns arranging the New Year's Eve dinner.

This year it happened that Xu Chen's uncle Xu Zhishan organized the New Year's Eve dinner, so Xu Zhiquan went to his eldest brother's place today.

In previous years, Xu Chen would also go along, but of course he didn’t really like going that much, but this year he found an excuse to escape.

After breakfast, the father and son went out together.

They each got in a car, one drove back to his hometown village, and the other drove to the provincial capital airport.

……

……

Afternoon, hotel room in Media Center, Beijing.

Xu Chen checked in and lay on the large sofa, browsing his phone.

I have already switched to the latest iPhone and bid farewell to Nokia's feature phone, but I can't help but sigh that the product experience is not from the same era.

The old CCTV is right next to the Media Center, and you can walk there in the evening to pick up Xie Bingran.

Xu Chen turned on the TV and saw CCTV was broadcasting the warm-up program for the Spring Festival Gala.

The host is that "Grandpa Bi".

Commercials were inserted in the middle of the program, and Xu Chen unexpectedly saw advertisements for Kunlun Mountain Mineral Water, Jeep, and Head & Shoulders at the same time, all of which were endorsed by Xie Bingran.

It seems that Brother Bing will appear on the Spring Festival Gala tonight. It is estimated that these major brands have already received the news in advance and are taking advantage of this wave of popularity to make concentrated investments.

I don’t know if any of these brands are willing to spend a lot of money to directly sponsor the Spring Festival Gala.

Xu Chen sent a message to Bing Ge, asking her what time she expected to go on stage.

I waited for more than twenty minutes before I received a reply from Brother Bing.

I guess he's rehearsing or it's inconvenient for him to reply to messages.

Brother Bing sent a picture, Xu Chen clicked it and took a look, it turned out to be a program list.

Xu Chen took a deep breath. This should be considered as the real first-hand information about the Spring Festival Gala.

At this moment, on the TV program, the host Bi Fujian was interviewing the audience, guessing and making wishes about the stars or programs they wanted to watch in the evening, and Xu Chen already had the program list on his phone.

Of course, Xu Chen, who had been reborn, had watched the 07 Spring Festival Gala, but he didn't have much impression of it.

After looking at the program list sent by Brother Bing, I found out that the show Uncle Benshan will be performing tonight is called "Planning".

But after Xu Chen recalled, he couldn't remember what the skit called "Planning" was about, so he could only wait until evening to take a look at it.

Audiences of this era still express their “disappointment” with the Spring Festival Gala on the Internet every year, as if the Gala is getting worse every year.

But in the view of Xu Chen, who was reborn, today's audience really "does not know how lucky they are".

At least we still have Uncle Benshan to watch now, and we don’t have to endure embarrassing foot-picking movies like “First Encounter with the Photo Studio”…

Xu Chen looked at the program carefully again.

The main theme of this year's Spring Festival Gala is "Joy and Harmony", which is linked together by several groups of songs and dances throughout the show.

Under the main theme of "Joy and Harmony", there are several themes divided into "National Feelings", "Popular Colors", "Hometown Beauty", "Olympic Dream" and "Celebrating the New Year".

The program that Xie Bingran participated in must be this "Olympic Dream".

According to the program, it will be around ten o'clock in the evening.

……

Xu Chen called the hotel restaurant and ordered a lamb hotpot, along with other side dishes and a bottle of red wine, which would be delivered to the room later.

I was too lazy to go downstairs, so I opened the window and felt the New Year's Eve atmosphere in the capital.

It was already dark, and the capital was lit red.

The dense sound of fireworks came faintly from different directions. At this time, the capital should have had new regulations on fireworks, and it was unknown where the concentrated fireworks would be set off.

……

……

At eight o'clock in the evening, the Spring Festival Gala officially began.

After a song and dance, the host Zhu Jun, Zhou Tao, Li Yong, Dong Qing and others appeared in the camera.

Seeing these hosts, Xu Chen suddenly felt emotional.

At this time, Zhu Jun was still the undisputed "king of the party", but who would have known that he would encounter a case of "sexual harassment" ten years later.

Even though he was eventually cleared of all charges by the law, his hosting career was completely ruined.

When Xu Chen saw Li Yong with curly hair, he couldn't help but think of his wife Ha Wen.

It is said that the subsequent Spring Festival Galas became uglier and uglier and received lower and lower reviews. It seems that the obvious watershed was when Ha Wen started to be the director of the Spring Festival Gala.

As the saying goes, “The Spring Festival Gala should be meaningful first and interesting later.” So it happened as they wished, and then it became less and less interesting…

Xu Chen took a sip of red wine and suddenly froze.

He looked at the hosts on the TV screen and suddenly realized something.

The “three black minutes” of the Spring Festival Gala will happen this year!
He couldn't help but take a breath, wondering if the embarrassing Spring Festival Gala accident in his previous life would happen again tonight.

If the plot is similar to Xu Chen's previous life, the host Li Yong also left CCTV due to the accident of the midnight broadcast tonight.

His career went into decline from then on, and he died of cancer about ten years later...

The events of Li Yong, Zhu Jun, and Bi Fujian made Xu Chen feel a sense of confusion about time and space and a sigh about life and death, which immediately sent a chill down his spine.

……

Xu Chen turned down the volume of the TV and called his father Xu Zhiquan.

Lao Xu had probably had a few drinks, and one could tell from his voice on the phone that he was in a good mood.

He put the phone on speakerphone and let Xu Chen greet the elders at home and wish them a happy new year.

Xu Chen was very well behaved and kept saying "Happy New Year" on the phone.

The reunion dinner at my hometown also included the families of my eldest uncle, fourth uncle, aunt, and fifth uncle.

My third uncle and his family spent the New Year in the south this year and did not come back.

During the call, the elders were joking with Xu Chen, so Xu Chen said that he would come back after the New Year to pay New Year's greetings and receive red envelopes.

……

After hanging up the phone, "Mr. Xu" also received a bunch of New Year greetings text messages.

Naturally, he also replied and sent a lot of greetings.

It is more out of business considerations, such as several important clients and partners such as "Dongchen Advertising" and "Ranbing Sports".

For example, Vice President Zhou Xiao of Lifeng, Wang Shiyu Liang of Vanke, Pang Ming and He Dachang of Jeep, etc.

Naturally, this also includes the two Miss Wu and Su, who are familiar with each other, as well as Nie Fei and her colleagues in the company...

Xu Chen thought about it and sent New Year greetings to Coach Cheng Hong, Director Li Yue, and Liu Shengnan from Xie Bingran's side.

……

The Spring Festival Gala programs are not that interesting, but they are still much better than those in later generations.

Feng Qian, Pan Changjiang, Huang Hong and Guo Donglin all took the stage in the language program, and there were bursts of laughter.

Although there are occasional embarrassing scenes of picking toes, it is far better than the later scenes of "Making Dumplings" and "First Meeting in a Photo Studio".

Xu Chen's focus was on this year's song and dance program.

This is because the "Joy and Harmony · Olympic Dream" in which Xie Bingran participated is part of the series of songs and dances.

After national sentiment, popular colors, hometown beauty and military spirit, the song and dance segment of "Olympic Dream" finally arrived.

Han Hong, Sun Nan, Tan Jing and Lin Yilun took the stage to lead the singing, followed closely by several star "champion" athletes.

Interspersed with the shots are close-ups of several champion athletes.

Diving Guo Jingjing, badminton Lin Dan, table tennis Wang Liqin, gymnastics Yang Wei...

Of course there is also the Asian Games women's hurdles gold medalist, Xie Bingran.

Although these "champions" did not hold the microphone, everyone knew that they were the protagonists of this "Olympic Dream" performance.

The four lead singers including Han Hong and Sun Nan were just supporting roles.

The live camera also repeatedly switched between several champions.

What is particularly eye-catching among them is Xie Bingran, who is as beautiful as any other star tonight.

Xu Chen stared at the TV and was unknowingly caught as a black carp.

My own ice is really beautiful, and it looks even better on camera...

Brother Bing stood between Guo Jingjing and Lin Dan. Several champions were wearing the uniform red and white national team uniforms.

The camera also captured her feet, a pair of eye-catching "Ranbing 001"...

Xu Chen couldn't help but feel a little surprised.

Naturally, he communicated with Bing Ge in advance and hoped that she would wear "Ranbing 001" on stage.

But I originally thought that the shoes to be worn on stage would be uniformly stipulated by the national team and the program crew, but I didn’t expect Brother Bing to actually wear “Ranbing 001” on stage.

In the company's "Ranbing Sports" group, Nie Fei sent a message:

[I didn’t expect that I would actually wear it on the Spring Festival Gala.]

@Jiang Yuze, please spread the word quickly. 】

Jiang Yuze immediately replied:

[Received! We have arranged for the PR company to follow up.]

Brother Bing wore "Burning Ice 001" on the Spring Festival Gala, and he gained a lot of popularity again! 】

Xu Chen only informed Nie Fei and Jiang Yuze privately about Brother Bing's performance on the Spring Festival Gala, and naturally asked them to deal with this wave of promotional enthusiasm in advance.

The other people in the group only just found out that Brother Bing was on the Spring Festival Gala, and they were instantly very surprised.

【Brother Bing is actually on the Spring Festival Gala! So cool! 】

【Brother Bing is so handsome! 】

[Prettier than Guo Jingjing, more handsome than Lindan! ]

……

Misses Wu Feifei and Su Rong were also in the company group and were also very surprised at this time.

Wu Feifei: [Xu Chen, you are so dishonest. You didn’t even tell me that Brother Bing was going to be on the Spring Festival Gala!]

Su Rong: [What a surprise! This year's Spring Festival Gala is suddenly so good! ]

At the same time, all the groups in Xu Chen’s high school and university were in an uproar.

Many people used their mobile phones to take pictures of the scenes on TV and forwarded them to various groups for repeated confirmation.

[Is this Brother Bing from our school? He's actually on the Spring Festival Gala?! ]

[That’s awesome! I never thought I’d see Brother Bing on the Spring Festival Gala! ]

[What should I do? I'm so proud! I went to school with Brother Bing!]

……

The song and dance of "Olympic Dream" only lasts about ten minutes.

After Xu Chen finished reading it all, he quickly put on his coat, took his phone and went downstairs.

The CCTV studio is right next door, and it only takes a few steps for Brother Bing to get from the CCTV camera to Xu Chen's arms.

Happy.

……

(End of this chapter)