Rebirth: My dad is too obedient

Chapter 467 Arrival in Beijing
Tiansheng Mansion.

Xu Chen replied to a bunch of "congratulations" messages and concentrated on processing the work that had accumulated over the past few days.

Although Sun Amy and Gu Xinxin are pushing forward the affairs, the important nodes of key projects still need to be supervised by General Xu.

Xie Bingran's Head & Shoulders commercials and Chenfeng Bingdongli's commercials have both produced their first rough cuts.

Xu Chen looked at it and didn't think there were any major problems, but he still gave serious feedback.

Especially for the Head & Shoulders commercial, I specifically called Sun Amy and gave her detailed feedback, asking her to organize the feedback and email it to the production team.

After all, since we have received a large amount of project funds from the client, we still have to be more diligent.

The film is just a rough cut and has not yet been post-processed or color-graded, so the original footage looks a bit bland.

But Xie Bingran in the camera still surprised Xu Chen, who was already very familiar with her and very close to her.

After all, "Head & Shoulders" is a toiletries product, and the director team it uses mostly shoots ads for toiletries and cosmetics. It's obvious that they have a lot of insights on how to make people look "good-looking".

At the same time, we have to admit that Bing is the type of person who looks good in real life and also looks good on camera.

Moreover, when facing the camera, Xie Bingran did not look like a pitiful little girl as she did when facing Xu Chen. Instead, she naturally exuded a sense of dominance and coldness, and she really had an inexplicable charm.

No wonder Bingge has so many little girl fans...

There were no major problems with the rough cut of the Morning Breeze Ice Power commercial, but Guo Liang was still waiting for the material, so Xu Chen sent a separate message to director Bao Junsen:

[Mr. Paul, our electric car film is waiting to be released. Thank you team for helping us catch up! ]

Bao Junsen: [Received, Mr. Xu! We have been working overtime these days.

The rough cut I sent you only involves the sequence of shots, but we are already working on the special effects shots simultaneously.

If the rough cut is OK, we can incorporate the special effects and then do the color grading, which will be very efficient. 】

[Okay, thank you Mr. Paul! ]

……

In addition, Baidu held an online PPM meeting before the start of filming of its commercial on the 13th yesterday afternoon.

Yesterday, Xu Chen was at a class reunion and did not attend the online meeting.

I took a careful look at the meeting minutes today and provided some reminders on implementation in the email.

I immediately received an email reply from the producer, who wanted to set up a conference call with Mr. Xu to have a brief chat.

The producer is a creative company in Guangzhou that used to produce films. It just so happens that the video on Baidu has the nature of a "micro-film", which is very suitable.

This production company was Sun Amy's previous industry resource. Xu Chen also carefully looked at the other party's qualifications and past works, and it was still very reliable...

Xu Chen thought about it and decided that it would be a good idea to get to know the other party by phone in advance, so he asked Sun Amy to help and quickly set up a conference call.

The other party mainly wanted to get to know "Mr. Xu", but there was no real need to discuss project details.

The director introduced herself, her name was Bayu, a young Mongolian female director.

During the phone call, she expressed great courtesy to "Mr. Xu" and expressed her great honor for cooperating on this project.

After listening to a few more of the other party's "polites", Xu Chen understood the reason.

Originally, Sun Amy contacted the person through her connections in the circle, but the other party had never heard of "Dongchen Advertising".

But after a little study, Director Bayu became serious.

After all, the "Great Wall Award Grand Prize" is real, and there are also domestic first-tier big customers such as Jeep, Vanke, and Jiaduobao.

When Bayu saw the creative idea of the script for the upcoming Baidu commercial, the entire director team also liked it very much.

During the call, director Bayu did not hide his surprise at all:
“Our team used to work in film production, and in the past two or three years we have started working on advertising projects, and we have had a lot of clients, big and small, follow us.

But seeing Mr. Xu’s creative idea from Baidu really surprised and unexpectedly.

This kind of creative form, at least we have never seen it in the field of advertising films, is very innovative!

Our team is very excited to be able to participate in this project and work with Dongchen Advertising and Mr. Xu!"

Xu Chen was not surprised either.

At that time in 07, micro-film-like and viral advertising films like "Tang Bohu's Angry Rebuke to Foreigners" were indeed groundbreaking in the field of domestic marketing.

In the following ten years, as the number of users of video websites such as Tudou and Youku gradually increased, this type of advertisement gradually increased.

On the phone, Xu Chen replied jokingly:
"We can't say that when we meet a client on the 13th!"

"what?"

"We all say that it is our honor to be able to participate in Baidu's project and cooperate with President Zhao Ling..."

Director Bayu sounded cheerful and laughed out loud on the phone.

……

After the director team hung up the phone, Gu Xinxin from the company added:

"The boss's travel has been booked. He will fly to Beijing in the evening of the 12th and fly back to Shanghai overnight on the 13th.

I will send the specific travel information to my boss’s mobile phone later.”

Xu Chen: “Okay, thank you for your hard work, Teacher Xinxin.

Also, is there a photoshoot schedule for Bingge LV on the 14th?"

Gu Xinxin: "I just arrived. We will start shooting at 6: in the morning. It is in a studio in Pudong."

Xu Chen: "6:... Brother Bing also has to get up very early."

Gu Xinxin: "Also, it is said that Director Li Yue will also come along."

Xu Chen smiled:
“It’s not surprising. After all, Louis Vuitton is a major international brand client and a big moneymaker for Director Li.

I heard from Coach Cheng that among the several business deals signed by Brother Bing, Louis Vuitton paid the most.

But in fact, Brother Bing only shoots a set of flat pictures, and does not need other rights such as TV commercials and offline advertising..."

Gu Xinxin revealed a little excitement:
"I heard from friends in the industry that many first-line celebrities would take the initiative to cooperate with big brands like Louis Vuitton, and they don't even ask for business fees."

Xu Chen smiled and said:
“Don’t even mention not asking for business expenses. Even if I give money to Louis Vuitton, they may not look down on those so-called first-tier and second-tier stars.

For luxury brands like this, there are too many factors to consider when choosing a spokesperson, and it is not just the status and popularity that determines it.

Brother Bing must have gone through layers of evaluation to receive the invitation.

Popularity, popularity, reputation, appearance, spirit, and compatibility with the product being promoted...

We don’t know the decision-making process of the brand, but Brother Bing must have had the right timing, location and people.”

Gu Xinxin: "Brother Bing is really amazing...

And I feel that our Ranbing Sports and Chenfeng Electric Vehicles can also improve their brand tone with the endorsement of Louis Vuitton."

Xu Chen: "Teacher Xinxin is right!"

……

……

At noon on the 12th, in Chenfeng Park, Xu Zhiquan’s “Chairman’s Office”.

Xu Chen was hanging around in the office, waiting for his father Xu Zhiquan to come back from work outside.

Old Xu went out to "build relationships" again in the morning, but he came back at noon and said he wanted to take Xu Chen out for dinner.

In the evening, his son was going on a business trip for two days, and Xu Zhiquan was obviously reluctant to let him go...

Xu Chen wandered around and looked around. Old Xu's office had been redecorated and still had a heavy "nouveau riche" style to it.

The brown-red boss's desk is wide and long, with three landlines on it, and no one knows where each leads to. It looks like he is busy with a lot of things.

The soft and large black sofa chair is very comfortable to sit on.

In the huge bookcase at the back, there are some framed photos.

Xu Chen went over and took a closer look. Among a bunch of group photos with provincial and municipal leaders, a photo of Lao Xu, Xu Chen, and Xie Bingran was particularly eye-catching.

This was taken in Yangcheng last year, after watching Bingge's National Games competition, while having dinner at the "Yangcheng Restaurant"...

The office also has a special "reception area".

On the wall behind the reception area hangs a piece of calligraphy with flying dragons and phoenixes.

Xu Chen had never seen it before, it was obviously newly hung up.

Title: [The east is bright and shining, shining in the morning light]...

The meaning of the poem is very good, it contains the meaning of "eastern morning".

However, the calligraphy is written in a flamboyant style, yet still has a distinct flavor of the "jianghu style" and "laogan style".

Xu Chen glanced at the signature, which read "Mo Geng".

It is obviously not a person's name, more like a "nickname".

Xu Chen was just wondering where this word came from when he heard Old Xu's hearty laughter from the corridor outside.

Lao Xu pushed the door open and walked in with a cigarette in his mouth.

There was a person following behind him, who was Zhang Min'en, the former "guild chairman" of Guangming Factory.

When the Guangming Factory was bidding for acquisition, Zhang Min'en was also a member of the jury, and together with the then old secretary Ji Yusheng, they both supported the acquisition by Dongchen Shares.

Now Zhang Min'en still serves as the chairman of the trade union at "Morning Wind Technology", but he is almost retiring and his position is basically idle.

Zhang Min'en was holding a notebook in his hand, obviously discussing something with "Mr. Xu".

But when he saw Xu Chen in the room, he quickly smiled and greeted Xu Chen, then said:

"Then I won't bother you for now, Mr. Xu. I'll discuss this with you when you're free."

Xu Zhiquan politely handed Zhang Min'en a cigarette:

"Old Zhang, this matter is not that urgent.

I'll be free this afternoon, we can discuss it then."

Zhang Minen: “Okay!”

He half bowed his body with a respectful look on his face, and smiled politely at Xu Chen in the room before turning around and leaving...

"Dad, what are you talking about with Chairman Zhang?"

Xu Zhiquan: "We will start construction after the New Year, and I will ask the union and the administration to organize a groundbreaking ceremony together.

I didn’t expect the union to be so concerned and said they had come up with a few plans to discuss with me.”

He smiled and said: "Old Zhang is about to retire, but it is obvious that he still has deep feelings for the factory and these old employees.

I also want to make use of my remaining energy.

Good news! "

As Xu Zhiquan spoke, he went to his desk to get his bag.

He saw Xu Chen looking at the calligraphy on the wall and said with a smile:
"This calligraphy is pretty good, isn't it?"

Xu Chen: "Mo Geng, who is that?

Judging from the brushwork and structure of the calligraphy, he doesn’t look like a serious calligrapher..."

Xu Zhiquan smiled heartily:
"For calligraphy, it doesn't matter whether the writing is good or not. The key is who wrote it."

As he spoke, he had already taken the shoulder bag and walked to Xu Chen's side.

Old Xu put a hand on his son's shoulder and looked up at the words:

"Wu Yongming took me to the province to meet a group of people, which also expanded the relationships and connections for Morningwind Technology.

This calligraphy was specially requested from the provincial capital.”

Lao Xu paused for a moment, then pretended to be mysterious and said:

“Let me put it this way. When some city or provincial leaders come to visit the park, or some knowledgeable business partners, I will specially invite them to this office.

The purpose is to let them see this word...

Maybe some things that were originally difficult to discuss will become easier to discuss.”

Xu Chen said no more, and naturally understood the weight behind this calligraphy.

Xu Zhiquan:
"Let's go eat!

A local restaurant has just opened in the north of the city. The soft-shelled turtle and yellow eel are cooked very authentically! "

Old Xu put his arm around his son's shoulders and walked out:

"My son has been back for a few days, and he has to go out on a business trip again."

Xu Chen: "Dad, I'll be out for two or three days and I'll be back."

Xu Zhiquan smiled and said:
"Know!
You won’t be here the day after tomorrow, so Dad will celebrate your birthday in advance.

When you come back, I’ll give you another one…”

……

……

At 8 o'clock in the evening, Xu Chen landed at Beijing Capital Airport.

When I arrived at the lobby, I looked up and saw a billboard, which turned out to be the Vanke Group advertisement that had just been released.

[The warmest light must be on your way home]

[No matter how precious a tree is, it is not as good as the one in your memory]

【Vanke, building infinite life】

……

This set of manuscripts was originally scheduled to be launched after the New Year, but Vanke founder Wang Shi liked it so much that he urged it to be released before the New Year.

A place like Capital Airport, where truly "high-end customers" are concentrated, is naturally a battleground for media placement by real estate groups.

And right next to the Vanke advertisement, there are print advertisements for Evergrande and Greenland.

[Evergrande Group, Fortune 500]

【Greenland Group, making life better】……

In comparison, what Xu Chen did for Vanke was much more brilliant.

Xu Chen took out his phone, took a photo and posted it to the company group, @谷鑫鑫:
[Vanke's article has been published and can be posted on the official website as a case study! ]

[Boss got it! I'm already working on it! ]

……

After leaving the airport, Xu Chen took a taxi by himself.

Internet companies like Baidu are not as lavish as Vanke in reception, so there is no such thing as business cars for pick-up and drop-off.

Of course, "Mr. Xu" doesn't mind, as long as the project pays well.

Tomorrow's shooting location is at the Huairou Film and Television Base in the northeast of Beijing, which is also the location of the Beijing Film Academy branch campus.

Xu Chen's hotel is also booked there, so it is convenient for him to travel back and forth to the set.

In the taxi, Xu Chen first called Sun Amy and confirmed the current preparations and specific arrangements for tomorrow.

Sun Amy arrived two days in advance and worked with the director team to scout locations and confirm costumes and props.

This short film involves more than a dozen actors, including a foreigner, so the preparation was quite difficult.

Fortunately, here in Beijing, there is no shortage of actors and extras of all levels. Any actor you pick up will graduate from the Beijing Film Academy or the Central Academy of Drama.

Competitive sports are cruel, and there is only one person like Xie Bingran among hundreds of millions of people.

In fact, the same is true in the entertainment industry. In addition to so-called acting skills and abilities, whether or not one becomes famous is too much about background and luck...

Miao Xiaoyu, Baidu's "little assistant", also contacted Xu Chen separately to confirm that he had arrived in Beijing.

After a few polite words, he specifically reminded:

[Our CEO Zhao also asked me to inform CEO Xu that our boss lady Melissa will also be coming to the set tomorrow! ]

[OK, got it.]

Xu Chen felt helpless. He didn't expect that Baidu's "boss lady" would come to be the supervisor. This would give him fewer opportunities to be lazy.

In the "gossip" information about Baidu previously compiled by Gu Xinxin, Li Yanhong's wife Melissa Ma Dongmin is also a "iron lady"-like figure.

It seems that I still need to "pretend to be serious" when watching the movie tomorrow.

(End of this chapter)