Rebirth: My dad is too obedient

Chapter 463 Channel Tactics and Strategies

Throughout the afternoon, designer Xiao Yingxue took Xu Chen and Fang Jun to visit several furniture and building materials markets.

Xiao Yingxue was recommended by Fang Jun, so she can naturally be trusted completely.

After visiting a few stores, Xu Chen realized that as someone in the home decoration industry, Xiao Yingxue would definitely not be cheated when buying furniture and home decoration.

The furniture and home decoration industry is also a "deeply murky one". If ordinary people purchase directly, there is a high probability that they will be cheated.

Now that Xiao Yingxue was with him, he felt much more at ease.

First of all, Xiao Yingxue would never go to stores that cheat customers and whose products are of poor quality.

Secondly, Xiao Yingxue could basically tell at a glance which company’s price was too high.

When the store owner finds out that the person who comes here is "knowledgeable", the price he quotes will be much more reliable.

This has definitely saved Mr. Xu a lot of invisible capital.

I have to say that Sister Fang Jun is truly an all-round "God of Wealth".

We kept busy until the evening when it was almost dark, and we had almost finished purchasing.

The large pieces of furniture have basically been ordered, including sofas, beds, dining tables, desks, etc.

There are a few items that are not available in Tiancheng and need to be ordered in the provincial capital, but they can basically be arranged for door-to-door delivery before the New Year.

All the selected furniture is also in accordance with the design style chosen by Brother Bing, mainly simple and high-end black, white and gray.

Mr. Xu invited Xiao Yingxue to dinner to express his gratitude. Xiao Yingxue felt a little embarrassed, but Fang Jun still dragged her along.

Xu Chen enjoyed the meal at a hometown restaurant chosen by Fang Jun.

……

……

Evening, at home.

Xu Zhiquan was driven back by his fourth uncle Xu Zhilin.

Xu Zhiquan also drank some wine while having dinner with clients in the evening.

Old Xu's face was flushed but he was not drunk at all. He drank a pot of hot tea with Xu Zhilin in the living room and smoked a few cigarettes.

Xu Chen finished his shower and was ready to rest. When he heard his fourth uncle coming, he went downstairs to greet him.

Xu Zhiquan was also a little surprised: "I thought you were staying in the city tonight."

Fourth Uncle was very enthusiastic when he saw Xu Chen and asked him about his study and life in Shanghai.

Xu Chen chatted for a while and served tea and water to his father and fourth uncle.

The two brothers chatted about some engineering matters, and Xu Chen learned that Chenxin Seedlings' business was also doing very well in the surrounding counties and cities.

First, we expanded the seedling planting base, contracted more land in the counties and cities, and hired more farmers and workers.

Secondly, we got a lot of new seedling projects through bidding and social connections.

In addition to the original highway seedling project, there are also urban greening factories in surrounding counties and cities.

In fact, Xu Chen was still surprised and surprised that Chenxin Seedlings could achieve its current scale and level.

"Mr. Xu" stopped his father from jumping into the trap of Guangming Factory and pointed him to the seedling business. He never expected that it would grow to such a scale in just one year.

The time, place and people are favorable.

The combination of Xu Zhiquan, Xu Zhilin and Zhang Yongqing is seamless. One is responsible for relationships and funds, one is responsible for operations and management, and one is responsible for technology and production.

As a boss, Xu Zhiquan would not be stingy with Xu Zhilin and Zhang Yongqing, not to mention that Xu Zhilin was his brother.

……

After seeing his fourth uncle off in the evening, Xu Chen asked about Guo Liang's situation again.

Xu Zhiquan smoked a cigarette and said:
"Guo Liang will be back from his business trip tomorrow, and we'll discuss this together then.

There are solutions for all situations, no matter how powerful the enemy is.”

……

……

The next evening, at the Morning Breeze Park Complex.

The large conference room was filled with smoke.

Guo Liang has returned from a business trip and is currently meeting with Xu Zhiquan with four or five core members of the marketing team.

Xu Chen and Fang Jun were also there, sitting in the outer seats and listening.

Guo Liang was smoking a cigarette and synchronizing the situation with everyone.

He looked thinner and it was obvious that he had been under a lot of physical and mental stress during this period.

“The situation at the two directly-operated stores in Tiancheng and the provincial capital has been brought under control.

Anyway, Zhao Feng’s people are still in the store, but we have resolved it through normal channels.

There will be no trouble later.”

Fang Jun asked:
“Can you find out who is behind this?”

Guo Liang: “I can’t be sure, but it’s pretty close.

Currently, there are two major electric vehicle manufacturers in the north, "Aibang" and "Shenbiao", and the dealers "Changxing" and "Dafeng" that are closely tied to them.

All four are possible.”

Xu Zhiquan: "It's better to find out, so we can be more prepared."

Guo Liang nodded: "I'm already thinking of a solution.

The person behind the scenes is still hiding relatively well, but he will eventually reveal his true colors.”

Seeing that Mr. Xu was present, Guo Liang synchronized more details.

Currently, the entire northern electric vehicle market, including Wenzhou Province, is mainly monopolized by two electric vehicle companies in Tianjin, namely "Aibang" and "Shenbiao".

Among them, "Aibang" is stronger and has already expanded its products to the south, making it a national electric vehicle company.

"Shenbiao" is more focused on the northern market, especially in terms of battery life, where there are some technical barriers, and it still has a competitive advantage in the cold north in winter.

There are three to five other electric vehicle brands on the market, all of which are in the Jinshi industrial belt.

But they are basically produced in small workshops, and relying solely on low prices will not ensure future competitiveness.

The only company with the potential to become a "big company" now is "Morning Wind Technology", which has naturally been targeted by its main competitors.

In the provincial capital and Tiancheng, "Morning Wind Ice Power" has begun to eat up the sales share of "Aibang" and "Shenbiao"...

However, the electric car brands from Jiangsu and Zhejiang provinces had not yet fully covered the north at the beginning of 07.

This is related to many factors, and one of the most important ones is the expansion of the "distribution system".

There are currently four major electric vehicle dealers in the north.

Among them, "Changxing Car Dealership" is mainly tied to "Aibang Electric Vehicle", and Aibang also holds shares in Changxing Company.

"Dafengchehang" is mainly tied to "Shenbiao Electric Vehicle"...

The other two are comprehensive electric vehicle distribution companies with their own comprehensive stores in various northern provinces.

They are "Datuo Car Dealership" and "Aixing Car Dealership" respectively.

At present, it seems that the four companies that may be behind the "Morning Wind Electric Vehicle" are Aibang, Dafeng, Changxing Motors, and Shenbiao Motors...

Guo Liang roughly discussed the market layout and then talked about the distribution development of "Morning Wind Electric Vehicles".

Under the current circumstances, "Morning Wind Electric Vehicle" also needs to rely on dealers.

Establishing self-operated stores requires huge investment in funds, time and manpower, which is as difficult as rebuilding a "Morning Wind Technology" from scratch.

Cooperating with large electric vehicle dealers is still the most cost-effective way to expand the market.

Only with the help of large car dealers and distributors can "Morning Wind Electric Vehicles" be quickly distributed to the entire northern market, including first-, second-, third- and fourth-tier cities, as well as counties, towns and villages.

Guo Liang put out the cigarette butt in his hand and continued:
"'Changxing Car Dealership' and 'Dafeng Car Dealership' are deeply tied to 'Aibang' and 'Shenbiao' respectively, so we can't get in.

So now we are focusing on developing the Datuo Motors and Aixing Motors."

"'Da Tuo Motors' covers three quarters of the provinces and cities in the north.

'Aixing Auto Shop' covers half of the provinces and cities, but it includes some sinking markets that 'Da Tuo' does not cover...

So if we want to distribute our products throughout the North, we must acquire these two companies.”

“The biggest problem at the moment is that both companies are still waiting and watching.

In my team, there are people who came from Aixing Car Dealership. I have heard some internal feedback that the car dealership has received pressure from Aibang and Shenbiao, who do not allow it to cooperate with Chenfeng Technology. "

Fang Jun frowned:

“Electric car manufacturers can’t influence car dealers to sell other brands, right?”

Guo Liang: "In theory, yes, after all, they have not signed an exclusive and exclusive agreement.

But big manufacturers like Aibon and Shenbiao can still put some pressure on channel car dealers.”

Fang Jun: "What kind of pressure?"

Guo Liang: "For example, they may not supply you with goods, or set up some obstacles in the after-sales warranty policy."

Fang Jun said no more and his face became a little gloomy.

Xu Zhiquan exhaled white smoke and said:
“Car dealerships are all open for business. If Morning Breeze Ice Power sells well, of course we’re welcome to move in.

Even if Aibang and Shenbiao are out of stock, if Chenfeng Bing Power can fill the gap, they will still be willing to cooperate with us."

Guo Liang nodded:

"That's what it means."

Xu Chen, who was listening quietly, said:

“So the key is to make Datuo and Aixing believe that the ‘Morning Breeze Ice Power’ will definitely sell well.

And we are willing to bear the pressure of the two electric car manufacturers, Aibang and Shenbiao, to meet this expectation."

Guo Liang: "Yes! That's the truth!
So Datuo and Aixing are still waiting and watching...

They are already making money from selling the 'Aibang' and 'Shenbiao', so there is really no need to introduce the 'Morning Breeze' car.

Unless they have enough confidence, selling 'Morrowind Ice Power' will definitely make money."

Several of Guo Liang's subordinates used to be electric car dealers and were familiar with the internal conditions of these dealerships. Guo Liang asked them to make some introductions.

Xu Zhiquan smoked a cigarette and added:

“I haven’t taken the initiative to talk to these big dealers.

The main thing is not to be too rash...

It’s better to find some connections first, so that people will pay more attention to you and you will have a better chance of success.”

Xu Chen: "Is there any way?"

Xu Zhiquan: "Guo Liang and I are still trying to figure it out.

The approach I have found so far does not reach a high level yet, so I have not pushed forward with it for the time being.

It would be best to talk directly to the other boss.

When discussing business, you still need to meet the 'real person'.

Just chatting with the cats and dogs below, you can't get any key resources. "

It was getting dark.

There was a knock on the door of the conference room and Sister Wu Yue from the Administration Department pushed the door open and came in.

"The bosses have worked hard in the meeting. I asked the cafeteria to prepare dinner and brought it to you!"

Xu Zhiquan smiled and said, “I was so busy that I even forgot about dinner.

"Ms. Yue is really thoughtful!"

Two colleagues from the cafeteria carried a large tray and brought all the food into the meeting room.

Guo Liang, along with a few of his young men, quickly stepped forward to help carry it.

"Thank you, Sister Yue! You are so thoughtful!"

……

The chef in the cafeteria prepares authentic northern hot stir-fried dishes, as well as some braised cold dishes, and the staple food is steamed buns.

We've been in the meeting for most of the day and are all hungry now.

Eat and chat.

Sister Fang Jun held the chopsticks in her hand, seeming to want to say something but stopping herself from speaking. She was probably craving for wine.

Perhaps he felt that this was not appropriate for the occasion, so he didn't say anything.

Xu Chen chewed a steamed bun, leaned close to Fang Jun and whispered:
"Tomorrow night, I'll go drink with you."

Fang Jun was stunned for a moment, then nodded rapidly.

……

After dinner, the group smoked, drank tea and chatted until after nine o'clock in the evening.

Normally Xu Zhiquan does not encourage overtime work in the company, but what we are discussing today is too important, so we decided to finish it in one go.

When the show was about to end, everyone breathed a sigh of relief.

With everyone's collective efforts, we have come up with a complete set of playing strategies.

In terms of channel dealer selection, it is necessary to give up "Changxing Car Dealership" and "Dafeng Car Dealership" and focus on tackling and developing "Datuo Car Dealership" and "Aixing Car Dealership".

Among these two companies, "Da Tuo" is relatively strong and has a stronger negotiating position. In the early stages of communication, "Morning Wind Technology" will be at a disadvantage.

"Aixing Car Company" is slightly weaker in strength, but is actually relatively easier to negotiate with.

In fact, "Aixing Auto Shop" often cannot get good sources of goods from "Aibang" and "Shenbiao".

Whether it is "Aibang" or "Shenbiao", priority will be given to the more powerful "Datuo Car Dealership".

Therefore, when choosing a dealership, we will first try to break through "Aixing Dealership".

When the sales of "Morning Wind Ice Power" on Aixing Motors go up, we can use the real sales situation to pry open the "Datuo Motors"...

In terms of city selection, Shimen City and Langshi will be chosen as the two "key cities".

Shimen City is the capital of Hebei Province and is an important stronghold radiating the entire northern electric vehicle market.

Although Langshi is a small place, it is located right between the capital and Tianjin.

If we can take over Langshi, we will also penetrate into the key point of Jinshi’s electric vehicle industry belt.

At the same time, the headquarters of "Datuo Motors" is in Shimen City, and the headquarters of "Aixing Motors" is in Langshi, which is just right...

In terms of market strategy, there will be some pleasing and "cunning" operating tactics.

The advertising video endorsed by Xie Bingran will be completed soon and will be released in local media in Shimen City and Langshi City first to raise user awareness and demand among local consumers.

Then guide or "arrange" a group of consumers to go to local car dealerships to inquire about purchasing "Morning Breeze Ice Power".

After that, Guo Liang's channel development team will follow up and try to negotiate with local distribution stores about entering the market...

At the same time in Shimen City, we are considering opening a direct-operated store of "Morning Wind Electric Vehicles" after the New Year, preferably opposite the "Datuo Motors".

The purpose is to show the hot sales of "Morning Wind Ice Power" in order to give the other party the intention to cooperate...

These are the operation paths of Guo Liang’s team downstream.

On the upstream side, Xu Zhiquan will work with Guo Liang to try to find the upper-level connections of "Dato" and "Aixing", especially the direct persons in charge of various provinces and regions, for targeted business negotiations.

In addition, there are some official relationships to be developed and maintained, and Xu Zhiquan will also take advantage of the New Year opportunity to try to establish and maintain them.

In this regard, the senior leader Wu Yongming is also willing to help...

Overall, the discussion was very detailed. In addition to the major operation paths, there were also some minor details that required subsequent overall coordination by Guo Liang's team.

……

……

After talking about the matter, Xu Zhiquan urged everyone to get off work quickly.

Mr. Xu, Mr. Xu Junior, and Fang Jun went downstairs first, but Guo Liang's team stayed behind to discuss the matter.

In addition to the specific operation reasons, several young subordinates couldn't help but chat about some gossip:
"Boss Xu, you are really amazing!"

"The analysis just now at the meeting is very reasonable, and the deployment arrangements are very reliable."

"No wonder he's called 'Mr. Xu'. I thought it was just a polite way of addressing him!"

"how old is he?"

"Isn't he just a freshman?"

"what?!"

(End of this chapter)