Rebirth: My dad is too obedient

Chapter 461 Must Be a Hot Sell
Nie Fei brought Jiang Yuze and Sun Lingfeng to the conference room for a meeting, and there were also three interns following up from "Ranbing Sports".

When she saw Xu Chenkong coming down, she asked Sun Lingfeng to call him into the conference room.

"You should also listen to the second wave of sales of 'Burning Ice 001'."

"Okay!"

Xu Chen pulled a chair and sat down next to Sister Fei.

He glanced at the people in the conference room and said in a low voice:

"Why didn't I see Vice President Zhou?"

Nie Fei came closer and said jokingly, "He went to be a commercial spy."

Xu Chen: “Ah?”

Nie Fei: "Anta is developing cost-effective soft-elastic sole running shoes, which may form a direct competitive relationship with us.

They are also still in contact with suppliers and manufacturers...

Zhou Junjun used his friends to talk to the supplier in the name of the supplier, in order to get a feel for the other party's product plan."

Xu Chen: "Is it still possible?"

Nie Fei smiled and said, "Vice President Zhou was bored, so he went out to have some fun.

But it’s also a good thing, as it helps us understand the potential competitive products in the future.”

Xu Chen recalled the casual chat with Director Li Yue yesterday, and asked again:

"Is it Anta?"

Nie Fei nodded.

Xu Chen: "Yesterday Director Li Yue privately revealed that Chen Lan from the national track and field team had just signed with Anta.

It's said to be a new running shoe product line, isn't that just one thing? "

Nie Fei: “It’s possible.”

Xu Chen: "Anta originally wanted to sign Bing Ge for this product line, but later they gave up and signed Chen Lan, the silver medalist of the Asian Games."

Nie Fei: "Then at least in terms of spokesperson potential, he is weaker than us.

We will have to wait for the news Zhou Junjun will bring back to see the product's competitiveness and promotion scale."

Xu Chen nodded.

Nie Fei said again:

"Don't worry too much, we have competitive barriers in midsole materials, after all, Wanrong has signed the exclusive contract with us.

Currently, consumers have given very good feedback on the physical feel, which is unique in the domestic running shoe field.

Unless Anta is willing to spend a lot of money to buy newer TPU materials from BASF in Europe...

But in that case, the cost will also go up.

Add to that marketing expenses, and it may not be able to compete with 'Ranbing 001' in terms of price."

……

Sun Lingfeng projected a store operation data on the screen, which was a summary of the current sales of the second batch of "Ranbing 001".

With the popularity of Bingge winning the gold medal at the "World Youth Athletics Championships" last month, coupled with the hype of the Sanya Marathon, it is natural that he can sustain the second wave of sales explosion.

After the official store opened for sale yesterday, it was sold out in seconds.

Sun Lingfeng: "According to the strategy I agreed with Sister Fei before, we are currently controlling the sales of goods.

We will release a batch of goods every week, on the one hand to maintain the market heat and the continuous attention of users, and on the other hand to guide users not to speculate on shoes. "

Nie Fei added:
“In terms of production capacity, it will basically stabilize after the Chinese New Year.

When I visited the Lifeng factory last month, the hardware production line had been completed, and the pressure was on recruiting workers.

It happened to be the Spring Festival, so I felt a little stressed.

But things will get better soon after the Chinese New Year, and Zhou Junjun has already made arrangements in advance."

Xu Chen: "Everything is going well, take off immediately!"

……

……

Pantry.

Xu Chen went to get a can of soda water while Nie Fei was making coffee.

"What time was the design proposal for 'Ranbing X'?" Xu Chen asked.

Nie Fei: "At 4:30 pm, Chen Youjian gave us an online proposal."

Xu Chen: "Okay, then I'll go back and take a nap at noon and come back in the afternoon."

Nie Fei thought of something else:
"You're leaving tomorrow, right?"

Xu Chen: “Yeah, on the 14th I’m going to watch the Louis Vuitton film with Bing Ge.

If I have anything to do, I can come to the company."

Nie Fei: "The 'Effie Awards' awards ceremony will be on the 10th, in Beijing.

Are you still free to attend?"

Xu Chen: "Sister Fei, go ahead. I'm too lazy to bother with this anymore."

For the "Fear of Getting Angry" advertising case, Chen Xinyi from "Jia Duo Bao" helped to register for two awards. In addition to the "Great Wall Award" that has already been announced, there is also the "Effie Award".

The "Effie Award" is an effective advertising award that places more emphasis on the actual results brought about by advertising.

Therefore, it is almost natural that the "Fear of Getting Angry" advertisement won the "Effie" award, which is less suspenseful than the "Great Wall Award".

Last week, the "Effie Awards" announced its shortlist, and "Dongchen Advertising" was naturally among them.

Xu Chen drank soda water: "What award is it?"

Nie Fei: "We'll have to wait until the awards ceremony to find out."

She smiled:

"At least get a gold medal!"

Xu Chen laughed out loud:

"Put the bonus directly into the company's snack piggy bank!"

Nie Fei: "Then I'll take Amy to receive the award."

Xu Chen: "No problem."

Nie Fei turned around and looked at the "display area" next to him, and said with a smile:

"We can have a few more display racks here. I feel like there will be more trophies coming in next year."

Xu Chen: "Sister Fei did remind me."

He called out "Xinxin" and Gu Xinxin came running over:
"What's up, boss?"

Xu Chen: “Let’s sort out our advertising cases, and then study the registration for domestic and international advertising awards next year.

Voting for more reliable and important awards will help increase our industry influence!"

Gu Xinxin: "Okay, I'll study it in the next two days!"

……

……

At noon, Xu Chen had lunch with Su Rong alone again.

Su Rong is going home this afternoon, and Xu Chen heard about it yesterday.

I was thinking about helping her carry her luggage, sending her to the station, etc., but Miss Su said calmly:
"My dad sent a driver to pick me up. He's on the way."

Xu Chen: "Please say hello to Uncle Su for me!"

Su Rong smiled sweetly:

"Please say hello to Uncle Xu for me too."

……

After dinner, Xu Chen escorted Miss Su back to the dormitory.

There was a white Toyota Alfa parked at the entrance of the tenth floor southwest of the building. It was indeed the one that came to pick up Su Rong. The driver was a burly uncle who looked to be in his thirties.

He saw Su Rong from afar and came towards her with a smile on his face.

But then he noticed that there was a tall and handsome boy following Su Rong, and his expression was a little strange.

Su Rong still introduced it:
"This is Uncle Liu from my dad's company, and this is my classmate Xu Chen."

Xu Chen politely called him "Uncle Liu", and that "Uncle Liu" seemed to think about it, then smiled and said:

“So he’s Mr. Xu’s son!
When Mr. Xu visited our company before, I drove over to pick him up.”

……

After seeing Su Rong off, Xu Chen went straight to the company.

He returned to his little world on the 8th floor, made some fruit snacks, and enjoyed a relaxing afternoon.

Xu Chen chewed a big strawberry, thinking that Brother Bing was already training hard.

This is the disadvantage of being an athlete, you have to bear all the hard work by yourself.

Unlike "Mr. Xiao Xu", who can leave all the hard work to his subordinates in the company.

Moreover, Brother Bing never slacked off even during the holidays, and he still had to do some physical and strength training.

Competitive sports are indeed cruel and you cannot neglect them every day. If you don’t make progress, you will regress.

……

……

Around four o'clock, Xu Chen staggered to the company on the 6th floor.

The team was busy, Xu Chen deliberately remained quiet and went to his "general manager" office first.

After checking the messages for a while, Sun Lingfeng came and knocked on the door:

"Mr. Xu, the design meeting for 'Ranbing X' is about to begin."

Xu Chen nodded, stood up and followed him to the conference room.

In addition to Nie Fei, Jiang Yuze and Sun Lingfeng, Sun Amy was also called by Sister Fei.

After all, we are talking about design, so Sister Amy can still provide some professional advice.

The meeting discussed the design plan for the new product line "Ranbing X". After all, it involved new product planning, so interns who had not yet officially joined the company and signed a confidentiality agreement were not invited to participate.

The gentle and sweet Nana brought a bunch of drinks, and naturally handed the soda water that "Mr. Xu" loved the most to him.

When seeing Nana, Xu Chen couldn't help but think of Vice President Zhou who had always coveted her.

Sister Fei seemed to have thought of the same thing and said:

"Originally, Zhou Junjun was going to rush back to attend this meeting...

He just sent me a message, and it happened that the product director at Anta was discussing product requirements, so Zhou Junjun couldn’t get away for a while.”

Xu Chen smiled and nodded:

"Let him continue to be a corporate spy for now. This matter is also very critical."

At 4:30, the "Chen Youjian Studio" in Hong Kong Island was connected on time.

A female voice came from the other end of the phone. It was the other party's business director Qian Mandi, who had come to visit before and expressed Chen Youjian's intention to cooperate in person, which led to today's design proposal.

Qian Mandi briefly prepared for the meeting and began to introduce the participants on the other side.

Among them is naturally the owner of their studio, Chen Youjian, who is also a top figure in the Chinese design and art circles.

When Chen Youjian greeted him, he politely expressed his honor and apology.

It is of course an honor to be able to participate in the project of "Ranbing" and Xie Bingran.

I'm sorry that the previous design project of "Burning Ice 001" could not be connected due to negligence in team communication, and he is also unable to come and report in person because he is still in New York.

His words were frank and sincere, which left a good impression on Xu Chen.

Chen Youjian also has a strong Hong Kong accent, and you can tell that he is trying very hard to speak Mandarin.

"Ranbing Sports" was hosted and coordinated by Jiang Yuze, and he naturally focused on introducing "Mr. Xiao Xu" and "Sister Fei".

After greeting Nie Fei and Xu Chen respectively, they efficiently entered the proposal submission phase.

The submitted PPT was sent immediately, and the proposal was made verbally by Chen Youjian himself.

He still used broken Mandarin, and when there were some words he really didn't know how to say, he mixed in a few words in English.

The first part is about introducing some strategies and extracting design elements, which indeed shows a high level of professionalism and artistic style.

Xu Chen recalled the previous proposal of "Pearl Cat" in London, which was indeed different in style from Chen Youjian's.

I couldn't help but feel a little worried. What if the style and tone of the "Ranbing X" and "Ranbing 001" plans are too different today, then they won't be usable.

Although they are two different product lines, they are both under the "Ranbing" brand after all, so they still need to have a unified tone and style.

Of course, for "Ranbing Sports", it doesn't matter even if there are problems with today's plan. They can just go to "Pearl Cat" to make another plan. It just wastes some more time.

When they finally saw the specific plan, Xu Chen and Nie Fei looked at each other, couldn't help but smile, and felt relieved.

"We still follow the established core and intention of the 'Ranbing' brand, the collision and integration of the beauty of sports and Chinese elements..."

"At the same time, considering the existing design of 'Ranbing 001', it will not be too far away and maintain a certain commonality in internal expression..."

“The following is the proposal submitted today.

"Ranbing X" will be divided into two styles, male and female, with the design concept...

[Phoenix Seeking Phoenix]. ”

On the projection screen are the design drafts of two pairs of "Burning Ice X" for men and women.

Men's running shoes are called "Phoenix" and women's running shoes are called "Phoenix".

The phoenix is a typical Chinese traditional element, and it carries strong associations of dynamics and potential energy, and has a powerful and mysterious image connotation.

In Chen Youjian's design, the classical image of phoenix and phoenix is integrated with modern fashion taste with flowing beauty, which is eye-catching and stylish.

"Ranbing X" is positioned higher than "Ranbing 001", uses better materials and is more expensive.

It is a more extreme and refined lightweight running shoe, and the image of the mythical bird "Phoenix" can just support this high-end association.

The most interesting point of Chen Youjian's manuscript is that he did not use "dragon" to correspond to "phoenix", but instead came up with the concept of "phoenix seeking phoenix".

This is completely free from clichés and is a great ingenuity.

The most important thing is that "Feng" and "Huang" happen to be very suitable for Xie Bingran.

Xu Chen imagined the scene of the shoes on Brother Bing's feet and couldn't help but nod slightly.

Whether it is the female "Phoenix" version or the male "Phoenix" version, Brother Bing will look cool and good in it.

Chen Youjian’s plan today was so surprising that Xu Chen was still a little surprised.

It can be regarded as a great progress and gain in the project before leaving Shanghai.

……

Ten minutes later, the other side's online proposal ended.

Neither Xu Chen nor Nie Fei were in a hurry to give feedback. Instead, they expressed their gratitude first and said, "We will give you detailed feedback after discussion."

After hanging up the phone, Xu Chen stood up with a smile and said happily:
“I was worried that the ‘Ranbing X’ would be difficult to sell due to its high price, but if it is made into this design, it will definitely sell well!”

Sun Amy is also a designer. In fact, she was hard to contain her excitement when she saw the plan.

She adjusted her round-frame glasses and said:
“This design is really eye-catching…

When we first established "Ranbing Sports", Xinxin and I collected a round of running shoe designs from home and abroad.

At present, domestic sports brands basically refer to foreign design styles...

The 'Phoenix Seeking the Phoenix' product is very eye-catching and innovative in the industry!"

Just as Sun Amy said, at that time in 2007, domestic sports brands and sports shoes had almost no designs of their own. They were all referring to or even copying the designs of Adidas, Nike, Asics, Mizuno, etc.

The original design direction of "Ranbing Sports" - "the integration of classic Chinese elements and sports fashion" - was also one of the brand differentiations that Xu Chen had already preset.

Xu Chen looked at Nie Fei and said with a smile:

“I still want to thank Sister Fei for finding ‘Chen Youjian Studio’ here.

There is indeed something..."

(End of this chapter)