Rebirth: My dad is too obedient

Chapter 443 Brother Bing said he wanted to see me too

noon.

Lujiazui, a local cuisine restaurant.

Hua Shaojie, the brand director of "Cadillac", carefully arranged a reception to "entertain" Xu Chen and the other two.

Also accompanying them was the sweet marketing manager Sun Tang Candy.

Xu Chen still acted flattered and thanked him politely.

Hua Shaojie:
“I am so lucky to have met Mr. Xu through this project.

Xiao Xu is a very smart person, he should have seen through some of the problems in our team...

Frankly speaking, when I first contacted Dongchen Advertising for this project, I was still a little optimistic.

I really didn’t expect that Mr. Xu would solve the problem that had troubled our brand department for more than half a year.”

He picked up the drink in his hand:

"Thank you, Mr. Xu. I will ask Mr. Xu and Dongchen Advertising for more help with the good projects I have in the future!"

This is the promise of future advertising project invitations.

Xu Chen: “Jack is always too polite.

If you have any project requirements, I will fully cooperate with you. "

As someone who started out as a brand manager, Hua Shaojie is still thinking about today's specific plan:
"The decline of males is the tragedy of this era...

I have to admit, this concept is really remarkable!

It really has the chance to become the "golden advertising phrase" in the automotive industry this year.

It may also be the most impressive advertising theme of Cadillac in recent years! "

Xu Chen smiled and said:
"In fact, this advertising theme also needs to be combined with a wave of public relations hype to achieve twice the result with half the effort."

"Oh?"

Hua Shaojie was stunned for a moment, then instantly became interested again.

Xu Chen calmly and roughly talked about the ideas of operating public relations topics.

The core is naturally to fit in with the current social hot topic of "feminization", stir up the topic from the outside, and then insert Cadillac's brand image into it.

This is also an idea for operating topics on Internet official websites from later generations. It was proposed in 2007 and is also a dimensionality reduction attack.

Xu Chenfeng included it in the proposal and submitted it to Hua Shaojie, naturally in order to achieve better promotion effects.

This is naturally a good thing for Dongchen Advertising. After all, after completing this project, it will become an important case for the company.

……

Hua Shaojie listened very carefully, and finally couldn't help but say:

"It's such a pity that I've only just met Mr. Xu now!"

He paused:
"I will arrange for the internal public relations department to follow up on this and coordinate with this wave of advertising campaigns."

……

The project was successfully won, and the follow-up is to connect and promote it step by step.

Xu Chen and Hua Shaojie made some arrangements respectively, and those responsible for project docking were naturally Sun Tang from Cadillac and Gu Xinxin from Dongchen Advertising.

For the Cadillac project, it was relatively easy to win the bid today, but the subsequent production and execution is very complicated. It is considered a very large project for Dongchen Advertising in recent times.

Car advertisements have extremely high production standards, not to mention that Cadillac is a luxury brand.

The current shooting plan also involves the shooting of large animals such as rhinos and elks, which will undoubtedly increase the difficulty and cost of shooting.

Of course, there are also relatively labor-saving and cost-saving production methods, such as directly purchasing ready-made copyrighted video materials, and then using post-production editing and synthesis.

But then you can't customize the lenses, and there will be many restrictions on editing and production.

The overall production method still needs to be considered after connecting with the director and production team.

Hua Shaojie is still quite anxious and hopes to finalize the overall production and release plan before the Spring Festival.

Xu Chen roughly calculated it and said:
“It should be in time.

We will refine the scripts and shooting requirements for print and video ads within a week.

Then the director and production team will be determined at the same time, so that the shooting plan, shooting schedule and production cycle can all be finalized before the New Year.

But the shooting still has to be arranged after the Spring Festival..."

Hua Shaojie:
"Then I'll have to trouble Mr. Xu and colleagues from Dongchen Advertising.

The Cadillac brand has a regular brand refresh cycle in March, so we must catch up.”

Xu Chen thought for a moment:
"There's enough time."

……

……

Back to the company car.

While driving, Xu Chen made some detailed arrangements for the follow-up of the project.

Sun Amy and Gu Xinxin sat in the back row, listening attentively.

It mainly involves some creative revisions to the graphics and scripts, as well as points that require special attention in the subsequent docking and execution of such projects.

In his previous life, Xu Chen had worked on several large projects of this type and had fallen into all kinds of pitfalls. Now he was sharing his experiences and lessons with the two "young people" in the back row.

Sun Amy and Gu Xinxin listened carefully and had some questions from time to time.

In fact, the two of them were no longer surprised by Mr. Xu's almost "all-round" project experience.

Although the two still cannot explain why Mr. Xu, at such a young age, can calmly control any complex project.

Talking about the production company again, Xu Chen said:

“I forgot to check with them when I was eating just now.

Normally, big brands like Cadillac and automotive groups like General Motors have dedicated supplier pools.

They should have worked with a production team in the past...

Xinxin, please ask Candy first. If they don’t have a designated one, we will recommend the director and production team.”

Gu Xinxin: “I understand.

I was just discussing this with Amy, and we both have some external director and production team resources.

It also includes Bao Junsen. In addition, Amy is very familiar with the two girls from BBDO, and we can also tap into their director resources..."

Xu Chen joked:

"It's like our Amy is a corporate spy."

Sun Amy smiled sweetly, adjusted her round-frame glasses and said:

"Boss, you are awesome today!
Today, I was able to fight back against the sales director Judy with just a few words. It was really satisfying!"

Amy frowned, thought for a moment, and then said:

“Actually, I don’t really understand the situation today…

After I submitted my proposal, there was little discussion of the specific ideas on site.

Later on, the boss started talking to the person opposite him about sales and branding.

And it seems that the final decision to use our solution was not because of our good idea, but because the boss rejected the sales director. "

Xu Chen smiled and explained:

“Of course our proposal was chosen because of our good creativity, which is the most basic and fundamental thing.

But today's submission is indeed a little special. Even if the idea is excellent and the plan is acceptable, there is still an extra hurdle ahead...

Later, I discussed sales and branding with them, which removed that barrier, and we were able to get the project successfully.”

Xu Chen paused:
“I guess the advertising company they contacted before also encountered the same problem.

Maybe the previous advertising company also submitted a good idea, but the proposal was not approved because of that threshold. "

Gu Xinxin said:

"That threshold is the departmental struggle between President Jack and President Judy, right?"

Xu Chen: “It’s not a departmental fight, but a fight for resources.

The core issue still lies with the big boss Lian Sean, who had not considered resource allocation well before.

Today, we are helping him make the decision.”

Gu Xinxin:
"The boss is really amazing. The problems that they couldn't solve internally were solved by the boss with just a few words."

Xu Chen:

“The authorities are confused…

Besides, we are lucky.

Senior leader Lian Sean should have thought it through, we just gave it the finishing touch."

Sun Amy showed some confusion:
“I always thought that to win a project, all I had to do was to come up with a good plan and creative idea…

I was still too naive. There are too many factors that affect the competition and the project. There were even some internal issues of the client company..."

Xu Chen: “We are like this as the second party.

The advertising industry is a field that only skilled people can work in, as there are too many things to consider and weigh.”

He paused for a moment, then said jokingly:
“I still have to criticize Xinxin a little.

In a situation like today, Xinxin, as the early customer contact, needs to collect as much background information as possible.

If we knew in advance who would be at today's meeting, or if we could understand the conflict between the sales department and the brand department from the side, we could have made some preparations in advance.

Today was a good judgement and performance, but I can't always be so lucky...

Maybe it will lose the project for no apparent reason, just like other companies before it.”

Gu Xinxin showed a trace of embarrassment:
"Boss, I understand...

I will pay attention to this next time.”

Xu Chen smiled and said, "Don't put too much pressure on yourself.

But after all, I have invested time and energy in writing the manuscript, so I will still try my best to get the project.

Otherwise, some of the initial investment will be wasted.”

……

……

In the afternoon, there is the class of “Computer Graphic Design”.

This course does not have a final examination, but instead submits a final assessed assignment.

The Advertising Department of Tonghai University is not a design major, so the requirements for the specialization level of design courses are not high.

The final examination mainly assesses students’ basic design ability, creativity and thinking ability.

What Xu Chen submitted was actually a design plan for "Ranbing X".

Of course, he is not a full-time designer, he is just an amateur, doing this just to prepare for the next final exam.

However, while doing this assignment, I still expanded and verified some of the ideas and thoughts in my mind.

Maybe it will be useful when I communicate with "Chen Youjian Studio" about the design method of "Ranbing X" later.

Miss Su Rong’s design skills are excellent, as can be seen from the cartoon nameplate she made for Brother Bing.

After submitting the homework, Xu Chen became curious and couldn't help but walk around behind Su Rong's computer and take a sneak peek.

Su Rong, however, looked alert. She quickly turned off the illustrator on the screen and looked back with squinted eyes.

When he found out that it was Xu Chen who came to peek, he smiled happily again.

She stretched out her little hand and waved it, actually motioning Xu Chen to come over and take a look.

Only then did Xu Chen bent down and put his head closer.

Su Rong opened the design software illustrator and showed the completed final exam assignment to Xu Chen.

Xu Chen took a look and instantly showed surprise and joy:
"Do you sell this plan?"

Su Rong: “Ah?”

Xu Chen: "Sell it to me..."

On the screen were design plans for several jackets.

Xu Chen knew at a glance that these jackets were designed for "Brother Bing".

After printing the "IceOnFire" logo, it can be directly produced and sold.

One of the jackets had a cool and cute cartoon image of Brother Bing printed on it.

The other one is obviously based on the design of "Ranbing 001", with elements of celadon and flame patterns...

Xu Chen looked at Su Rong:

“I’m serious!

Although we are currently only making shoes, we will definitely develop clothing products in the future.

These sets of yours can be directly produced for proofing!"

Su Rong blinked her round eyes:

"Really? Then I want to wear it if you make it!"

Xu Chen smiled happily:
"Okay! I won't take your design for nothing. I will give you the design fee."

Su Rong smiled sweetly and happily:
"I don't want any money for making Brother Bing's stuff."

Xu Chen: "Business is business, give what you owe!"

Su Rong thought about it and said jokingly:

“That’s fine too!

But my price is very expensive!"

Xu Chen: "Master Duo?"

Su Rong seemed to think about it seriously, squinted her eyes and said:

"Five thousand?"

"..."

Seeing Xu Chen didn't respond, Su Rong pursed her lips:

"Three thousand is fine, right?"

Xu Chen smiled, thinking that he couldn't deceive the kind, lovely and talented Miss Su Rong:

“Five thousand is too little, at least add a zero.

Actually, adding two zeros is no problem..."

Su Rong was stunned for a moment, calculated how much it would be with two zeros, and then looked shocked:
“Five ten... …万？”

Xu Chen: “If it were a design company in the industry, the quotation would be at this level.

Your set is already very good!"

Su Rong shook her head:
"I don't dare take the 500,000 yuan. I'm afraid the police will check my taxes...

Besides, I have plenty of money to spend.”

Xu Chen was stunned and wondered if it was the police who were checking taxes?
Never mind...it's not important.

……

A few minutes later.

Xu Chen sat back in front of his computer and had already received the design documents sent by Su Rong.

Unexpectedly, the apparel products of "Ranbing Sports" have already had product design drafts before they are officially launched.

Happy.

Xu Chen transferred these design drafts to Nie Fei.

Sister Fei replied:

[Ah? You have already started it secretly? ]

Xu Chen: [No, this is Miss Su Rong’s final assignment.]

Nie Fei: [This set is really good! ]

Xu Chen: [It’s pretty good. We can make samples by changing the specifications.]

Nie Fei: [There is a workstation for Su Rong in the company. Should I just put a title of ‘Design Director’ on it…

However, considering Miss Su’s family background, she probably wouldn’t be interested in the salary we give her…】

……

Xu Chen was joking and chatting with Sister Fei when Miss Su Rong also sent a message:
【Are you coming back tomorrow? 】

Xu Chen: [Ah? Where to go back?]

Su Rong: [Tiancheng...Aren't you going back to find Brother Bing? ]

Xu Chen: [How do you know everything? ]

Su Rong: [Brother Bing told me! ]

Xu Chen: [Why does she tell you everything? ]

Su Rong: ()ゞ

Xu Chen: [Brother Bing is in the provincial capital today and will arrive in Tiancheng tomorrow afternoon.

I'm flying to Beijing on a business trip tonight, and I have a project in Beijing tomorrow, and then I'll be back to Tiancheng in the afternoon. 】

Su Rong: [Can you take me with you? Brother Bing said he wants to see me too! ]

"..."

Eh? ? !
(End of this chapter)