Rebirth: My dad is too obedient

Chapter 427 Who is this person?
“Great Wall Award” dinner.

During the communication, Xu Chen not only accumulated connections and potential customers for "Dongchen Advertising", but also kept an eye out for projects suitable for Xie Bingran.

It would naturally be a good thing if we could get Xie Bingran one or two suitable commercial endorsements.

But so far, I haven't come across a particularly suitable one.

But there is no rush.

As Bingge continues to participate in international competitions, his reputation and commercial value will increase, and more expensive and good collaborations will come his way.

At the beginning of next year, the collaboration between Louis Vuitton and Head & Shoulders will be considered a very rare “big business” in the industry!

……

Xu Chen had to admit that this trip to Kuncheng was truly fruitful.

Received three awards.

I got to know some big names in the academic and industry circles that I would not normally be able to reach.

At the same time, several potential business customers were developed.

Especially on Baidu's side, there is already a clear order and the demand has been raised.

It seems that his own "Dongchen Advertising" will also reach a new level of development.

……

……

While Xu Chen was chatting and laughing with a group of industry experts, Xie Bingran was sitting alone in a corner of the banquet hall.

She was wearing a baseball cap and a black mask, and looked quiet and inconspicuous.

In this kind of business-oriented occasion, participants are busy socializing and making friends, and no one will pay special attention to the "stranger" in the corner.

At this moment, Brother Bing was sitting on a single sofa with a glass of juice in his hand, his long legs stretched forward arrogantly.

What she saw was Xu Chen, who was surrounded by a group of young people.

Those seven or eight young people are all advertising creatives who won the "Great Wall Award" tonight. They are from several international 4A advertising companies in Beijing and Shanghai.

Naturally, they still have some respect for the creative people who won the "Grand Prize".

So I took the initiative to come over to say hello and get to know him.

One of the girls with dark red hair turned out to be a designer for BBDO.

She had also heard of "Dongchen Advertising" and Xu Chen from Vincent Liu Wenqin.

Meeting him today, and confirming that he is less than 20 years old, I was still extremely surprised.

The 4A advertising people in front of him were generally in their twenties or thirties. If one looked purely at age, Xu Chen was just a child in front of them.

But unfortunately, the only "grand prize" today was taken away by this little kid.

At the same time, the advertising industry is considered a job for young people, so many advertisers in the industry have been planning to start their own small company after working in a 4A company for a few years.

After all, in foreign 4A companies, the ceiling for local advertisers is just that.

What these young people could not imagine was that Xu Chen, who was still a "child" in front of them, not only had his own company, but also had big clients such as Jiaduobao and Jeep.

Comparing yourself with others is really discouraging.

……

Quiet corner.

Xie Bingran looked at Xu Chen from afar and couldn't help but think that he was so amazing.

She felt that she and Xu Chen were already very familiar and close.

But I never knew he was so powerful...

Xie Bingran blinked her big eyes and recalled some past events.

When we were desk mates in junior high school, Xu Chen was already very outstanding.

He is the class monitor and has good grades.

In that shabby township junior high school, he was already very special.

Xie Bingran vaguely remembered that the head teacher at that time said, "There are no more than five people in our class who can go to a first-class university. Xu Chen will definitely go to a good university."...

Before Xu Chen shared his lunch with her and treated her well, Xie Bingran had already had a vague liking for him.

Because he was so outstanding at that time and very special in that township junior high school.

Moreover, his profile is very handsome.

And Xu Chen's care for her later undoubtedly made her love for him more certain.

……

……

At around eight o'clock in the evening, the "Great Wall Award" dinner ended.

People from the academic, business and advertising circles from all over the world said goodbye to each other and good night.

Some young people from advertising companies also arranged a drinking party in Kuncheng at night...

Some people also came to invite Xu Chen specifically, but Xu Chen naturally declined politely.

……

Outside the banquet hall.

Xu Chen was accompanying Dean Lin Ruyang.

Xie Bingran naturally followed out, but stood aside obediently.

Lin Ruyang held Xu Chen's arm, and the old professor seemed to have a lot more to say.

But he drank some wine after all, and his smiling face was drunken.

A business car stopped in front of them, the back door opened, and Professor Ni Zhi got out.

He naturally came to pick up Dean Lin Ruyang.

Xu Chen and Professor Ni Zhi helped the drunk Dean Lin into the car.

Ni Zhi lit a cigarette, then looked at Xu Chen with a smile:
"I just found out this afternoon that you won the Great Wall Award...

Congratulations!"

Xu Chen: "Thank you, Professor Ni."

Ni Zhi reached out and patted Xu Chen on the shoulder:

"very good!

You won the 'Advertisement and Broadcasting Competition' before, and I was thinking about taking you to do some external projects when you are in your junior or senior year.

I never thought that you have your own company and already have successful cases!

I’m afraid you don’t even care about my project…”

Ni Zhi showed obvious emotion:
"Of all the students I've ever taught, you're truly the one who gave me the biggest surprise!"

Xu Chen: “Professor Ni is so polite.

I was able to win the award, but it was also a bit of luck.”

Ni Zhi: "Of course, luck is one aspect, but you also have to be able to catch the talent."

Professor Ni looked back at Dean Lin, who seemed a little sleepy:

"I'll take the dean back first.

When you go back to school, can you come to the junior and senior advertising classes and teach your seniors?

Let me also share the case of the Great Wall Award.”

Xu Chen smiled awkwardly:

"I'm afraid of misleading the students..."

Ni Zhi laughed twice: "Too modest."

He patted Xu Chen's shoulder again, turned around and got into the car.

Xu Chen watched the business car leave, then turned around and held Xie Bingran's hand.

He reached out and stroked Xie Bingran's belly again, as if to feel it, then smiled and said:
"Oh no, Brother Bing didn't eat enough."

Xie Bingran: “…”

Xu Chen: "Take Brother Bing out for a midnight snack! I'm hungry again!"

……

It had already darkened.

But the night sky of Kuncheng is clear, and you can see stars when you look up.

Even without the lights in the parking area, it was still bright.

The two got in the car, and Xu Chen turned on the Carlife on the car computer and navigated to a restaurant in the center of Kuncheng.

"What are you going to take me to eat?" Xie Bingran took off his mask and asked.

Xu Chen: "Yunnan rice noodles and hot pot."

Xie Bingran: “Oh.”

……

…Local rice noodles, served with a sense of ceremony.

The entire table was filled with bowls and plates, which looked colorful and aesthetically pleasing.

The small hot pot is still mainly based on various mushrooms, supplemented by vegetables and soy products, which are all safe for little foodies to eat.

Xie Bingran had already started eating with relish, her little mouth moving all over the place, looking very cute.

Xu Chen was holding a long wooden chopstick and kept adding food to her bowl.

……

"We have almost three days of free vacation. Brother Bing, is there any place you want to go?" Xu Chen asked.

Xie Bingran chewed a piece of Coprinus comatus in his mouth, thought for a moment and said:

“I heard that Erhai Lake is very beautiful.”

Xu Chen nodded:

"Okay, I want to go too."

He thought about it again and calculated the itinerary in his mind:
“We’ll still have some fun in Kuncheng tomorrow, there are still a few attractions to visit.

The day after tomorrow morning, we drove to Licheng.

We stayed by the Erhai Lake, where there are some good hotels and B&Bs.

We will check the time when we get to Erhai Lake, and if we have enough time, we can also go to Lijiang.”

Xie Bingran: "There's no need to go too far, I just want to stay with you."

Xu Chen: "Okay."

……

……

During the meal, Xu Chen's phone kept vibrating.

You can tell without looking that it is all kinds of messages in the group.

When I opened the screen, I saw a message from my father Xu Zhiquan.

Lao Xu sent me a photo, which turned out to be a photo of himself going on stage to receive the "Great Wall Award" in the afternoon.

Xu Chen was speechless. He didn't expect that the news had already spread to Tiancheng.

[Dad, you are well-informed.]

Xu Zhiquan: [It was my leader Wu Yongming who sent me a message to congratulate me! ]

[My son is so amazing, why didn't he tell me in advance? ]

Xu Chen was stunned. How could he get the news from the big boss first?

But after thinking about it, I understood that it must be Wu Feifei who told his father.

The "Great Wall Award" award ceremony officially ended in the afternoon, and an official press release should have been released.

Miss Wu was really well-informed and spread the news to Tiancheng immediately.

……

When I opened the college group, there was indeed a lot of information.

Before I even read the specific content, I saw the screen full of @ myself and people saying "congratulations" to myself.

I scrolled up and saw photos of the "Great Wall Award" event, and there was indeed official news.

Photos of Xu Chen receiving the award, photos with Dean Lin Ruyang, and interactions with a group of advertising bosses... were all forwarded to the college group.

Some are from official news releases, and some were taken by seniors on the scene.

Xu Chen flipped to the top message in the group again and found that the first message was actually sent by Dean Lin Ruyang.

The old professor said nothing, but just posted a photo of himself and Xu Chen, in which Xu Chen was holding a golden Great Wall that won the "grand prize".

Then, the seniors who were also in Kuncheng began to share the surprising good news.

Whether it was classmates or seniors in their junior and senior years, while expressing “congratulations”, they all expressed disbelief.

It is understandable that he won the award in the "Grand Broadcasting Competition", after all, it is a competition for college students.

But this is the "Great Wall Award", an annual major award for all domestic advertising companies, including all multinational foreign 4A...

Xu Chen, a freshman, actually won the grand prize? !
[Boss Xu is so unkind. Why didn't he tell the brothers about such an awesome thing in advance? ]

[A treat! A treat is a must!]

[Boss Xu, we already have nothing to say about you organizing the Grand Advertising Awards, and now you have organized the Great Wall Awards. How can we brothers take classes with you?]

[Please, Boss Xu, don’t squeeze in the back row with us in the future…

You should go sit on the podium! 】

Looking at the teasing of Qian Xin, Huang Hao, Hong Xiaoqiang and others, Xu Chen was speechless and amused.

"Boss Xu" didn't say much, but promised milk tea for the whole class and "flower cakes" as souvenirs brought back from Kuncheng.

Of course, I also have to take Qian Xin, Huang Hao and their brothers out for a big meal.

……

Nie Fei, who was on a business trip in Fujian Province, also sent a separate message to Xu Chen to express his congratulations.

Xu Chen replied:
[Congratulations to Sister Fei as well. This project was actually initiated by Sister Fei.

I also want to thank Sister Fei for helping me register for the Great Wall Award...】

Nie Fei replied:
[Then Mr. Xu should come up with an idea for 'Ranbing Sports' and win some big prizes next year! ]

Xu Chen: [Okay, this is possible! ]

Sister Fei actually reminded herself.

In fact, I have long been planning to give more good advertisements to Ranbing Sports.

Once the sales and reputation of "Ranbing 001" decreases and we start to launch new products, we can start to make serious plans.

……

In the company group.

Led by Wu Feifei, everyone was also congratulating "Mr. Xu".

Gu Xinxin also collected a bunch of news and forwarded them all to the group, creating a lively scene.

Xu Chen took a quick look and found that in addition to the official "Great Wall Award", several well-known domestic advertising industry media also made special reports on the Great Wall Award.

For example, "Dragon Roar List", "Advertising Gate", "Top Copywriter", "WeLoveAD" and so on.

This year's "Grand Prize" naturally attracted special attention.

[Dongchen Advertising won the Grand Prize of the Great Wall Award with the campaign “Fear of Getting Angry”, a little-known local creative hot shop…]

[You don’t know about the “Dongchen advertisement”. In addition to “fear of getting angry”, “washing is healthier” is also made by it? 】

[Half a year after its establishment, it won the Great Wall Award for Best Achievement and snatched Jeep from BBDO. This small local company is now "hot"! ]

[Who is Xu Chen of Dongchen Advertising, the operator behind the "Fear of Getting Angry" advertisement? 】

……

Xu Chen casually flipped through the industry news and as a party involved, he couldn't help but shake his head.

These news reports are written in a very serious manner.

But that's a good thing.

As the popularity and industry influence of "Dongchen Advertising" continues to increase, I think more customers will come to us on their own initiative.

Subsequent project contacts and connections will also become easier due to the increased visibility.

……

When the meal was almost over, Xu Chen received a new email in his mailbox.

I clicked on it and saw that it was a project requirement sent by "Baidu".

The email was sorted by Assistant Miao Xiaoyu, and Baidu Group Vice President Zhao Ling specifically responded:

[Project status, thank you Mr. Xu for reviewing it. I look forward to your reply.]

Best wishes for your business. 】

Xu Chen then forwarded the email to Sun Amy, Gu Xinxin and Tang Xiaowei.

[A new project has come up. Let’s study it first and then come back for a meeting on New Year’s Day to discuss it. ]

Soon, there was a lively discussion in the small group of "Dongchen Advertising".

[Boss, you are awesome. Can you take on a new project while you are on a business trip? ]

[This is Baidu! The boss is awesome! ]

[This project looks interesting. Can we make some fun content? ]

……

Xu Chen thought about the idea of "Tang Bohu fighting against foreigners" in his mind, and replied in the group:

[Of course it can be fun...

If we succeed, we can act together and shoot together! 】

(End of this chapter)