Rebirth: My dad is too obedient

Chapter 424 Follow Me!

Lao Shuangan, chairman of the "Great Wall Award" jury, was still on the stage introducing the awards to be presented.

Xie Bingran turned his head and glanced at Xu Chen, and asked in a low voice:
"What's your award?"

Xu Chen: "I don't know yet...

Theoretically speaking, if you receive an official invitation and sit in the VIP seat, you should be able to get at least a bronze medal."

This is a reasonable inference. After all, there should be several hundred "nominees" and the VIP area in the second row alone cannot accommodate them all.

Those who can barely squeeze in must be gold, silver and bronze.

……

After the guest speech, there was a long performance with ethnic characteristics of the Yunnan-Guizhou Plateau.

During this song and dance, some tourism projects in Yunnan Province and Kuncheng were also promoted.

It seems that as the venue for this year's "China Advertising Festival", Kuncheng's Cultural and Tourism Bureau took this opportunity to achieve some publicity results.

……

After the applause, the two hosts came on stage again.

The official "award ceremony" finally began.

Since the Great Wall Award previously only announced the list of shortlisted awards but did not announce the specific awards, there is still some huge suspense for those who come to receive the awards today.

Some creative people in the audience were obviously nervous and excited.

After all, winning the "Great Wall Award" is a huge honor in the industry.

If you can win a gold or silver award, you will have higher salary bargaining power when you change jobs in the advertising industry in the future.

This is also an important reason why many advertisers strive hard to win domestic and international advertising awards.

Honor is one thing, but it can also translate into very practical, real income.

……

The first thing to be announced is naturally the "Nominee Award".

A total of 660 works were shortlisted.

The guests who announced the awards were Liang Weifeng, a creative person from Southeast Asia, and a female leader from the Kuncheng Culture and Tourism Bureau.

As there were many nominated works, the two guests only laid out the overall distribution of the nominated works and then said, "Please look at the big screen"...

The information of the 660 "shortlisted" works then scrolled on the large LED screen.

At the same time, applause, screams, and even some disappointed voices were heard from the audience from time to time.

For some creative people with high expectations, seeing their work receive a "nomination award" means they will miss out on the gold, silver, and bronze awards that follow.

Xu Chen took a quick look and found that among the advertising companies that won the "nomination award", there were about half and half international 4A advertising companies and local advertising companies.

In fact, this has been a routine operation over the years.

In the “Nominee Awards”, try to give more opportunities to local advertising companies and small and medium-sized advertising companies.

Because it is foreseeable that the gold, silver and bronze awards will almost all be won by international 4A companies.

……

"The next awards to be presented are the 2006 China Advertising Great Wall Award and the Bronze Award...

Please welcome the guest of honor for the announcement and award presentation, Dean of the School of Creativity and Design of Tonghai University, and Honorary Judge of the Great Wall Advertising Award, Professor Lin Ruyang...

LOWE Creative Partner, Mr. Chen Yaofu! "

Amidst applause, the two guests came on stage.

Xu Chen saw Dean Lin slowly walking up to the stage and applauding the dean very seriously.

Without even looking back, one could tell that the group of seniors in the back row corner must be clapping their hands to the point of numbness!
This year's "Great Wall Award" has seven major categories.

Six bronze awards were given in each category, totaling 6.

The two guests, Lin Ruyang and Chen Yaofu, were announced one by one according to the seven categories.

The award-winning creators came on stage and presented the awards together...

The awards ceremony continues.

Just as Xu Chen expected, in the "Bronze Award" field, most of them are international 4A companies.

A group of creative people with unique styles and personalities took turns to go on stage to receive their awards.

Xu Chen looked up at his Dean Lin, who was still sitting on the stage with a rather elegant demeanor of a professor.

This is in stark contrast to his childish and irritable personality in private.

The two faces of this person, in front of others and behind others, are still somewhat cute like a "naughty old boy".

After the bronze award in the last category was announced, Xie Bingran turned to look at Xu Chen and whispered:
"Since you are not among the finalists or the bronze medalists, then you should at least win the silver medal, or even the gold medal."

Xu Chen was stunned. He didn't expect that the rich young woman was still helping him with calculations.

……

“Thank you to both award presenters, and congratulations to all the winning creative people!”

The two hosts walked onto the stage and performed something similar to a "talk show" together.

Interspersed in the interview are some interesting stories and gossips about the advertising industry in the past two years, but the main content is about things happening in the foreign 4A circle.

For example, a big client of a certain 4A company was poached by a certain 4A company...

They even interviewed the two creative directors involved on the spot, which brought laughter.

"The next thing to be announced is the 2006 China Advertising Great Wall Award and Silver Award works...

Please welcome the guest of honor for the announcement and award presentation, Professor Jin Changhai, Dean of the College of Humanities of Xiamen University and a domestic advertising creative education expert...

Dentsu Advertising Asia Creative Director, Mr. Lin Junming! "

Amidst thunderous applause, the two guests walked onto the stage with smiles on their faces.

Xu Chen turned around and glanced at Dean Lin Ruyang who was sitting in the first row. Sure enough, he looked unhappy and was clapping perfunctorily and reluctantly.

Lin Ruyang presented the “Bronze Award”.

However, Jin Changhai from Xiamen University was awarding the "silver award", a higher level award.

At yesterday's "Da Guang Cai Contest" award ceremony, Jin Changhai was the jury chairman, and Lin Ruyang was only an honorary judge...

Xu Chen felt somewhat helpless. It seemed that at least in terms of academic knowledge within the industry, Professor Jin Changhai was superior to Lin Ruyang.

While applauding, Xu Chen couldn't help but look at Dean Lin Ruyang a few more times.

Looking at his back from the side, you can tell that the old man must be looking very unconvinced and angry at this moment.

……

Professor Jin Changhai, together with Hong Kong's famous advertiser Lin Junming, began to announce the silver award of this year's "Great Wall Award".

Among the 7 major categories, 3 silver awards were selected in each category, totaling 21 "Silver Great Wall Trophies".

The two guests were announced one by one according to the seven major categories as usual.

As they were unveiled, information about the corresponding advertising works, creative companies and creative directors also appeared simultaneously on the big screen.

Xu Chen took a closer look and found that almost all of them were international 4A advertising companies.

When the award for a toothpaste advertisement under Unilever was announced, the two people on Xu Chen's right suddenly shouted with joy.

It turned out that these two colleagues from Publicis Advertising won the "Silver Award".

……

The process of announcing and awarding the silver award lasted for more than twenty minutes.

The advertising colleagues who received their awards and walked down the stage naturally couldn't hide their excitement.

A "Silver Great Wall" trophy is considered to be very valuable in the domestic advertising circle.

Professor Jin Changhai walked off the stage and turned back to a row of seats, where he sat next to Dean Lin Ruyang.

Xu Chen also happened to see that Lin Ruyang crossed his legs to the other side, half of his butt was facing Professor Jin Changhai, and he looked like he didn't want to pay any attention to him.

The private rivalries among these old scholars are kind of cute and funny.

……

VIP seats.

After the bronze and silver awards were presented, several groups of advertising colleagues who had not yet gone on stage could no longer contain their excitement.

Colleagues around him also said "congratulations".

If neither the bronze nor the silver medal was won, then it means that the most important seven "Golden Great Walls" will be lost!

……

Xie Bingran naturally understood, and turned to look at Xu Chen expectantly:

"Golden?"

Xu Chen spread his hands, looking helpless and arrogant.

……

Three rows of guest seats on the side.

Assistant Miao Xiaoyu looked at her boss Zhao Ling and whispered:

"'Dongchen Advertising', isn't it going to win a creative gold award?"

Zhao Ling turned around and glanced at Xu Chen's back, then said with a smile:

“What a surprise!”

She thought about the official website of "Dongchen Advertising" that she had just browsed, and was a little curious about which project would win the "Golden Great Wall"...

After a transitional music, a promotional video was played on the large LED screen.

The promotional video reviews the gold medal works that have won the "Great Wall Award" over the years, and also reviews the advertising creatives who have won the "Golden Great Wall".

Xu Chen took a look and found that there were naturally many "bigwigs" in the advertising industry among them.

Even including the judges of the "Great Wall Award" who are sitting in the first row of guest seats.

For example, Liu Wenqin’s boss, Liang Weifeng, the current executive creative director of BBDO Advertising, was the winner of the “Golden Great Wall” two years ago.

……

“Exciting moments!

The seven 'Golden Great Walls' are also the seven most touching and influential works in the industry in 2006...

Who will be the winner in the end?

The 2006 China Advertising Great Wall Award Gold Prize will be announced soon...

Please welcome the award presenter.

Tencent President Liu Shengyi...

Mr. Mo Kangsun, General Manager of McCann-Erickson Advertising and a famous advertising man in Hong Kong!

The president of Tencent is the biggest sponsor of this evening.

Like Lao Shuangan, Mo Kangsun is considered to be the "advertising godfather" in the Chinese-speaking world.

Two super-important award presenters also provided footnotes for these seven “Golden Great Walls”.

The two guests did not waste much time. They took out the list from the golden envelope and began to announce them one by one.

As the guests were announced one by one, the corresponding advertisements were also shown on the big screen...

"Golden Great Wall Award for Graphic Design, Nike's Annual Advertising Progress Award, W+K Advertising, Creative Director Chen Ruming..."

"Golden Great Wall Award for Video, NetEase News Brand Advertising Insights, Ogilvy & Mather Advertising, Creative Director Yang Xinxin..."

"Golden Great Wall Award in Media Marketing, BMW MINI Cooper rooftop media communication case, GroupM Marketing..."

……

As the awards were presented one after another, there were bursts of thunderous applause.

In the VIP area where Xu Chen was, the advertisers who won the "Golden Great Wall" walked quickly onto the stage in joy and congratulations.

There was also a somewhat funny scene.

The sponsor of this year's "Great Wall Award", Tencent President Liu Shengyi, actually personally presented a "Golden Great Wall" to "NetEase News".

You have to know that 06 was still the era of "portal websites".

However, Tencent and NetEase News Portal are still in a fierce competition.

The president of Tencent personally presented the award to "NetEase News". I guess the NetEase portal must be very happy.

……

The seven "Golden Great Walls" were soon unveiled and awarded.

The winners are indeed all international 4A foreign advertising companies.

……

Xie Bingran frowned and was stunned for a moment, then turned to look at Xu Chen.

She seemed to hesitate, but still asked:
"Why... without you?"

Xu Chen showed a hint of helplessness and whispered to himself: "No way?"

……

at the same time.

Baidu's vice president of marketing Zhao Ling also looked puzzled.

Assistant Miao Xiaoyu couldn't help but say:

“Why is there no Dongchen Advertising?

I didn’t win any prize…

Then why did you sit in the VIP area? "

Zhao Ling turned her head and glanced at the back of "classmate Xu Chen", but smiled helplessly in her heart.

It seems that I have been under too much pressure from my recent projects.

Being pushed too hard by Robin Li Yanhong at the company, I actually started to have fantasies about an advertising company opened by a college student...

……

Amidst applause and laughter, the two guests and the award-winning advertiser walked off the stage together.

At this point, the shortlisted, bronze, silver and gold awards for this year's Great Wall Awards have all been announced.

The two hosts did not go on stage, but stood on the side of the stage and gave a speech:

“Please welcome the President of the China Advertising Association, Mr. Chen Yuming.

Please welcome Mr. Lao Shuangan, Chairman of the Great Wall Award Jury! "

"You two will announce the final award for us...

2006 China Advertising Great Wall Award, Grand Prize! "

……

After the thunderous applause, it gradually died down.

Lao Shuangan, the Chinese "Advertising Godfather" from Hong Kong Island, paused and said:
“The spread of...

This year, this advertisement has been circulated all over the country, and almost no one is unaware of it.

Sales power...

In just over half a year, this advertisement pushed a niche beverage category to the third best-selling category among all beverages.

Insights…

It has a deep insight into the Chinese people's desire to "reduce internal heat", and uses seven words that seem simple but are actually extremely sophisticated to complete a precise communication with hundreds of millions of Chinese people."

"2006 China Advertising Great Wall Award, Grand Prize.

The annual integrated marketing case, the herbal tea Wang Laoshun's 'fear of getting angry' marketing case! "

……

When the name "Dongchen Advertising" was spoken by the award presenter, Xie Bingran was holding Xu Chen's hand.

Brother Bing suddenly and subconsciously squeezed Xu Chen's left hand hard, and Xu Chen felt pain instantly and almost cried out.

His expression was distorted, and he secretly complained that Brother Bing’s hand was really strong, and he almost broke his palm...

When the name of Creative Director "Xu Chen" was read out, Dean Lin Ruyang, who was sitting in a row, was suddenly stunned.

He frowned, remembering the student with the "same name".

Speaking of the student also called "Xu Chen", he really makes people love and hate him!

He helped the school win two first prizes in the "Advertisement Competition", but he is always late and leaves early, and doesn't give me, the dean, any face at all!

I must find a way to teach the young people a lesson when I get back!

……

The third row of guest seats.

The young assistant Miao Xiaoyu looked confused.

She took out the business card, reconfirmed the words "Dongchen Advertising" and "Xu Chen" on it, and looked at the boss next to her with surprise.

Baidu Group Vice President Zhao Ling looked up at the big screen and saw a case of “fear of getting angry”.

She smiled and whispered:
“So this is the project!”

……

The back corner of the venue.

Zhao Siting and a group of senior students naturally also heard the name "Xu Chen".

They were slightly stunned.

But he didn't seem to care much.