Rebirth: My dad is too obedient

Chapter 380 Live up to the name
Early the next morning.

Xu Chen and Xie Bingran were reluctant to come out of the warm thin quilt.

He hugged her tenderly for a long time before getting up reluctantly.

They went to the bathroom to wash up separately, but were still sticky together.

Even when brushing his teeth, Xu Chen hugged Xie Bingran around the waist from behind.

I really can't bear to let go.

……

Xie Bingran simply packed her things and put her backpack on.

She was a little reluctant to wear the pair of "Burning Ice 001", but Xu Chen smiled and said:

"When the production volume increases, I will send you ten pairs at a time..."

Only then did she show a hint of happiness and put on her shoes.

Xie Bingran zipped up her shirt and was ready.

Then he suddenly revealed a pitiful puppy look, lowered his head and crawled into Xu Chen's arms, hugging him tightly.

Xu Chen stroked her head gently, as if he was comforting a wronged puppy.

"You won the gold medal in the Asian Games, and I don't think I've given you any gifts yet."

Xu Chen said softly.

"Just come and see me..."

As she said that, she hugged Xu Chen even tighter.

……

……

buffet.

As Xu Chen and Xie Bingran walked out of the elevator hall, they ran into Nie Fei, Fang Jun, Wu Feifei and Su Rong who were coming out of the elevator next door.

"Why are you so early?"

Xu Chen said with a smile.

He was going to send Brother Bing back, but the others didn't need to get up early.

Wu Feifei has already put her arm around Xie Bingran, with a coquettish look on her face:

"We have to send Brother Bing off, too!"

We talked and laughed during breakfast.

Wu Feifei thought of something and said in a tentative tone:
"Will we have a chance to see Brother Bing's Asian Games gold medal?"

Before Xie Bingran could speak, Xu Chen smiled and said:
“I’ve already asked.

The gold medals were all taken away by the team, and now Brother Bing can’t get any either.”

Wu Feifei and Su Rong blinked and looked lost.

Xie Bingran: “I should be able to send it back after I go back and attend the event.

I’ll find a chance to show it to you in the future…”

Wu Feifei instantly looked happy:
"Okay, okay!"

……

After dinner, several girls pulled Brother Bing to take some photos as a souvenir.

When they were about to say goodbye, the two little girls, Wu Feifei and Su Rong, ran over and gave Brother Bing a serious hug.

……

……

Xu Chen drove and took Xie Bingran to the Asian Games Village again.

After parking the car, we took the sightseeing bus in the Asian Games Village as usual and drove towards the apartment buildings in the "forest area".

I met Coach Cheng Hong again in the cafe downstairs from the athletes' apartment.

Xie Bingran walked up to Cheng Hong, lowered his head and called out, "Coach Cheng."

Xu Chen also greeted him with a smile, and then said:
"It's been delivered to you in perfect condition!"

Cheng Hong smiled:
"Would you like some coffee? It's my treat."

Xu Chen did not refuse:

"Then I'll drink the local Persian black tea!"

The three of them sat under the tent outdoors, and Xu Chen took out the gifts he had brought for Coach Cheng Hong and Coach Sun Mouping from his backpack.

A pearl bracelet and a brass lighter.

Cheng Hong opened it and took a look. She obviously liked it and said jokingly:

"Then thank you, Mr. Xu!"

The three of them chatted about other things, and learned from Coach Cheng Hong that after Xie Bingran won the Asian Games championship, the "bonus" from various parties have been announced one after another.

Although Brother Bing has not returned to China yet, the congratulatory messages he has received from China have revealed a lot of bonuses and rewards.

Originally, winning a gold medal in the Asian Games would bring glory to the country and earn a large bonus...

Now that Xie Bingran has broken the Asian Games record that has stood for more than ten years, many prize money amounts have been increased accordingly.

General Administration of Sports, Wenzhou Sports Bureau, Shanghai Track and Field Center, Huahai Normal University...

Of course, there is also the "mysterious grand prize" from her hometown Tiancheng, which Wu Feifei has already revealed privately.

Xu Chen couldn't help but wonder how much Brother Bing's bonuses would be in total.

Cheng Hong smiled and said:
“I don’t know yet.

But judging from the situation, the prize money is definitely much higher than that of the National Games and the East Asian Youth Games.

After all, this time, Brother Bing broke the record in Asia."

Cheng Hong also mentioned that Director Li Yue has received specific inquiries from some brands.

But Cheng Hong has not yet announced which brands they are.

I think that after I return to China, business cooperation will officially come to me.

Xie Bingran is now the "Flying Female of Asia", so the cost of business cooperation has naturally risen.

The cost of business cooperation, combined with the prize money won in the competition, is an extremely considerable income.

Although the national team will probably deduct a large portion of these revenues, it is certainly very considerable.

Xu Chen couldn't help feeling helpless.

Brother Bing's speed and efficiency in making money are much higher than mine.

The title of "little rich woman" is completely worthy of her name.

Thinking about it this way, I still feel proud of the "little rich woman".

If sports and racing are Bingge’s “career”…

So this 18-year-old girl has already achieved top success in her "career" in Asia.

Naturally, they are also delivering income and returns that are completely unattainable for their peers.

Xu Chen couldn't help but think...

It seems like it would be nice to rely on the "little rich woman" to support me and live off her in the future.

Anyway, Xie Bingran once said, "What's mine is also yours."

He even offered to transfer all his prize money to Xu Chen for safekeeping...

Xu Chen turned his head and glanced at Xie Bingran. She was blinking her big eyes, as if the conversation between Xu Chen and Cheng Hong had little to do with her.

Xu Chen felt somewhat bewildered and heartbroken.

Brother Bing had a hard life since he was young, with not enough food to eat and not enough clothes to wear...

But deep down, she doesn't seem to have much feeling for material things and money.

Perhaps this is the innate clear and simple nature.

While Cheng Hong was not paying attention, Xu Chen couldn't help but reach out from under the table and hold Xie Bingran's soft and touchable little paw.

……

Cheng Hong drank coffee and thought of something else and said:

"I think I'll have to discuss this with you, Director Li Yue..."

Xu Chen understood what Cheng Hong was talking about, so he took over the conversation:
"He had a discussion with me the last time he came to Shanghai.

Director Li Yue and I have reached some consensus..."

Xu Chen knew that Li Yue and Cheng Hong had a good personal relationship, and he probably wanted to convey the information at this moment, so he added:
"I also synchronized with Director Li Yue last time...

On Dongchen Advertising’s side, our main task is to help Brother Bing control some public relations risks.

After all, we are in the advertising and public relations industry, and we are aware of some potential public opinion risks.

Dongchen Advertising will not forcefully intervene in the business cooperation that was arranged by Director Li Yue.

But I still hope to be informed about the brand and the form of cooperation.

If there are any potential risks, it is better to avoid them in advance.

After all, it is all for the long-term personal image of Brother Bing, and it is also conducive to the improvement and realization of long-term commercial value..."

Cheng Hong smiled:
"Okay, I, a sports person, can't understand these professional terms.

But I understand the general meaning. I will go back and sync it with Li Yue.

Director Li is a very cautious person. After working on the Kunlun Mountain and Jeep projects, he has great respect for Mr. Xu Chen, so he will not do anything rash.

She glanced at Xie Bingran again and said with a smile:

"Besides, there is Brother Bing's opinion...

Anyway, Director Li Yue will contact you again, so you can discuss the details in detail."

Xu Chen nodded: "Okay, thank you Coach Cheng!"

……

Cheng Hong and Xie Bingran also have to attend a summary meeting of the national track and field team in the morning.

Xu Chen also had to go back to the hotel to pack his things and catch his flight...

Then they stood up and said goodbye to each other.

Xie Bingran looked at Xu Chen eagerly, and a hint of resentment was revealed in his puppy-like eyes.

When Coach Cheng Hong turned around to collect her things, Xu Chen secretly moved up to her and kissed her soft little mouth.

……

……

Xu Chen drove back to the hotel and quickly packed his luggage.

When I returned to the lobby on the first floor, Nie Fei, Fang Jun, Wu Feifei and Su Rong were already waiting there.

"Let's go back home!" Xu Chen said with a smile.

……

An hour later, Doha Airport, VIP lounge.

Fang Jun was going to fly directly back to the provincial capital, and her flight was earlier, so she stood up and said goodbye first.

Xu Chen and Wu Feifei then stood up and sent Sister Fang Jun out.

Wu Feifei put her arm around Fang Jun's arm, looking like a coquettish little girl.

Xu Chen accompanied the two of them as they walked towards the boarding gate and asked:
"When will Mr. Fang Jun and my dad arrive in Shanghai?"

Fang Jun: "It's hard to say, it depends on your father's time.

The factory is arranging production and waiting for Mr. Xu to finish his busy schedule."

Xu Chen: "Okay, let me know in advance when the itinerary is set, and I'll drive to pick you up."

Fang Jun turned to look at Wu Feifei:
"When Mr. Xu arrives in Shanghai, he will definitely give Miss Wu a special treat!"

Wu Feifei thought about it and said:
"Then I'll call Su Rong as well."

Fang Jun: "That's best."

Xu Chen remained silent, but couldn't help but sigh in his heart, saying that Miss Wu was indeed a woman with high emotional intelligence and a smart mind.

When father Xu Zhiquan came over, the two young ladies, Wu Feifei and Su Rong, naturally needed to be "entertained" seriously.

After all, they are all related to the family business, connections, and resources.

Of course, Lao Xu is the elder, so the so-called "entertainment" will still appear more natural and casual.

Wu Feifei is fine, and she is quite familiar with Lao Xu.

But it was the first time they met Su Rong, and the girl was a bit reserved and introverted...

With the cheerful, generous and highly emotionally intelligent Wu Feifei present, no one will feel embarrassed or abrupt.

……

After sending Fang Jun onto the plane, Xu Chen and Wu Feifei headed towards the VIP lounge as it was still early.

But we happened to run into the boarding gate next to us, where the "cheering group" of more than 30 people from Tonghai University were queuing up to board the plane.

Qian Xin and Huang Hao saw Xu Chen from afar and greeted him with a smile.

"Boss Xu, won't you come with us?"

"It's not a trip, see you in the dormitory tonight!"

……

On the way back to the VIP room, Xu Chen looked at Wu Feifei and said jokingly:

"Classmate Jiao Tianbo, I wanted to accompany you to Doha!"

Wu Feifei was stunned for a moment, then sighed and said:

“Jiao Tianbo… is too childish.

Just like a little kid.”

Xu Chen smiled and didn't respond.

Miss Wu usually looks happy and lively, like a little girl, but in fact she is very mature and thoughtful.

In front of this type of girls, many boys of the same age will actually appear a little "childish".

……

VIP lounge.

When Nie Fei saw Xu Chen coming back, she took the initiative to sit next to him, obviously having something to discuss.

"Jiang Yuze's PR has been arranged and will be sent out today."

"We will first show the material of 'Burning Ice 001' on several major platforms such as Tianya, Mop, and Sohu Sports.

Mainly the banner on the day of the game, and the shoes on Brother Bing’s feet that I took a photo of yesterday…”

"After sparking some discussion, it will be directly directed to the suspense station of 'Burning Ice 001'..."

"Then starting tomorrow, a group of PR resources will be sent out to help hype this topic.

Tomorrow morning, the store website of 'Ranbing 001' will also be updated to add the appearance of the shoes and the display of selling points. "

……

Nie Fei still spoke in great detail, and carefully synchronized the current promotion and deployment of Jiang Yuze and Sun Lingfeng.

Xu Chen nodded:

"Just let Sister Fei take control. There's no problem on my end."

Nie Fei nodded and added:
"Zhou Junjun is arranging the production.

I just asked, the first batch of shoes will be off the production line on the 18th.

We will send a batch over for inspection when the time comes..."

“If there are no problems, we will pre-sell and grab orders on Line 20.

But the official sales and shipments to the outside world are still stuck on January 1, New Year’s Day..."

Xu Chen thought about it and felt there was nothing wrong with it, so he nodded.

Sister Fei can naturally make the decision on these matters.

But after all, it is still in the early stages of the project, and Nie Fei also hopes to synchronize as many details as possible with Xu Chen.

Nie Fei paused again and said:
“After the PR is released tomorrow, our ‘Ranbing001’ website will start to gain traffic.

I don’t know how many reservations for ‘Burning Ice 001’ will get…”

Xu Chen smiled and said, “I am very confident.

I’m just afraid that if I only produce 1000 pairs of shoes in the first batch, users will complain that the quantity is too small.”

Nie Fei: "That's actually better, more scarce, and more topical."

Xu Chen thought about it and said:

"Let's wait two or three days and see how the booking volume works.

Anyway, the first batch of production and delivery will be 1000 pairs...

The situation of additional production later still needs to be judged.

After all, there is also the issue of long-term 'inventory' involved."

Nie Fei was stunned, seeming a little surprised.

"Inventory" is indeed a key factor affecting production, circulation, pricing, distribution, etc.

This is an extremely critical indicator in the sportswear industry and also involves extremely important business strategies.

For brands like Nike and Adidas, their excess inventory is absorbed by a large number of distribution stores and outlets in the form of discounted products.

But for "Ranbing Sports", this is obviously impossible to achieve.

First, "Ranbing Sports" does not have a large number of distribution outlets.

Second, the pricing of "Ranbing 001" does not leave much room for price reduction or discount.

Third, price cuts and discounts may instantly lower the brand tone of "Ranbing Sports".

"Inventory" and the production and distribution strategy behind it are also things that Nie Fei has been hesitating and calculating about in the past two days, and is somewhat unsure about.

What Nie Fei did not expect was that "Mr. Xu", who was not from the sportswear industry, actually paid attention to the "inventory" issue at the first time.

This really surprised "Sister Fei".

"Mr. Xiao Xu" really gives people surprises all the time.

Always pay attention to the most critical and core business management issues.

……

……

(End of this chapter)