Rebirth: My dad is too obedient

Chapter 370 I thought it was a big deal

Chapter 370 I thought it was a big deal
Monday morning.

During the break of physical education class, Xu Chen sent a message to Director Li Yue of the General Administration.

The tickets for the "VIP stands" of the Asian Games were arranged by Director Li Yue, so I would like to express my gratitude.

Xie Bingran’s business cooperation with the national team is also managed by Director Li Yue, so the relationship still needs to be maintained well.

We still have to be careful when handling these human relationships.

Soon I received a reply from Li Yue:
[Teacher Xu Chen, you’re welcome! I’m just doing a small favor.

Besides, this stand was originally arranged for "important customers".

You and Sister Fei are both our key customers! 】

……

The two exchanged a few pleasantries in the message, and Li Yue asked specifically:

[For 'Ranbing Sports', have we made any progress in our preparations? 】

After weighing the pros and cons, Xu Chen decided to synchronize the current preparations of "Ranbing Sports" with Li Yue.

For the part involving "Burning Ice 001", the core progress has also been synchronized.

The suspense station on the 10th is about to go online, and the online store and marketing promotion will also be launched...

Even if Xu Chen doesn't tell Li Yue now, he will see the relevant news from outside.

Li Yue replied:
[Teacher Xu Chen is pushing it forward...

In fact, two sports brands approached me before the Asian Games, but I turned them down...】

[However, there is another situation that I need to tell Teacher Xu Chen.

There were two sports brands. After I turned them down, they specifically inquired about the investment and operation team behind "Ranbing Sports"...

I didn’t mention it here, but if the other party wants to know, they can still find out from various sources. 】

Xu Chen was stunned. Has he been targeted by competitors?
But this is inevitable...

In fact, the fact that "Ranbing Sports" acquired Wanrong Materials' TPU foam should have been known to companies in the industry a long time ago.

After all, Wan Rong's material has been targeted by several core companies.

The final winner is "Ranbing", which is bound to attract some additional attention from competitors.

Xu Chen and Nie Fei originally discussed that "Ranbing Sports" should start in a low-key manner and increase the sales of the first product "Ranbing 001" first...

Now it seems that the competitor has also noticed it.

When enemies come, we will fight them; when water comes, we will block it with earth. "Mr. Xu" actually doesn't care.

The biggest foundation of "Ranbing" is the three words "Xie Bingran", followed by product planning and brand building.

Xie Bingran, products, brand.

As long as the three basic foundations remain stable, there will be no need to worry about any form of competition.

Xu Chen has no concerns about Xie Bingran's performance on the track and is full of confidence in her commercial value.

At the product level, Vice President Zhou Xiao and Lifeng behind him can also keep a close eye on it.

As for brand building, the cooperation between Xu Chen and Nie Fei is probably unmatched in the entire industry.

……

On Monday night, an online meeting with the "Pearl Cats" in London was held again.

The content of the discussion was the optimization and modification plan of "Ranbing 001".

When the iteration plan appears on the big screen...

Xu Chen didn't say anything, but just exchanged glances with Nie Fei, smiled and nodded.

In this way, the final design draft of "Ranbing 001" was determined.

The brand concept of "national trend movement" is interpreted with the "ice and fire patterns" and the "Great Wall wall".

……

The online meeting with "Pearl Cat" ended and everyone was very excited.

Zhou Junjun was still on the phone and said:

"I'll arrange for 'sample opening' tomorrow morning.

Theoretically, it should be ready before you leave for Doha!"

……

In the blink of an eye, it was Friday the 8th, the day before departure for Doha.

At the same time, today is also the day of the Asian Games "Women's 100m Hurdles" group competition.

In the college group, there has been constant news since early morning.

The main topic of discussion was naturally Senior Bai Miao's group competition today.

In the morning class, Huang Hao, Bai Miao's "little fanboy", was obviously a little anxious and kept checking messages on his phone.

But he still pretended to be calm, repeating to himself:

"Senior Bai Miao is now firmly in the top three in China, and it is a foregone conclusion that she will qualify for the group stage!"

Xu Chen was also checking the messages intentionally or unintentionally.

Doha is located on the west coast of the Persian Gulf. The temperature at this time is about ten degrees higher than that in Shanghai, which can be considered hot.

However, more than a week has passed since Xie Bingran left, and he should have adapted to the changes in temperature and climate.

Xu Chen naturally had no worries about Xie Bingran qualifying for the finals from the group stage.

After all, he had already achieved the best results in the country at the National Games and was in the top tier of track results in Asia.

He looked at the group stage schedule and calculated the time difference.

It was already evening this day when the group stage results came out.

……

Xu Chen is leaving for Doha to see Brother Bing tomorrow, and his emotions are still a little up and down.

The most important thing is the longing for the "little rich woman".

Before Bing Ge left at the end of last month, Xu Chen went to the Xinzhuang base to meet her briefly, and they shared a yellow apple from their hometown...

The brief meeting not only failed to alleviate his longing for her, but made Xu Chen want to hug her even more.

……

During the break, Huang Hao and Qian Xin were excitedly chatting about the Asian Games.

In the class, in addition to Huang Hao and Qian Xin, there are two other girls, Chen Qiong and He Sisi, who have won the spots in the Doha cheering team.

Chen Qiong is a local girl from Shanghai. Together with another girl named Youli, they are known as the "two beauties in Shanghai" because both of them are hot and have amazing bodies.

He Sisi has little presence. She seems to be an introverted and quiet girl. Xu Chen doesn't have any special impression of her either.

The three lucky winners will set off for Doha with the main group tomorrow, which will naturally attract the envy of their classmates.

This time, Tonghai University’s “cheering team” consists of thirty students in total, twenty of whom are from the School of Creativity and Media where Bai Miao is studying.

The team was led by a physical education teacher from the school's sports department, who seemed to have been one of Bai Miao's coaches.

The cheering group has also organized some activities in advance to "boost the morale" of senior Bai Miao.

It seems that two days ago, Huang Hao was still helping to make posters, banners, flags, etc.

……

At noon, the academy cafeteria.

Xu Chen and several boys in the dormitory ate at a table.

Huang Hao was very nervous and kept checking his phone.

Qian Xin said jokingly:

"Senior Bai Miao, is this okay?
If you can't even qualify from the group stage, your trip will be in vain!"

Huang Hao looked angry:
“Unless there is a natural disaster or a man-made calamity, there is no doubt that Senior Sister Bai Miao will enter the finals.

Besides, the group she is in doesn’t have any strong opponents…”

As soon as the topic of the competition came up, Huang Hao opened up again and began to analyze the players from various countries.

Xu Chen tilted his ear and listened curiously.

Huang Hao knew everything about it, which could be regarded as a scientific education for Xu Chen, allowing him to understand in advance the opponents that Bingge might face in the finals.

The "Asian Games" is a comprehensive event.

In the medal table, China has always been in a strong position.

After China, it is Japan and South Korea.

Specifically in the "Women's 100m Hurdles" event, China, Japan and South Korea each have two to three top Asian athletes.

In China, Xie Bingran, Chen Lan and Bai Miao are the main players at present.

Previously there were two senior sisters on the national team, but their form has declined in recent months.

Among the younger generation, Xie Bingran and Bai Miao have made great progress. Xie Bingran and Chen Lan both have the chance to win the Asian Games gold medal...

Japan is Akabane Fumio and Tada Miyoshi, whom Xie Bingran met during the East Asian Youth Games.

Among them, Akabane Xun's performance on the track is relatively strong...

In South Korea, the two "seeds" that have risen in the past two years are Kim Sang-chae and Kang Mina.

In addition to the above-mentioned people, there is another strong opponent, the "famous general" Lorehana from India.

Basil Hana is a famous hurdler who rose from the slums of India and is also the silver medalist of the last Asian Games.

She was 25 years old at the time, and like Chen Lan, she was at the peak of her competitive form.

In fact, just half a year ago, Xie Bingran had not yet risen.

The favorites for the gold medal in this Asian Games are India's Basil Hana and China's Chen Lan.

The two won the silver and bronze medals in the last Asian Games respectively, and both have just reached their competitive peak.

If it weren't for Xie Bingran, the original Asian Games gold medal would most likely have been won between these two people.

The appearance of Xie Bingran undoubtedly added variables and more highlights to this confrontation.

……

Nearing evening, in the Dongchen Advertising conference room.

The online meeting currently being held is the "delivery review" of the Jeep commercial.

There were only Xu Chen and Sun Amy in the conference room.

Director Bao Junsen showed the final film and waited for the acceptance opinions of the two bosses of Jeep client Pang Ming and He Dachang...

Xu Chen had already seen the finished film in advance and had already given his feedback to the director team.

What you see now is the version that has been modified and adjusted.

Bao Junsen also made some interpretations and explanations of the film, mainly some ideas on adjusting the lens language, etc.

The customer was silent for a while, and then the voice of Jeep Vice President Pang Ming came:

“Thank you Paul, Vincent, and especially Mr. Xu!
There is no problem with the film, it will be released online on time on the 15th!"

On the other end of the phone, there was laughter and applause from the director team and the BBDO team.

The client was very happy, and Pang Ming and He Dachang once again expressed their gratitude to Dongchen Advertising, BBDO and the director team.

For this film, Dongchen Advertising was the creative and planning party, while BBDO and the director were the executive producers.

Once the film is delivered, the work of these three parties is completed.

Next comes the media placement on the client side.

He Dachang briefly announced the follow-up plan, which was to start airing the "Jeep Annual Commercial" on television and online platforms on December 12 after the Asian Games.

The spokespersons are Wang Shi and Xie Bingran. The decision to launch the campaign at this point was naturally made in order to take advantage of the popularity of the Asian Games.

In addition, it also happens to be the "year-end big discount" node for the fully imported Jeep Grand Cherokee models and the pre-release node for the Jeep Wrangler.

In addition, there are some offline distribution activities, online communication campaigns, etc.

In Xu Chen's view, this promotion by Jeep will also help further enhance Xie Bingran's popularity and influence.

After all, this is a high-quality car advertisement, and it is complemented by the image of another business tycoon as spokesperson.

For Dongchen Advertising, the Jeep order received a total of 245 million yuan in advertising service fees, which is already a very considerable order income...

At the same time, we have received news from Jiaduobao in the past two days that Kunlun Mountain mineral water will also be available online after the Asian Games.

Xie Bingran’s related endorsement materials were naturally also released to the public at the same time.

The popularity of the Asian Games itself, coupled with the exposure brought by Jeep and Kunlun Mountain's investment, will undoubtedly work together to boost Xie Bingran's popularity and topicality.

All of these will eventually feed back into the Xu family's "Morning Breeze Ice Power" and "Ranbing 001" that are currently being listed.

Everything is just right.

……

The online meeting had just ended when cheers suddenly came from the office area outside.

Xu Chen and Sun Amy walked out of the conference room and saw Nie Fei and others, as well as Wu Feifei and Su Rong, gathered in front of the computer with excited looks on their faces.

"What's wrong?" Xu Chen said with a smile.

Wu Feifei: "Brother Bing has qualified from the group stage!"

Su Rong grabbed Wu Feifei's arm, her face full of excitement and excitement.

Xu Chen didn't care:

"I thought it was no big deal. It was expected."

It was said lightly.

"Where is senior Bai Miao?" Xu Chen asked casually.

Su Rong said timidly:

“We also made it to the finals.”

Xu Chen smiled and said:
"Then Huang Hao must have felt relieved instantly!"

……

Hundreds of messages instantly appeared in the college’s large group.

They were all sharing the joy of senior Bai Miao qualifying from the group stage.

The official news reports have also appeared on the sports news of major portals.

"Doha Asian Games, the women's 100m hurdles group competition ended today..."

"The national track and field team, Chen Lan, Xie Bingran, and Bai Miao, have successfully qualified from the group stage and will meet in the final the day after tomorrow!"

"Chen Lan won the bronze medal in the last Asian Games and is also the most promising gold medal candidate in this Asian Games cycle..."

"Young player Xie Bingran made her debut this year and rose rapidly. In the National Games in August, she defeated Chen Lan and won the national championship..."

……

"Mr. Xu" felt very happy and said:

"Let's go! I'll treat you to a barbecue!"

Wu Feifei clapped her hands: "Great! Thank you, Boss Xu!"

……

Twenty minutes later, at the Miyun Road food stalls.

The barbecue was served, beer was opened, and laughter was heard.

Su Rong was holding her phone and looking at it, with a happy look on her face.

She looked at Xu Chen and said with a smile:

"There is a fan group of Brother Bing on Mop.com, saying that they are already in Doha and will cheer for Brother Bing the day after tomorrow!"...

Nie Fei went out to answer a phone call, came back and sat next to Xu Chen, and whispered:

"Vice President Zhou, I'll be here in a moment."