Rebirth: My dad is too obedient

Chapter 356: Boss's Skill
Vanke Shanghai Headquarters, 16th floor conference room.

We were still waiting for the leader to come over, and the situation in the meeting room was a bit awkward.

Xu Chen didn't care. He took two bottles of water from the table and handed them to Wu Feifei and Sun Amy beside him.

The bottled water in my hand is of the "Ceebao" brand.

This is considered to be the earliest bottled drinking water brand in China, earlier than Wahaha and Nongfu Spring.

Xu Chen knew the reason why he appeared in Vanke's office.

In fact, Yilibao is also one of the industries invested by Wang Shi.

However, later Vanke focused on real estate and sold off unrelated businesses one after another, including Yilibao to China Resources.

However, Yilibao’s market share in the country has never recovered, which is closely related to the several changes of ownership.

China Resources is a large company with a large business. After taking over Yilibao, it did not regard the bottled water business as particularly important in terms of strategic significance...

Later, Yilibao "focused on the Guangdong market" and stopped actively participating in the competition with the top brands.

……

……

After waiting for a while, Secretary Zhou Kai came in again.

He glanced at it briefly, then smiled and said:
"Several leaders will be here soon. We need to keep the front row empty."

Everyone in the field stood up and gave up the front few seats.

Zhou Kai: "That's all."

Sun Man asked, "Which leaders are holding this meeting?"

The tone is also very direct.

Zhou Kai: "Mainly Mr. Yu, Mr. Chen, and Mr. Wang."

Sun Man nodded: "Just call Mr. Chen, otherwise this matter cannot be finalized."

Mr. Chen is Vanke’s director Chen Qidong, and also the big boss behind Sun Man.

Mr. Yu is Yu Liang, the current general manager of Vanke. He is considered to be Wang Shi’s direct descendant and the person who was helped to the position by Wang Shi.

Mr. Wang, I am talking about Wang Shi.

Xu Chen is already well aware of the current situation.

The "Rancho Santa Fe" project is currently controlled by Chen Qidong and Sun Man.

The faction of director Chen Qidong can be seen as an obstacle for general manager Yu Liang in the company, with constraints forming on both sides.

It was Wang Shi who helped Yu Liang, whom he trusted the most, to rise to the top, so he definitely needed to help him remove or transform some of the obstacles that were hindering him.

Boss Wang’s plan is to use the “Rancho Santa Fe” project to deliberately “hit” Chen Qidong and Chen Man.

This is probably just the beginning, and there will probably be other measures later.

……

……

After waiting for a while, the door of the conference room was pushed open and five or six people walked in.

Sun Man, Wu Xiaoding and Cao Qiyuan, who were sitting opposite, quickly stood up, with a respectful look on their faces and slightly bowed their waists.

And whispered:
"Mr. Chen!"

"Mr. Yu!"

Knowing that the boss had arrived, people from Heihe Advertising and Xu Chen naturally stood up as well.

"Sit, sit, sit! Everyone, sit down!"

The man who was speaking had a bright face, but also looked a bit fat and big-eared.

Zhou Kai followed behind and introduced:

"This is the company's director, Mr. Chen."

Naturally, it was introduced to the Black Crane team and Dongchen Advertising.

Chen Qidong laughed loudly and sat down in the front row.

At least it seems like he has a very generous personality.

Following him were three or four secretarial assistants, who all sat behind him.

It has to be said that these big bosses of real estate companies all make a very big show in public.

In comparison, Jeep's leadership is clearly more relaxed and casual.

Actually, the Jeep owner Pang Ming has a very high position, but he is still relaxed and casual. At least he doesn't go out without a few secretaries and assistants...

On the other side, Zhou Kai introduced:

"This is Mr. Yu, the general manager of Vanke Group."

Yu Liang has become much thinner, with a very short, neat flat head, and his eyes look big and bright.

He has a straight and tall figure, and it is obvious that he has been exercising regularly.

In this respect, he is similar to Wang Shi.

Xu Chen remembered the news he had read in his previous life, and remembered that Mr. Yu seemed to be a marathon enthusiast in private...

Yu Liang smiled at everyone and didn't say much. He sat opposite Chen Qidong.

But it happens to be in the row where Dongchen Advertising is located.

Zhou Kai:

"Boss Wang is still chatting with a few friends. He should be here soon."

……

While waiting, Sun Man came close to Chen Qidong and reported something in a low voice.

Yu Liang said nothing and looked at a document handed over by his assistant.

Xu Chen still had a bit of a "watch the show" mentality.

It seems that General Manager Yu Liang and Director Chen Qidong do have some "discord" with each other.

Even though we were in the same conference room, everyone was busy with their own things and there was no greeting or communication.

……

After waiting for a while, Boss Wang finally arrived.

Wang Shi didn't bring many secretaries and assistants with him. Only Zhou Kai followed him.

He was wearing casual sportswear, which formed a sharp contrast with the other leaders who were dressed in suits.

"Sorry to have kept you waiting. I was just entertaining some friends..."

He had already sat in the middle seat and said with a smile:

“Several of my friends are also interested in purchasing Rancho Santa Fe.”

He looked at Yu Liang and Chen Qidong:

"I am helping you to attract business!"

Yu Liang just smiled and didn't take the initiative to respond.

Chen Qidong laughed heartily twice:
"It has to be our President Wang, who is always thinking about our family business."

……

Wang Shi cleared his throat, straightened his face, and said:
“It just so happened that today we had a quarterly meeting and several leaders were present, so I asked Zhou Kai to lead the meeting.

You all know what we are going to discuss, which is mainly the promotion plan for the Rancho Santa Fe project..."

Zhou Kai sat aside and looked at the current promotion plan on the projection screen behind him.

They were two sets of manuscripts from Heihe Advertising and Dongchen Advertising.

Wang Shi paused, then spoke again:
“I happened to meet Mr. Xu from Dongchen Advertising during another project.

Although Mr. Xu is young, his professional ability also impressed me...

So I talked to him about the Rancho Santa Fe project, and Mr. Xu lived up to my expectations and immediately came up with a plan.

After I read it, I liked it very much and approved of it, so I asked him to talk to the project team about it.”

He glanced at Chen Qidong and Sun Man:

"I heard from Zhou Kai that yesterday's meeting was not very pleasant, right?"

Chen Qidong frowned, pretending to be annoyed, and turned to Sun Man and said:

"Boss Sun, is this true?"

Sun Man's expression remained unchanged, and he said with a smile:

"Maybe there was a misunderstanding? It's not to the extent of being 'unpleasant'.

However, the advertising company to cooperate with the "Rancho Santa Fe" project has already been determined.

Black Crane Advertising has also begun to intervene in the project implementation.

Now we have to temporarily push another advertising company over, which is indeed more difficult to handle in terms of process.”

Chen Qidong looked at Wang Shi and said with a smile:

"My dear Mr. Wang! As the founder, there is no need for you to get involved in specific projects, right?
Let the people below do the work, and we should also delegate power appropriately!"

Wang Shi paused, and said gently:

"Of course I have to delegate some power, otherwise I would not step down.

But I am worried that the current general manager, Mr. Yu, is unable to command some of the senior management members."

As he said that, he turned and glanced at Yu Liang.

Yu Liang took over the conversation with a stern look on his face, but instead of dwelling on the sensitive topic, he directly started discussing the project:

“I have looked at the proposals from Black Crane Advertising and Dongchen Advertising.

Personally, I share the same opinion as Mr. Wang. Dongchen Advertising’s proposal is obviously much better.

From the perspective of pure project promotion, Dongchen Advertising's solution should be adopted.

The Rancho Santa Fe project is too important for Vanke, and we still need to consider the promotion plan.”

Chen Qidong glanced at the projection screen and said directly:

“My personal opinion is also very clear. The Black Crane advertising proposal is very suitable, so we will use the Black Crane proposal.

As for the plan of the East, there is no need for it..."

He leaned back in his chair and rubbed his belly:

"The 'Rancho Santa Fe' project belongs to me, Chen Qidong, so I still have the final say."

"..."

As soon as the words were spoken, the atmosphere suddenly became colder.

Tit for tat, not giving an inch.

Yu Liang kept silent.

Although he holds the rank of general manager, he is still half a point shorter than a company director who has a say.

Xu Chen sat quietly, just watching the show.

Wu Feifei and Sun Amy looked at each other and both felt that they were somewhat "eye-opening".

It turns out that this kind of quarrel between high-end bigwigs is not particularly "high-end".

In the end, it all came down to a tit-for-tat exchange of words...

Wang Shi's expression did not change. He smiled slightly and said:

“This is great, because in a project, there should be arguments and discussions!
The Rancho Santa Fe project is too important. It is a benchmark high-end villa project that Vanke will focus on building in the next ten years...

It must be well demonstrated and promoted! "

He paused, looked up at the Black Crane team and the Dongchen team sitting in the back row, and said:
“As the founder, I am also the head of the family.

Rancho Santa Fe is our cherished child, so we must give it the best, including promotion plans.

The two plans of Heihe and Dongchen will be explained to you by the main creative team first!"

As he said that, he stood up and sat next to Yu Liang, giving up the middle seat.

Fang Yu, the executive creative director of Black Crane Advertising, was stunned and turned to look at Sun Man.

Sun Man cleared his throat:
"Mr. Fang, since the plan has been challenged, you should report it again.

Black Crane’s proposal has passed multiple rounds of internal review, so it’s OK to display it openly.”

Fang Yu responded and stood up.

He walked to the front, picked up the mouse, and opened Heihe's manuscript.

"The great hermit hides in the city..."

"Above the great city, there is fame and honor..."

Fang Yu cleared his throat and began to report his proposal.

He started with insights into target users and then analyzed the product's competitive advantages.

Then there are the core advertising strategies, creative ideas, and so on…

He spoke eloquently and elaborately, and it lasted nearly half an hour.

Even Director Chen Qidong seemed a little annoyed by what he was saying, and he kept glancing at the Rolex on his wrist.

Wang Shi and Yu Liang listened very carefully and took notes from time to time.

Xu Chen listened to Fang Yu's "redundant narration" and shook his head in his heart.

It is admirable that he talked about such an ordinary real estate packaging plan in such a serious manner and with extensive citations.

……

Fang Yu put down the mouse, paused for a moment, and looked up at Sun Man.

Sun Man smiled and actually led the applause.

Chen Qidong clapped his hands a few times, and his secretary, assistant, and the Black Crane advertising team behind him all followed suit.

Cao Qiyuan, the project manager of the "Rancho Santa Fe" product side, also applauded.

Fang Yu smiled slightly embarrassedly and left the stage.

Sun Man looked at Xu Chen:

"Thank you for your hard work, Mr. Xu."

Xu Chen didn't say anything, just stood up and walked to the front.

He picked up the mouse and opened the Dongchen Advertising plan:

“Advertising is about communicating with people.

There is no point in talking too much about strategies, logic, and big truths because these consumers and users will never see them.

The most important thing is the advertising copy.”

As he spoke, he flipped through the documents and read the advertisement copy in the manuscript:
"Without a certain height, it is not suitable to be so low-key..."

"If you are used to walking on red carpets, you will dream of cobblestone roads..."

"Life is a leader, it's rare to follow the trend..."

After he finished speaking, he glanced at Wang Shi briefly, and seeing Wang Shi smiled at him gently, he turned and left.

Chen Qidong looked speechless, but just frowned and didn't say anything.

Sun Man sneered: "Is Boss Xu surrendering voluntarily?
Don’t you take the proposal seriously? "

Xu Chen's expression did not change:

“In the face of absolutely good ideas, any strategic packaging and speech selling are meaningless.

Good ideas are motivating in themselves.

Only solutions that are too ordinary need to be packaged with a lot of fancy words and embellished with seemingly perfect logic. "

"..."

Sun Man had a gloomy and ugly look on his face.

Several people from Black Crane Advertising looked a little embarrassed.

Xu Chen's words were naturally directed at Fang Yu's half-hour-long proposal.

……

Wu Feifei and Sun Amy looked at each other, really not knowing how to continue today's meeting.

It feels like the two sides are in direct confrontation, with no communication and little room for progress.

Xu Chen, however, looked indifferent and sat there contentedly, as if it had nothing to do with him.

In the front row, Wang Shi and Yu Liang exchanged a few words in a low voice, but no one knew what they said to each other.

Chen Qidong touched his fat belly, turned around and gave Sun Man a wink.

Sun Man turned to look at Fang Yu from Black Crane Advertising, as if she remembered something, cleared her throat, and said:
"The 'Rancho Santa Fe' advertisement is not for people like us, but for target consumers and potential customers.

Our intended customers are very clear, they are the "high net worth individuals" in various first-tier cities.

Most of them are male, aged 40 to 55 years old.

Most of them are senior executives, directors and founders of medium and large enterprises.

The assets are generally in the billions..."

She paused and glanced at Fang Yu beside her:
“Heihe Advertising has worked on many high-end real estate projects and has cooperated with Vanke many times.

Mr. Fang has an advantage in understanding high net worth individuals...

So we trusted and chose Black Crane’s solution.”

He glanced at Xu Chen across from him again:

“Mr. Xu looks very young, and I have never heard of Dongchen Advertising.

How many cases have there been in the real estate industry?

I don't think that the plan you created will be motivating for the wealthy group.

At most, it can just fool the poor!"

As soon as he finished speaking, Chen Qidong on the side actually burst out laughing.

He laughed twice more and said:

“I should be considered a ‘high net worth individual’, right?

I can afford Rancho Santa Fe, and I really like Black Crane's plan.

"Above the great city, there is fame and honor..."

Very good! I love it! ”

The situation seemed to be awkward again.

Wu Feifei turned her head and looked at Xu Chen, and found that Xu Chen had remained silent and had no intention of "defending" his plan.

In fact, Xu Chen knew in his heart that no matter how he "sold manuscripts" today, it would be meaningless.

It’s better to save some energy and keep silent.

And he was not worried about today's scene or outcome.

This is because the organizer of the event was Wang Shi, the founder of Vanke.

A "big boss" in the business world who can sit in this position is naturally not a reckless and ordinary person.

Since he set up today's situation, he must have come prepared.

……

Wang Shi's expression did not change, and he took over Chen Qidong's words:

“Mr. Chen and Mr. Sun said it very well!

The target users, the truly wealthy and high-net-worth individuals, should be allowed to make the choice.”

He glanced at his phone and said:

“It just so happens that I have a few friends here.

As I just said, they are all interested in houses in Rancho Santa Fe, which happens to be the target customer group.

Why not let them look at both options and let them choose one.”

Chen Qidong frowned, but said:
"Boss Wang, your friends will definitely stand on your side!"

Wang Shi smiled calmly:
"That depends on who my friends are...

You will know once you see it.

I’m afraid that no one in this world can easily influence their opinions, including me…”

As he spoke, Wang Shi picked up his phone and made a call:
"Come over and help us! There's a promotional project for Rancho Santa Fe, and you guys are considering buying a house, so please help us with some advice...

OK!

Wait a minute, Zhou Kai!"

After hanging up the phone, Wang Shi turned and looked at Zhou Kai.

Zhou Kai lowered his head and responded, then turned around and walked out.

……

Just a few minutes later, the door of the conference room was pushed open and seven or eight people walked in.

After seeing these seven or eight people clearly, everyone in the field stood up, some of them were stunned.

Because these people can probably only be seen on TV and in the news.

Feng Lun, Pan Shiyi, Wang Zhongjun...

Guo Guangchang, Ma Yun from Hangzhou...

Ok.

Xu Chen was also a little stunned.

Is this the boss’s “circle of friends”?

It’s really awesome.

Wang Shi had already stood up and let them in with a smile.

“You guys just happened to be looking at houses in Rancho Santa Fe!

Let’s take a look at these two advertising plans and see which one you are more interested in! ”

……

Seeing this group of bigwigs coming in, everyone in the conference room, including Director Chen Qidong, stood up and stood quietly aside.

Until this moment, everyone understood what Boss Wang had just said:

"I'm afraid that no one in this world can easily influence their opinions, including me..."

Yes, a business tycoon of this stature would not hide his true opinions for the sake of an advertising plan.

What's more, in front of them, Wang Shi can only be considered as an "equal".

Boss Wang greeted them and chatted and laughed with them.

The young men from Black Crane Advertising, along with Wu Feifei and Sun Amy, had never met so many business leaders before and were speechless for a moment.

Wu Feifei blinked and looked up at Xu Chen.

Xu Chen had a calm expression and just smiled at Wu Feifei.

At the same time, Xu Chen also remembered the black Maybach he saw downstairs.

No wonder the license plate with Zhejiang A looked familiar, it turned out to be owned by Hangzhou Ma.

In his previous life, Xu Chen had worked at Alibaba in Hangzhou for several years, so he had naturally seen the license plate with the last number 353 in the Alibaba campus.

Xu Chen, who had only met Ma Yun in person at a staff meeting in his previous life, felt as if he was in a different world when he saw him in the same conference room at this moment.

……

……

Several big guys stared at the plan on the projection screen and started discussing it without being urged.

"This is good! Good, don't be too obvious!"

"If you are used to walking on red carpets, you will dream of cobblestone roads...

This is a great sentence, I really like it! "

"This advertisement is great! Without a certain height, it is not suitable to be so low-key!

It’s so exquisite!”

“There’s no CEO, only neighbors… I’ll buy this house if the ad says so!”

"Boss Wang, do we need to choose?"

"This advertising plan is really good. Which company produced it?"

"Life is a leader, it's rare to go with the flow...

He really has insight into people's hearts! He is a master!"

"If I had seen this advertisement earlier, Mr. Wang would have bought the house a long time ago!"

……

As the big guys discussed, the expressions of Chen Qidong, Sun Man and others became increasingly ugly.

Several people from Black Crane Advertising, especially the executive creative director Fang Yu, looked obviously embarrassed.

The discussion among several business leaders directly ignored the Black Crane Advertising proposal.

It even seems that there is no need to discuss or mention anything...

Xu Chen shook his head helplessly.

As expected of a big shot in the business world, he used his "circle of friends" to crush the debate without any doubt or hesitation.

……

See that things have become clear.

Wang Shi cleared his throat:
"Okay, okay! Thank you very much, we won't go home until we are drunk tonight!"

A few big guys laughed and joked for a while, then were escorted out by Secretary Zhou Kaixian.

……

The meeting room returned to silence, and the scene was even a little awkward.

Chen Qidong said nothing, stroking his belly, looking not very good.

Sun Man glanced at Fang Yu beside her, seeming to want to say something but stopping herself.

Wang Shi cleared his throat:
“I would like to thank Mr. Xu from Dongchen Advertising for creating such a good advertising plan for ‘Rancho Santa Fe’.

Our target customers like it and approve of it, so I don’t think we need to discuss it any further, right?”

Chen Qidong smiled heartily:
"Since so many big guys agree with Mr. Xu's plan, I have nothing to say."

This is actively admitting defeat.

Wang Shi frowned slightly, and seemed to have no intention of ending today's meeting. He looked up at Sun Man again:

"Mr. Sun, do you have anything else to say?"

Sun Man was stunned: "No more, Mr. Wang."

Wang Shi: “As the deputy general manager in charge of market brands, you seem to be not paying enough attention to the company’s key benchmark projects.

The promotion plan you approved doesn't seem to meet the company's requirements!"

A trace of panic flashed in Sun Man's eyes, but she turned to look at her boss Chen Qidong.

Chen Qidong's expression did not change and he said nothing.

Wang Shi: "I'm just a little curious. How did Black Crane Advertising, with such a mediocre proposal, get Vanke projects one after another?"

Sun Man smiled awkwardly:

“Hasn’t this happened before… I haven’t come into contact with Dongchen Advertising and Mr. Xu?

We will cooperate more with Dongchen Advertising and consult with Mr. Xu more in the future."

Wang Shi's face was gloomy, and he turned to look at Yu Liang beside him:

“Mr. Yu, as the general manager of the group, you still have to make decisions.

Even when facing some old employees in the company, we cannot be vague on matters of principle.

The board of directors has pushed you out, so you have to take the corresponding responsibilities.”

The tone sounded like criticism and criticism.

Yu Liang listened quietly and waited for Wang Shi to finish speaking.

He nodded and waved to the assistant behind him.

The assistant seemed to be prepared and turned around and walked out.

Yu Liang flipped open the document in his hand, looked at it carefully and said:
"The anti-corruption department has found some information related to the marketing and branding department. I think Mr. Sun should know some details..."

Sun Man took a breath and looked at Chen Qidong in panic.

At the same time, the person who showed a panic expression was Fang Yu from Black Crane Advertising next to him.

……

The door of the conference room was pushed open and several people walked in.

Among them were four investigators in police uniforms.

The two men blocked the door and walked straight in.

Wang Shi suddenly waved his hand, looked at Xu Chen and said:
"Mr. Xu, I'm sorry...

Zhou Kai will take you and the team to have a rest first.

We have some family matters to take care of here."

……

……

(End of this chapter)