Rebirth: My dad is too obedient

Chapter 347 The tip of the iceberg

At noon, Jinmao Tower, Lujiazui.

After Xu Chen parked the car in the underground garage, he and Wu Feifei took the elevator to the first floor.

After waiting in the lobby for a while, I saw Nie Fei walking in from afar.

"Sister Fei" still has the strong aura of a female elite in the workplace, with light makeup, red lips, and platinum earrings.

When Wu Feifei saw Nie Fei from afar, she walked over happily, calling her "Sister Fei" and putting her arm around her.

After the two met in Osaka, they became very familiar with each other after hanging out for a few days.

Wu Feifei has a cheerful and generous personality, and she is someone who can easily make friends with others.

Xu Chen also walked over with a smile.

"Sister Fei!"

"Mr. Xu!"

The two of them smiled at each other as a greeting.

Nie Fei looked at Wu Feifei again: "You really came for an internship!"

Wu Feifei: "Of course! I have worked on two projects with Xu Chen!"

He also looked proud and complacent.

……

56th floor, buffet restaurant.

Sun Amy and Gu Xinxin were sitting by the window. When they saw Xu Chen and the other two coming in, they quickly stood up.

Nie Fei can be considered as the future leader of the company, so the two girls warmly and politely call her "Sister Fei".

When he saw Xu Chen, he still called him "Boss".

Xu Chen said, "Go get some food!"

Wu Feifei looked happy: "I saw some hairy crabs! Let's go get them!"

Having said that, he dragged Nie Fei towards the dining line.

……

Xu Chen stood by the window, and from the height of the 56th floor, he just overlooked the buildings of Lujiazui, the Huangpu River, and the Bund across the street...

A feeling of being "superior" also arises spontaneously.

These good hotels occupy the best locations and scenery, and in a sense, they also satisfy the rich's psychological needs to be "superior".

……

The four girls each took a glass of white wine, and Xu Chen, who had to drive, could only bring a glass of soda water to accompany them.

Several people happily clinked their glasses to welcome Sister Fei's official joining.

Wu Feifei is quite knowledgeable about food, and the whole plate of hairy crabs she brought were all male.

The so-called "nine females and ten males" means that female crabs are eaten in the ninth month of the lunar calendar and male crabs are eaten in the tenth month.

This time of the year is also when male crabs are at their fattest.

The little girls ate the delicious crab paste that looked like jelly, and their eyes were full of joy.

Xu Chen found it a little funny.

I don't know if they know what part of the male crab the crab roe belongs to.

……

After eating two or three rounds, it was time for dessert, and the girls were having a great time.

Xu Chen and Nie Fei sat by the window, each holding a drink, and still found time to chat about some business.

Nie Fei had previously inquired for quotes from the design company of "Ranbing 001" and has now received preliminary feedback.

"The price quoted by Chen Youjian Studio in Hong Kong Island is a bit too high. They have offered HK$5 million and do not accept any negotiation."

Xu Chen was speechless.

The current exchange rate between the Hong Kong dollar and the RMB is almost one to one, which is equivalent to five million RMB.

The current cash flow of "Ranbing Sports" is really unsustainable.

Nie Fei continued:
“The price quoted by the Pearl Cat Studio in England is relatively reasonable.

The initial offer was between 3 million and 4 million RMB...

But I talked to them for two more rounds, and they wanted to expand their business in Greater China, so they really wanted to take our order and treat it as a case study for them.”

Xu Chen: "How much can we talk about?"

Nie Fei: "My psychological expectation is that if it is between one million and two million, it will be a very high cost-effectiveness for us.

But it is estimated to be quite difficult.”

Xu Chen thought for a moment and said, "Between two million and three million is also acceptable."

Nie Fei smiled and said, "Boss Xu is really generous!"

Xu Chen: "If I can find a way to take on two or three more advertising projects, the money will come out.

Sister Fei doesn’t need to be too timid about spending money. Our goal for ‘Ranbing Sports’ is to be at the forefront of the industry.”

Nie Fei didn't say anything else, but smiled and clinked glasses with Xu Chen.

“As for the team matters, we have some progress to make.

First of all, it’s about the product expert. We have a very suitable candidate now, and we don’t need to use our recruitment budget.”

Xu Chen: “Oh?”

Nie Fei: "The factory that Mr. Xu invested in, Lifeng Shoes...

They have a young "junior vice president" who is the nephew of the boss of Lifeng and has been in charge of production in the factory for many years.

I am very familiar with the supply chain, materials, and production links. I have also received several orders from Anta and Hongxing Erke...

I asked your father first, and then talked to this "young vice president". He can allocate half of his time to "Ranbing Sports" to help us with the implementation of the product.

The orders for Ranbing will later go to the Lifeng factory, so it can be considered as his own business, and he will still follow up with great care.

It’s better than recruiting people from outside…”

Xu Chen was still very surprised:

"This is a good thing!"

Nie Fei: “It’s pretty reliable.

He is in charge of factory production in Lifeng and is directly involved in the product design of Ranbing, which also saves a lot of subsequent communication troubles.

So there is no need to recruit for the position of 'product expert' yet, he can just come and take over.

But later on, he may need to build a small team under him.”

Xu Chen: "That's no problem. Once the revenue of 'Ranbing Sports' starts to grow, the team will naturally expand."

Nie Fei nodded and said, "Let me tell you first, if you have no problem with that, I will go directly to this 'young vice president' to run the project.

This week I will visit two or three material suppliers, and he happens to have connections and understands materials.”

Xu Chen: "Of course I have no problem with that, Sister Fei can make the decision.

What is the name of this 'little vice president'? "

Nie Fei: "Zhou Junjun, a young man.

Your father went to Fujian Province before, and I met him, talked with him, and had a drink with him.

I am on a business trip with him this week, and we will return to Shanghai together next week. I will let you meet him then."

Xu Chen: “Okay!”

Nie Fei: “Once the design company is decided and Zhou Junjun gets involved, we can start product design right away.

If all goes well, we’ll start next week! ”

Xu Chen: "Okay, the sooner the better!
As for the funds, Sister Fei can just contact Teacher Fang Jun. I have checked with her and there is already money in the account. "

Nie Fei nodded and said:

"There are also positions responsible for 'e-commerce marketing'...

I found friends in the circle and recommended a group of people over.

After a round of telephone interviews, there are currently two good candidates.

They both happen to be in Shanghai, Mr. Xu will interview them this week, and you decide which one to choose."

Xu Chen: "Sure, I'll meet him and learn from him.

But in the end, it was Sister Fei who made the decision. Nie Fei smiled:
"Don't be polite with me. I've talked to both of them. I don't have much preference. You pick one."

Xu Chen: “Okay!”

Nie Fei added:

"One is Jiang Yuze, who previously worked at eBay and Amazon, and was also responsible for Nike's e-commerce operations.

He just resigned from Amazon and currently has an offer from Alibaba in Hangzhou, but he kind of dislikes Alibaba..."

Xu Chen was speechless.

But it seems to be a natural thing to do.

In 2006, Taobao's real rise has only been in the past one or two years.

For the foreign elites of eBay and Amazon, Alibaba and Taobao at this time really have a sense of copycat of local private Internet companies.

But what they didn’t know was that a few years later, Alibaba would grow into one of the only two Internet giants in the country.

Nie Fei: "Another young man named Sun Lingfeng, whose situation was exactly the opposite of Jiang Yuze, joined Alibaba after graduation and worked on Taobao operations.

His family lives in Shanghai, and his parents have been forcing him to come back to work, so he is looking for job opportunities in Shanghai..."

Xu Chen: "Okay, then I'll talk to both of them this week."

Nie Fei: "Okay, I'll make an appointment for you."

Xu Chen: "Sister Fei doesn't have to do this kind of specific docking work herself.

I have told Gu Xinxin that she should shift half of her work energy to "Ranbing Sports".

So for some connection matters, Sister Fei can just contact Xinxin directly."

Nie Fei smiled and said, "Okay! Thank you, Mr. Xu!"

Xu Chen said seriously:

"I want to thank you again! In such a short time, you have promoted so many things through 'Ranbing Sports'.

I also didn’t expect that ‘Ranbing Sports’ would become so popular.”

Nie Fei smiled and said:

"Brother Bing is so cool, 'Ranbing Sports' will definitely become popular.

If I can't do it, I will feel that I have failed your trust."

……

Nie Fei roughly synchronized some things he had been communicating with people in the sports industry over the past two days.

It involves sales data, operational indicators, etc. of some current sports categories.

These are already extremely valuable barrier-type confidential information, and are also extremely precious to "Ranbing Sports".

It is of great help for subsequent product line planning, product pricing, target user screening, communication strategies, etc.

For example, the original sales strategy of "Ran Bing 001" was limited to 1000 pairs...

So among these 1000 pairs, what is the approximate ratio of men's shoes to women's shoes, and how are the sizes distributed?

Nie Fei had actually considered these very detailed but critical decisions, and had done market research in advance and obtained some reference data and indicators.

Xu Chen couldn't help but sigh again, it was indeed much safer with Sister Fei around.

Without this information, "Ranbing Sports" would be moving forward in the dark.

Now there is a relatively clear path. At least, Ranbing Sports will not make some obvious mistakes on the path.

Nie Fei spoke again:

"Going to run a run for midsole materials, are you free to join us?"

Xu Chen: “I don’t have time.

Sister Fei, just go run and come back to update me on the situation!"

What Nie Fei was talking about was the itinerary for the next few days.

I had a brief phone chat with Xu Chen a few days ago. We have screened out several potential suppliers for the soft elastic midsole foam material of "Ranbing 001".

The two most important ones are located in the northern tobacco market and Jiangsu Province respectively.

Each has EVA iterative foam material, or the latest TPU foam material.

In the next few days, Nie Fei will visit several domestic material suppliers to check the material situation and discuss procurement cooperation.

And Zhou Junjun, the "little vice president" of Lifeng Shoes, who was just mentioned, will also come along.

Zhou Junjun is in charge of the production line and is familiar with the materials.

Among the current potential material suppliers, in addition to these domestic material suppliers, there is also BASF in Germany.

It was also the partner of Adidas' "Popcorn" midsole in later generations.

However, Nie Fei has assessed that given the current situation of "Ranbing Sports", it is difficult to negotiate a purchase order with BASF, especially in an exclusive or buyout manner.

In response to this, Xu Chen also said that we can wait and see later.

At present, "Ranbing Sports" has not officially started, so it is naturally at a disadvantage in negotiations with various suppliers.

Once "Ranbing 001" is launched on the market and accumulates a certain influence and sales volume, it will be easier and more convenient to deal with various suppliers.

Xu Chen thought of something else and said with a smile:

"Please give me Sister Fei's passport."

Nie Fei: “What?”

Xu Chen: “Let’s go to Doha to watch the Asian Games!
I asked Sister Yue to help you get your visa and travel together."

Nie Fei smiled:
"Great! Just the two of us?"

Xu Chen turned around and glanced at Wu Feifei:

"And Miss Wu!"

Nie Fei actually already knew about Wu Feifei's identity as the "leader's daughter".

I learned the details from Fang Jun when I was on a business trip to Fujian Province with Xu Zhiquan and Fang Jun.

Nie Fei is a smart career woman, so she naturally knows the great significance of Wu Feifei and her father to Dongchen Shares...

She smiled and said:

"That's great. Feifei and I will be together and I can help you take care of her!"

Xu Chen: "Thank you, Sister Fei!"

……

……

After lunch, everyone gathered around the table and talked about work.

Nie Fei transferred the contact information of the two "e-commerce marketing" candidates to Gu Xinxin.

Gu Xinxin will contact the other party in the afternoon to arrange a time for Xu Chen's interview this week.

Xu Chen had basically no pressure when interviewing two young colleagues who were engaged in e-commerce marketing.

It was because in his previous life, Xu Chen had worked at Tmall for several years, so he was extremely familiar with all kinds of e-commerce strategies and routines.

That was another career path for Xu Chen after he left the advertising industry, and it provided him with a wealth of experience.

What's more, at this time in 2006, e-commerce was only just emerging in China, and Xu Chen felt that he was being "attacked from a lower dimension".

……

Xu Chen will organize the text of Vanke's "Rancho Santa Fe" plan in the next two days.

Sun Amy just needs to put together a few drafts, and it doesn’t need to be too complicated, after all, it’s just a proposal.

But after all, it was a proposal to Vanke's founder Wang Shi, so it still needed some style and taste, and it also appeared formal and cautious.

Wu Feifei was eager to try, so she said that she would collect and organize a batch of real estate advertising materials and brochures as soon as possible and send them to Teacher Amy for reference.

Nie Fei was still very surprised when she heard that Xu Chen was in contact with Vanke's project.

She had heard that Xu Chen had taken over the Jeep project, which was a bit surprising to Sister Fei...

Unexpectedly, Xu Chen actually found a real estate project of Vanke through the communication of the Jeep project.

Nie Fei couldn't help but sigh:
"Fast-moving consumer goods, medicine, automobiles, real estate...

You can work in all categories, you are really an all-round advertiser."

Xu Chen was not modest at all and said with a smile:

"This is just the beginning. I have only shown the tip of the iceberg of my strength."

(End of this chapter)