Rebirth: My dad is too obedient

Chapter 342 Offensive Alternatives

Vanke Center, cafe on the first floor of the park.

The meeting with Vanke founder Wang Shi has ended. The three teams of Liu Wenqin, Bao Junsen and Xu Chen gathered in the cafe to confirm the follow-up arrangements.

When Xu Chen met with Wang Shi alone, the director team had already finalized the shooting schedule with Wang Shi's secretary.

The shooting is scheduled for next weekend, the 18th and 19th.

We shot a print advertisement in Shenzhen on Saturday the 18th and flew to Shangri-La in western Sichuan on the same day.

All day on the 19th, we shot video footage of off-road and crossing from western Sichuan to the snow area.

As the "producer" of the project, Xu Chen also had to participate in the filming.

Fortunately, it was a weekend and there was no need to take extra leave.

In addition, the initial communication on the 'Rancho Santa Fe' plan has been confirmed with Wang Shi's secretary Zhou Kai, and will be arranged during the filming interval on the 18th and 19th.

It just so happens that the two projects can be handled together, which saves time and energy.

There is still more than a week to write this plan, and it is already in his mind. For Xu Chen, it is an easy task and there is no pressure at all.

The overall shooting schedule of spokesperson Wang Shi was arranged by the director team, but several of Wang Shi’s secretaries still made a lot of detailed requests.

It involves safety protection during the trip and even daily life.

After listening to this, Xu Chen also felt that Boss Wang was quite a "big shot". The specifications and requirements were no less than those of first- and second-tier stars.

In comparison, my own brother Bing is more casual.

Xu Chen wondered whether he should assign an agent or management team to Xie Bingran. He could just put her in his own company.

In the future, business connections may be more convenient and professional.

When I’m out on business, I should be able to take better care of Brother Bing.

However, this matter may need to be discussed and confirmed with the national team. You can first ask coach Cheng Hong for his opinion.

……

After confirming the itinerary, Liu Wenqin arranged a business car to take Xu Chen and Wu Feifei to the airport.

Liu Wenqin and Bao Junsen's team stayed in Pengcheng for one more day to confirm the studio in Pengcheng and the subsequent shooting arrangements.

Wu Feifei’s first “business trip” has finally come to an end, but the girl can’t hide her excitement.

Today, the eldest daughter of this leader's family has seen a different "world".

In fact, as the daughter of Wu Yongming, Wu Feifei had the opportunity to meet many important people and big scenes.

However, business tycoons like Wang Shi are indeed rare.

Xu Chen took a nap in the car, and when he woke up he found Wu Feifei typing on her phone.

Seeing Xu Chen wake up, Wu Feifei said with a smile:

"I'm talking to my dad."

"Say what?"

"You said you took me to Vanke's headquarters and had a meeting with their founder, Wang Shi!"

Xu Chen hesitated for a moment and said:
“You can also follow along with Wang Shi’s material shoot next weekend.

However, the conditions in the snowy area will be extremely harsh, and there will be altitude sickness.

I’m afraid Miss Wu will suffer!”

Wu Feifei, however, looked excited: "I can endure the hardship!"

She put on a rare coquettish look again: "Please, Boss Xu, just take me with you!"

Xu Chen smiled and said, “Then you should meet with Sun Amy next week and learn about the commercial, the script and the shooting schedule.

When the time comes to film, you will need to help with some work with Sun Amy..."

Wu Feifei was smart and clever, so she naturally understood what Xu Chen meant.

After all, it is a business trip and a job, not just a trip. There are also clients and people from other teams watching over me.

Now that it's over, we have to get back to work.

"Don't worry, boss! I've made arrangements with Teacher Amy, and I will definitely not be idle when I go there, nor will I get into trouble!"

She thought for a while:

"Then, if there are other projects in the future, can I also participate in them?"

Xu Chen: "Then I have to pay you an internship salary!"

Wu Feifei waved her hand: "No need! I should thank you for giving me the opportunity to do social practice!"

Xu Chen naturally knew that as the daughter of a leader, Wu Feifei would definitely not lack that internship salary.

However, Xu Chen still needs to find a way to show his appreciation.

Xu Chen smiled and said, "Then let's give you a bonus based on your contribution to the project."

Wu Feifei: “Okay!”

Xu Chen thought about it and decided that it would not be a good idea to give Wu Feifei too much "bonus".

After all, Wu Feifei has a special identity and is involved in Tiancheng's business.

Everything should be done appropriately, based on the project situation and Wu Feifei's actual contribution, and not too much or too deliberate...

She blinked and thought for a while: "I am still free on Monday, Wednesday and Friday afternoons. Anyway, I will come to the company when I have time."

Xu Chen: “Sure.

When I get back, I'll look over the project arrangements with Gu Xinxin to see which ones you can participate in.

You can communicate directly with Xinxin when the time comes. It will mainly depend on your time, energy, and personal interests."

Wu Feifei: "Thank you, boss!"

Xu Chen: "You should also take it easy, don't tire yourself out Miss Wu."

Wu Feifei: "No! Work makes me happy!"

Xu Chen: “…”

The joining of Wu Feifei as an "intern" is still very valuable to Xu Chen.

Ranbing Sports has also started, and there is indeed a shortage of manpower. Wu Feifei can be considered a "manpower" after all.

Of course, the most important thing is that this can be seen as a way to maintain relations with the Wu family.

After all, Wu Feifei is obviously very happy to get involved in Dongchen Advertising's work.

However, Xu Chen still had to take good care of the leader's daughter and avoid bumping into or overworking her, otherwise it would be counterproductive.

……

It was already past nine o'clock in the evening when we landed at Pudong Airport.

As they had classes the next day, the two of them didn't bother going out to find something to eat and just had a meal at the McDonald's at the airport.

Xu Chen went to the parking lot to get his white Ford and then returned to Puxi.

……

Thursday evening.

As soon as the get out of class was over, the "academic master" Jiao Tianbo came to find Xu Chen, of course, to discuss the Yichun promotion plan.

According to what was agreed last week, we will review it internally today, Thursday, and then we need to sort out the plan and send it to Director Lou Ting tomorrow.

Xu Chen was sitting in the back row of the class, chatting with his roommates including Hong Xiaoqiang and Qian Xin.

Jiao Tianbo walked over from the front row, just called Xu Chen, then turned around and left.

"Little Prince of Jiangsu and Zhejiang" Qian Xin said:

"What are you two doing so mysteriously?"

Xu Chen smiled mysteriously and said, "Don't ask about business matters."

Qian Xin: “Tsk!”

……

Xu Chen and Jiao Tianbo went to the academy cafeteria to pack some food as usual, and then walked towards the south gate.

The two came to the Dongchen Advertising office. Wu Feifei was already there, squeezing between Sun Amy and Gu Xinxin. The three girls were whispering about something.

Sun Aimy and Gu Xinxin naturally already knew that Wu Feifei was Xu Chen’s “fellow villager” from Tiancheng.

But no one knows about Wu Feifei's family situation.

When they saw Xu Chen coming in, the three little girls all called him "Boss" obediently.

Xu Chen was carrying two large bags of food:

"Shall we eat first?"

Jiao Tianbo behind him frowned:

"Why don't we finish discussing the plan and finishing our business before eating."

Xu Chen felt a little helpless, but he still said with a smile: "Okay, let's make a quick decision!"

……

meeting room.

It was Xu Chen who started it all:
"Who comes first?"

The way of moving forward discussed last week was that everyone would come up with a plan, and today we would discuss it together as a brainstorming session.

Xu Chen naturally didn't dare to have too high hopes for Jiao Tianbo and Wu Feifei, so he just asked them to come up with a few slogans.

On the other hand, the "moaning" plan is too controversial, so there needs to be two or three alternative plans to slightly neutralize the tone of the plan.

I think we can eventually pick out one or two alternatives from the plans of Jiao Tianbo, Wu Feifei, and Gu Xinxin.

……

Wu Feifei and Gu Xinxin looked at each other, and the two little girls were still a little shy.

Just when Xu Chen was about to say "Let me go first", Jiao Tianbo had already stood up.

"Otherwise, just look at mine first!"

There is no projector in the conference room, after all, it is not very big.

But a computer host and a large-screen TV have been installed.

Jiao Tianbo forwarded an email and opened a PPT document.

He did it seriously and even put in some scenic photos of Mingyue Mountain in Yichun City.

The "nerd" began his passionate speech while flipping through his PPT.

There was a lot of so-called "advertising strategies" in the previous part, which seemed to be taken out of a textbook. Xu Chen felt a little confused after listening to it.

But he still behaved seriously and attentively, nodded approvingly from time to time, and gave it full emotional value.

The "nerd brother" laid the groundwork for about seven or eight minutes and finally got to the point.

The last page of the PPT is a few slogans that Jiao Tianbo created for Yichun City.

[The spring scenery of Mingyue Mountain is beautiful and pleasant]

[Bright moon in the mountains, beautiful spring]

[Yichun Mingyue Mountain, the moon is reflected between the mountains and waters]

……

The parallelism is neat and the language is beautiful.

But...it is definitely not suitable as an advertising or promotional slogan.

Xu Chen nodded in approval on the surface, but in his heart he couldn't help shaking his head and smiling bitterly.

"Academic master" Jiao Tianbo, at least when it comes to advertising creativity, really doesn't have much talent.

Wu Feifei obviously couldn't understand what was going on and was just listening carefully.

Jiao Tianbo cleared his throat, looking quite confident, and was introducing the line he promoted, "The spring scenery of Mingyue Mountain is intoxicatingly beautiful and pleasant."

“My slogan still highlights Mingyue Mountain.

At the same time, 'zuimei' and 'zuimei' are homophones, which can also convey the meaning of 'the beautiful scenery is intoxicating'..."

Xu Chen also gave enough face and seriously "made a joke" for two sentences:

“Very well written!”

"That's really a lot of ideas. You're worthy of being Jiao Tianbo, the top student and genius in our class!"

Jiao Tianbo was obviously enjoying it, and he sat back down modestly while feeling a little embarrassed.

……

Wu Feifei looked timid as she took the mouse and opened a document.

"This is the plan I made. Sister Xinxin gave me some guidance. Please help correct me..."

There is also a paragraph similar to the "strategic background" in the previous part, but compared with Jiao Tianbo's, it is much more concise and concise.

But it's basically all "correct nonsense" without much focus.

For Wu Feifei, who is not an advertising major, this is actually very rare.

Wu Feifei turned to the last page and saw three advertising slogans.

Xu Chen was stunned for a moment, and actually felt his eyes brighten, and was somewhat surprised.

【I-chun has many attractions】

【Livable Yichun】

【A year's plan is in Yichun】

……

Wu Feifei is mainly promoting the first sentence and is currently giving a more detailed introduction.

"Yichun has many beautiful sights to visit" comes from an ancient poem by Han Yu, which itself carries allusions and cultural attributes.

But Xu Chen felt that the last two sentences were obviously much better.

He couldn't help but feel a little surprised. He didn't expect that classmate Wu Feifei was actually quite spiritual.

Wu Feifei finished her general talk, but she was still a little shy and sat back obediently.

Jiao Tianbo frowned, as if he didn't think it was that good.

His expression seemed a little conflicted.

He seemed to want to "criticize" it, but because it was created by Wu Feifei, he did not say anything.

Xu Chen considered it for a moment, then said directly:

"The first sentence you promoted is actually not as good as the second and third sentences."

Wu Feifei showed some surprises:

"really?"

Xu Chen explained:
“Advertising slogans should be concise and easy to understand, and preferably memorable.

Basically, you will remember these two sentences, [Yichun is a good place to live] and [A year's plan depends on Yichun].

【Yi Livable Yichun】implants a concept of "livable", which gives Yichun a "value attribute", which is also a common idea in advertising creation.

[A year's plan lies in Yichun], although its connotation is a little far-fetched and needs further packaging and interpretation, its advantage is that it is also a transformation of slang passed down by word of mouth and you can basically remember it at a glance.

Director Lou made it very clear last time that he hopes people all over the country will remember the word "Yichun".

Both of your slogans can play this role, and the two words "Yichun" are integrated very well!"

Wu Feifei was obviously very happy to receive Xu Chen's praise.

She suppressed her joy and exchanged glances and smiles with Gu Xinxin beside her.

Jiao Tianbo listened to Xu Chen's analysis, but frowned as if thinking about something.

He didn't think it was a good idea at first, but after hearing what Xu Chen said, he felt that it did make some sense.

The "nerd brother" thought back to the sentences he had composed, and finally felt a little "reflective".

It is indeed as Xu Chen just said, Wu Feifei’s last two slogans can be basically remembered after reading them once.

But the sentences I created, such as "The spring scenery of the bright moon and mountain is intoxicatingly beautiful and makes me happy", will indeed be forgotten after reading them once.

……

Xu Chen looked at the two sentences on the big screen, thought about them carefully, and couldn't help but nodded again.

I didn’t expect that Miss Wu, who is not an advertising major, could still contribute ideas to the project.

At least the two sentences "Yichun is a good place to live" and "A year's plan depends on Yichun" will not lose their value at all when put in the alternative plans.

……

Wu Feifei looked at Xu Chen and asked expectantly:
"Boss, what's your plan?"

Xu Chen smiled:
“Both of your plans are great, and that puts my mind at ease!

Your proposal is placed in front and can be used as the main proposal...

Mine is still a little 'offensive', so I'll put it aside as an alternative. "

Jiao Tianbo, Wu Feifei, and Gu Xinxin looked at each other, not knowing whether Xu Chen was being deliberately modest.

It’s even less clear what he means by “offensive.”

Xu Chen took out his cell phone, flipped through it, and transferred a document to the big screen.

When he opened the document and the slogan jumped into his mind...

Jiao Tianbo, Wu Feifei, and Gu Xinxin were all stunned.

【Yichun, a city calling for spring】

……