Rebirth: My dad is too obedient

Chapter 335: First-rate Little Genius
Tonghai University, College of Creativity and Media.

The college’s “quarterly teaching and research meeting” is being held in the conference room.

Those who attended the conference were all the core members of the teaching and research department of the college.

Including all professors, associate professors, department heads, class teachers, etc.

The person chairing the meeting today is Professor Ni Zhi, the director of the Advertising Department.

The meeting lasted for more than an hour, and each department gave a concise summary of its quarterly teaching and research work.

The meeting schedule had actually ended. Ni Zhi glanced at his phone and said with a smile:
“Vice President Chen is on his way here and said he has something to report to everyone.

Let’s wait a little while…”

The "Vice Dean Chen" that Ni Zhi mentioned is the vice dean in charge of teaching and research in the college, Chen Daxing.

Today's quarterly teaching and research meeting was supposed to be chaired by Chen Daxing, but he happened to be on his way back from a business trip, so Professor Ni Zhi took over the meeting first.

……

……

Ten minutes later, Chen Daxing pushed the door and entered the conference room.

He had a cheerful look on his face, was carrying a suitcase in his hand, and looked very energetic.

A group of teachers still stood up, which shows Chen Daxing's voice and status in the college.

Chen Daxing waved his hand casually, motioning everyone to sit down.

"Sorry, the plane was late and we just arrived now."

Everyone was still confused. The meeting schedule had already ended, but the vice president still came specially to attend. Was there something important?
……

Chen Daxing sat in the middle of the conference table and rested as quickly as possible.

Then he smiled and spoke gently:
“I just came back from Beijing, and the results of the advertising competition are out.

I came here specifically to update everyone on the relevant situation."

As soon as the words were spoken, everyone understood that it was this year's "National College Student Advertising Competition".

The "Daguangsai" is a national A-level college competition, and its level and importance are very high.

Advertising is also the core discipline of our college, so naturally we attach great importance to the “Advertising Competition” every year.

Seeing Chen Daxing's relaxed demeanor, a teacher smiled and said:
“Looking at Dean Chen’s happy face, I know that our college has achieved good results in the Grand Opening Competition this year!”

Chen Daxing smiled heartily:
“It’s really good and there are surprises.”

As soon as these words were spoken, the interest of professors, associate professors, department heads, and class teachers was piqued.

The awards of the China Advertising Competition are not only the overall honor of the college, but also the honor of each major, department and class.

Everyone is still trying to compete with each other, overtly or covertly.

Everyone hopes that their major, class, and the students they tutor can win awards.

Students’ awards will also be included in the teaching and research assessment.

Vice Dean Chen Daxing picked up the teacup and took a sip, but then turned his head to look at Ni Zhi, the head of the Advertising Department, and said with a smile:
"Teacher Ni is also a judge for the Grand Opening Competition. Can you share the overall situation of this year's Grand Opening Competition?"

Ni Zhi nodded and said:
“This year’s Grand Opening is much more competitive than previous years.

A total of more than 1,800 colleges and universities across the country participated, and a total of nearly 900,000 works were received...

This is a new record in all previous Grand Openings.”

He paused, glanced at Chen Daxing and continued:
“I only participated in the finalist review for the Shanghai competition area…

As for the Shanghai competition area, we have already synchronized with you all before.

Since the results of the Grand Opening Competition are still in the confidential review stage, all I got was the number of winners and finalists for the national awards...

Our college won 2 first prizes, 4 second prizes, 10 third prizes and 23 excellent prizes in the Shanghai competition area this year.

In terms of the number of awards, it is similar to last year.

But this year there are two first prizes in the Shanghai competition area, which is still better than last year's results.

Regarding the national awards, we still need Dean Chen to sync up..."

Having said that, he returned the conversation to Chen Daxing.

Chen Daxing smiled and said:

“Then I won’t keep you in suspense.

This year, our college won two national first prizes!"

As soon as the words were spoken, there was a burst of surprised discussions from the audience.

"Really, Dean Chen? This is a big surprise!"

"Our school hasn't won the first prize in the country for two years..."

"The key is to win two in a row... there are only seven first prizes in total!"

"Teacher Chen, which classes are the two first prize winners from?"

……

All the teachers present were aware of the importance of the "two national first prizes", so it was no wonder that Vice President Chen Daxing was so pleased.

More than 1,800 colleges and universities across the country participated in the "Grand Advertising Competition", with a total of nearly 900,000 works, but there were only seven places for the national first prize...

And the School of Creativity and Media of Tonghai University actually won two of them!

The Advertising Department Director Ni Zhi did not say a word, but he could not hide his joy.

This is a huge benefit for teaching and research in Tonghai University's advertising major.

But he couldn't help but feel a little worried. What if the two first prizes were not won by students majoring in advertising? That would be a loss of face.

After all, submissions to the "Grand Broadcasting Competition" are not limited to any major, and students from all majors and classes in our college have actively participated.

Ni Zhi looked at Chen Daxing, who was sitting upright and pretending to be profound, with a hint of inquiry.

Chen Daxing naturally understood Ni Zhi's thoughts. He smiled at him and gave him a mysterious look.

Ni Zhi was stunned for a moment, but then burst out laughing.

Chen Daxing has made it clear with his eyes that the two national first prizes were won by students majoring in advertising.

As the director of the Advertising Department, Ni Zhi naturally felt relieved.

……

Chen Daxing took a sip of tea and cleared his throat.

Everyone quieted down and waited with some anticipation for Chen Daxing to inform them of the specific results of the national award review.

What everyone is most concerned about is naturally the two first prize winners.

Students in my major and my class won the first prize in the country, so this year's teaching and research assessment is basically secured.

Chen Daxing pretended to be profound again, flipped through the information on his phone, and said:
"I'll update you on the latest results. It's expected that the organizer of the Grand Competition will announce them to the public tomorrow.

This year, our college won a total of 9 national awards, which is an improvement compared to last year's 8 awards.

Among them, there are 5 excellent prizes, 2 third prizes, 0 second prizes and 2 first prizes.

In terms of professional distribution, the Advertising Department received the most awards, a total of six, including two national first prizes. "

After he finished speaking, Ni Zhi couldn't help but smile triumphantly.

The deans and class teachers from other departments seemed a little disappointed, but they also came over to congratulate them:
"Congratulations Director Ni!"

"Congratulations to Director Ni and the head teachers of the company's advertising class!"

……

Ni Zhi was still very modest and said politely:
"The Grand Advertising Competition is the main award of the Advertising Department. It is our responsibility to achieve this result!"

As he spoke, he turned and looked at the four teachers beside him.

These four teachers are the head teachers of the four advertising classes from freshman to senior year, naturally including the freshman head teacher Shi Dinghai.

The Advertising Department won 9 out of 6 national awards, including 2 first prizes.

The next suspense is the distribution of these six awards, especially which class will win the two first prizes.

The two head teachers of the freshman and sophomore years looked calm, while the two head teachers of the junior and senior years were obviously expectant and nervous.

As in previous years, the awards for the Grand Opening Competition basically come from the junior and senior classes.

The professional courses in the first and second years are not very in-depth, so it is naturally difficult for students to produce truly decent works.

What's more, the submission deadline for this year's "Grand Cantonese Opinion Competition" is in September, which is even more impossible for the freshmen of Class 9 who have just enrolled.

In Shi Dinghai's class, two works were included in the "shortlist", and he had announced it to the class before.

But in Shi Dinghai's opinion, these two shortlisted students and two shortlisted works will most likely win an "Excellence Award" in the Shanghai region.

……

Chen Daxing smiled again and said:
"Don't blame me for keeping you in suspense, because the result this time is really unexpected."

"?" This aroused everyone's interest again.

Chen Daxing pretended to be profound again, picked up the teacup and took a sip, then said with a smile:

“This year’s two national first prize winners both came from the 06 freshman advertising class.”

"?"

"what?"

"!"

As soon as the words were spoken, there was confusion in the room.

Especially Shi Dinghai, the head teacher of Class 06, was really confused at this moment.

After everyone reacted, they all said to Shi Dinghai:
"Congratulations, Mr. Shi!"

"Isn't this amazing? Did Teacher Shi give students some extra lessons?"

"Two first prize winners, both of whom are freshmen?!"

"How embarrassing it is for the juniors and seniors!"

……

Everyone congratulated Shi Dinghai.

However, the two class teachers of the advertising major in the third and fourth years both looked embarrassed.

Shi Dinghai still found it incredible, looked at Chen Daxing and said:

"Dean Chen, this...are you sure?"

Chen Daxing: "I have confirmed it, there is no problem."

Advertising Department Director Ni Zhi said with a smile:
"Which two students are they? I want to see if I can match them up."

Among the teachers present, some were also teaching freshman advertising classes, and they all became curious.

Chen Daxing flipped through his phone and asked, "Xu Chen, where did this little genius come from?"

After the words were spoken, several teachers frowned in thought.

"Xu Chen... this name sounds familiar. He must have been called before."

"Yeah, I've heard it but I can't put it into context. I guess he rarely speaks in class."

"This is a student who knows how to hide his shortcomings. It seems that he is usually quite low-key..."

……

The only people present who knew Xu Chen clearly were the class teacher Shi Dinghai and the head of the Advertising Department Ni Zhi.

The two looked at each other and couldn't help but smile.

Ni Zhi said, "I didn't expect it to be him!"

Chen Daxing had never taught a freshman class, so naturally he had never come into contact with the freshmen in the freshman advertising class, and he had no knowledge of Xu Chen.

Shi Dinghai looked at Chen Daxing and explained to the "vice president":

"Our college has a quota for the 'Star Admission Scholarship', which was applied for by Professor Wang Jian when he went to Wenzhou to recruit students.

It’s this classmate Xu Chen.”

Everyone was talking about it, and then they suddenly realized it.

"It seems that this is not a coincidence. Professor Wang Jian has found a good talent for the college!"

"But what is the name of this 'Star Admission Scholarship'?"

Ni Zhi, the head of the Advertising Department, said:
“At that time, I was also involved in the review and approval of Professor Wang Jian’s scholarship application.

I remember Mr. Wang’s comments at the time, saying that he already had a high level of advertising expertise and creative literacy, and had his own advertising company and successful advertising project cases…”

"Ah? Advertising companies and advertising cases? Aren't you just a freshman?"

"So he was working in advertising in high school..."

"This is really a little genius."

"What kind of advertising company is this? What successful advertising case is this? I'm really curious!"

……

Obviously, this is too incredible and too hard to believe.

Ni Zhi paused and said:

"In the past few months, there has been a brainwashing advertisement in the pharmaceutical industry that has caused a lot of controversy. It was made by classmate Xu Chen..."

"which one?"

Ni Zhi smiled and said, "Washing is healthier..."

"what?!"

"..."

There was an awkward silence, and then there was another round of discussion.

"This child is only eighteen years old, right?"

"They actually made an advertisement for 'washing makes you healthier'. This is a bit abstract!"

"It's not abstract, it's a little unbelievable."

It was obvious that there was some doubt mixed in with the surprise of several teachers.

A freshman who hadn’t even taken professional courses for two days actually won the first prize?

He even opened an advertising company and worked on advertising cases when he was in high school?

And the advertising case is actually "Washing is healthier"?
How come these three events, one after another, are more bizarre and unbelievable?!
Ni Zhi frowned and thought for a while, and seemed unable to understand, and then he said:
"I talked to Professor Wang Jian a few days ago about this...

Teacher Wang said that the advertisement titled "He is good, so am I" was also made by Xu Chen.

"..."

Several teachers, however, fell silent.

Where are all this?
Not only does "washing makes you healthier", but it also means "it's good for him and me"? !

……

The reason why Xu Chen received the invitation to compete for the award from "Fuyanjie" was entirely because of the advertisement he made for "Shenbao".

Professor Wang Jian, who participated in the competition review at that time, was naturally aware of the situation.

Wang Jian had seen Xu Chen's proposal with his own eyes and heard his clear and determined explanation of his ideas, so he was naturally absolutely sure that these two advertisements were definitely made by him.

Otherwise, it would be impossible to explain strategic thinking and creative logic so thoroughly and incisively.

But for the group of middle-aged professors and associate professors in front of them, it is really difficult to accept cognitively.

……

People were still discussing it, thinking it was too abstract and inevitably questioning it.

Is there an "adult" helping this classmate Xu Chen?

Maybe he is just a figurehead?
……

Ni Zhi interrupted and said:

"The other day, I discussed the 'Washing is Healthier' ad with my students in class.

At that time, Xu Chen was specially asked to speak...

At least judging from the strategy breakdown and creative analysis that Xu Chen provided that day, his depth of professional knowledge is absolutely first-class.

When I say 'first-class', I mean not only among students, but also in the advertising industry. "

After Ni Zhi finished speaking, the teachers who were still questioning and discussing the issue calmed down a little.

Since the head of the advertising department said so, it means that he recognizes Xu Chen's professional ability to a certain extent.

Vice President Chen Daxing was flipping through his phone, seemingly thinking something with his head down.

Shi Dinghai cleared his throat slightly and continued:
"Dean Chen, you just said that our class has two first prizes.

So besides Xu Chen, who is the other student?"

Chen Daxing put down his phone, smiled evilly, and said:
"Another classmate is also Xu Chen!"

"??"

"!!"

The group of teachers who were already confused just now were even more speechless at this moment.

What the hell?
Two national first prizes, both won by this guy? !
Where on earth did this monster Xu Chen come from? Why does he keep giving surprises one after another?

Shi Dinghai also looked surprised and turned to look at Ni Zhi beside him.

Ni Zhi smiled and said:
“When a work wins an award, there may still be some luck involved. After all, creativity is still based on sudden inspiration…

But the fact that two works won awards, and both were first prizes at the national level, is very telling.”

The teachers who had just been questioning and discussing were now silent.

Because what Ni Zhi said still makes a lot of sense.

……

The head teacher of the junior advertising class paused, looked at Chen Daxing and said:
"President Chen...

What are the creative ideas behind Xu Chen’s two first-prize works?

Can we watch it?"

Chen Daxing was holding his phone, smiled and said:

“I just asked the organizing committee for it, and I just got it.

Then let’s study and criticize together…”

……

A few minutes later.

The print advertisements with the slogans "Just grit your teeth and it will pass" and "As strong as teeth" have been projected onto the screen in the conference room.

A bunch of professors, associate professors, and department heads gathered around and pondered for a while before speaking:
"Indeed, that's a very thoughtful idea!"

“This creative concept is truly unique, and it cannot be interpreted from the perspective of solidity, hardness, or firmness.

Instead, it was sublimated directly to the level of "strong"...

The key is that it fits the three words "grit your teeth" very well.

It’s really wonderful!”

"If you can make an ad like this, it's no wonder you won first prize."

"It really leaves me speechless."

“We can do both the promotional campaign of ‘Washing makes you healthier’ and the creative campaign of deep skills…

It is indeed as Professor Ni said, this is a great accumulation of professional depth.

The junior and senior students were all defeated in seconds by this freshman."

Chen Daxing and Ni Zhi looked at each other and couldn't help but nodded.

Both of them were judges during the auditions and preliminary rounds of the "Daguansai".

However, the online judging for the preliminary round was anonymous and the judges only looked at the works. Naturally, Chen Daxing and Ni Zhi had no idea that this set of works actually came from Tonghai University.

It was indeed a huge surprise.

The head teacher of the junior advertising class seemed to be "convinced" but said with a smile:

"Let's take a look at another first prize entry?"

Chen Daxing smiled and flipped through the content on the projected screen.

Next on display is the first prize in the "Copywriting Category".

This is also the slogan Xu Chen created for Baidu Knows:
【Equally achieve everyone】

……

"President Chen, our college has really found a treasure!"

"Yes, it's all thanks to Professor Wang Jian!"

"This slogan is really good. It doesn't sound like a student's work at all."

“The creative angle and depth are tricky yet relevant, really good!”

"Teacher Shi, I have to go to your class tomorrow to see this amazing student Xu Chen!"

(End of this chapter)