Rebirth: My dad is too obedient

Chapter 325 Success is the best nourishment
A little after one in the afternoon.

Xu Chen, Sun Aimi, and Gu Xinxin took Bingge's car and went to the shooting studio of the Jeep advertisement.

As soon as I got off the car, I saw Pang Ming, He Dachang and Yan Chuan from the brand standing on the side of the road smoking and chatting.

The leaders of Jeep were obviously more concerned about the shooting of advertising materials than those of Jiaduobao, and Vice President Pang Ming also came along.

Of course, judging from the difficulty of execution and the importance of materials, Jeep's side is indeed more "serious".

As soon as they saw "Teacher Xu Chen" get off the bus, they all greeted him with a smile.

When they saw Xie Bingran getting off the car, they quickly put out the cigarettes in their hands and greeted him with a solemn smile on their faces.

Xu Chen then introduced Xie Bingran and Cheng Hong one by one.

Brother Bing still looked cold, but he also cooperated in shaking hands and getting to know people.

Coach Cheng Hong was more enthusiastic and polite, and said with a smile:
"Director Li Yue will be here soon."

Pang Ming: "That's great. I just wanted to consult with Director Li and have some more discussions."

……

……

The studio here is in a huge "factory building", which was obviously converted from an old factory.

As soon as I entered, I saw a large group of people busying themselves.

Two shooting areas were set up against a large green screen backdrop.

The two shooting areas are home to the two main models promoted by Jeep this time, the Grand Cherokee and the Wrangler.

The Grand Cherokee is pure black, with a huge body. From a distance it looks powerful and has a "big brother" demeanor.

The Wrangler was painted in "Sahara Yellow", with tough and masculine muscle lines, and even Xu Chen couldn't help but take a few more glances.

At this time in 2006, the Wrangler had not yet been officially introduced into China, so its domestic awareness was not high.

But more than ten or twenty years later, with the rise of the domestic automobile industry, many domestic hard-core off-road models will more or less refer to the appearance style of the Wrangler.

……

Several people came over with smiles, and the leader was Liu Wenqin, the creative director of BBDO.

I got to know the spokesperson again and was introduced to the director and photographer.

Director Paul Bao Junsen, Xu Chen has had several telephone conferences with him, speaking in poor Hong Kong Mandarin.

He looks to be in his forties, with a straight and thin figure, and a neatly slicked-back hair, a very "Hong Kong man" style.

Photographer Leslie Kuang Chunlei looks to be in his thirties, with a gentle face and a neatly trimmed beard.

Xu Chen shook hands with him. From his demeanor and the obvious smell of perfume, he knew that he was most likely a gay.

In the advertising creative industry, the proportion of homosexuals is still very high.

In his previous life, Xu Chen had been in the industry for a few years and had made some friends in the gay circle, so it was easy to recognize him when he met him again.

In addition to external factors such as clothing and dressing, it is also easy to distinguish the spiritual temperament in some gestures.

……

Kuang Chunlei took Xie Bingran to put on makeup and change clothes. They needed to shoot a set of print advertisements in the afternoon, and also needed to shoot "driving" scenes, so time was still very tight.

A young and beautiful assistant director, plus an account manager from the BBDO team, who was responsible for "reception work", brought Pang Ming and three other people from the brand, coach Cheng Hong, and Xu Chen to a lounge.

There are surveillance cameras in the lounge so you can see the filming situation at any time. There are also fruit plates, snacks and drinks.

Sun Amy and Gu Xinxin still followed the director team to work.

Sun Amy had previously assisted in making storyboards and was quite familiar with the director team.

……

After a while, Xie Bingran officially entered the studio.

She changed into an outdoor jacket, which was also specially customized by the Jeep brand.

Combined with her already cool temperament, she looks perfect standing in front of the Wrangler.

Pang Ming and others looked at the monitor and couldn't help but admire:
"It is indeed very suitable..."

"Very good! He has both the toughness and coolness of an off-roader and the good looks that complement each other. We really made the right choice for our spokesperson!"

Xu Chen smiled and said, "Boss Leo and Boss Andy really have good vision. Choosing a woman as the spokesperson for off-road vehicles is rare and unique in itself."

He Dachang nodded and said, "We also noticed Xie Bingran during the National Games.

Her mental temperament and status as a champion are a perfect match for our tough, youthful and fashionable style of off-road sports.

In addition, for this promotion, we also want to do something different.

The two labels of athlete and female are still very unique and interesting in the industry.”

……

Under the director's command, the shooting started soon.

First, we shot a set of print advertisements, mainly featuring Xie Bingran “taking photos” with the car from various angles.

To match the preset background, you need to constantly adjust the light color, brightness, and angle, which is also a hard job.

Fortunately, there is no need for Bingge to make any expression. Her natural and natural coldness is very suitable for the role.

The shoot went smoothly, it was mainly the scheduling itself that took time.

……

There was a knock on the door of the lounge from outside, and an assistant director pushed the door open and brought in Director Li Yue.

Li Yue smiled widely: "Sorry, I had a meeting at noon, so it was delayed until now..."

Seeing Li Yue coming in, Pang Ming and He Dachang quickly stood up and politely asked Li Yue to sit down.

For Pang Ming and He Dachang, Director Li Yue is the "leader" of the national team and still needs to be "served" well.

Cheng Hong and Li Yue were obviously very familiar with each other and had a good relationship in private. They just greeted each other with a simple smile.

Xu Chen also stood up and greeted Li Yue very politely.

Li Yue had already seen Xu Chen a long time ago, and he was also smiling and looking very respectful, calling him "Teacher Xu Chen".

But the two didn't talk much. After sitting down, they stared at the filming of the material on the monitor together.

……

Shooting is carried out according to schedule.

The director arranged an assistant in the lounge, so if the brand owner Xu Chen has any comments, he can also give feedback to the director and photographer immediately.

Both the BBDO team and director Bao Junsen’s team are obviously experienced and their progress control is also very tight.

As expected, the director team is from the international 4A and Hong Kong Island. In terms of professionalism, one can still see that they have strong skills.

After all, the advertising industry in Hong Kong and Taiwan developed many years earlier than that in the mainland, and advertisers there do have more professionalism and execution experience.

While watching the surveillance camera, several people were chatting casually.

Pang Ming and He Dachang were still trying to please Director Li Yue intentionally or unintentionally.

In fact, Li Yue’s position in the national team and the General Administration of Sports is not very high, but for the company, he is a “leadership”.

Sitting in this position, you still control the resources.

Subsequently, Xie Bingran, including some cooperation matters with the national team, will still need to be communicated and coordinated through Li Yue.

Pang Ming and He Dachang naturally still treated him well.

What surprised and confused the two was that Director Li Yue was unexpectedly polite to "Teacher Xu Chen".

During the conversation, he always seemed to be paying attention to Xu Chen's opinions and words, with a vague sense of "flattering".

This really left Pang Ming and He Dachang confused.

Is there any other background behind Xu Chen and Dongchen Advertising that outsiders don’t know about?

Li Yue's fear of Xu Chen naturally came from the An Jinxiong incident.

He accepted Xu Chen's suggestion and found a way to push for an internal investigation into Wang Laoshun's cooperation with the national track and field team.

As a result, the ten-year-long collaboration actually uncovered the private operations of An Jinxiong and Chen Jinru.

According to the summary made by the top leaders at the meeting after a thorough investigation, a business order worth 30 to 40 million yuan was sold at a low price of 2 million yuan.

An Jinxiong was dismissed from his post immediately, and a higher-level leader who arranged for him to be parachuted in was also found to have problems.

After the truth was revealed, Li Yue finally got what he wanted and was promoted from a deputy position to a full-time position. He is now in charge of all external business cooperation of the national track and field team. Li Yue's attitude towards "Teacher Xu Chen" is complicated.

On the one hand, he was able to get promoted thanks to this external "Mr. Xu", and Li Yue was grateful to him.

On the other hand, Li Yue was extremely wary and even afraid of Xu Chen.

He recalled the two times Xu Chen had called him, and the hints in his words...

This made him deeply doubt whether there was some invisible force behind the "incident".

……

……

Xu Chen looked at the cool Bing on the monitor and liked him more and more.

After Brother Bing became a champion and a sports star, his overall aura and temperament have changed slightly compared to before.

It turns out that "success" is the best thing to nourish people's spiritual temperament.

Now that I think about it, since Lao Xu took over Guangming Factory, his overall "entrepreneurial temperament" has improved a lot compared to when he opened the factory in the town before...

The print advertising material has been shot, and we are currently filming the commercial footage of Xie Bingran "pretending to drive".

Originally, I only needed to shoot the "Wrangler" for Brother Bing, but in order to have an extra set of backup materials, I also shot the "Grand Cherokee" at the same time.

Overall, Brother Bing's temperament is indeed more suitable for the Wrangler.

The Wrangler's model design is also more youthful and fashionable, and its target customer group will also be younger.

The overall positioning of the Grand Cherokee is indeed more in line with its spokesperson Wang Shi.

From Xu Chen's perspective, given his current mental age, he still prefers a bigger cut.

In his previous life, Xu Chen went out for a drive and rented a Wrangler, which he drove for more than half a month.

The Wrangler is naturally a good car, but it is too hardcore off-road.

The field of vision is not wide enough, the interior is a bit simple, and the seats are a bit hard...

Driving on paved roads in the city is really too uncomfortable.

Compared with the price in America, the price of Wrangler is extremely low.

In terms of applicability, the "all-scenario SUV" such as the Grand Cherokee is more applicable.

The interior is also more luxurious and comfortable, and the chassis tuning is not so "hardcore off-road", but still takes comfort into consideration...

This car did not sell very well in the country in the later period, purely because of its "price-performance ratio".

Pure imports plus brand premium make it too expensive.

In terms of brand power, it is still not as good as Mercedes-Benz, BMW, and Audi...

After all, "Chinese people only recognize BBA."

Once repairs are needed, the cost of any imported accessory is as high as that of a luxury brand.

The so-called "can afford to buy but can't afford to repair" series.

……

On the monitor, Xie Bingran was sitting in the "Grand Cherokee" with his hands on the steering wheel.

Xu Chen couldn't help but think that buying a Grand Cherokee wasn't a bad idea.

It has a tough appearance, luxurious interior and strong power, but the price-performance ratio is a bit low.

However, the current "Mr. Xu" doesn't care much about the issue of cost-effectiveness.

In addition, for the general manager of Dongchen Advertising, the cost of buying a car can also help the company deduct taxes.

I'm going to the northwest to shoot a film these two days, so I can take the opportunity to touch the car and test drive it.

Also, now that I know Pang Ming and He Dachang, I should be able to get an "internal price" and buy a mid-to-high-end model, which should be within the budget of 500,000.

The money that my father Xu Zhiquan gave me to buy the car is still in the account.

Now think about it, with a budget of 500,000, there are only a few SUVs to choose from.

Big cut, it's a pretty good choice.

……

At around four o'clock in the afternoon, Director Li Yue excused himself and left, claiming to be attending a meeting.

Pang Ming, He Dachang and Xu Chen politely escorted him out.

Coach Cheng Hong also followed out.

When Li Yue got in the car, he specifically said to Xu Chen:
"Teacher Xu Chen, if Chenfeng Technology and Ranbing Sports encounter any communication issues in the future, you can come to me.

Some things are final if I say them, and my superiors are also very supportive of your project!"

Xu Chen shook hands with Li Yue seriously:
"Thank you Director Li, I feel relieved now that you said this."

After seeing Li Yue off, Cheng Hong came over and whispered with a smile:

"Why do you feel like there's some little secret between you and Director Li?"

Xu Chen pretended not to know: "Ah?"

……

……

At around six o'clock in the evening, all the shooting in the studio was completed.

Director Bao Junsen said: "The studio shooting is finished!"

There was a burst of applause.

Pang Ming stood up and said to Xu Chen:

"I was originally going to go to the northwest, but unfortunately there is a dealer conference tomorrow, but Andy and Yan Chuan will still go...

I would like to thank Mr. Xu Chen for helping me keep an eye on this video."

Xu Chen shook hands with Pang Ming: "Don't worry, Mr. Leo, this is my job!"

Pang Ming once again sincerely expressed his gratitude to the director team and Liu Wenqin's team, and then, a little embarrassedly, mentioned that he wanted to take a photo with Xie Bingran.

It's not an excessive request, so it should be met.

Coach Cheng Hong ran to tell Xie Bingran, and photographer Kuang Chunlei quickly adjusted the lighting arrangement.

Pang Ming and Xie Bingran shook hands and took a photo in front of the Grand Cherokee and Wrangler respectively.

Afterwards, we naturally took another group photo.

Xie Bingran naturally stood in the middle.

Xu Chen was originally standing at the side, but was pulled to the middle by Cheng Hong and stood with Xie Bingran.

The customer was already here, so it seemed a bit awkward for him to stand in the middle, but it was arranged by Coach Cheng after all, so no one dared to say anything.

……

I have to catch a flight in the evening, so I finished this quickly.

The few of them sent the brand's boss out first, and then arranged to move to the airport.

Since Gu Xinxin didn't need to go to the northwest, Xu Chen asked the photography assistant to call a taxi for her.

Three business cars drove over, carrying the director team, BBDO team, as well as He Dachang and Yan Chuan from the client side, a large group of people.

Xu Chen and Sun Amy were about to squeeze into a car with Liu Wenqin, but Coach Cheng Hong said:
"Xu Chen, you and Amy can take our car!"

"It's such an honor. Thank you, Coach Cheng!"

Then he got on the car.

Cheng Hong sat in the passenger seat and Sun Amy sat in the back seat.

So, Xu Chen and Xie Bingran became "deskmates" again.

The car quickly got on the highway and headed towards Pudong Airport.

Xu Chen stretched out his hand and quietly held Xie Bingran's small hand.

……

……

(End of this chapter)