Rebirth: My dad is too obedient

Chapter 323 President Xu is becoming more and more prestigious

Wednesday at noon.

After class, Xu Chen carried his schoolbag and went to Tonghai Creative Design Building.

As soon as I entered the office, I saw Gu Xinxin and Sun Amy getting ready to go out.

"Teacher Xu Chen..." Gu Xinxin greeted with a smile.

“Welcome Teacher Xinxin!

Let’s go and welcome you!”

Today is Gu Xinxin's official joining the company, so Xu Chen had to rush over to give her a sincere welcome.

We had dinner at a pretty good Jiangsu and Zhejiang cuisine restaurant on Quyang Road. I ate there once with Teacher Fang Jun when school started in September.

When the food was served, the three of them clinked their Coke glasses.

Sun Amy was obviously very happy about Gu Xinxin's arrival.

Finally, I am not alone in the office anymore.

This way Xu Chen feels more at ease. When he has to attend classes or go out, these two girls can keep him company in the office.

Xu Chen is very satisfied with and likes these two employees.

Sun Amy is a designer by profession, with outstanding professional skills and a relatively simple personality.

Gu Xinxin comes from a sales background and has a higher emotional intelligence than Sun Amy in dealing with people.

These two people just happen to complement each other at work and can cooperate very well.

With the two of them around, Xu Chen basically doesn't have to do all the hard work in the company himself.

Both of these little girls have round faces and look like a pair of sisters.

……

During the meal, Gu Xinxin also talked about the situation of "Fu Yanjie".

Before the "Washing is Healthier" advertisement was launched on a large scale, hundreds of thousands of dollars were spent on testing, and the effect was far beyond expectations.

Only then did we gradually expand the scale of media investment.

Now, with the sales soaring, Renhe Pharmaceutical has also allocated more budget and started to advertise on national television stations.

This is also the core strategy that Xu Chen gave to the brand when he was competing in August.

Educate users about product categories and take the top position in the category...

Renhe Pharmaceutical has several product lines. After this wave of promotion, the Fuyanjie product line has become the group's flagship product, contributing a huge share of revenue.

Vice President Lu Wenhua and Director Zhao Nan were naturally very happy and very grateful to Dongchen Advertising and Xu Chen.

We are also considering launching new products in the future and will continue to cooperate with Dongchen Advertising.

Gu Xinxin specifically mentioned this matter, but Xu Chen just smiled and seemed to have little interest.

He is indeed not particularly interested in advertisements for pharmaceutical products.

Without too much financial pressure or project demands, I still want to do some projects and categories that I like...

The launch of the "Fuyanjie" advertisement has also attracted considerable controversy, and even negative voices and comments.

This was something that was expected, and it was just like the initial impression many students had of the advertisement during class the day before.

For brand companies, advertising can bring about a sharp increase in sales, which is the most important thing.

As for some negative reviews, many of them come from non-target users or even men.

Even if there is an advertisement that makes them praise the product as "premium", they will not buy it at all.

Advertising is not art. If one must choose between "critical acclaim" and "box office success", one must pursue box office success and sales.

……

The meal was almost over, so Xu Chen still arranged some work.

“We currently have three major projects on hand.

Print ads for Kunlun Mountain mineral water, Jeep commercials, and the launch promotion of Morning Breeze Ice Power...

Later, Teacher Amy continued to focus on design and creativity, mainly responsible for content control.

Teacher Xinxin needs to take over all the transactional work, mainly daily communication with customers and project management.

For the Morning Breeze Ice Power line, just contact your master Guo Liang."

Gu Xinxin smiled and said:
"Okay, boss! Amy has already handed over some specific tasks to me this morning!"

Xu Chen nodded:

“Also, we need to apply for a few website domain names.

The main three are Chenfeng Technology, Dongchen Advertising and Ranbing Sports, and they will all need to create official websites later.

Dongchen Advertising is actually okay, its complexity and importance are not high.

But the official websites of Morningwind Technology and Burning Ice Sports are still very important...

Xinxin has two things to do. First, please list as many domain names as possible. I have a classmate who is a technical person and can help me apply for them.

Then you need to find an external service company that can provide website construction services.

My classmate can build a website, but I’m worried that his ability is not deep enough. He can barely do the work for Dongchen Advertising, but for Chenfeng Electric Vehicles and Ranbing Sports, I still have to find a professional. ”

Xu Chen also considered hiring people to specialize in website and interactive advertising.

It just so happened that starting in 06, a number of companies specializing in interactive advertising emerged in China, and later two or three of them grew to a considerable scale.

But Xu Chen hesitated for a while and finally gave up.

The main reason is that the profit margin of interactive advertising is not high. It is dirty and tiring work, and the money earned is hard-earned.

If you have that kind of energy, you might as well focus on your own "Morning Wind Ice Power" and "Ranbing Sports".

Gu Xinxin nodded and said:

“Okay, that’s no problem, I already have some website suppliers I can use.

Previously, when I was at Renhe Pharmaceuticals, I was also responsible for following up on the official website page for product launches.”

Amy Sun: "Boss, do we also need to start designing the websites for Morningwind Technology and Burning Ice Sports?"

Xu Chen: “Yes, Teacher Amy has to be busy again.

For Morning Breeze Technology, it is mainly the launch introduction page of Morning Breeze Ice Power, which is still a bit anxious.

We have to get it done as soon as possible after returning from a business trip to the northwest.

Ranbing Sports is relatively less urgent, so we will first create the logo and visual identity.”

Sun Amy nodded:
"Got it, boss. I'll take some time in the next two days to think about it!"

She adjusted her round-frame glasses:

“Ranbing Sports’ Logo and VI need to be done well…

Boss, do you have any requests or ideas? "

Xu Chen thought for a moment:
“I really don’t have any idea at the moment.

Anyway, it was made for Brother Bing. You have seen Brother Bing in person, as well as his reputation on the Internet and in the media.

It has to suit her temperament, and also be high-end and refined.

"Ranbing Sports" also needs to have a mid- to high-end brand image."

Amy Sun: “I still feel a little bit stressed.

I will study sports brands in Europe, America and Japan in the next two days..."

……

Gu Xinxin was quick and clever. In the afternoon, he drew up a detailed project progress chart and sent it to Xu Chen.

Xu Chen was in class and took a quick look at it on his mobile phone, but he couldn't help but give a few compliments.

In the future, with Gu Xinxin as the company's "little housekeeper", Xu Chen can save a lot of trouble in progress control and project management.

……

During the afternoon break, Xu Chen received a message from Sister Wu Yue.

[Mr. Xu, Mr. Xu and Mr. Nie are on a business trip. Do you want to join them?

Need help booking your travel?
Mr. Xu said, let me confirm it with you again. 】

Xu Chen: [No need to book it for me, I have a project that conflicts with my schedule and cannot join in.

Just tell my dad. 】Wu Yue: [Okay! ]

Xu Chen thought about it and replied:

Where exactly are they going?

Wu Yue: [First go to Qing City which is relatively close, stay there for two days and then fly to Min Province...]

Nie Fei had mentioned to Xu Chen before that the current domestic sports brand OEM factories, QD City in the north and Licheng in Fujian Province in the south, have corresponding supply chain support.

These two places were originally shoe and clothing processing factories similar to villages and towns, and gradually developed in the 1980s and 1990s.

Later, after gradually expanding its scale and gaining financial and technical strength, overseas brands such as Nike and Adidas happened to transfer their production lines to China, and the company took advantage of the momentum to grow.

Soon, domestic sports brands also moved part of their production lines there, forming a large-scale industrial cluster.

However, those large-scale OEM factories all have shares held by their respective brands and basically will not accept orders from other brands. This can be considered a form of monopolistic self-protection.

It was indeed necessary for Xu Zhiquan and Nie Fei to go over and find out the situation this time.

The biggest asset of "Ranbing Sports" is the three words "Xie Bingran".

But in the end, there still needs to be a "product" as a carrier.

Simply doing "OEM" and pushing low-quality products to the market will not only fail to develop "Ranbing Sports", but will even damage Xie Bingran's reputation.

Xu Chen and Nie Fei haven't discussed this in depth yet, but they both know it well.

In any case, the quality of the products launched by "Ranbing Sports" must stand up to scrutiny.

……

After class in the evening, Xu Chen carried his schoolbag and left the classroom.

In the corridor, I happened to see the class monitor Min Siyi walking in front with two girls.

Xu Chen hurried over, greeted him and said:

"Monitor, I need to ask for leave."

Min Siyi turned around and said, "Okay, you need to take a few days off, and I'll help you report to the college."

Xu Chen: "Next Monday and next Tuesday."

Xie Bingran's photography was mainly from the 29th to the 31st.

The 29th is Sunday, so I only need to take two days off.

Min Siyi nodded, but smiled and said:
"Why do you always ask for leave? What are you secretly busy with?"

Xu Chen pretended to be profound: "Business matters."

Su Rong, the cultural and arts committee member, showed a hint of disappointment:
"Then Xu Chen won't be able to attend the discussion meeting next Monday."

What Su Rong was talking about was, of course, the discussion session for the "Freshman Party" at the end of the year.

Xu Chen smiled and said, "I'm not really good at arts programs, so I can't really help much."

……

At the school's small post office, Xu Chen came out holding a box.

The box hasn't been opened yet, but I can already smell a strong apple scent.

This was naturally the yellow apple that Xie Bingran wanted to eat, sent by his father Xu Zhiquan.

I'm going to see Bing Ge this weekend, so I might as well bring a few of these to her.

When Xu Chen arrived at the office, Sun Amy and Gu Xinxin had already gone home from get off work.

He took out a pair of scissors and opened the box. The aroma of apples filled his face.

The apples were packed very carefully, with a lot of newspapers stuffed inside.

Xu Chen opened the refrigerator and carefully placed the apples in the refrigerator.

He then took another one, rinsed it under the faucet, and started eating it in big mouthfuls.

It was exactly what Xie Bingran had specifically requested, a ripe yellow apple with a crunchy texture.

It is also the “taste of childhood” of Xu Chen, and many memories come to his mind at once.

Apples are produced in the north. When I was a child, there was an apple orchard in the village, and every autumn was the season for eating apples.

Later, when Xu Zhiquan opened a factory and made money, he started buying expensive southern fruits for Xu Chen, and he really ate less apples.

……

Xu Chen ate an apple while packing up the cardboard boxes and newspapers.

He picked up the crumpled newspaper on the table and glanced at it for a few seconds, but couldn't help but smile.

"Tiancheng Entrepreneurs Special Series: Remembering Xu Zhiquan, Chairman of Chenfeng Technology..."

"The Tiancheng South District Expressway is fully opened to traffic, the special contribution enterprise Chenxin Seedlings was commended, and the general manager Xu Zhiquan was awarded by the Wenzhou Expressway Group..."

"The provincial leaders' Tiancheng inspection team visited well-known local companies..."

My father has already become a "well-known entrepreneur" in Tiancheng.

Mr. Xu, you are becoming more and more prestigious!

Mr. Xu is naturally very proud.

[Dad, I received the apple! Thank you, Mr. Xu!] Xu Chen sent a message to his father Xu Zhiquan.

After a while, I received a reply from Xu Zhiquan:
[I also want to thank my son for the wife cakes he sent me a few days ago. My dad loves them!
The apples have just been harvested from the apple orchard in town. You and Ranran should eat them as soon as possible.

I will send another box in two days...】

Xu Chen: [Did the factory inspection go smoothly? ]

Xu Zhiquan: [It went very smoothly and was very rewarding. I also learned a lot...

Just go for “Ranbing Sports” boldly, your dad will be your solid backer.

After running around these few days, I also feel that this business is very good and worth doing!
The profit margins of those foreign brands are too high. They dare to sell shoes that cost only a few dozen yuan for hundreds of yuan. It is too easy to make money from Chinese people...

Son, you should start "Ranbing Sports" and give foreign brands a slap in the face! We can't let our people's money be cheated away by foreigners! 】

Xu Chen couldn't help but feel a little emotional.

My father, Xu Zhiquan, has always had an inseparable feeling for his family and country.

……

……

The weekend came in a blink of an eye.

On Saturday, the 28th, Sun Aimi went to Kunlun Mountain and Jeep's studio respectively to check the shooting for tomorrow's day, and Gu Xinxin also went with her.

Xu Chen was still lazy and left it entirely to Sun Amy.

It’s not a particularly complicated thing, the two girls can handle it by themselves.

The business trip to the northwest was led by Xu Chen and Sun Amy from Dongchen Advertising. This was the itinerary that had been previously arranged with the client.

Gu Xinxin stayed in the rear of the company to provide online support and cooperation.

Travel arrangements are made by the clients, so Xu Chen doesn't have to worry too much.

Xu Chen is very happy because he will meet the "little rich lady" tomorrow.

It is not too cold in Xinjiang at the end of October, but it is still quite chilly.

Xu Chen went to Wujiaochang and bought a set of North Face jackets, which cost more than 2,000 yuan.

He thought about it and got another set for Xie Bingran.

For this shoot, the director team prepared a windbreaker for Brother Bing, which was also the makeup costume he had to wear during the shoot.

But makeup and clothes have to be recycled after all, so Xu Chen decided to buy another set for Brother Bing.

Brother Bing has a well-proportioned body, so just buy it according to your height of 175cm.

It is said that after Brother Bing started practicing physical education, he actually grew another centimeter taller, which made Xu Chen feel a little pressured.

If a little foodie continues to grow taller, it would be embarrassing if he were the same height as me.

Fortunately, Brother Bing doesn’t wear high heels, otherwise when I go out with her in the future, I will have to look up at Brother Bing.

Xu Chen also picked a neutral style for Xie Bingran, which made her look "cold and ruthless".

……

(End of this chapter)