Rebirth: My dad is too obedient

Chapter 321 Advertising Students Who Don’t Understand Advertising

In the evening, at Dongchen Advertising Office.

Xu Chen and Sun Amy were sitting in front of the computer, checking and confirming the listing KV of "Morning Breeze Power".

"That's it, no problem." Xu Chen said.

“Send it to Guo Liang online and he will review it.

Then ask him to provide the various extension sizes required, and I can modify it before I go on a business trip at the end of the month.

Don’t worry about the printing and production, Guo Liang will take care of it himself.”

Sun Amy adjusted her glasses and breathed a long sigh of relief.

Xu Chen smiled: "What's wrong?"

Amy Sun: "This is my first work after joining Dongchen Advertising. I am still a little nervous."

Xu Chen: "Don't be nervous. Teacher Amy's professional ability is first-class among designers in the entire advertising industry!"

Sun Amy smiled sweetly and said:
"And the official website of 'Dongchen Advertising' that I mentioned last time, I have built a framework first, boss, you can take a look first."

As she spoke, Sun Amy opened a design document, which was the display page of "Dongchen Advertising".

The copywriter Xu Chen has already sorted it out and it is relatively simple.

The core is still information display. The most important part is to put the logos of several partners to reflect the strength of Dongchen Advertising.

Of course, Dongchen Advertising has done relatively few projects so far, so Sun Amy split the logo a bit to make it look more complex.

For example, on the Jiaduobao side, the logos of Jiaduobao Group, Wang Laoshun and Kunlun Mountain Mineral Water were placed at the same time.

Renhe Pharmaceutical also placed the logo of Fuyanjie.

Of course, there are also Shenbao, Huishuang Pharmaceutical, Jeep, etc.

Putting the partner's logo in this way makes it look more like the real thing.

Xu Chen thought about it and said:
“Let’s delete Jin Ke La’s. It’s a little weird to put it in there.

The Kunlun Mountain one has also been temporarily deleted. It has not been released yet, and releasing it would be like exposing it to others in advance.”

Amy Sun nodded and immediately adjusted the page.

Xu Chen: “Export a picture for me first, and I’ll show it to my technical classmate.

If he can’t implement this page, I’ll find another way.”

Amy Sun: "Okay, then I'll change it and send it to the boss's cell phone first."

……

……

It was getting late, so Xu Chen took Sun Amy to a Pizza Hut across the street.

A large pizza with a side of chicken wing salad also looks pretty sinful.

Xu Chen was eating happily when his cell phone vibrated and he found out it was his father Xu Zhiquan calling.

"I'm going out to answer a phone call." Xu Chen said with a smile.

Sun Amy's cheeks puffed up and she nodded vigorously.

……

As soon as Xu Zhiquan's call was connected, his familiar hearty laughter was heard.

"Dad, what's so exciting?"

Xu Zhiquan: "That Mr. Nie Fei is really a talent!"

Xu Chen: "Did you see it?"

Xu Zhiquan: “She arrived at noon today, and Wu Yue took her to visit the park in the afternoon.

I just met with her and talked for more than an hour.

Guo Liang, Fang Jun and others are all...

Mr. Nie is a high-end talent!
How did you get it, son?"

Xu Chen smiled and said, "The partner on the previous project, their company recently had some personnel changes...

I'll tell you the details when I get back, but there's nothing wrong with him.

Over the years, I have worked in foreign-funded and joint venture companies, and have held senior management positions such as vice president.”

Xu Zhiquan: “Very good!
It is time for our Dongchen Co., Ltd. to introduce such high-level talents with broad capabilities and vision...

Just now, Nie Fei had exchanges with Fang Jun and Guo Liang. Mr. Nie is very insightful in financial investment and financing, as well as market channel distribution.

He also gave some very reliable suggestions on the layout of our electric vehicle distribution channels..."

Xu Chen smiled and said:

"Dad, I use this person in 'Ranbing Sports'!
Morningwind Technology can come and help, but we can’t give you people.”

Xu Zhiquan smiled heartily:
"Don't worry! Dad won't snatch people from you!"

He paused and then said:

"As a senior executive of a foreign company, the salary should be very high, right? Do you want your dad to support you?"

Xu Chen: "No, I talked to her about the equity of 'Ranbing Sports'.

This is better, she can own some shares and run it as her own business.

It is equivalent to being tied to the ship of 'Ranbing Sports', and her commitment to her career will be much higher!"

Xu Zhiquan: "My son is awesome!

This has brought another truly high-end talent to our company.”

Xu Chen: “She hasn’t fully agreed yet, but she basically has this intention.

Next, she will explore the sports industry, which will be very important for her decision-making.”

Xu Zhiquan paused and said:

“Okay, Dad gets it.

I will give you a good reception tonight!
Tomorrow I will take her to see our Chenxin seedlings industry.

Later she went to work in a factory, and I went there to learn from her!"

Xu Chen: "Okay, thank you for your hard work, Mr. Xu!"

Xu Zhiquan: “What are you talking about?

This Nie Fei is very good, we must find a way to keep him here.

You should give her the position of general manager or deputy general manager of 'Ranbing Sports', right?"

Xu Chen: "Yeah, I'm actually too lazy to take care of some of the trivialities of the company, so I'm going to hand it over to Nie Fei."

Xu Zhiquan thought for a moment and said: "In addition to 'Ranbing Sports', I will also give her a position of 'Group Vice President' in Dongchen Holdings.

This will sound better!"

Xu Chen: "Okay, I'll follow Mr. Xu's arrangements!"

He thought for a moment and said, "Dad, I sent you some more wife cakes. Remember to save them and eat them!"

Xu Zhiquan smiled cheerfully: "Okay, my dear!"

……

Xu Zhiquan was very impressed with Nie Fei, which still surprised Xu Chen a little.

But this is also a good thing. As a former senior executive of a foreign-funded and joint venture company, Nie Fei’s comprehensive ability and vision are definitely beyond reproach...

It can indeed help with some of the things that Morning Breeze Technology will do later.

Currently, Chenfeng Technology is mainly managed by Xu Zhiquan himself, and he lacks a stronger "professional manager" who can share the responsibilities with him.

Once "Ranbing Sports" is on the right track, we can indeed discuss it with Nie Fei and ask her to shift some of her energy over there.

But that’s a story for the future, there’s no need to rush for now.

……

After Xu Chen and Sun Amy finished their meal, they walked out of the store together.

"By the way, Gu Xinxin will be joining the company soon, so please print a nameplate and business card for her first...

I have already contacted someone for her office computer, and it will be delivered to the company for installation tomorrow morning. Please help keep an eye on it then."

Sun Amy: "Okay, I promise to complete the task!"

Xu Chen smiled and felt that although Teacher Amy had baby fat, she was still cute at heart.

Compared to the somewhat aloof "creative director" in the previous life, the current Sun Amy is obviously more likable.

Xu Chen waved his hand and helped Sun Amy stop a taxi.

"be careful!"

"Okay, thank you for the dinner, boss!"

……

……

The night wind was a little chilly, so Xu Chen quickly walked back to school.

I didn't wander around and went straight back to the dormitory.

In the corridor, I caught a glimpse of the door of the next door room 3104, which was open, and happened to see the desk of Qian Xin, the "Little Prince of Jiangsu and Zhejiang".

And on the side cabinet of his desk, there was a poster of Xie Bingran.

Xu Chen sighed, still feeling a little weird. …

When I returned to the dormitory, only Hong Xiaoqiang was there.

He was sitting in front of the computer he had assembled himself, and he had no idea what advanced code he was writing.

Xu Chen thought of the "Dongchen Advertising" website, so he walked over and said with a smile:

“Last time I told you to help me build a website!

My designer has made a preliminary design. Can you help me see if it can be realized? "

Hong Xiaoqiang smiled and said:
"No problem, Boss Xu, just send it to me!"

Xu Chen transferred the design draft sent by Sun Amy to Hong Xiaoqiang on his mobile phone.

“The page is relatively simple, mainly for display.

It would be nice to have some animation effects...

As for the contact information, it would be best if it could directly call up the backend email or something like that, but it doesn’t matter if there isn’t one.”

Hong Xiaoqiang flipped through it carefully:

“This function is very simple and easy to use!
But you still need domain names and servers, which cost some money.”

Xu Chen smiled and said, "The cost is no problem, just give me a quote.

Then I will give you an additional 5,000 yuan for the labor fee of building the website."

Hong Xiaoqiang blinked his eyes:
"Boss Xu is so generous..."

He smiled embarrassedly again:
“This is not difficult, but 5,000 yuan is too high and I am embarrassed to accept it.

Boss Xu, please treat me to a meal!"

Xu Chen: "I'll still treat you to dinner, but you still have to pay me 5,000 yuan for my service.

In addition to this 'Dongchen Advertising' website, there may be other websites that will bother you later!"

He thought again:
"Domain names, there's a chance that they'll be registered, right?"

Hong Xiaoqiang: “Yes, especially some popular and simple domain names, which are likely to have been registered.”

Xu Chen: "Then I'll list a batch for you tomorrow, and those who can register please help register.

The cost is negotiable, just give me a quote when the time comes."

He thought about it and decided that in addition to Dongchen Advertising, the domain names of Chenfeng Technology and Ranbing Sports also needed to be registered in advance.

In particular, the website of Morningwind Technology is almost ready to be built.

This "Dongchen Advertising" page is relatively simple, just right for checking out Hong Xiaoqiang's technical level.

If it is not reliable enough, you still have to find an external website building company.

Especially the official website of "Morning Wind Technology" still needs to be carefully developed to look like a large enterprise.

Several domain names still need to be "registered", so you need to list more combinations, such as English, Chinese, abbreviations, initials, etc.

I'll do it during the break tomorrow and send it to Hong Xiaoqiang...

Hong Xiaoqiang scratched his head, still seeming a little embarrassed, especially about the 5,000 yuan labor fee.

Xu Chen patted Hong Xiaoqiang on the shoulder:

"I will look for you to do other projects in the future. If you don't charge me for your services, I will be embarrassed to ask you to do it.

Besides, if there are any problems you do, I will also give you some suggestions for revision!

If you don’t charge me, I won’t even be able to give you my opinion.”

Hong Xiaoqiang laughed:

"Okay! Thank you, Boss Xu!"

Xu Chen: "Please help me with the domain name first, the design of this page has not been finalized yet.

I’ll update it for you later.”

Hong Xiaoqiang responded and looked at the design draft on the screen again.

He flipped through the logos of the partners and said with a smile:

"There is actually Fu Yanjie? Is it healthier to wash?"

During this period, Fuyanjie's advertisements have been intensively placed in various media.

I didn’t expect that even Hong Xiaoqiang had seen it and was successfully brainwashed.

Hong Xiaoqiang was stunned, as if he was thinking about it.

Then he looked at Xu Chen in disbelief:

"Did you really make this Fu Yanjie advertisement?"

He turned his head and looked at the screen again:
"Oh my god...

There is also Wang Laoshun and Jeep!
No! There is also Huishuang Shenbao!"

Hong Xiaoqiang looked incredulous:

"He's fine, I'm fine too... Was it you who did this?

Is this true?! "

Xu Chen said in a joking tone:
“I just put these logos randomly…”

Hong Xiaoqiang blinked his eyes, as if to digest it:
"That's it...

That scared me to death, I thought you really made these ads!"

Xu Chen was too lazy to explain and just laughed it off.

I picked up my toiletries bag and went to the bathroom to take a shower.

Hong Xiaoqiang stared at the screen, but was still somewhat skeptical.

He is fine, I am fine too...

Washing is healthier...

Afraid of getting angry...

If these are all advertisements made by Xu Chen, then it must be a really big advertising company!
Is this considered a well-known advertiser?
There are even Jeep car advertisers...

Hong Xiaoqiang took a breath and thought to himself that it was a good thing this was not true.

Otherwise, it would be too amazing and incredible for Xu Chen, who is in the same dormitory and the same age as me, to have such ability.

……

……

In the morning, North Teaching Building.

Standing on the podium was the head of the Advertising Department, Ni Zhi.

Currently teaching a course in this major called "Advertising Planning".

Ni Zhi is tall and thin, with some gray hair.

She was wearing a dark red scarf and her outfit was very stylish.

After all, he is the dean and professor of this major, so the students in the class listen to Ni Zhi's courses extra seriously.

The majors for freshmen may still be mainly general and general education, without being particularly in-depth.

This "Advertising Planning" course is considered to be one of the more in-depth professional knowledge involved in the advertising industry.

In every class, the instructor, Professor Ni Zhi, would bring out one or two advertising cases and analyze and discuss them with classmates.

The second half of today's class is now focused on advertising cases.

Originally Xu Chen was sitting in the back row distracted, but when he saw the case played on the projection screen, he was speechless.

Even a little embarrassed...

[I use Fuyanjie...]

[Refreshing and clean...]

【Female cleanliness, washing is healthier. 】

……

The case that Ni Zhi was going to discuss in class today was actually Fu Yanjie.

After the commercial was over, there was an immediate buzz of discussion among the students, some even some low laughter.

Some girls looked embarrassed or even angry.

Xu Chen scratched his head, feeling somewhat like the instigator.

"Today we have to analyze this kind of 'junk advertising'..."

"It's been on TV every day these days. It's so brainwashing."

"My 6-year-old niece also followed suit, and it was so embarrassing!"

"The advertising in mainland China is really low quality. Why do they always do this kind of stuff?"

……

Xu Chen shook his head and smiled bitterly.

They are really a bunch of “advertising students who don’t understand advertising”.

(End of this chapter)