Rebirth: My dad is too obedient

Chapter 309: Urgent Events, Tense Asian Games

On Tuesday, after the morning classes ended, Xu Chen went to the cafeteria with a few boys.

But he did not eat in the cafeteria. Instead, he packed a few dishes and two servings of rice.

After saying goodbye to his roommates Hong Xiaoqiang, Huo Dashan and others, he walked to the Dongchen Advertising office.

I had a conference call with Nie Fei at 1:00 p.m., so I chatted with Sun Amy in the office.

……

As soon as I entered the office, I saw Sun Amy sitting in front of the computer with a notebook in her hand and a serious look on her face.

Xu Chen smiled, and it was obvious that he was nervous about the proposal over the phone that would come soon.

When Xu Chen met Sun Amy in his previous life, she was already the head of a team, with the capable demeanor of an elite female director.

But after all, I have only been in this industry for two or three years, and I still have some timidity as a newcomer in the workplace.

Sun Amy has a solid professional foundation in design and is very smart and eager to learn, but it may take some time for her to grow to the point where she can truly take on projects independently.

"Teacher Amy, come and have dinner!" Xu Chen said with a smile as he walked in.

Sun Amy responded and followed Xu Chen to the meeting room.

Xu Chen still ordered a few more dishes from the cafeteria. After all, Sun Amy also looked like a foodie.

As they were eating, Amy Sun thought of something and said:
"Boss, Gu Xinxin sent me a message today saying that she has submitted her resignation process.

I will probably be able to start work on October 10th.”

Xu Chen smiled and said, "She hasn't told me yet, but you already know it."

Amy Sun: "She said she wanted to wait until the resignation process was approved and the time for joining was finally determined before she could tell you."

Gu Xinxin’s current company is Renhe Pharmaceutical, the company behind Fuyanjie.

Xu Chen thought of the vice president Lu Wenhua and director Zhao Nan. They probably didn’t know that Gu Xinxin was going to join Dongchen Advertising.

Not only did he get a business deal from their company, he also poached a high-potential young employee from their marketing department...

On second thought, it’s better not to let them know.

Xu Chen calculated the time and found that there were still a little more than two weeks left.

“It just so happens that the Jeep project and the Kunlun Mountain mineral water project are about to enter the implementation stage, and we are starting to get busy.

Xinxin is here and can share the burden."

Amy Sun: "And the Morning Breeze electric car!"

Xu Chen smiled and said, "Yes!"

In the past two days, Sun Amy has been busy editing photos.

In the provincial capital, photographer Tan Changqiao has sent over a refined sample of Xie Bingran's photo.

But Teacher Amy was not satisfied with some details and has already given her feedback and sent it back for revisions.

……

After dinner, the two of them cleaned up the meeting room together.

There are only two people in the small company, and there is no special cleaning lady. The daily sanitation maintenance is done by the two of them themselves.

Fortunately, the office is not big, so it is convenient to deal with.

The two returned to Sun Amy's desk. It was more convenient to face the large computer screen.

At one o'clock on the hour, Chen Xinyi called.

hands-free.

"Hello, Teacher Xu Chen! We are already in the conference room. Here are Sister Fei and several of our colleagues from the market.

The proposal documents have been received and we have projected them on the big screen, so we can start anytime."

Xu Chen spoke into the phone:

"Okay, let's get started. Today, Ms. Sun Amy, the design director of Dongchen Advertising, will give the report.

I will make some additions..."

As he said this, he glanced at Sun Amy with a smile.

Amy Sun adjusted her round-framed glasses and cleared her throat slightly.

She looked a little nervous, but when she actually started reporting, her voice sounded confident and calm.

This made Xu Chen very satisfied.

……

The content of today's report is relatively simple. It is about Kunlun Mountain Mineral Water, and the graphic poster plan endorsed by Xie Bingran.

Since it involves the subsequent shooting of related materials of Xie Bingran, it is still necessary to reach a consensus with the client as soon as possible.

Xu Chen has already checked the creative plan with Sun Amy and there are no major problems.

The core is two KV main visual manuscripts, involving two poses of Xie Bingran.

The first KV shows Xie Bingran holding a bottle of Kunlun Mountain mineral water in one hand and showing it towards the camera.

The second KV shows Xie Bingran opening a bottle of Kunlun Mountain mineral water and drinking it with his head half tilted back.

There is nothing special about the picture itself. This is a flat poster for a water spokesperson, a common but necessary style.

The overall picture style is mainly white, with light blue elements as a supplement, which is similar to the "snow mountain".

As for the design of the text, the red color used by Jiaduobao is adopted, which is also the color of the bottle design currently confirmed by Kunlun Mountain Mineral Water...

KV consists of these two cards, but it can be extended to more than ten cards.

For example, you can switch between different angles of the spokesperson’s face, such as close-up, half-body, and full-body, to suit different advertising scenarios.

The Kunlun Mountain mineral water bottle in the picture can also be enlarged or reduced appropriately.

The overall advertising theme and copy continued the content previously reported and approved by Xu Chen, and the core theme was "The quality of water determines the quality of life."

On the computer screen, Amy Sun was also explaining one of the core KV visuals.

There are three lines of text on the poster:

[Kunlun Snow Mountain Mineral Water, comes from Kunlun Snow Mountain at an altitude of 6000 meters]

[Peak altitude brings peak water quality, and the quality of water determines the quality of life]

[For quality of life, I choose Kunlun Mountain mineral water]

Then it was accompanied by Xie Bingran's image and her signature.

The theme is prominent and the picture is simple.

……

……

Sun Amy's report was brief and powerful.

After she finished speaking, she couldn't help but turn her head and look at Xu Chen with some questioning in her eyes.

It seems to be saying: Boss... do you think this is okay?

Xu Chen didn't say anything, but just smiled and gave her a thumbs up.

Sun Amy seemed relieved, took a breath and said to the phone:

"The above is the report part of graphic creativity. Do you have any questions or comments?"

There was a slight silence on the other end of the phone, as if they were discussing something.

Xu Chen took over the conversation first and made some "insignificant" additions and summaries to the previous draft.

Mainly, Xu Chen emphasized a few key points that Sun Amy had just overlooked.

On the other end of the phone, Nie Fei's voice came:

"OK!
We don't have any major problems with the manuscript, including the visual elements, screen design, and copywriting.

Thanks to Professor Xu Chen and Professor Amy. We still have a legal and public relations review process for this manuscript, but it is not a big problem and can be pushed forward to production. "

Xu Chen smiled and glanced at Sun Amy who was still a little nervous.

Sun Amy was obviously very happy to hear that her report was successful, and she smiled sweetly at her boss.

On the other end of the phone, Chen Xinyi, as the project manager, added:

"Teacher Xu Chen, let me update you on the spokesperson's situation:

The two parties have finalized the cooperation with spokesperson Xie Bingran and entered the contract approval process, which will take some time.

The next step is to negotiate with the national team on the shooting time for Xie Bingran’s print advertisement.

I had a meeting with Director Li Yue yesterday, and he revealed that Xie Bingran is preparing for the Asian Games in December, so it is difficult to arrange time.

Still suggesting that we put the material shooting after the Asian Games...

But this would definitely be too late, so Sister Fei still negotiated with the other party to coordinate Xie Bingran's time to come out in October or November.

Director Li Yue has initially given us a timeline of late October or early November, but he has only promised to give us half a day to shoot the material.”

Xu Chen thought for a moment and said:

“Half a day is enough, and the flat shooting of our spokesperson is actually not complicated.

Xie Bingran is in Shanghai, and when the national team arranges her schedule, we can just find a studio locally to shoot it!"

Brother Bing has to prepare for the competition, so Xu Chen naturally doesn't want to think about business matters as they take up too much of her energy.

Chen Xinyi:
“Okay! The advertising photographer is one our company has long-term cooperation with, and he was also the photographer who shot Wang Laoshun’s advertisement before.

Is there anything wrong with this teacher Xu Chen?"

Theoretically speaking, photographers for advertising production also need to be recommended by Dongchen Advertising.

But since the client already has a cooperating photographer, it naturally saves Xu Chen the trouble, so he said:

"This is no problem!"

Chen Xinyi: “Okay, then we will send this set of manuscripts to the spokesperson for review first.

If the national team has other opinions, we will give them back to Mr. Xu Chen.”

Xu Chen: "No problem!"

In this way, the report of this set of creative graphic drafts of Kunlun Mountain can be said to be very smooth.

On the other end of the phone, Nie Fei's voice came again:
"Teacher Xu Chen, there is something else I need to discuss with you."

Xu Chen: "Sister Fei, just tell me."

Nie Fei: "I have communicated with you before. Due to budget and preparation time, we did not sign the rights for the commercial for this one-on-one cooperation with Xie Bingran.

The first wave of Kunlun Mountain promotion was mainly based on print ads and materials...

But it is expected that after the first quarter of next year, Kunlun Mountain will also need a TV commercial for its second wave of promotion.”

Xu Chen had actually anticipated this problem, and he also thought about it a little when he saw Sun Amy's plan before National Day.

“This isn’t particularly complicated.

Our first and second waves of promotion were still the stages of increasing awareness of Kunlun Mountain Mineral Water and introducing ourselves to consumers.

Therefore, the overall advertising film can just follow the existing creative concept.

The core theme is still '6000 meters above sea level achieves peak water quality, and the quality of water determines the quality of life'.

The last page of the advertisement can be matched with an advertisement of Xie Bingran as the spokesperson."

Nie Fei smiled and said:

“We have the same consideration here.

It seems that our communication with Teacher Xu Chen is quite easy, and we both understand each other very well. "

Xu Chen smiled and said: "Sister Fei, please check when the commercial will be launched. Anyway, it is included in the service items of Dongchen Advertising.

Once you give the order, we will start working on the specific script and implementation plan."

Nie Fei: "Let me tell you first, this is not that urgent.

The current major cycle plan is to complete preparations for the launch of Kunlun Mountain mineral water within November.

In December, in order to take over Xie Bingran's participation in the Asian Games, Kunlun Mountain Mineral Water began to be distributed and trial-sold.

If everything goes as planned, we will start the formal large-scale promotion in the second quarter of next year.

Therefore, our advertising film is expected to be launched at the beginning of next year.”

Xu Chen thought for a moment:
"That's good! Maybe by the beginning of next year, we will have enough budget, and Xie Bingran will be able to find time to work with us. Then we will have a chance to shoot a commercial as the spokesperson."...

The two sides discussed some more details of the plan. When it was almost over, Nie Fei sighed on the phone:
“Working with Dongchen Advertising and Mr. Xu Chen really saves effort and makes the process much smoother.

Meetings with other advertising companies before were still very time-consuming and laborious, and there were often miscommunications..."

Xu Chen smiled and said, "It shows that Sister Fei and I are on the same page, which is why we can work together smoothly!"

……

……

After hanging up the phone, Xu Chen was still thoughtful.

He was mainly concerned about the matter involving Chen Jinru and An Jinxiong, and had no idea how the "report" was progressing.

I wanted to test it out just now, but I felt it was not appropriate so I didn't say anything in the end.

Let's just wait and see.

According to Professor Fang Jun, as long as the reporting materials are submitted through those reporting channels in accordance with normal procedures, an investigation will be initiated 100%.

Then it was only a matter of time before the truth about Li Guangmin’s crimes at Guangdong Pharmaceutical was exposed.

Let the bullets fly for a while...

In addition, there is the issue of Xie Bingran’s “schedule”.

According to what Chen Xinyi just revealed, Brother Bing is preparing for the Asian Games in December, and the time is indeed very close.

If the shooting time for the Kunlun Mountain Mineral Water materials is scheduled at the end of October or the beginning of November, then there is a high probability that the shooting of the Jeep commercial will also be at the same time.

This will ensure that Brother Bing can prepare for the Asian Games without interruption throughout November and December.

It seems that the preparation time for Jeep's commercials is actually shorter and more intense.

Once the director team takes over, we need to start working immediately.

Fortunately, there is the BBDO team to help, so the overall pressure is not too great.

Xu Chen looked at the calendar on his phone again. There were only two months left until the Asian Games.

Thinking of this, I couldn't help but feel nervous for Brother Bing.

The entire Asian competition attracted hundreds of millions of people's attention...

Compared with such psychological pressure, the work and project issues Xu Chen faces are really not worth mentioning.

Fortunately, the ruthless Brother Bing seems to always have a big heart when it comes to racing matters.

Xu Chen thought of something again and couldn't help but sigh softly.

If Brother Bing has only one psychological weakness, it might be Xu Chen himself.

Regarding this, Xu Chen didn't know whether to be happy or worried.

Overall, I should be happy and proud.

……

Sun Amy turned to look at Xu Chen, and seeing that the boss was silent, she spoke:

"Boss, is there any problem?"

Xu Chen collected his thoughts, smiled and said:

"No problem! Congratulations to Teacher Amy, your proposal won a great victory today!"

Sun Amy smiled, a little reserved and shy.

Xu Chen: "I have to go to class. If I have nothing to do in the afternoon, I will go back early.

Anyway, our company doesn’t require clocking in, so you don’t have to stay in the office after work is done.”

Amy Sun: "Okay...Thank you, boss!"

Xu Chen thought about it and added:

“Take advantage of these two days to rest. When the Jeep commercial starts to be implemented, I think I will have to work overtime every day.

If my guess is correct, the Jeep project Bingge's schedule is also at the end of October, so the execution and preparation time of the advertisement is very tight. "

Sun Amy: "Don't worry, boss. I worked overtime and stayed up late a lot in my previous company. I can handle it."

Xu Chen walked to the refrigerator, opened it and took a look:
“We haven’t restocked the fridge since we returned from National Day. Teacher Amy, please take some time this afternoon to buy some fruits and snacks to fill up the fridge.

Just buy what you like, don't worry about me...

Remember to issue the invoice, and then ask Teacher Fang Jun for reimbursement."

Sun Amy looked happy: "Okay!"

……

……

Friday came in a flash.

During the morning break, Xu Chen received a message from Yan Chuan, the Jeep brand manager, asking him to schedule a conference call with Xu Chen.

Since the two "bosses" Pang Ming and He Dachang did not attend the meeting, Xu Chen rescheduled the meeting for noon so as not to interfere with the afternoon classes.

He was too lazy to go to Tonghai Creative Design Building, so he sent a message to Sun Amy, asking her to have lunch in the school cafeteria at noon.

Xu Chen took Sun Amy to the "small canteen" on the second floor of Xiyuan Canteen.

Small dishes still look more delicate.

"Boss, the food in your school's cafeteria is really delicious!"

Sun Amy was obviously surprised again.

Xu Chen: "Then I'll bring you here to eat when I have time.

If you come here by yourself, you can also go to the front desk on the underground first floor and queue up to buy a meal ticket, but it’s a bit more troublesome! ”

Amy Sun: "Okay!"

……

After lunch, the two came to a wooden table under a tree next to the auditorium.

After waiting for a while, Yan Chuan called.

After a few simple greetings, we got down to business:

"Teacher Xu Chen, there are three main things I want to synchronize with you..."

“We have already sent the Dongchen Advertising proposal to spokesperson Wang Shi for review.

He gave feedback to Mr. Vincent, who not only had no questions, but also personally liked the copy written by Mr. Xu Chen.

I even want to get to know Mr. Xu Chen and Dongchen Advertising!"

Xu Chen couldn't help but smile.

The copywriting in my plan, including the strategy derivation in the front and the advertising copy in the back, were all written with the so-called "successful old man" mentality...

It was naturally expected that Wang Shi would agree.

Xu Chen replied on the phone:

“It’s okay.

Anyway, we still have to follow up with the advertising shoot of spokesperson Wang Shi, so we can ask Mr. Vincent to introduce him to us then."

Yan Chuan paused, then asked:
"Teacher Amy is on the phone too, right?"

Sun Amy: "I'm here..."

Yan Chuan smiled and said, "Wang Shi has also seen Vincent's plan, and he expressed the same concerns as Teacher Amy...

So I didn’t really accept BBDO’s advertising ideas.”

Sun Amy adjusted her round-frame glasses and looked at Xu Chen with a smile.

Yan Chuan continued:
"So there is no doubt about the commercial. We will proceed according to Dongchen Advertising's plan."

“And then the second thing.

We have also received formal cooperation invitations from the General Administration of Sports and the national team, and Xie Bingran's endorsement contract is already in the process.

However, it is more difficult to arrange a shooting schedule for Xie Bingran's commercial than Wang Shi's.

The feedback from the national team is that they are preparing for the Asian Games in December.

Xie Bingran has not yet been given a specific schedule."

Xu Chen thought about it and said directly:

“I have another project here, which is also a business cooperation with Xie Bingran.

They started the talks earlier than Jeep, so the schedule has been almost finalized, and it is expected to be around the end of October.

So I guess Jeep’s commercial shooting schedule is about the same time.”

Yan Chuan paused: "Why are you in such a hurry..."

Xu Chen: “Yes, so we need to speed up preparations here.

We need to bring in the director team right away, and then go through the storyboards and all the related shooting preparations.”

Yan Chuan: "Teacher Xu Chen, this information is very important. I will report it to Andy later.

Because Wang Shi’s shooting schedule is relatively controllable, the BBDO team is still preparing for the shoot in November or December. According to what Professor Xu Chen said, it needs to be moved forward.”

Xu Chen: “We really need to hurry up on this, as the production time is very tight.

Unless we don't shoot Xie Bingran's part first, but I guess Leo and Andy will definitely not agree, after all, they have to catch up with this year's promotion.

The storyboard script is easy to deal with, but the main thing is the shooting location, equipment, and team, which all need to be arranged in advance as early as possible.

It will be too late to wait for the national team to give a definite answer."

Yan Chuan: "Okay, I got it. Thank you, Mr. Xu Chen, for telling me this key information."

Xu Chen: "Is there a third thing?"

Yan Chuan: "Yes! The cooperation agreement with Dongchen Advertising is almost ready to go through the process.

We are currently drafting the first version of the contract, and will complete the internal review today..."

Xu Chen: "That's no problem. When the email comes, I'll arrange for our legal and financial departments to connect with us!"

Yan Chuan paused and said: "The contract amount is based on the plan that Andy initially discussed with you during the last meeting.

The service fee for basic advertising strategy, slogan and advertising film planning is calculated at 200 million.

The supervision service for the shooting and production of the advertising film is calculated at 15% of the production cost of the advertising film, not exceeding RMB 45..."

Xu Chen: "That's no problem. After all, we've already discussed it last time."

Yan Chuan: "Okay, I'll go and urge the contract this afternoon, and then send it to you by email...

Then I need to add Professor Xu Chen and Professor Amy as MSN friends. I estimate that I can create a communication group for the project next week. "

Xu Chen: "Sure, I'll send it to you later."

……

In this way, the Jeep project was finally settled.

Sun Amy couldn't help but speak again:

"Congratulations, boss, for signing this project successfully!"

Xu Chen smiled and said:
"It's your turn to work hard now! Storyboarding and preparing for the commercials are very tiring!"

Amy Sun: "Don't worry, boss, I will complete the task!"

As she said this, she couldn't help but feel curious.

My boss is still in college, so where did he get all his skills and work experience?

Seeing that it was still early, Xu Chen took Sun Amy to drink the famous milk tea on the Tonghai University campus.

Sun Amy was holding a big cup and looked very happy.

Xu Chen suddenly realized that Sun Amy had only been in Shanghai for a short time, so he said:
"You haven't had enough fun in Shanghai yet? You can go out for a walk this weekend!

Before overtime starts..."

Sun Amy: "Okay! Then I'll invite Gu Xinxin to come along!"

She originally wanted to ask "Boss, do you want to join us?", but then she remembered that the boss was going to look for Brother Bing, so she smiled silently and shut up.

(End of this chapter)