Rebirth: My dad is too obedient

Chapter 304 Mutual Achievements and Equal Strength
On the evening of the Mid-Autumn Festival, Lao Xu, who loves fun, prepared a big feast in the factory area in the town.

In addition to my third uncle, fourth uncle and fourth aunt who were already in the factory, there were also Yang Congxin and Guo Liang who spent the Mid-Autumn Festival alone in Tiancheng.

Of course, there were also Sun Amy and Gu Xinxin who came from afar, as well as the two little brothers Li Rui and Fang Tao who happened to not leave today.

The table was filled with food and wine, even stacked on top of each other.

For two southern girls, Sun Amy and Gu Xinxin, this rough and unrestrained dining scene was something they had never seen before. They took out their cell phones and kept taking pictures.

Xu Zhiquan opened a bottle of Guojiao and began to share the wine with others, smiling.

Xu Chen couldn't help but take a photo of the banquet and sent it to Teacher Fang Jun who was still in the provincial capital.

Fang Jun was obviously a little annoyed and replied:

[Tell Mr. Xu to prepare an extra table for me when you come back!]

……

With Guo Liang at the banquet, there is basically no dull moment.

After two rounds of drinking, only Guo Liang and Xu Zhiquan were still able to hold their wine glasses normally.

Sun Amy and Gu Xinxin each held a cup and toasted to the "boss" Xu Chen.

Xu Chen was originally drinking Coke, so he filled two cups and drank them all in one gulp with a smile.

Yang Congxin didn't know how many glasses he had drunk, but he became noticeably more emotional.

He walked up to Xu Chen with a glass of wine and said:
"I, Old Yang, never thought that I would have the opportunity to tinker with electric cars in my lifetime, and that I would be able to build my first car so quickly...

In addition to thanking Mr. Xu, I must also thank Mr. Xu!"

Xu Chen held the wine glass and said politely:
"Director Yang, you are too kind. You are the real technical core of our Morning Breeze Technology. Without you, we can't build electric cars."

Yang Congxin sighed again, tilted his head back and drank the full glass of wine.

……

The sky gradually darkened.

No one knew how many rounds of wine had been poured, and even Guo Liang began to speak vaguely.

Xu Zhiquan smoked a cigarette, stretched out his big hand and grabbed his son's arm:
"Let's go! Let's go see the moon!"

The father and son stepped down from the table and climbed onto the roof of the north room.

In the eastern sky, a bright full moon is slowly rising...

The father and son sat cross-legged on the roof.

Xu Zhiquan took out a cigarette and put it in his mouth.

He was about to light a cigarette when Xu Zhiquan took the lighter.

With a "click", the fire illuminated Lao Xu's smiling face.

"Next time you come back, do you have to wait until the winter break for the New Year?"

"Dad, you can come to Shanghai to see me! Dongchen Advertising is also your business, and you haven't visited the office yet!"

Xu Zhiquan smiled and reached out to squeeze his son's shoulder.

Xu Chen spoke again:

"I'll research the MBA programs at several universities in Shanghai and see which one is suitable for you.

When Morningwind Technology is on track and you have some free time, come to Shanghai and study with me!"

Xu Zhiquan took a puff of his cigarette and laughed heartily a few times:

"Okay! I'll follow my son's instructions!"

……

……

On the afternoon of the 7th, Xu Chen, Sun Aimi, and Gu Xinxin landed in Shanghai.

Gu Xinxin has decided to join Dongchen Advertising, but has not yet formally started the resignation process from his current company.

It is estimated that it will take at least another ten days or half a month before Gu Xinxin can officially report for work.

Fortunately, the current project pressure is not too great, and both Xu Chen and Sun Amy can basically handle it.

Since they were all in the YP area, Xu Chen took a taxi.

Tomorrow is the working day after the adjusted holiday, but as an employee of "Dongchen Advertising", Sun Amy obviously has no anxiety about going to work.

Compared with the previous working environment at "Heiju Marketing", it is obviously much freer and more relaxed at Dongchen Advertising.

It's not about the workload, but the overall working atmosphere.

There are only Xu Chen and Sun Amy in the office now, and Xu Chen is obviously a "good boss" and has no intention of "disciplining" Sun Amy.

Sun Amy naturally likes this free and relaxed atmosphere.

But naturally she did not slack off at work, and might even be more dedicated than when she was in her previous company.

While in the car, he confirmed with Xu Chen the work arrangements for the next few days.

It will take photographer Tan Changqiao about a week to retouch the photos taken by Xie Bingran in the provincial capital and send them to him.

It just so happened that Sun Amy also needed to retouch the "Morning Breeze Ice Power" base map she had taken.

This will be the main task for the next few days.

The creative draft for Kunlun Mountain Mineral Water has been completed, but Xu Chen said to put it aside for two days and not rush to submit a proposal to Jiaduobao immediately.

Xu Chen's consideration, of course, was that he didn't want the other party to think that this plan was too casual, so he kept it for two more days to make it appear more solemn and serious.

This is different from Jeep's proposal, which is equivalent to a "pitch" and is in competition with BBDO.

The goal is to come up with a plan as quickly as possible, which can demonstrate Dongchen Advertising's capabilities and catch the opponent off guard.

……

……

On the 8th, Xu Chen had returned to the classroom.

The morning class was the somewhat boring "Introduction to Communication Studies". Many students might have had too much fun during the holidays and were secretly taking naps.

Only the "academic master" Jiao Tianbo sat in the first row, still sitting upright and taking notes seriously.

The person teaching at the podium is Chen Weilun, the head of the "Journalism Department" and also a very experienced professor in the college.

As the course was about to end, Chen Weilun said:
"Before National Day, I went to Beijing on behalf of our school and participated in the preliminary selection of this year's 'College Student Advertising Competition'.

What surprised me was that, as freshmen, more than twenty students in our class submitted their own works for the competition.

The preliminary selection results are out, and I can reveal that two works from our class have been shortlisted for the final review.

Although I am not a judge in the final review, my preliminary estimate is that at least one of the two shortlisted works from our class still has a chance to win a prize!
This is still very rare.

In the past, the finalists for the 'Daguang Competition' were all seniors in their third and fourth years of college.

This year, there are two works from the freshman class that have been shortlisted, which is really rare..."

As soon as the words fell, there was a burst of whispers.

After all, more than twenty people submitted their works, and most of them were probably excitedly wondering whether their work would be among the shortlisted works.

"Literati look down on each other," and this is true in all fields related to creation.

Any individual who devotes his or her heart and soul to creation will inevitably have a confidence filter for his or her work.

The boys in the back row were also discussing excitedly.

They started asking each other if anyone had submitted a work and if anyone had won a prize, they would treat each other to a meal.

In dormitory 3103, besides Xu Chen, there is the confident "academic master" Jiao Tianbo, and the "literary youth" Chen Wenyi.

Chen Wenyi was still a little unconfident, or was "pretending" to be unconfident, and whispered:
"I'm just participating for fun. I don't think I'll be able to make the finals."

Hong Xiaoqiang looked at Xu Chen again: "Where's Boss Xu?" Xu Chen said nonchalantly: "I will definitely be shortlisted!"

"Then Boss Xu has to treat us if he wins the prize!"

Then there was a burst of laughter and cheering.

But in fact, most people probably just treat it as a joke.

After all, Xu Chen spoke casually and half-jokingly.

Dormitory 3104, deputy monitor Huo Dashan, "Shanghai native" Huang Hao, and "stock trader" Pei Qian also participated in the competition.

Huang Hao spoke modestly, but he seemed quite confident in the work he submitted...

Xu Chen was chatting and laughing with his classmates, and was also curious:

Aren’t the two works shortlisted for the final review both yours?
I don’t care, but Jiao Tianbo, who is very concerned about gains and losses, is probably going to cry.

……

……

During the afternoon break, I received a message from Yan Chuan, the brand manager of Jeep's marketing department, confirming with Xu Chen the arrangements for the proposal tomorrow morning.

At 9:30 in the morning, Xu Chen and Sun Amy will arrive at the Jeep office to participate in the proposal presentation.

Yan Chuan also gave an additional reminder:
[On the Jeep side, in addition to Mr. Andy He Dachang who I met last time, our Deputy General Manager of Domestic Marketing Department Leo Pang Ming will also attend...]

Yan Chuan seemed to be well-intentioned and privately disclosed some more information about the meeting to Xu Chen:

[Mr. Leo Pang Ming is the boss of Mr. Andy He Dachang, so the final decision for tomorrow will actually be made by Mr. Leo.

Of course, the core is still to refer to Andy’s overall opinion...】

[During the communication before National Day, Andy was still very supportive of Teacher Xu Chen.

Andy is always looking forward to tomorrow's proposal.

The most important thing is that Andy always hopes to sign Xie Bingran smoothly...】

[BBDO, led by Vincent Liu Wenqin, has already produced a creative proposal, so tomorrow will be a "pitch" occasion...]

This was just what Xu Chen had expected.

I had originally planned to do some research on BBDO’s creative director, Liu Wenqin, later today.

Only by knowing yourself and your enemy can you be sure of victory.

In the message, Xu Chen thanked Yan Chuan politely.

Perhaps with Andy He Dachang's instruction, Yan Chuan was clearly reminding Xu Chen that tomorrow's proposal report needs to be taken seriously...

Afterwards, Xu Chen received a formal meeting invitation email in his mailbox.

The email covers tomorrow's meeting topic, meeting process, participants, etc., and is also copied to the email addresses of all participants.

Xu Chen looked through the list and found that there were five people from BBDO Tianlian Advertising who would come to submit proposals. It was really a big deal.

It seems that it is bound to win.

It seems to be a natural thing to do. After all, in the Jeep business, Xu Chen is a troublemaker.

Originally, the advertising order was in Liu Wenqin's pocket, but now there is an inexplicable "competition" link. I think Liu Wenqin must be very unhappy.

In addition, Xu Chen had worked in an advertising company in his previous life, so he knew very well that each director's team staffing was based on the projects.

If Liu Wenqin lost the Jeep project, most of the team members would also be withdrawn, not to mention the team and personal income such as project bonuses.

Xu Chen was in a relaxed mood, but Liu Wenqin, the creative director from Taiwan Island, was under great pressure at this moment.

……

……

At night, Tonghai Creative Design Building, Dongchen Advertising Office.

Sun Amy had already left work, and Xu Chen was sitting alone in the "General Manager's Office", still thinking about the plan for tomorrow's report.

Although Xu Chen is generally confident, he still attaches great importance to tomorrow's proposal and does not take it lightly.

After all, it is a project related to Xie Bingran and must be taken seriously.

For celebrities, the categories and brands they can endorse also symbolize their corresponding status and commercial value.

Luxury brands and car brands are undoubtedly the most valued.

Xie Bingran’s ability to get an endorsement for a car brand is also a bonus to the image of “Brother Bing”.

Spokespersons and brands sometimes achieve mutual success.

Now, whether Xie Bingran can get this endorsement is also linked to Xu Chen’s proposal tomorrow.

After all, when Xie Bingran designated Dongchen Advertising, the Jeep brand has also made it clear that it will only promote the subsequent signing of the contract with Xie Bingran if it believes that Dongchen Advertising's plan is reliable.

In addition...

Xie Bingran pushed the project to Xu Chen. If Xu Chen couldn't take it, he would be too embarrassed to hold his head up in front of Brother Bing.

Brother Bing is already the national champion, and just won the East Asian championship...

The “little rich lady” is becoming more and more powerful, Xu Chen has to keep up with Brother Bing’s pace.

When being together, while "achieving each other", you also need to be "equally matched" in the end.

The plan for tomorrow has been written, still in a simple and capable style, without too many frills.

But the wording of tomorrow's proposal still needs some careful consideration.

In addition, for tomorrow's hand, BBDO Creative Director, the creative person from Taiwan Island Liu Wenqin, and Xu Chen also did some desk research.

Liu Wenqin is a creative person with a copywriting background. He previously worked for fast-moving consumer goods clients at Wandao.

After arriving in the mainland, I initially focused on fast-moving consumer goods, including food and beverages, and even women's care products.

This is somewhat similar to Xu Chen, who worked as a "Fu Yanjie".

Liu Wenqin started working with automobile clients three years ago, initially with Mitsubishi's Pajero. Last year, he took on Chevrolet's domestic launch promotion project.

It seems that he was able to take on the Jeep order because he valued his past work experience.

He worked on the classic off-road vehicle Pajero, and also led the first wave of promotions for Chevrolet in the domestic market in 05.

Xu Chen flipped through Liu Wenqin's previous advertising works again and began to pay some attention to them.

Xu Chen naturally would not underestimate the enemy.

Those who can sit at the poker table naturally have some hidden skills.

After studying tomorrow's opponent, Xu Chen also studied tomorrow's "big boss", Leo Pang Ming...

After collecting a lot of information, Xu Chen also made some fine-tuning to the wording of tomorrow's report.

This makes it even more of a sure thing.

……

……

After finishing the work, it was almost ten o'clock in the evening.

Xu Chen was about to turn off his phone and leave, but suddenly he remembered the incident between An Jinxiong and Chen Jinru.

This opens the "Sohu Blog" page again.

I logged into "Private Message" and, as expected, I received a message from "Asking about Tea and Cooking Wine":

[Hello netizen!]
I have sent all the reports by registered mail according to the contact address you sent!
In addition, I have made real-name calls to the two departments that require telephone complaints this afternoon and received the official acceptance numbers!

Thank you again for your kind help! 】

(End of this chapter)