Rebirth: My dad is too obedient

Chapter 295 National Day Arrangements

It is obvious that Mr. Andy, He Dachang, is a man of temperament.

After listening to Xu Chen's statement, he stood up excitedly.

He had previously shown an obvious intention of "driving the guest away", but now he had already started an in-depth communication with Xu Chen.

This is because Xu Chen not only "guessed" the spokesperson chosen by Jeep, but also told the strategy and thinking behind it almost without error.

"Teacher Xu Chen, your judgment is exactly the direction of our strategy!
Currently, domestic automobile manufacturers have not invited entrepreneurs to be their spokespersons, so this is a bold attempt that is unprecedented!
The key is that Wang Shi’s popularity and topicality are there, and his commercial value is comparable to that of a celebrity…”

Xu Chen took over He Dachang's words and said, "adding fuel to the fire":

"Most importantly, Wang Shih perfectly represents the target audience of our Jeep brand.

Our actual users may be at a lower level than Wang Shi, but using such an entrepreneur is a psychological projection of our target users.

If it were possible, who wouldn't want to achieve Wang Shi's level of business success? "

He Dachang smiled and nodded:

"Very good! This is the result of our research!"

He paused, then spoke again:
"Xie Bingran's choice, Teacher Xu Chen's analysis just now hits the nail on the head!

We were attracted by her attributes of "challenge, wildness, passion, and youth", which are also the spiritual core that we want to bring out in our "Wrangler" brand this time."

……

He Dachang became more and more excited as he spoke, and he also roughly outlined some of the plans for the "Grand Cherokee" and "Wrangler" this year and next year.

Xu Chen listened silently and took notes silently.

He Dachang seemed to be sharing happily, but Xu Chen knew that he was also talking about the advertising needs.

It is obvious that Mr. Andy He Dachang is already expecting Dongchen Advertising to come up with a plan.

Perhaps it was because BBDO's creative director Liu Wenqin was present. He was reluctant to communicate the needs directly due to face-saving reasons, so he used this method to inform Dongchen Advertising of this year's advertising plan, promotion goals, etc.

Xu Chen listened silently and soon understood the other party's entire advertising needs this time.

In fact, the core is not complicated.

Two spokespersons, Wang Shi and Xie Bingran.

Two models, Grand Cherokee and Wrangler.

It is necessary to produce a core slogan and an advertising video with brand proposition.

However, the client has not yet figured out whether to shoot a single film with Wang Shi and Xie Bingran appearing together, or to shoot it in two separate films, for this "brand proposition commercial".

This requires the advertising company to provide plans and suggestions before we can discuss and decide.

……

He Dachang chattered a lot excitedly and finally looked a little dry-mouthed.

After he sat down, he actually cue Liu Wenqin next to him:
"Vincent, do you have anything to add?"

Liu Wenqin was stunned for a moment, then smiled and said:
"Andy's overall analysis is already very thorough, I have nothing to add."

He paused, looked at Xu Chen and said:
"Teacher Xu Chen's analysis was also unexpected. He was able to guess the spokesperson we recommended!
We at BBDO are also looking forward to Dongchen Advertising’s creative proposal.”

Those who can sit at the poker table are naturally not fools.

Liu Wenqin naturally saw through He Dachang's intention and had made it clear that he wanted Dongchen Advertising to come up with a plan.

Sun Amy blinked, but was still a little confused.

This simple-minded designer, who just graduated, hasn't fully understood the situation yet.

How come Andy just said some nonsense and we agreed to let Dongchen Advertising come up with a plan?
She turned her head and looked at Xu Chen again, wondering what kind of magic power her "boss" had? !

……

We have almost finished talking about this.

Xu Chen took out his phone, looked at the calendar and calculated the time in his mind:

“Dongchen Advertising will prepare a concept proposal that covers the core concepts of the slogan and the commercial.

But because this is the first communication, we won’t get into the specific storyboards…”

He Dachang smiled and said, "No problem."

Xu Chen checked the time again:
"We have decided to propose it after National Day, on Monday, October 10th. Andy, please take a look and see if the time is suitable?"

He Dachang didn't reply in a hurry, but turned his head to look at Liu Wenqin beside him.

Liu Wenqin showed a trace of embarrassment...

BBDO also needs to submit creative proposals.

But the original time given by Liu Wenqin was the end of October.

In comparison, Dongchen Advertising is much more efficient...

Liu Wenqin smiled, turned to He Dachang and said:

"BBDO should also move up the proposal deadline to the 9th. Then Andy can make a comparison and judgment."

He felt a little depressed.

The National Day holiday is going to be ruined. I had originally planned to travel to Europe...

This small domestic advertising company is really too "cooperative", isn't it? !

He Dachang laughed:

"Thank you so much, Mr. Vincent and Mr. Xu Chen!"

Liu Wenqin thought for a moment, narrowed his eyes and added:

“The spokesperson Wang Shi has always been in contact with BBDO and he is also very familiar with me personally.

He still has some major opinions on the content of the advertisement, so it is better to make this clear in advance.”

Xu Chen said, “No problem.

If Dongchen's advertising plan can be approved by Mr. Andy and the Jeep brand, it will definitely be shown to spokesperson Wang Shi for review.

Xie Bingran doesn't need to worry, she won't have any problem with the plan I come up with."

Overtly and covertly, this is somewhat tit-for-tat. Who is not familiar with the spokesperson? !
He actually brought up his "personal relationship" with Wang Shi, which made Xu Chen speechless.

If we really talk about "personal relationship", who in the world can compare to the relationship between me and Brother Bing...

He Dachang looked very happy, stood up and said:

“Then it’s settled!
We at Jeep still hope very much to sign Xie Bingran..."

Xu Chen smiled and said nothing, just nodded.

What He Dachang meant by this statement is that Jeep still very much hopes that Dongchen Advertising can come up with a convincing plan.

……

……

downstairs.

Xu Chen took Sun Amy to the nearby Starbucks to buy coffee.

He ordered a frappuccino for Sun Amy, and Xu Chen ordered a cup of Earl Grey tea for himself as usual.

Sun Amy was still confused:

"Boss, how come we can compete with BBDO without knowing it?"

Xu Chen laughed and said jokingly:

"After the National Day, I'm afraid I won the competition again without knowing why."

Sun Amy blinked her round eyes and felt...it was not impossible.

"Boss, what does this plan require me to do?"

Xu Chen thought for a moment and said: "During the National Day holiday, you should first take care of the manuscript for Kunlun Mountain and the filming of the Morning Breeze electric car.

Don’t worry about the Jeep, I’ll do it myself.”

Sun Amy adjusted her round-frame glasses:

“But BBDO must be a creative team!”

Xu Chen was full of confidence: "I also did the Fu Yanjie competition and the Kunlun Mountain project alone."

Sun Amy took a sip of the icy cold frappuccino, with little stars in her eyes.

...There was still some time at noon, so Xu Chen took Sun Amy for a stroll around Lujiazui.

Sun Amy still showed the excitement of a "little girl", looking up at the tall buildings with a surprised look on her face:
"Sure enough, Shanghai is still more prosperous than Guangzhou!"

Xu Chen: "They each have their own merits. At least when it comes to food, I still prefer Guangzhou."

He thought for a moment and said, "Come with me to buy something later."

……

In a shopping mall, there is a shop selling Shanghai dim sum.

They are all special snacks from the Jiangsu and Zhejiang regions, exquisite and beautiful.

Xu Chen bought a large box of miscellaneous items, including fresh meat mooncakes, osmanthus cakes, butterfly cakes, and crabapple puddings...

After packing it, he handed it to Sun Amy:

"This is for you. Welcome to Shanghai and join Dongchen Advertising!"

Sun Amy was stunned for a moment, then took the box of snacks and smiled obediently: "Thank you, boss!"

Xu Chen bought a few extra gift boxes and asked the clerk to pack them in the box.

When I return to Tiancheng during the National Day holiday, I will bring back some souvenirs and gifts for my family.

"Can you help me mail it?" Xu Chen asked the clerk.

"Sure sir, just leave your address.

We will weigh the goods and calculate the postage price. If the final postage exceeds the limit, you don't have to worry about it, we will pay for it.

If there is any surplus in postage, we will calculate it as a gift of snacks and pack it together and send it away..."

As Xu Chen filled in the address, he thought that the idea of this mailing service was very reliable and thoughtful.

……

……

Since he had classes in the afternoon, Xu Chen took Sun Amy to have a quick meal at a nearby McDonald's.

In the meantime, I received a message from Xie Bingran, and her itinerary in the provincial capital during the National Day holiday was confirmed.

Xie Bingran will arrive in the provincial capital on the morning of the 3rd, and will attend several official welcome and celebration activities that day, as well as provincial satellite TV programs, etc.

On the 4th, there was a "public welfare activity" organized by the Provincial Sports Bureau and the Propaganda Department. As a guest, Xie Bingran visited several sports schools, sports organizations, etc. in the provincial capital, including the Provincial Sports University where Chen Dahai was located.

On the morning of the 5th, Xie Bingran flew back to Shanghai and resumed his daily training.

……

For the filming of the "Morning Breeze Electric Vehicle", Xie Bingran privately asked Coach Cheng Hong to help coordinate, so the filming was only possible from the late afternoon of the 4th until the evening.

As for Xu Chen, he can just take Sun Amy and Gu Xinxin there early in the morning on the 4th.

At noon, Xu Chen could also bring Chen Dahai to have a meal with Brother Bing.

In the afternoon, Sun Amy and Gu Xinxin went to the studio to prepare. Xu Chen waited for Bing Ge to finish her afternoon activities and then took her directly to the studio.

……

After confirming the itinerary with Xie Bingran, Xu Chen also contacted Guo Liang directly to confirm the shooting time from the afternoon to the evening of the 4th.

Guo Liang has already found a photography studio in the provincial capital to shoot advertising materials, and his previous works have been sent to Xu Chen for confirmation, and there are no major problems.

The owner of that photography studio used to shoot advertising materials in Beijing in his early years and had also photographed many celebrities, so the quality of his products was guaranteed.

……

Return to the "Dongchen Advertising" office.

Sun Amy happily stuffed all the fresh snacks into the refrigerator.

"Design Director" Sun Amy's new computer has been equipped with a large computer screen.

For the print ads for Kunlun Mountain and Morning Breeze electric vehicles, Teacher Amy has already found some reference pictures and even made some drafts.

Xu Chen took a quick look and then praised it for being reliable.

Sun Amy is indeed a designer with strong professional capabilities. In addition to her high level of design skills, after a phone conversation with Xu Chen, she understood exactly what he wanted.

Seeing that Sun Amy looked like she was ready to make a big move, Xu Chen smiled and said:
“The graphic design of Kunlun Mountain needs a proposal, and it still needs to be done well, and it needs to be accompanied by copywriting to produce renderings.

Don’t make things too complicated for Chenfeng electric vehicles. It’s our own project, and it’s enough if you can understand it.

Now the main thing is to give some action references and lighting requirements for shooting, and ensure that the shooting is done in Studio 4. "

Amy Sun smiled and said, "I understand, boss!"

……

……

During the break in the afternoon classes, Xu Chen received a message from Chen Xinyi from the marketing department of Jiaduobao.

[Teacher Xu Chen, our Wang Laoshun has signed an official cooperation agreement with the 'National Track and Field Team'. Sister Fei asked me to synchronize with you. Related projects may also be involved later.]

There is also a news link attached at the end.

Xu Chen clicked on it and took a look. It was a news release about Wang Laoshun signing a contract with the national track and field team.

There was a photo of the signing ceremony, which showed Chen Jinru of Jiaduobao and Anjin Xiong'an director of the General Administration of Sports.

Xu Chen was still a little surprised. He didn't expect this "Mr. Chen" to act so quickly.

The contract between Kunlun Mountain and Xie Bingran has not yet been officially signed, but the contract between Wang Laoshun and the national track and field team has already been signed.

The "National Track and Field Team" and individual athletes are considered different contracting entities.

In terms of the rights and interests of the contract, the two parties can be regarded as independent of each other.

One very clear difference is that commercial cooperation with a single athlete like Xie Bingran requires signing contracts with both the individual athlete and the national track and field team.

If you sign an overall contract with the "National Track and Field Team", you don't need to sign with each athlete.

So it is understandable that the contract could be signed so quickly.

All it takes is for Chen Jinru and An Jinxiong to reach an agreement.

Of course, theoretically speaking, there will still be layers of approval from the national team.

However, Xu Chen still smelled a different subtle smell...

He thought about it and asked Chen Xinyi tentatively:
[Please congratulate Fei Jie for me! I didn’t expect Fei Jie to be so capable and sign with the national track and field team so quickly! ]

Chen Xinyi quickly replied:

[The contract with the national track and field team was signed by our CEO Chen. In fact, our sister Fei was not involved...]

Xu Chen thought to himself that it was indeed true. This cooperation was entirely promoted by Chen Jinru.

He thought about it and replied:

[What is the progress of the contract signing between Kunlun Mountain and Xie Bingran? 】

[That is a little more complicated, because it also involves Xie Bingran's signature. Xie Bingran has already communicated with him, so there is no problem...

However, there are still procedures to go through for the contract amount review between our company and the national team. 】

[Oh? Then why did Wang Laoshun sign the contract with the track and field team so quickly? ]

[I’m not too sure about this either. That was something that Mr. Chen directly pushed for…]

Xu Chen couldn't help but wonder, in this cooperation, whether Chen Jinru would have some secret operations under the table?

According to the memory of the previous life, the brand authorization of "Wang Laoshun" involved some unspeakable subtle operations, which eventually came to light and led to a lawsuit that lasted for several years.

Some people were imprisoned because of this...

But at this time in 2006, the problem has not yet been exposed.

People are all "path dependent" and their nature is difficult to change.

……

While Xu Chen was in class and thinking about something, he received a message from Sister Wu Yue:

[Report to Mr. Xu, the air tickets and hotel have been arranged! Welcome back! ]

Xu Chen smiled and replied:

[Thank you, Sister Yue! I brought you some cosmetics from Osaka and gave them to you when I got back.]

　In the last three hours of this month, I’m asking my godfathers for monthly tickets!
　　
　
(End of this chapter)