Rebirth: My dad is too obedient

Chapter 286 I feel relieved after hearing this
Dotonbori, Osaka.

Xu Chen, Xie Bingran, Nie Fei and Wu Feifei were strolling around leisurely.

Nie Fei took out a thin cigarette and lit it for himself.

Xu Chen took a look and found that it was a Japanese packaging box, so he thought it was bought in Osaka.

Suddenly, he remembered that Xie Bingran wanted to buy cigarettes for Li Rui and the others. But Xu Chen was not that familiar with Japanese cigarette brands, so he asked casually:
"We are planning to buy some local cigarettes to bring back as gifts. Does Sister Fei have any recommendations?"

Nie Fei smiled and said, "Is it for a man or a woman?"

Xu Chen: "Boy."

Nie Fei took out the pack of cigarettes from his pocket:

“Mild Seven, I smoke this for girls, it’s thinner and has mint popping beads.

If you buy it for a boy, just buy the normal 'Seven Stars'...

Or you can buy the Japanese free version of Marlboro here, which is different from the American version and is easier for Asians to smoke. "

Xu Chen gave a thumbs up: "Sister Fei really understands."

Xie Bingran held Xu Chen's hand and never spoke.

But she also knew that Xu Chen was asking on her behalf.

……

Xu Chen looked around and saw an "ASICS" store in front of him, so he said:

"I'm going to pick out a pair of shoes!"

Wu Feifei smiled and said, "Are you going to practice running too?"

Xu Chen: "Yeah, I have to keep up with Brother Bing's pace."

He looked at Nie Fei again: "Sister Fei used to work on sports brands, so she should know a lot about it, right? Can you help me with some advice?"

Nie Fei smiled and said, "No problem."

……

While Xu Chen was thinking about "Ranbing Sports", he was naturally also thinking about Nie Fei, the former "Nike Greater China Brand Director".

As the vice president of marketing channels for Jiaduobao, Nie Fei is definitely impeccable in terms of ability, emotional intelligence, skills, and connections.

But Xu Chen still has some business concerns.

If we want to get Nie Fei to join us, the most important thing in the early stage is that she can solve problems on the product side and the supply chain.

In this regard, Xu Chen is almost completely in the dark and still needs a professional to take control.

Of course Xu Chen could also start from scratch, but that would be too time-consuming and energy-consuming, and he would probably have to pay a lot of "tuition fees".

The most important thing is that Xu Chen really doesn’t want to be so tired and so competitive.

I have finally become a "rich second generation", so I should take it easy.

It is still possible to open an advertising company. After all, with the memories of rebirth and the accumulation of previous lives, you can easily earn tens of millions by bragging and writing PPTs.

But if Xu Chen really had to take charge of production and connect with factories, he really didn't want to put in that hard work.

You promised to be a playboy, a quiet rich second-generation, so you should try not to make things difficult for yourself.

Matters related to the production, manufacturing, and supply chain of "Ranbing Sports" need an "insider" to lead the way, or we need to judge whether Nie Fei, the former "Nike Brand Director", has the corresponding professional knowledge, business capabilities, and industry resources in these areas.

Using the excuse of buying shoes is a good opportunity to test the waters from the side.

……

The four of them entered the ASICS store, and there were not many customers in the store.

This is a shoe store, and all you can see are colorful shoe display racks.

There were two saleswomen, but they just smiled at us and didn't take the initiative to sell anything.

Normally, the shop assistants here adhere to the principle of "no active disturbance". Unless the customers wave and ask, they will not come over on their own initiative.

In this regard, it does make people feel more comfortable and relaxed.

Nie Fei looked at Xu Chen and asked, "How much do you weigh?"

Xu Chen thought for a moment and said, "Probably one hundred and four or one hundred and fifty."

Nie Fei looked around, walked around several display racks, and led Xu Chen inside.

She picked up a pair of shoes:
“If your goal is to run five or ten kilometers, just buy this.

Kayano is considered to be the most classic shoe model of ASICS. Almost all runners will buy a pair.

Haruki Murakami runs ten kilometers every day and wears these shoes all year round.

She picked up another pair:
"This pair of Nimbus has a softer sole than the Kayano. If you only run two or three kilometers, buy this. It will be better for your knees."

Xu Chen smiled and said, "Sister Fei really understands!"

Nie Fei: “After all, I used to work in sports brands, so I know a lot about them.

In fact, every major brand still has something in its back pocket..."

She pinched the sole of the shoe in her hand:

"This gel is ASICS's technological barrier. Apart from the patent, it is difficult for other companies to make it now..."

Nie Fei also talked about other companies' products and technologies. When it comes to professional matters, Nie Fei explains them in a clear and easy-to-understand manner.

Xu Chen listened carefully and felt that his eyes were opened and that “that’s how it is”.

Nie Fei held the shoes in his hand and shook them, then spoke again:

“Although I used to wear Nike, I have to admit that for Chinese people, these Japanese brands are more suitable.

The foot shape of Asians is very different from that of Europeans and Americans. Our forefoot is relatively wide, while Europeans and Americans' feet are very slender.

The most typical example is Converse. Many Chinese people think it looks good when they wear it, but their feet will hurt after two days of wearing it, and wearing it for a long time may even affect the motor function of their feet.

Many of the earliest products from brands including Nike and Adidas that entered Asia were not adapted to foot shapes, and were actually not that comfortable to wear.

Native Asian brands like ASICS have been designed to suit the foot shape of Asians from the very beginning, so they are more comfortable to wear.

The shoes for Xie Bingran and his national team are all customized by the cooperating brands, so they are not within the scope of discussion of civilian mass-produced consumer goods..." Xu Chen nodded, feeling that he had learned something new.

It’s different to talk to people in the industry.

In his previous life, when Xu Chen was in his thirties, he also bought running shoes in order to lose weight, but he didn’t know much about it at the time. He just bought the expensive ones to protect his knees...

Xu Chen opened the label of the shoe in his hand and took a look:

"Is this made in Indonesia? I thought it was all made in China now..."

Nie Fei: "At present, there are supporting industrial chains in China, Southeast Asia and South Asia."

She smiled and said: “But it won’t be long before most of the industrial chain will be transferred to China.

No matter where in the world, in terms of cost, quality control and other aspects, they will eventually be outclassed by domestic ones..."

Xu Chen: "Sister Fei, are you also familiar with the domestic production supply chain?"

Nie Fei smiled and said: "A company like Nike can basically be regarded as a 'brand management company' now. Its core is to do two things: product design and brand management.

All matters on the production side have been handed over to the factories in the supply chain.

Fujian Province's industrial clusters already have global production capabilities...

When I was at Nike, I was in charge of product development for a while, so I’m pretty familiar with it.”

Xu Chen smiled and said, "Since Sister Fei said that... I feel relieved."

Nie Fei was stunned, not quite understanding the meaning of Xu Chen's words.

……

Following Nie Fei's advice, Xu Chen bought a pair of Kayano running shoes, and after trying them on, he found they fit perfectly.

He was also thinking about when it would be convenient to ask "Sister Fei" to join "Ranbing Sports".

Xu Chen thought about it and realized that there were currently three main obstacles.

First, the company of Jiaduobao is currently in very good condition. Wang Laoshun is about to become the third largest beverage product in the country, and another high-end mineral water line led by Nie Fei is about to be launched. This is a sign of a booming development.

Nie Fei has already become the vice president, and no one would be willing to rush out.

The second is that as a white-collar worker, according to Xu Chen's initial estimate, "Sister Fei"'s annual salary in cash must be two to three million, and there are also company options, stocks and the like.

None of this is something that Ranbing Sports can afford at the moment.

The third issue is the attractiveness of "Ranbing Sports" itself. In this regard, Xu Chen, as the "big boss" behind the scenes, still needs to have more core planning and calculations.

And as Xie Bingran's reputation is growing, it's time to put "Ranbing Sports" on the agenda.

But once you open the conversation to Nie Fei, it would be best to make the final decision.

In the future, can the competition between Jiaduobao and Guangzhou Pharmaceutical for the "Wang Laoshun" trademark be used as an opportunity to "pull Nie Fei out"?

……

……

It's approaching evening.

Wu Feifei held Nie Fei's arm, looked at Xu Chen and Xie Bingran and said:

"You two must have plans, so we won't bother you."

Xu Chen smiled innocently, which meant he agreed.

Nie Fei said to Xu Chen again:
“I will contact Mr. Xu Chen when I return to China, and the cooperation with Brother Bing should be promoted immediately.

Today I checked the progress of Kunlunshan products and factories again...

I estimate that after National Day, we will come up with a formal launch and promotion plan, and the corresponding advertising materials will also have to be prepared as soon as possible.”

Xu Chen: "No problem, I'll be waiting for Sister Fei to call me anytime."

……

Xu Chen took Xie Bingran to a "Kaiseki cuisine" restaurant that they had booked in advance.

It is a small store located in a lane and looks inconspicuous.

There were only two tables of customers in the restaurant, one of which was occupied by Xu Chen and Xie Bingran.

In fact, the restaurant only serves two tables of guests a day, making it even more difficult to get a reservation.

The chef and the waiter are a middle-aged couple...

The average customer spending for such a meal was over 3,000 RMB, so Xu Chen and Xie Bingran together spent over 6,000 RMB.

And this price is not considered absolutely high-end in Kaiseki cuisine.

Xie Bingran didn't know the price of the meal, and Xu Chen naturally didn't plan to mention it.

Although she is now a wealthy woman, her life was still very difficult half a year ago.

With a meal costing 6,000 yuan, I guess Brother Bing must be under a lot of psychological pressure.

……

Xie Bingran looked around the elegant Japanese shop and found it interesting.

While waiting for the dishes to be served, Xu Chen became interested in showing off his knowledge again and explained to the little foodie the origin of the so-called "Kaiseki".

When Xie Bingran heard that "Kaiseki" actually originated from the Zen monk "holding a stone in his arms while hungry", he looked cold and speechless.

She seemed to have some experience with "hunger" and said casually:
"How can holding a rock in your arms help when you are hungry?"

Xu Chen: "Then what works?"

Xie Bingran: “It doesn’t work…

Drink a glass of cool water and go to sleep."

……

Xu Chen was silent for a while, and suddenly felt heartbroken.

He shook Xie Bingran's hand across the table:
"I won't be hungry anymore..."

(End of this chapter)