Rebirth: My dad is too obedient

Chapter 270: Trip to Guangzhou and Osaka

Sunday, early in the morning.

Xu Chen received a call from a courier, asking him to go to the school’s small post office to pick up an important mailed document with his ID card.

I took a big envelope and opened it, only then did I realize that it was sent by Sister Wu Yue from Tiancheng.

Inside was my passport with a visa, a flight ticket and hotel reservation, and several printed A4 papers.

Xu Chen flipped through the papers and found that they were some guides for traveling in Osaka, including transportation, sightseeing, dining, etc.

Xu Chen couldn't help but sigh that Sister Wu Yue was really thoughtful and considerate.

"Sister Yue" is really suitable to be the administrative director. I think she can also help her father Xu Zhiquan and share a lot of daily troubles and trivialities.

There were only a few days left before flying to Osaka. Xu Chen thought about it and decided to go to the bank to exchange some Japanese yen.

I have a Visa card that I can use when I arrive in Osaka, but I still need to bring some yen with me.

In my previous life, I also went to Japan several times, including Tokyo, Kyoto, Okinawa, and Hokkaido...

Osaka, I haven't been there.

Unfortunately, this trip is very tight and I may not have enough time to take Xie Bingran on a thorough tour.

Good thing...

After returning from Osaka, Bing was also in Shanghai.

I want to run over and hug her, at least it would be more convenient and easier than it is now.

However, the "champion" is a busy man and a big star, no longer the poor deskmate he used to be.

In most cases, Xu Chen has to accommodate Brother Bing's time and place.

Of course Xu Chen had no complaints, he was even very proud and happy.

……

……

Xu Chen went to the cafeteria to have some breakfast, and then came to Tonghai Creative Design Building.

I washed some fruits, opened a can of soda water, then sat in front of the computer and started working overtime on the plan.

For the entry for “Strong Teeth Toothpaste”, Amy Sun will work on the design part today.

Xu Chen went over it carefully with her last night and decided not to set too high a bar on the design details.

After all, it is not a manuscript that is "published". It is only used to participate in a college student advertising competition, and it does not require to be as sophisticated as the "submission manuscript" of an advertising company.

For the graphic design of the three graphic drafts, Sun Amy proposed three options.

The first option is to find corresponding photographic photo materials, such as the elderly, middle-aged people, and children. Of course, you must choose picture materials that match the copy and creativity.

This is the easiest way to produce results, but the risk is that suitable photo materials may not be available, and you will have to search through several major public advertising material libraries.

Of course, if you are selected, you will need to purchase commercial authorization for the images, but it usually only costs a few thousand dollars, so it’s not a big problem.

The second solution is to use computer hand-drawn illustrations. Sun Amy is an illustrator, so this is not a big problem in execution.

But Xu Chen’s concern is that the theme of this set of manuscripts is more about “heavy stories” and “realism”, and the illustrations may deviate from the artistic conception and style.

The third option is to highlight the copy directly, similar to the "big-character poster" poster design format, mainly using background elements, font changes, etc. to fit the theme.

This solution seems the simplest, but it is actually the most difficult to implement.

If done well, it will be very effective, but if done poorly, it will appear "simple".

Sun Amy’s reply was that all three options need to be tried before deciding which one is more effective.

She also knew that the submission deadline was approaching, so she couldn't dwell on it for too long and would finalize the final plan with Xu Chen today.

Let's leave this matter to Sun Amy for now, and Xu Chen can leave it alone for now.

He opened the document and began to write the plan for "Kunlun Mountain Mineral Water".

This plan itself has a "standard answer", but Xu Chen still feels some pressure.

Perhaps it is related to Xie Bingran's endorsement, and he is too concerned.

The budget given by Nie Fei was 06 million, which was considered a large order in the domestic advertising industry in .

After all, this planning project currently only covers three items: product name, slogan, and spokesperson recommendation.

Compared with the previous competition for "Fu Yanjie", it is even simpler.

As for the product name, Xu Chen naturally wanted to promote the three words "Kunlun Mountain".

There is no problem in the strategy, the only thing is that these three words have definitely been registered, and it will probably take a lot of budget to buy this trademark.

We need to convince the brand of Jiaduobao to be willing to pay this extra fee...

As for the slogan, it is related to the product name and the strategy can be derived together, so it is not a big problem.

As for the recommendation of spokesperson Xie Bingran, Xu Chen still needs to think it over carefully and come up with a strong logic to convince customers.

In fact, Xu Chen is still very confident in persuading Nie Fei.

After meeting this "Sister Fei" several times, I have some understanding of her personality.

Nie Fei has no problem with his professionalism in marketing and brand advertising, so selling the product name and slogan is not a big problem.

And she was previously the brand director of Nike Greater China, so she should be able to quickly understand Xie Bingran's value.

The biggest challenge of Xu Chen's plan is to help Nie Fei convince the senior management and boss of Jiaduobao...

Xu Chen had previously inquired with Chen Xinyi from the marketing department of Jiaduobao. Nie Fei had three bosses above him, none of whom came from the marketing and branding fields, so it would still take some effort to communicate and persuade them.

The Wang Laoshun slogan previously submitted by Xu Chen was also based on the final user survey data and ultimately convinced several big bosses.

In fact, from a professional perspective, Nie Fei had long ago determined that the phrase "fear of getting angry" was very reliable, but in order to convince the bosses to accept it, he had to conduct a nationwide user research and obtain first-hand data to support his opinion.

As for this proposal, Xu Chen was reporting to Nie Fei, and at the same time he was also providing Nie Fei with rhetoric and a strong logic for her to convince the top management of Jiaduobao.

Fortunately, after Wang Laoshun's promotion was a great success, Nie Fei's voice and level of trust within Jiaduobao have increased a lot.

……

……

By noon, when Xu Chen finished writing his plan, he had a rough idea of it in his mind, and had sorted out the persuasive logic of several modules.

He thought about it and contacted Chen Xinyi first to confirm the schedule in Yangcheng, mainly to make an appointment with Nie Fei: "Does Sister Fei have time next Wednesday? I will come to Yangcheng to report the planning proposal for mineral water products."

"Next Wednesday morning, Sister Fei's place is vacant!"

"That's great. I just finished writing the plan these two days."

"Then I will help Teacher Xu Chen arrange the travel expenses first?"

"Okay, thank you Xinyi!"

"Teacher Xu Chen, you're too polite... I will talk to Sister Fei early tomorrow morning, and then ask the company's administration to help Teacher Xu Chen book a travel plan."

"Thank you, see you in Yangcheng next week!"

"Yeah, see you next week, Teacher Xu Chen!"

……

……

Around 3:00 p.m., Amy Sun sent a few "draft drawings" online, which were attempts at several of the options discussed.

Xu Chen frowned and looked at it, seeming not very satisfied.

The "illustration" option can basically be eliminated, as it does deviate from the heaviness and realism of the story.

Sun Amy made a "big-character poster" but it looked a bit crude.

But for the first method of using photo materials, Sun Amy seems to have not found the right pictures yet...

So in terms of execution, it is still a little more difficult than imagined.

Xu Chen was thinking about how to make changes and communicate when Sun Amy called him directly.

"Teacher Xu Chen, I just thought about it and found another solution..."

“At present, realistic photos are still the most appropriate, but the problem now is that it is not easy to find photos that match the image and tell a story.

Normally, to produce this kind of manuscript, one would need to specifically find models and set up the scene for the shoot.

And now time is very tight..."

“There is a compromise solution, which is to find a specific intentional element or a scene with visual tension for each of these three drafts.

If there are no specific characters or large scenes, I can use props to shoot it.

For example, the one of the old man uses a broken pair of reading glasses, placed on an old table, and then adds copywriting.

The picture of the child shows an old and tattered pencil case and a broken pencil, showing that he is a primary school student in poor conditions.

The scene of unemployed youth is a pair of well-polished leather shoes in the corner of a shabby rental house..."

Xu Chen listened quietly, but his face showed joy.

She is worthy of being the "Teacher Amy" that I have chosen. Her professionalism is really impeccable.

After Sun Amy finished speaking about her thoughts, she became a little worried when she saw that Xu Chen had no response:

"What do you think, Teacher Xu Chen? Can this be done?"

Xu Chen smiled and said:
"Yes! Of course!

I just made up my mind and this picture plan is very good.

Not only is it much easier to execute, but the simpler the picture, the easier it is to create tension.”

Amy Sun: “That’s great, I’ll do it right away.

A few props are easy to get, I can just buy some downstairs...

You can just set up a simple light at home and take the photo. As for the background like a table, these picture materials are easy to find! ”

Xu Chen: "Do you need a shooting budget?"

Amy Sun: “No need!”

Xu Chen couldn't help but say: "Teacher Amy, you are awesome!"

On the phone, Amy Sun was a little embarrassed:
"The main reason is that the idea of this set of manuscripts is so good. I think it's a pity that we can't make it."

Xu Chen: "I will be going to Yangcheng on a business trip next Tuesday. I will treat you to a meal then!"

He hesitated for a moment and did not immediately mention inviting Sun Amy to propose a proposal to the Jiaduobao Group.

Amy Sun: "Okay!"

Xu Chen: "I may need you for a small favor tomorrow. It's a simpler task. I need help beautifying one or two pictures in a PPT."

Amy Sun: "Okay, just give me the requirements. I love working on projects with Teacher Xu Chen."

……

……

When I returned to the dormitory at night, it was already past eleven o'clock.

The lights were off, but the three people in the dormitory were still awake. They all turned on their desk lamps and worked on their computers.

Xu Chen said:

"So hard? Are you playing a game?"

Chen Wenyi said:

"We are all working on manuscripts for an advertising competition. The deadline is coming soon, so we are all preparing to submit them to give it a try!"

Xu Chen smiled and nodded, actually feeling somewhat approval in his heart.

These roommates are all working very hard.

"Student master" Jiao Tianbo turned his head and said, "Xu Chen, didn't you say you wanted to participate too?"

Xu Chen: "I will participate. I will finish the manuscript tomorrow and submit it."

Jiao Tianbo nodded: "After we all submit our manuscripts, we can exchange and learn from each other."

Xu Chen smiled and said, "Okay, no problem!"

　I have something to do during the day tomorrow, so the update may be a little late.

　　
　
(End of this chapter)