Rebirth: My dad is too obedient

Chapter 265 Idle People
Dongchen Advertising, office.

Xu Chen was half lying on the sofa, eating grapes while having a conference call with Tiancheng.

The design plan of "Morning Breeze Ice Power" has been adjusted several times and is currently undergoing final confirmation.

Afterwards, Guo Liang will use it to conduct market research to see what users like.

There will be a total of four design plans for investigation, all from the same design institute selected previously.

This design institute also participated in the design of Jiangsu Province's latest electric vehicle products. In addition to industrial design, they also have experts in technology and manufacturing.

Therefore, the implementation of the plan will be higher...

Among the four design plans, one was modified under the leadership of Xu Chen.

The "luxury model" with pedals has a neutral overall style.

Combined with the product name of "Ice Power", it has ice-blue design elements and a dynamic and streamlined shape.

Xu Chen also asked Sun Amy for help. Sun Amy was serious and responsible. She directly modified and optimized the pictures sent to her in PS and returned them to her...

After several discussions, the four design plans were basically finalized, and Guo Liang will then provide user research feedback within a week.

I am still very anxious and need to finalize the design plan as soon as possible.

The production line in the park has basically been debugged.

Direct purchase orders have been placed for core components of electric vehicles, such as motors and batteries.

As for other spare parts such as the frame, lights, decorative parts, etc., we still need to wait for the design plan to be finalized.

However, the supplier Yang Congxin has already been contacted, and production can begin once the plan is finalized.

Regarding the issue of the first batch of production quantity, Xu Zhiquan, together with Yang Congxin, Fang Jun and Guo Liang, have not yet reached a final conclusion.

There are too many factors to consider.

Whether costs can be controlled, the production line's capacity, whether sales can be opened, and so on.

Privately, Xu Zhiquan also had a separate phone conversation with Xu Chen. The plan of the father and son was to start with the goal of 10,000 units.

The overall sales volume of the Jinshi Electric Vehicle Factory in various parts of the north was also referred to.

The first batch was trial-sold in Tiancheng and the provincial capital, and 10,000 units became a very important milestone and threshold.

Guo Liang has already made preliminary plans regarding the market and sales channels.

He integrated the previous sales team within the factory and recruited two outstanding young people whom he had previously led in the pharmaceutical industry.

The first sales will be in the provincial capital and Tiancheng.

There are two companies in the provincial capital that sell electric vehicles. Guo Liang has already had several rounds of talks with them and will cooperate with them first.

In Tiancheng, on the other hand, it adopts the "direct sales" model and directly establishes its own sales outlets.

Guo Liang is still under tremendous work pressure in the future.

Once the scale is reached, the company will have to face the construction of distribution and after-sales network in the entire northern market and even the whole country.

Although he was under pressure, Guo Liang was obviously also extremely excited.

……

According to the overall plan of Xu Chen and Xu Zhiquan, the goal is to complete the product design as soon as possible and strive to produce a complete vehicle sample next month.

Then in November and December, a batch of complete vehicles can be put out for trial sales.

After the Asian Games in December, leveraging Xie Bingran's fame, the company began to launch a large-scale distribution of "Morning Breeze Ice Power" in the north.

The time is very tight and the challenge is very great.

But it’s not impossible…

Another reason for being so anxious is that we really can’t afford to delay financially.

A few days ago, when Fang Jun was in Shanghai, he also talked about this matter with Xu Chen.

"Morning Wind Technology" needs to get its products to market as quickly as possible so that it can delay some loans and have a chance to get more funds from the bank.

Xu Chen is not in Tiancheng at the moment, but he can already feel the atmosphere in the "Morning Wind Science and Technology Park".

I guess Lao Xu has already had banners hung up again, saying something like "Work hard for a hundred days and embark on a new journey."

……

……

In comparison, Mr. Xu's university life is still leisurely and comfortable.

Xu Chen added some more things to the office of "Dongchen Advertising", turning it into a comfortable little world.

He added a microwave and an electric steamer in the rest area so that he could cook something to eat when he occasionally worked overtime.

He bought a few bottles of pretty good red wine and hid them in the cabinet in the "General Manager's Office". He had already opened a bottle and drank half of it.

I also loved drinking red wine in my previous life.

I have never been able to get used to the red wines from the Old World. They taste too sour and astringent, and many of them are overpriced.

The few red wines that Xu Chen has picked out so far are all produced in the New World. They taste smooth but also mellow, and he really likes drinking them on a daily basis.

In the general manager's office, Xu Chen bought a pair of speakers so that he can listen to music and relax while working overtime.

I am also considering whether to get a desktop computer here for audio and video entertainment. A desktop computer is more convenient.

You can ask "computer expert" Hong Xiaoqiang for help.

But there is no need to rush, let’s talk about it after this busy period.

……

Xu Chen carried a plate of grapes and walked back to the "General Manager's Office".

Wan Qing's "Qinhuangdao" is playing on the speakers.

When the trumpet sounded, tears filled my eyes.

It is considered extremely niche these days, after all, young people are listening to Hong Kong and Taiwan pop music.

"Qinhuangdao" was just released not long ago, and few people are listening to it on the Internet.

A few days ago, Xu Chen was browsing the Internet and happened to see a post about Xie Bingran’s National Games on Tianya Forum.

Thinking of her hard training in Qinhuangdao at this moment, I miss her and feel distressed.

This reminded me of the song called "Qinhuangdao" that I had heard in my previous life.

Luckily it was released in 06, so I found it and have been playing it on repeat for two days.

It can also be considered as a way of expressing a distant longing.

……

……

At around nine o'clock in the evening, Xu Chen staggered back to the dormitory.

Several roommates are here.

Chen Wenyi was holding a guitar and playing what seemed to be a Mayday song, but she couldn't remember the name at all.

Hong Xiaoqiang was tinkering with his new computer. He had a towel at hand and would wipe off the dust every once in a while. It was obvious that he loved it very much.

Jiao Tianbo was sitting in front of the computer with a pile of books on his desk.

Xu Chen happened to walk over and took a look, and found that he was actually studying the advertising competition.

He really worked day and night and was determined to win.

Xu Chen yawned, sat down at his desk, took a towel, shower gel, etc., and prepared to take a shower.

Jiao Tianbo suddenly turned around and said:
"Xu Chen, you are also planning to participate in the College Student Advertising Competition, right?"

Xu Chen smiled and said, "Come on, I have time anyway."

Jiao Tianbo: "That's great. What topic are you going to choose?"

Xu Chen thought for a moment: "I really haven't thought it through yet..."

Jiao Tianbo nodded and said:

"I've almost made up my mind. I'm going to make that tooth-strengthening toothpaste, and Bai Du knows about it."

He paused and said, “If you haven’t made up your mind, you can do these two.

I have already researched other video and web interactive categories, but we don't have enough time to prepare, so we can only participate in graphic design and copywriting categories.

Among the topics we can work on, we have already done several rounds of topics about smoking cessation advertisements and welfare lottery in previous years, and it is actually difficult to come up with new ideas. Therefore, the topics of Guchi toothpaste and Baidu Knows are relatively suitable..."

Xu Chen nodded: "Okay, I actually took a preliminary look at it, and I think the same as you."

Jiao Tianbo: "That would be the best. We can work on the same topic and compete to see who can win the prize."

Xu Chen smiled. He was really being targeted by this "nerd" Jiao Tianbo, who wanted to compete with him in everything.

In fact, Jiao Tianbo's personality is quite likable.

Although he has low emotional intelligence and often says things that offend people, he is actually a very simple and honest person, and does not have any bad intentions.

Xu Chen joked:

"Whoever wins the prize will treat you to a meal!"

Jiao Tianbo: "It's a deal."

Xu Chen carried his toiletry bag, changed into a pair of slippers, and walked towards the bathroom.

The public hot water bathroom is a bit far from the dormitory.

It can also be considered as another stroll in the cool campus.

Xu Chen thought about several topics for the advertising contest, and perhaps, as Jiao Tianbo said, Guchi Toothpaste and Baidu Knows were the two most suitable candidates for participation.

Gaogujie and Baidu are the sponsors of this China International Advertising Competition, so they have their own proposition projects.

Gao Gujie provided a toothpaste with the main function of "strengthening teeth" and needed to create a set of print advertisements for it.

Baidu Knows, which was just launched last year, is a question-and-answer search product under Baidu, and we needed to create a slogan for it.

There are many ideas and angles for advertising creation, but if the purpose is to "win awards", you still have to focus on certain directions.

Xu Chen had already roughly flipped through the chairman of the jury's book "Creativity and Innovative Thinking" and had a general idea of his preferences, routines, and creative methodology.

In "Creativity and Innovative Thinking", the chairman of the jury advocated a creative methodology called "Nature Transcendence".

Some of them are similar to the rhetorical device of "pun"...

Basically, you can use corresponding creative ideas to solve the problem of teeth strengthening toothpaste.

But Xu Chen still needs some time to think and conceive...

As for the advertising slogans that Baidu knew, Xu Chen had some ready-made ideas.

In the previous life, Google was still in China in those years, and Baidu also did a lot of advertising in order to compete with Google for the search market.

There are some classics among them...

However, as a product of Baidu, "Baidu Knows" has never been specially promoted on a large scale in the past.

However, if you just want to create a slogan, you can also adapt the Baidu advertisement that you saw in your previous life.

Of course, in terms of thinking, we also need to consider the "competition" attribute, and there needs to be an element of "showmanship".

Xu Chen also had another consideration: Baidu's topics would most likely be judged by people from Baidu's marketing department.

Participating in this project also gives you the opportunity to meet relevant people.

In the next decade or so, the domestic Internet industry will flourish. Perhaps this Baidu project will have the opportunity to open up a business line of Internet customers for Dongchen Advertising.

Looking at it from a longer-term perspective, after the domestic electric vehicle industry has developed hardware technology, it will also start to develop "intelligence".

Therefore, it is also very important to accumulate connections in related industries in advance.

……

Xu Chen calculated the time and felt that he still had a few days to think about it, so he was not in a hurry.

You can wait until the autumn outing is over, and you will still have time to prepare the manuscript and submit it when you come back.

In addition, Xu Chen already had a rough idea of the plan for Kunlun Mountain.

After we come back from the autumn outing, we can set aside a complete period of time to write out the plan.

You can just make an appointment with Nie Fei when the time comes.

……

……

The arrangements for the autumn outing are almost ready.

The whole class was divided into four groups, and the eight boys were divided into four groups.

After all, some of the work is dirty and heavy, so it would be better to have two boys in each group.

Xu Chen and his roommate Chen Wenyi were assigned to the same group. Among the girls in the same group was Su Rong, the "goddess" that Chen Wenyi obviously admired.

Chen Wenyi was naturally extremely happy. When he learned that he was in the same group with the "goddess", he could hardly suppress his smile.

In addition to Su Rong, there were several other girls.

Liu Mei, Lan Jingjing, Jiang Han, He Sisi...

In fact, Xu Chen didn’t have much impression of him, and he hadn’t even matched the name with the face.

When the group met, Su Rong was elected as the "group leader".

This rich young lady from Su Province is obviously too gentle and obedient, and not very good at rejecting others.

Each group has to perform a program, and it seems "natural" that the responsibility should fall on the shoulders of Su Rong, the cultural and arts committee member who is good at both piano and dance.

Xu Chen saw that she looked embarrassed, and he also knew that Su Rong was too busy as a "class committee member" and probably had no time to take care of her...

Then he said something more and suggested that Chen Wenyi, who can play the guitar, should perform a show.

When Su Rong blinked and looked at Chen Wenyi, the young artist instantly lost his composure and immediately promised to come up with ten songs that evening, asking everyone in the group to help choose them and asking Su Rong to help with the next step...

This is also the reason why Chen Wenyi has been practicing the piano hard for several consecutive nights.

After all, it is quite stressful for literary youths to perform in front of the "goddess" and the whole class.

Obviously, the dark circles under the eyes have become much heavier.

……

……

The autumn outing is scheduled for Saturday.

On Thursday, Huang Qiqi and Xu Chen, who were in charge of "material procurement", had already made a list and were ready to go out.

Since there were many props involved in the "social activity", Su Rong also participated.

Xu Chen looked at the list and found that there were quite a lot of things to buy.

If you are the only boy, you will most likely become a "porter".

He thought about it and found his two roommates, Chen Wenyi and Pei Qian.

Of course, it is also under the name of "Goddess Su Rong will also go."

When the two heard that Su Rong was going back, they immediately followed her happily, looking "very grateful" to Xu Chen.

It's also very funny.

There were many and diverse things to buy, so Huang Qiqi originally listed three or five purchasing points.

After Xu Chen looked at it, he merged the purchasing points into two.

First, go to IKEA and buy all the disposable tableware, paper towels, tin foil and other miscellaneous items in one stop.

There is another large supermarket next to IKEA, so I bought some snacks like potato chips and biscuits there.

Afterwards, we went to a shopping street near Fuzhou Road that specializes in selling "activity supplies" and bought all the props for the social event at once, including balloons, colorful flags, kites, etc.

Everything was done by lunch time, with very high efficiency.

As for mineral water and drinks, Xu Chen suggested going directly to the campus store downstairs in the dormitory to buy them on the day of departure.

It's heavy and heavy, and you won't save dozens of dollars by buying it outside, so there's no need to do so.

The procurement was efficient and smooth. Moreover, Xu Chen asked two boys to help with the "moving", so everyone was relaxed and happy.

On the way back, Huang Qiqi, the living committee member, couldn't help but say:

"Xu Chen, I'm glad you're here!

The ideas you gave are all very reliable. I thought I would be exhausted after working all afternoon today!"

(End of this chapter)