Rebirth: My dad is too obedient

Chapter 248 Nie Fei's Hidden Surprise

Tonghai Creative Design Building.

The office has been basically set up, with a few electrical appliances, water dispensers and the like, so we can almost finish it and call it a day.

Fang Jun took Zhao Feng and Fang Tao downstairs to eat, and Xu Chen was the only one left in the office.

A tall refrigerator has been placed next to the sofa in the reception area.

Fang Jun said that he knew Xu Chen liked to store some fruits in the office, so he installed one first.

He opened the refrigerator door and saw that it was already filled with grapes, apples, oranges, and some of the soda water that Chen often drank.

Teacher Fang Jun usually looks expressionless, arrogant and indifferent, but he is actually a careful person.

I walked to the "General Manager's Office" and took a look. The tables, chairs and cabinets had not been installed yet. I guess Fang Jun was still arranging them.

Fang Jun's sister has a deep family background, and she always feels uneasy about doing these things.

Fortunately, Fang Jun seemed to enjoy it, so Xu Chen stopped thinking about it...

Xu Chen thought: I can buy a folding bed and put it here later. If the dormitory is too noisy, it would be nice to sleep in the office.

He took a can of soda, found a spacious workstation to sit down, and plugged in his computer to pass the time.

……

After waiting for a while, my phone vibrated. It was a message from Chen Xinyi.

Xu Chen then stood up and went out to greet him.

When I went out, I heard the sound of high heels. When I looked up, I saw two people walking towards me from the elevator hall.

It was Nie Fei and Chen Xinyi.

Nie Fei still has the powerful aura of a female business elite.

Neat and capable short hair, delicate and elegant makeup, and a fitted and tight suit outline the curvy and upright figure.

She had a high nose bridge, red lips, a slender and fair neck, and a pair of platinum pendants hanging from her earlobes...

Xu Chen couldn't help but think that it was no wonder that a woman like "Sister Fei" was so successful in the workplace.

His image, temperament, ability, emotional intelligence, professionalism and dedication are all outstanding.

"Congratulations, Teacher Xu Chen!" Nie Fei said with a smile from afar.

"Welcome Sister Fei to come and give us guidance!" Xu Chen said with a smile.

Xu Chen let the two of them into the office and took them on a "tour".

"It's not yet arranged, so it's a bit messy." Xu Chen said with a smile.

Nie Fei has a high emotional intelligence and gave several serious compliments on the office's layout, arrangement, etc.

"I really envy Teacher Xu Chen, he is so promising at such a young age."

Xu Chen smiled, led the two of them to the sofa in the lounge area, took two bottles of soda water from the refrigerator, and handed them over.

Nie Fei took the soda water and said:

"I just heard from Xinyi two days ago that it turns out that you were also the one who made the Shenbao advertisement. It was really unexpected.

This advertisement has become influential now, and the marketing circle is also discussing it..."

Xu Chen did not mean to be modest, and said with a smile:

"In fact, I have another pharmaceutical project that is expected to be launched online this month. It is even more brainwashing than Shenbao."

“I’m really looking forward to it…”

Nie Fei sighed again:
"At first, our Wang Laoshun was soliciting advertisements. When I first saw you in Tiancheng, I thought you were just lucky enough to write a good slogan...

Now it seems that I have underestimated Teacher Xu Chen!"

Xu Chen laughed out loud, but couldn't help thinking in his heart that Sister Fei had a really high EQ, and she could make people very happy with just a few words.

After chatting for a few more words, Chen Xinyi took out two authorization documents from her bag.

Xu Chen took it and took a look. It was the registration authorization document for the "Great Wall Advertising Award" and the "Effie Award".

The brand is Jiaduobao Group, the advertising creator is Dongchen Advertising, and the creative director is Xu Chen...

Nie Fei: "I have been in the marketing circle for some years. With Wang Laoshun's current actual promotion results, it will not be a problem for him to win a gold, silver or bronze medal."

Xu Chen nodded and signed his name on the authorization document.

"I heard from Xinyi that our high-end water project has made progress?" Xu Chen asked.

Nie Fei: “I specifically asked you to meet this time because I wanted to discuss this project.

We have already selected the water source and the factory is under construction. We expect the products to be available on the market within the year.

We are currently working on a product launch plan, and if Dongchen Advertising has time, we can get involved.”

Xu Chen smiled and nodded, waiting for Nie Fei to continue.

Nie Fei glanced at Chen Xinyi beside him:
"Xinyi, share the current progress with Teacher Xu Chen."

Chen Xinyi responded, took out a laptop from her backpack, opened a few documents and began to give a brief introduction.

Everything went pretty much as Xu Chen expected. Nie Fei accepted Xu Chen's initial suggestion, came up with the product idea of "high-end mineral water", and successfully convinced the company's top management.

After searching for several water sources across the country, the product development team of Jiaduobao finally locked on the water source from the snow-capped mountains in the northwest plateau.

A factory was built at an altitude of 4,000 meters, and all the equipment introduced was from German factories. The goal is to create a domestic high-end mineral drinking water brand in all aspects.

After Chen Xinyi gave a brief introduction, Nie Fei continued:

“The three most pressing issues at the moment are product naming, advertising slogans, and spokespersons.

Then there are the video ads and print ads plans.

This time, I came here to discuss the product name, slogan, and spokesperson needs with Dongchen. "

Xu Chen nodded. Naturally, he already had standard answers to these three requirements.

But Xu Chen did not intend to put forward a plan now.

"Selling a plan" is a skillful thing, and sometimes you just can't be too anxious.

You need to delay the process appropriately to make the other party feel that you have thought it through and planned carefully...

Of course, since this involves business, you still have to look at the other party's offer.

Nie Fei smiled and said:
“Wang Laoshun’s project was very successful, so the company’s leadership is also looking forward to Dongchen Advertising’s proposal.

The product marketing strategy plan includes three contents: product name, slogan, and spokesperson suggestion. The current project budget is 1.5 million.

If Dongchen Advertising is willing to participate, it will give a participation fee of 500,000 yuan regardless of whether the final plan is adopted.

If the proposal is adopted, the full amount of 1.5 million will be paid.”

She paused and then said:
"Teacher Xu Chen is also involved in other advertising projects, so it should be understandable...

Normally, advertising projects of our size require a competition.

But based on the cooperation with Wang Laoshun’s project, the guaranteed amount of 500,000 yuan was also reserved specifically for Dongchen Advertising.”

Xu Chen smiled and nodded:

“I understand, thank you Sister Fei.

Dongchen Advertising is willing to participate in this project."

Xu Chen had worked in the advertising industry for many years in his previous life, so he naturally knew that Nie Fei was not lying to him.

The project budget was 06 million, with a guaranteed cost of , and that only involved the advertising strategy part, which was considered very high in .

What's more, the guaranteed fee of 500,000 yuan is simply not available in ordinary projects.

Xu Chen knew the standard answers for product names and slogans, and he could sell his manuscripts by inferring the strategy and packaging them. But he had a slight concern: 99.9% of trademarks with common vocabulary like "Kunlun Mountain" had already been registered.

If Jiaduobao wants to acquire this trademark, it will need to pay some additional trademark buyout fees.

This requires Xu Chen to convince the other party to set aside this additional budget.

However, Jiaduobao had bought this trademark in his previous life, so it was expected that he would have to convince the other party. It just required Xu Chen to spend some time and effort.

Nie Fei continued:
“In addition, we are still discussing whether to hire a spokesperson for this product.

Dongchen can recommend a suitable spokesperson, and it would be best if they can come up with a product name and slogan.

In fact, we have discussed this internally for several rounds, but we haven’t thought of any particularly suitable domestic celebrities yet.”

Xu Chen: "Sure, I will make an overall plan and report it to you in due time."

The person he was planning on was naturally Xie Bingran.

This project was originally prepared for Xie Bingran.

Generally speaking, there is no problem in including Xie Bingran in the strategic plan.

The only concern is that Xie Bingran has only won the domestic championship so far, so there may not be much room for negotiation.

From Xu Chen's perspective, of course he wanted to get more endorsement fees for Xie Bingran.

Fortunately, there will be an "East Asia" international competition in mid-to-late September, which should help boost Xie Bingran's reputation.

"What about the planning time? Are there any requirements from the brand?" Xu Chen asked.

Nie Fei: “The sooner the better.

Our factory is already under construction. The production of water will not be complicated. We can start production directly after the factory is built...

We are processing various compliance and approval procedures, and they will all be completed this month.

In addition, our distribution channels and sales personnel are all reused from Wang Laoshun, and no additional preparation is required.

Therefore, we hope to receive the proposal in mid-September. If Professor Xu Chen is really in a hurry, can we see if it is possible in late September?"

For Xu Chen, it is actually still enough to organize the PPT today and report tomorrow, after all, the plan is already in his mind.

But it still has to be delayed, mainly to sell the manuscript smoothly.

In addition, you do need to think carefully about your words.

In addition to the strategic part that needs to be packaged and beautified, spokesperson Xie Bingran also needs to carefully find the persuasive angle and try to sell the plan in one go.

After all, Xie Bingran's endorsement also involves Director Li Yue of the General Administration of Sports, which is also related to the subsequent advertising projects of Morning Breeze electric vehicles...

Xu Chen thought for a moment and said:

"Then I will try to have the plan ready by mid-September. But it may not be completely guaranteed.

I am always in sync with Xinyi on the progress."

Nie Fei: "That's great, let's wait for news from Teacher Xu Chen!"

Xu Chen: "I remember last time I mentioned that your company's domestic headquarters is currently in Guangdong Province, right?"

Nie Fei: "Yes. We are a Hong Kong-funded company. Our first headquarters on the mainland is in Dongguan, but our marketing team is currently mainly in Yangcheng.

I remember telling you last time that our Wang Laoshun trademark was authorized by Guangzhou Pharmaceutical Group, so sometimes we still have to deal with their relationship in Guangzhou...

However, the leadership is currently considering moving the headquarters to Beijing in the future..."

Xu Chen nodded, but in his heart he recalled the previous dispute between Jiaduobao and Guangyao over the red can of herbal tea.

In the previous life, the two companies had a falling out and the lawsuit lasted for many years.

But in the end, Wang Laoshun's trademark rights were taken back by Guangzhou Pharmaceutical, and Jiaduobao was seriously damaged. It could only launch a replacement red can product under the "Jiaduobao" brand.

At this moment, although this crisis has not yet erupted within Jiaduobao, the root of the disaster has been planted and it is only a matter of time.

Xu Chen didn't want to interfere in this matter for the time being.

The only thing is that he has a good impression of Nie Fei, and if this incident breaks out in the future, it will inevitably affect Nie Fei's career...

Nie Fei continued, "Teacher Xu Chen's plan is almost ready, so we can liaise with Xinyi first.

We will discuss where to make the proposal at that time.

We travel a lot, and we also have distribution branches in North China, East China, and South China...

When the time comes, we can find a suitable office to have a meeting.”

Xu Chen: "Sure, I'll contact Xinyi then."

……

Nie Fei and Chen Xinyi were going to leave by plane in the evening, so they chatted briefly for a few more minutes and then prepared to say goodbye.

Xu Chen expressed regret for not being able to have dinner together, and then he politely sent the two of them out.

When he reached the door, Nie Fei was suddenly stunned.

She looked towards the corner of the reception desk and said:

"That box seems to belong to the national team..."

The "box" she was talking about was Xu Chen's small black box.

I dropped it here when I came here yesterday and didn't have time to take it to school.

Xu Chen was stunned, and doubts arose in his heart:

He suddenly remembered that the last time he met Nie Fei in Yangcheng, Xie Bingran was also there...

At that time, Nie Fei saw the shoes on Xie Bingran's feet and casually pointed out that the shoes were "custom-made for the national team."

At that time, Xu Chen was also puzzled as to why Nie Fei could see it at a glance.

But Xu Chen was anxious to take Xie Bingran to the movies that day, so he didn't ask any further questions...

Xu Chen smiled and said:

"How did Sister Fei know him?"

Before Nie Fei could speak, Chen Xinyi beside him smiled and said:

"Before coming to our company, Sister Fei was the brand director of Nike Greater China!"

Nie Fei: “Yes, we also went to discuss cooperation with the General Administration of Sports at that time.

But in the end the national team still chose a domestic sports brand..."

Xu Chen was stunned for a moment, but he couldn't help feeling happy in his heart.

I never thought that there was such a big surprise hidden behind Nie Fei...

"Ranbing Sports" wanted to start, but was worried about where to start. Unexpectedly, Nie Fei was a former "big shot" in the industry.

Nike's brand director for Greater China is not only familiar with the operation of sports brands, but he must also have some connections and resources in the upstream and downstream supply chains.

Foreign sports brands such as Nike and Adidas are actually all produced by several factories in Fujian Province...

As he spoke, Xu Chen had already thought about how to make use of Nie Fei's super network.

Fortunately, the relationship has been good so far, and Nie Fei has also shown strong trust in Xu Chen.

Xu Chen couldn't help but think that if he could recruit Nie Fei to his company, then the problem would be solved once and for all.

But she is currently the vice president of a beverage group, and her salary is at least two to three million...

The "huge thunder" in the future of Jiaduobao and Guangzhou Pharmaceutical may become an opportunity for Nie Fei to leave.

(End of this chapter)