Rebirth: My dad is too obedient

Chapter 187 Only You Can, Only You Can Be Chosen
After the part about “Tiancheng Family and Friends Group” was finished, applause broke out in the conference room.

The feedback on site was much better than Xu Chen expected.

In fact, he was also worried that this "PR event" approach would be difficult to sell to this group of middle-aged and elderly propaganda leaders and traditional media people, so he also prepared other alternative plans...

Unexpectedly, this part has received very good positive feedback even before the specific implementation details were discussed.

The budget for this project is only 250,000, which is not enough to support large-scale media placement.

Relying solely on local TV stations and newspapers in Tiancheng will not have any influence on the outside world.

It can easily turn into a self-contained media article or an ordinary TV interview report.

If that were the case, it would not achieve the leadership's goal of introducing Tiancheng to the people of the country...

Therefore, Xu Chen’s core idea this time is actually to make a “public relations event” rather than a regular news campaign.

The "Tiancheng Friends and Family Group" traveled thousands of miles to cheer for Xie Bingran, the pride of Tiancheng, and produced a series of pictures, stories, and scenes for dissemination.

And in this communication, the information about Xie Bingran’s “hometown Tiancheng” was naturally brought out.

Not only is it not stiff or abrupt, but it can also be made full of warmth.

Of course, Xu Chen also had some selfish motives.

If this plan can be sold, the budget of the city's propaganda department can be used to bring Li Rui, Zhao Feng, Fang Tao and other good brothers of Xie Bingran, as well as teachers Chen Ming and Tian Fangfang, to Yangcheng to watch Bingge's game.

This was, of course, also to give Xie Bingran a surprise...

And Li Rui's words "Brothers miss you very much" are naturally not empty words.

The "brotherhood" between Li Rui, Zhao Feng, Fang Tao, Cheng Yong and others and Brother Bing is simple and real.

Although Xu Chen could not fully empathize with the person, he could roughly understand the emotional energy of the words "My Brother Bing is a man of great righteousness."

After successfully taking over Guangming Factory, Xu Zhiquan once said that he would organize a team-building event and go out for some fun.

Taking Fang Jun, Li Rui and others to Guangzhou to watch Bing Ge's game is much more attractive than any team-building tour.

What's more, if the plan is sold to the Municipal Propaganda Department, even the round-trip travel expenses can be partially covered by the 250,000 project fee, helping his father Xu Zhiquan save some money.

It's really killing two birds with one stone...

……

Xia Gang, the head of the Propaganda Department, could hardly hide his excitement, but he suppressed his emotions and turned to his subordinates behind him and said:
"Do you know why I rejected your proposal?

I told you to open your minds and stop writing a bunch of news article headlines for me every time, but you still don’t accept it!

No matter how good the news headlines are, they are still just boring and long news that no one reads.

Take a look at Teacher Xu Chen's ideas and I'll ask you if you are convinced?"

A group of directors and deputy directors of the Propaganda Department all looked embarrassed.

Feng Siliang remained silent, but smiled secretly.

If Xu Chen's plan report today is not ideal, he will be in a difficult situation.

After all, Xu Chen was introduced by Secretary Qu. If the plan was rejected by Secretary Xia, Feng Siliang would be caught in the middle and it would be difficult for both sides to communicate.

Fortunately, Secretary Xia was already very convinced after Xu Chen made his opening speech.

This is great!

I am also one of Xu Chen's recommenders, so I can be credited to Secretary Xia and leave a good impression on Secretary Qu at the same time.

After Wu Yongming was promoted, Secretary Qu Fei naturally followed suit.

There will be more and more people like Feng Siliang who want to curry favor.

……

"Teacher Xu Chen, please continue!" Xia Gang said with a smile.

Xu Chen nodded, then continued speaking slowly.

Around the concept of "Tiancheng Family and Friends Group", Xu Chen packaged some public relations topics, on-site images, situational stories, etc.

These will be used as news materials for publicity.

In addition, Xu Chen also developed a media linkage plan.

It mainly includes the reporting linkage with Tiancheng TV Station, local major print and radio media, content approach, etc.

Some national media placements were also mentioned...

But Xu Chen also understood that this part of the fee could not cover too much, and he made a special note to explain it.

The reason for bringing this up is purely to demonstrate my professionalism and to increase the leader's confidence in the overall plan.

But if the leader increases the budget, it will help increase Xie Bingran's popularity...

Xu Chen paused, then continued:
“In addition to traditional media such as television and newspapers, Internet media channels are now increasingly popular and cover a large number of netizens.

We do not have the budget to cover the delivery of portal websites, but we can use the publicity department’s own manpower to publish operation-related topics in the two major communities of Tianya and Mop, as well as the community channels of major portal websites.

It is foreseeable that the National Games and Xie Bingran will be the subject of much discussion..."

The year 06 was also the period when traditional media channels were declining and online information channels were over-exploding.

At that time, there was no Weibo or Tik Tok, and the world was still dominated by portal websites, Tianya, and Mop.

The concepts of Internet marketing and topic operation have just emerged, and a systematic operation idea has not yet been formed.

Xu Chen, who was reborn, is familiar with all kinds of routines in later generations, which is a dimensionality reduction attack in itself when it comes to Internet marketing.

He explained several ideas for operating topics on Tianya and Mop, but did not elaborate in detail.

The most important thing is that a bunch of leaders and traditional media people in front of this part cannot fully understand it, and may not even think it is good.

He just gives a brief introduction in the report, and then when it comes time to implement it, he just needs to actually carry it out and get the results.

After all, Xu Chen’s willingness to participate in this project was not entirely for the purpose of promoting Tiancheng.

His main goal is to increase Xie Bingran's popularity, thereby increasing her commercial value and laying the foundation for the subsequent launch and promotion of "Morning Wind Ice Power".

……

After I finished talking about this part, a colleague from the Publicity Department asked:
“Tiancheng Friends and Family Group, can we just organize it ourselves?

In our department, there are many fans of Xie Bingran!"

Xu Chen shook his head:
“In this matter, I suggest finding the real friend of Xie Bingran, someone who really cares about or misses her.

Only in this way can the content we run have real impact.”

He paused, then smiled and said:

"Of course, if our people want to use this project to go to Yangcheng as a family and friends group, there is no problem..."

Another colleague from the Publicity Department said:

"I heard from Director Li of the Municipal Sports Bureau that Xie Bingran's family situation is rather special and it is not convenient to contact her parents.

Then we can only find some of her former classmates, friends and teachers.

Let’s contact No. 1 Middle School first!”

Feng Siliang suddenly smiled and said:
“There’s no need to contact No. 1 Middle School.

In the entire Tiancheng City, the person Xie Bingran is most familiar with is Teacher Xu Chen. "

"oh?!"

After the words were spoken, everyone was still a little surprised.

However, Xia Gang, the head of the Propaganda Department, showed a hint of joy.

Feng Siliang gave a few more brief explanations, including that Xu Chen and Xie Bingran had been classmates since junior high school, and that Xie Bingran was able to enter the track thanks to Xu Chen's discovery and help.

In fact, it was Secretary Qu who told Feng Siliang about the relationship between Xu Chen and Xie Bingran.

Xia Gang smiled:
"No wonder Teacher Xu can come up with such a thoughtful plan..."

Regarding the content just now, everyone discussed it for a while and asked some detailed questions.

Xu Chen answered them one by one without haste.

Especially when it comes to the parts that require cooperation from the city’s TV stations, radio stations, newspapers, etc., Xu Chen tried to explain it in as much detail as possible.

Afterwards, Xu Chen flipped through the PPT again:

[Celebration banquet for Xie Bingran’s graduation from high school in his hometown]

[Before moving on to bigger competitions and achieving greater honors, a legitimate hometown promotion]

Yes.

Xu Chen planned to package the "graduation banquet" that was originally going to be held for Xie Bingran into the plan and "sell it" together.

And in his prediction, this "celebration banquet for admission" was the reason why the leaders of the Propaganda Department in front of him had to choose Xu Chen's plan.

The reason is very simple. Some leaders from the city will definitely be present at the celebration banquet for Xie Bingran's graduation held in his hometown.

Including Wu Yongming himself...

Then the related reports and publicity surrounding this celebration banquet for graduation will surely be personally participated in and witnessed by the city’s leaders.

To the Propaganda Department and the top leader Xia Gang, this is more important than any propaganda outside.

As for Xu Chen, on the one hand, he held a joyous ceremony to celebrate Xie Bingran's graduation, and on the other hand, he was also helping the family business.

Just like what I communicated with my father Xu Zhiquan before...

In this game, some leaders who were previously inconvenient to invite and make friends with can come and participate without hesitation, which also gives Xu Zhiquan the opportunity to establish and maintain relationships.

On the other hand, it also once again conveys the binding relationship between "Morning Breeze Technology", "Morning Breeze Electric Vehicles" and spokesperson Xie Bingran.

There have been some changes in the city's leadership recently, and the concept of binding the two "Tiancheng business cards" of Morningwind Technology and Xie Bingran also needs to be continuously strengthened.

In this way, we can continue to obtain various resources in the subsequent business development and product promotion.

Therefore, this "celebration banquet for success in academic advancement" is a move that kills multiple birds with one stone and achieves twice the result with half the effort.

……

Xu Chen mainly talked about two parts.

The first thing is naturally the basic operation of this "celebration banquet for success in school entrance examination", including the theme concept, invited leaders and so on.

When it came to which leaders were invited to attend, Xia Gang obviously sat up straighter, then picked up a pen and made a note in his notebook.

When Xu Chen finished his introduction, Xia Gang lowered his head and thought for a while, then whispered to the person behind him:

“If we need to invite leaders later, we must do so in the name of the Propaganda Department!
When the time comes, we will need to think carefully about the list.”

……

In the second part, Xu Chen introduced the topics that the city’s television and print media needed to coordinate and package the news around the “Graduation Celebration Banquet”.

This part is also very important.

Although this part of the communication is of little significance to ordinary people, it is very important to the "leaders" in front of us.

Not only do we need to do this, but we also need to make it clear to the city and the leaders that this matter is handled by the Propaganda Department and Secretary Xia...

Xu Chen's plan can be regarded as a good "achievement" for Secretary Xia.

Xu Chen spoke slowly and steadily, and Xia Gang nodded slightly, obviously appreciating it very much.

……

"Do you have any questions? Ask Teacher Xu Chen right away!"

Xia Gang put the cap on the pen in his hand and said to the person behind him.

There was a brief silence, and then a small leader from the Propaganda Department spoke up:
"I'm a little worried that Xie Bingran won't be willing to participate...

There were several promotional activities in the city before, and they wanted to invite Xie Bingran to participate, and they were even willing to adjust the leader’s schedule for her.

But they were all rejected by Xie Bingran..."

Xu Chen couldn't help but smile. It really fits Brother Bing's personality.

Before Xu Chen could speak, Director Feng Siliang smiled and said:

"Don't worry about that. We can't invite Xie Bingran, but we can invite Teacher Xu Chen!"

Xu Chen: "I have confirmed with Xie Bingran that after she completes the National Games, she will have a vacation to handle the university admission matters.

I also talked to her privately about the graduation banquet.

There is really no need to worry about this.”

Another fat colleague said:

"Hello, Teacher Xu Chen, I am responsible for the budget application for this project...

Our total budget is 250,000 yuan, which was specially approved by Secretary Xia.

It feels like the previous funds for publicity, material production, travel for friends and family groups, etc. have been basically used up.

I'm afraid there's no budget to hold another 'graduation celebration party'.

Although it shouldn’t be expensive to hold it in the city, we still have to invite some leaders to come, which is equivalent to a small press conference.”

This problem was actually within Xu Chen's expectations.

At the same time, it is also part of his plan.

He paused, then said:
"We can attract some local companies to sponsor us."

"Sponsorship? It's not easy to find it at this last minute..."

Xu Chen smiled and said, "I've already found it."

"what?!"

Secretary Xia suddenly laughed.

Xu Chen continued:
"Morning Wind Technology is willing to be the sponsor and executor of this 'Celebration Banquet'.

Of course, the organizer is still our city’s Propaganda Department.

It’s just that during the event, we may need to show the Morning Breeze Technology brand logo, that’s all.”

The fat colleague said again:
“That’s really great!
Can I ask Mr. Xu Chen why Chenfeng Technology is willing to sponsor this project?"

Before Xu Chen could speak, Director Feng Siliang said:
“Behind Morningwind Technology is Dongchen Holdings.

The chairman of Dongchen Holdings, Xu Zhiquan, is Mr. Xu Chen’s father.”

"what……"

As soon as the words were spoken, there was a murmur of surprise from the audience.

Xu Chen looked normal and just smiled.

Xia Gang looked at Xu Chen and said with a smile:

"No wonder your father's company is named Dongchen Shares and Chenfeng Technology..."

He showed a trace of emotion:
"At such a young age, Teacher Xu has outshined all the writers in our city's Propaganda Department and the media companies from the provincial capital.

at the same time……

And only you can invite Xie Bingran, and only you can get sponsorship from Dongchen Shares.

What reason do I have not to choose Teacher Xiao Xu's plan? "

(End of this chapter)