Rebirth: My dad is too obedient
Chapter 141 I Can't Fight Without You
Chapter 141 I Can't Fight Without You
It was obvious that the vice president of the brand had shown a hint of anxiety.
In the business field, the most difficult thing is actually choosing a direction.
There are countless roads before us, and choosing one means giving up the others.
And when you make a choice, you can't be sure that your choice is the right one.
Jiaduobao has had many rounds of debates within the company about which category of "subsidiary product line" should be made, but there has been no conclusion.
Several senior executives, including Nie Fei, were also secretly competing over this matter.
It can even be said that whoever can develop a second product brand line besides Wang Laoshun will be able to gain more voice in the company.
At this moment, Nie Fei really wanted to get some valuable ideas and "guidance" from the very young "Teacher Xu" in front of him.
After all, the Wang Laoshun slogan that troubled the company's needs was solved by Teacher Xu in front of him...
Xu Chen did not beat around the bush and spoke directly:
"High-end mineral water may be a solution."
Nie Fei: "High-end mineral water?"
Xu Chen: "The domestic low-end and mid-range mineral water market is already saturated, and there are already brands covering the national market channels.
However, the market for high-end pure water products such as Evian and Perrier is still relatively blank.
Of course, given the current consumption habits of domestic users, it is difficult to achieve product pricing like Evian.
It can be lower than Evian, but higher than the mainstream market..."
“Based on concepts like highland mineral water, deep and all-natural, we really create a high-quality mineral water product.
Your company still has natural advantages in doing this.
After all, they are all beverage categories, and all kinds of resources such as market channel resources can basically be reused..."
Xu Chen spoke a little more slowly.
This direction is naturally the direction of Kunlun Mountain mineral water.
According to my memory from my previous life, Jiaduobao will officially launch Kunlun Mountain mineral water in about two years.
What Xu Chen gave now was actually a "standard answer".
Nie Fei may not accept it now, but after going back to the company for internal research, he will eventually go down this path.
In fact, when Xu Chen first planned the business for his father, he also considered making aquatic products.
After all, one of the richest men in later generations sold water, which shows how high the profit margin and stability of this business are.
However, after comprehensively considering Xu Zhiquan's current connections, resources, funds, interests and many other factors, he gave up this idea.
There are many ways to create wealth, but not every one of them is suitable for the Xu family at the moment...
Nie Fei pondered for a while before speaking:
“We did consider making water products, but we didn’t consider positioning them at the mid- to high-end level.
So far, no company has ever done it..."
Xu Chen smiled and said, "I am just providing an idea for your reference."
Nie Fei nodded:
"Thank you, Mr. Xu. We will carefully discuss this issue.
But this... might be an easy path to take.
Just like what Mr. Xu said, at least the current market, channels, sales, promotion and other resources can be directly reused. "
Nie Fei paused, then smiled and said:
"Teacher Xu Chen, the slogan you submitted has the highest score among all the surveys so far.
But whether it will be used in the end, we still need to conduct a round of internal research after returning to the company. "
Xu Chen didn't say anything, just smiled and nodded.
He knew very well that no matter how he argued, he would still use this sentence. After all, this was the sentence he used in his previous life...
"Also, we have a series of promotional needs in the future, including material production and media placement. I wonder if Mr. Xu's Dongchen Advertising is interested in participating."
Xu Chen: "In general, our company is still defined as external brain consulting. We have not considered some resource-based advertising business yet."
Xu Chen said this, on the one hand, Dongchen Advertising does not have the ability to do things like production and placement now...
On the other hand, Xu Chen didn’t really want to touch it afterwards.
Those two kinds of work are hard work, and the money earned is also hard-earned. Not only is the profit margin low, but it is often thankless...
Nie Fei smiled:
"That's no problem. If there are subsequent brand advertising creative needs, and if new product lines are confirmed and require strategic support, we will contact Mr. Xu Chen then."
Xu Chen: "Sure."
Marketing manager Chen Xinyi said:
"Teacher Xu Chen, there is an authorization document that needs your signature."
As he spoke, he handed over a document.
Xu Chen took a look and saw that it was the authorization letter for the slogan “Afraid of getting angry”.
Nie Fei explained:
“Whether to use this phrase has not yet been finalized, but given the current highest survey data, the probability of finalizing this phrase as the promotional slogan is relatively high.
We just happened to be here, so we signed this authorization letter first, which will save a lot of time in the subsequent procedures, including the payment of the one million fee..."
Xu Chen nodded and carefully read the authorization document again.
After confirming that there were no problems, I signed the document.
There were two copies, and Xu Chen handed the other one to Fang Jun beside him.
Fang Jun took a look at the one million yuan in cash and a hint of surprise flashed across his single eyelids again.
It is really too easy for this eighteen-year-old boy to make money.
We just talked for less than half an hour, and a project worth one million was signed just like that?
In just a few days, Xu Chen had completed two projects, which amounted to more than two million...
Fang Jun used to be an accountant in a machinery factory. I’m afraid that the profit-making efficiency of that decades-old state-owned factory was not so high during its peak period!
The most important thing is that Dongchen Advertising only has Xu Chen, and it basically depends entirely on him.
And he was only an 18-year-old senior high school student, and was even preparing for the college entrance examination...
Incomprehensible, incredible, and eye-opening.
……
……
After school that evening, Xu Chen came to the office in Jinfeng Business Building with his schoolbag.
At Renhe Pharmaceutical, there is still some finishing work to be done.
A detailed advertising strategy and advertising script document needs to be compiled and sent over before subsequent payment processes can be promoted.
I pressed the combination lock on the door and walked in to find Fang Jun sitting alone in the office.
Fang Jun: "Teacher Xu? Why are you here so late?"
Xu Chen: "I have a document to finish for the competition two days ago."
He looked at Fang Jun's desk. Besides the computer, there was also a pile of open account books in front of him.
Fang Jun explained:
"These are all the accounts of the seedling company. Mr. Xu has taken on several new projects and is currently updating them all to the computer for archiving.
Also, the machinery factory needs to start settling accounts..."
Xu Chen felt a little emotional. Teacher Fang Jun was indeed an excellent employee who took the initiative to work overtime.
Based on Xu Chen's understanding of his father Xu Zhiquan, he would never force his employees to work overtime in the middle of the night.
"Teacher Fang Jun, there's no need to work so hard. It's already dark."
Fang Jun smiled:
"It's hard to work without you. I have to work on the plan during the breaks between school.
I can easily complete a one million dollar project.”
(End of this chapter)
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