Rebirth: My dad is too obedient

Chapter 118: Can it still be operated like this...

Xu Chen stood up alone and walked towards the two foreigners.

And they are also the two directors of Shengshi Great Wall...

Fang Jun had no idea what Xu Chen was going to do, and he didn't dare to follow him rashly...

She turned her head and took a peek, and found that Xu Chen had already walked in front of the two foreigners.

Xu Chen spoke in English, but it was unclear what he said to the two foreigners. It seemed that some Chinese was mixed in.

Then Fang Jun saw Xu Chen took out his cell phone and turned on the camera, apparently taking photos and videos of the two foreigners...

After taking photos and videos, Xu Chen started chatting with them again with a laugh.

After a while, the two foreign colleagues came over and handed them two cups of coffee.

Everyone stood up, and the two foreigners followed the other three and left the cafe.

Xu Chen said goodbye to them, saying "thank you" in English and Chinese respectively.

……

Xu Chen returned to the table, showing a hint of pride, picked up the scented tea on the table and took a sip.

Fang Jun couldn't suppress his curiosity:

"What did you do?"

Xu Chen laughed, took out his cell phone, opened two videos and showed them to Fang Jun.

The blonde and blue-eyed foreign sister appeared on the screen of Nokia N70.

She smiled and said to the camera in a poor accent:

"XI XI Geng Jian Kang~"

In another video, the foreign man just now said the same sentence to the screen.

Fang Jun was stunned for a moment, then frowned and thought about it.

She had read Xu Chen's proposal PPT yesterday, and Fang Jun had written down the "slogan".

"Washing is healthier..."

She widened her single-lidded eyes and said in disbelief:

"You asked those two foreigners to record the slogan for you?!"

Xu Chen laughed out loud.

Fang Jun: "But aren't they here to compete as well? To compete with us...

Why are you willing to help you record the advertising slogan? "

Xu Chen smiled and said in a low voice:

“Foreigners are not that smart…

They actually didn’t know that what they recorded for me was a slogan.”

Fang Jun: "Then what did you tell them? Why did they record 'Washing is Healthier' for you?"

Xu Chen:

"I just said that I was a senior high school student in Shanghai and was about to graduate from high school and was preparing for the graduation ceremony.

Each of our classes needs to make a video to thank the class teacher.

My head teacher’s name is Geng Jiankang.

We need to find 100 students for our class, including men and women, young and old, Chinese and foreigners...

Then let them all say "Thank you Geng Jiankang" for us...

We will edit these 100 sentences of thanks into a video and play it for all teachers and students at the graduation ceremony..."

Fang Jun listened in silence, his mouth open in surprise.

Xu Chen: "Foreigners all have accents anyway...

They said "Thank you Geng Jiankang", which sounds pretty much the same as "Washing is healthier!"

Fang Jun swallowed his saliva, looking confused.

Those single-lidded eyes were filled with great confusion.

"You can still operate it this way..."

Xu Chen laughed and said:

“When those two foreign friends heard that I was going to record this video for my class teacher, they were so moved that they almost cried!

They also said that my ideas were very loving and creative.

When the class teacher Geng Jiankang sees the video, he will definitely be very moved!
If they weren’t in a hurry to make a proposal today, they would probably have continued to call people on the spot to help me record the video…”

Fang Jun picked up the coffee and took a big sip, then shook his head and said:
"So this is a competition..." Xu Chen laughed again, a little arrogant.

A competition is like a business war.

Unpretentious.

Fang Jun: "How are you going to use these two videos? Are you going to put them in the proposal?"

Xu Chen frowned and thought for a while:
“That’s a good question…”

I have seen many Fuyanjie advertisements in my previous life, each with a different selling point and strategy.

One of the comments was written in a foreigner's tone, saying "I also use Fuyanjie" and "Washing is healthier."

But in Xu Chen’s proposal this time, it is not the core strategy.

From the perspective of promotion and communication strategy, "Foreigners also use Fuyanjie" is the second-stage advertising strategy.

In the first stage, all you need to do is promote “washing makes you healthier”.

Therefore, I really need to think carefully about how to take out these two pieces of material later.

……

……

At about ten forty-five, another "small team" of three people walked into the lobby.

They didn't linger and went straight to the elevator hall.

Fang Jun looked up, thought about the proposal schedule he had discussed with Gu Xinxin yesterday, and said:

"Someone from Mega Creative?"

Xu Chen nodded...

After waiting for a while, I saw a group of people coming out of the elevator hall.

It was the proposal team of "Great Wall of China" that came early in the morning, and the two foreign friends were among them.

They came out speaking English and laughing all the way.

Fang Jun said: "From their looks, it seems that the proposal was very successful..."

Xu Chen pondered for a moment and said:

"It's not a big deal. Apart from the personal preference of the Renhe boss to worship foreign things, I'm actually least worried about Saatchi & Saatchi.

These foreign 4A companies create creative works just like Hollywood does with movies, with some fixed routines.

However, those routines are not suitable for many domestic categories and consumers.

For products like Fuyanjie, foreign 4A companies really can’t come up with any reliable solutions.

The client's boss may be a Western-worshiper, but he is not a fool.

They are responsible for the final sales and will not choose their ideas. "

Fang Jun: "Are you so sure?"

Xu Chen: “Sometimes, you can guess what style of proposal the proposer will propose by looking at their appearance and what they are wearing.

Given how "Western" those people were just now, their proposals are hard to be grounded in reality.

Products like Fuyanjie cannot be sold without down-to-earth advertising!"

Fang Jun remained silent, feeling frightened by Xu Chen's words.

Around noon, waves of people poured out of the elevator hall, all of them coming out for lunch after work.

Xu Chen and Fang Jun were still sitting in the coffee shop, looking up towards the elevator hall.

After a while, three people came out together. They were the proposal team of "Meigao Creative".

I saw a gentle middle-aged man with two young people, a man and a woman.

Fang Jun said: "Judging from their expressions, their proposal was not very successful..."

The three of them all had frowned brows, and indeed looked like they had just suffered a blow.

They didn't stay in the lobby, but walked straight out, but stopped outside the building.

The young man took out a cigarette and lit one for the gentle middle-aged "leader".

They stood outside smoking and talking to each other.

Xu Chen said:

"I'll go out and eavesdrop. Maybe it'll be useful..."

Fang Jun was speechless, but also found it somewhat funny.

(End of this chapter)