Rebirth: My dad is too obedient

Chapter 114 seems to be... gynecology?
On the airport TV, the sports channel was broadcasting the news:
"The National Youth Track and Field Championships is being held in Shanghai..."

"This event is also a qualifier for the 'World Youth Championship', targeting young athletes aged 16 to 19..."

"Young track and field athletes from all over the country gathered at the Shanghai Stadium..."

"It is reported that most of the current track and field stars in China have made their mark in this event and have been selected for the national team..."

Xu Chen looked up at the broadcast on TV and listened very carefully.

Fang Jun had already walked to the door of Starbucks. Seeing that Xu Chen did not catch up with him, he walked over and looked up.

As soon as I saw it was sports news, I lost much interest.

She turned her head and glanced at Xu Chen, then said:

"What do you want to drink coffee? I'll treat you."

As she said this, she suddenly remembered that this was Xu Chen's first time in Shanghai and he probably had never been to Starbucks.

In fact, in 2006, even the provincial capital didn’t have a Starbucks, let alone a small county town like Tiancheng…

If Xu Chen were to ask the other person “what do you want to drink”, he probably wouldn’t be able to answer.

Seeing Xu Chen staring at the TV without any reaction, Fang Jun said:
"Let me order you a latte."

In the coffee world, latte is considered a universal "safe option", pure coffee and milk.

Fang Jun was about to turn around and go to the store when Xu Chen said:

"Just order me a cup of Earl Grey tea..."

He didn't even turn his head, his eyes still fixed on the TV above his head.

Fang Jun was stunned for a moment, then turned around and walked into the store.

She came to the front desk and looked up at the menu on the wall. Only then did she see the words "Earl Grey Tea" in the bottom corner.

Fang Jun frowned and couldn't help feeling a little confused.

People come to Starbucks to drink coffee.

In fact, even Fang Jun didn’t know that there was an “Earl Grey Tea” on the Starbucks menu.

How did Xu Chen, a high school student who came to Shanghai for the first time, know about it?

And he said it casually, as if he was "very familiar"...

Xu Chen was unaware of Fang Jun's confusion and was still staring at the TV screen.

On TV, registration for the "National Youth Track and Field Championships" was still going on, and Xu Chen watched it carefully.

It seems that what Xie Bingran told him before was correct. After this competition, as long as Brother Bing can win a medal, he can basically be selected for the national team.

Xu Chen naturally had no doubts about Xie Bingran's strength.

What she lacked was always the opportunity to stand on the track.

On TV, the host was holding a microphone and interviewing a group of athletes who were training for competition.

The person being interviewed is a local sprinter from Shanghai.

The background of the interview was a track and field training ground where a group of athletes were training.

In the background of the picture, a somewhat familiar figure suddenly walked in from afar.

Xu Chen looked carefully and confirmed that it was Teacher Chen Ming...

Several people followed and entered the scene one after another. Xu Chen carefully identified them and recognized "Biaozi" Tian Chaorui and physical education teacher Tian Fangfang.

And then……

Then I saw "Brother Bing" wearing a black sports suit and carrying a brown leather backpack.

Xie Bingran put his hands in his pockets, lowered his head slightly, and his short hair covered his eyebrows.

The way Brother Bing walked on the track still exuded a sense of arrogance and ferocity for no reason.

Xu Chen couldn't help but smile.

But in just a second, she disappeared from the background of the interview screen...

Xie Bingran naturally didn't know that she appeared on the TV screen, and she didn't know that she was seen by Xu Chen.

In fact, she didn't even know that Xu Chen was in Shanghai at the moment.

Xu Chen was very happy from the bottom of his heart to see Xie Bingran on TV.

At this moment, Xie Bingran was just a distant passerby in the background of the interview, and even his face could not be seen.

But Xu Chen is sure that soon she will occupy the entire interview screen.

……

……

When Xu Chen walked into the store, Fang Jun had already found an empty table in the corner and sat down with two drinks in front of him.

"Your Earl Grey tea." Fang Jun said.

"Thank you, Teacher Fang!" Xu Chen smiled, opened the lid of the paper cup, and let it cool down first.

Fang Jun couldn't help but be curious and said:

"You don't like coffee?"

Xu Chen smiled and said, "I'm afraid of getting addicted to caffeine...Tea can also be addictive, but it's relatively better."

He said it casually, as if he was joking.

In his previous life, Xu Chen was a social animal who worked overtime and stayed up late, and he basically never put down his cigarettes and coffee every day.

Smoking made my health worse, so I haven’t smoked it since I was reborn.

Once you become addicted to coffee, you will feel dizzy and listless if you don’t drink it.

After rebirth, I'd better not touch it before I'm controlled by "caffeine".

Now that he was reborn and could make new choices, Xu Chen didn't want to be controlled by anything, including cigarettes and coffee...

Xu Chen's phone suddenly vibrated, and when he opened it, he saw a text message:
[Teacher Xu Chen, please wait a moment. I am still in the meeting. I will contact you after the meeting.]

The person who sent the message was named Gu Xinxin, a female colleague in the marketing department of Renhe Pharmaceutical.

He was also a junior apprentice of Guo Liang before, and later jumped to Renhe Pharmaceutical, and is currently following up on the competition project of Fuyanjie.

The reason Xu Chen was able to participate in the competition this time was because of Guo Liang’s introduction through Gu Xinxin.

Xu Chen wanted to consult about some matters regarding the competition tomorrow, so he asked Guo Liang to contact the other party first.

Fang Jun drank a glass of flat white and said:

"I just checked those companies on my phone..."

Xu Chen: “Which ones?”

Fang Jun: "I saw it on your computer. Some of the companies that will be competing with you tomorrow, such as Saatchi & Saatchi."

Xu Chen smiled and took a sip of warm black tea.

Fang Jun: "I still find it incredible...

Among them are large international companies and listed enterprises, all of which have hundreds of employees.

You are a small advertising company registered in Tiancheng, and there is only you... can you really compete with them?"

Xu Chen just smiled:
"So in this competition, do you hope that I win or lose?"

Fang Jun lowered his head and fell silent.

It seems like this is a difficult question to answer.

This question... is indeed difficult for Fang Jun to answer now.

Because this "win or lose" is also related to whether she will join Xu Zhiquan's company...

After a while, Xu Chen's phone vibrated again:

[Teacher Xu Chen, my meeting is over. I’ll call you now!]

【OK. 】

After waiting for a few seconds, Gu Xinxin called and Xu Chen answered the call.

He thought about it and turned on the "hands-free".

Since Fang Jun wants to "keep an eye on me", why not just let her get involved.

"Hello, Teacher Xu Chen, I'm Gu Xinxin!"

"Hello, Teacher Gu, just call me Xu Chen.

With me is Mr. Fang Jun from our company."

Fang Jun was stunned for a moment and looked up at Xu Chen.

Xu Chen glanced at Fang Jun and winked at her.

Fang Jun paused, then spoke into the phone:

"Hello, Teacher Gu, I'm Fang Jun..."

The two sides greeted each other and quickly got down to business.

Xu Chen asked two main questions: one was the situation of several companies participating in the competition, and the other was the composition of the competition judges.

These are basically public information, so Gu Xinxin did not hide them.

Xu Chen did get some very useful information from it.

The brand invited Saatchi & Saatchi, a foreign 4A advertising company, because a senior leader of Renhe Pharmaceutical, probably felt that "foreigners are kind and good at chanting" and looked up to foreign advertising companies.

This time they invited Saatchi & Saatchi to compete for the award and gave them a special "competition fee".

In other words, this fee will be paid regardless of whether Saatchi & Saatchi wins the bid or not.

Xu Chen felt helpless about this.

From around 2000 to 2010, domestic companies did have a filter for these foreign advertising companies.

I feel that the advertisements produced by these foreign companies are more fashionable, high-end and better.

On the contrary, what domestic companies produce are rustic, vulgar and cheap.

In fact, many consumers or advertising viewers also have this perception...

It wasn’t until some domestic companies actually approached these foreign advertising companies to make plans, and after launching them into the market, they received a dismal harvest and did not achieve the expected advertising effect, that they gradually realized…

In fact, many foreign creative people do not understand Chinese users, especially the hundreds of millions of consumers in the sinking market.

Those creative people from Europe, America, Hong Kong and Taiwan who sit in high-end office buildings and drink coffee cannot understand the middle and lower class domestic people.

Many of their advertisements look high-end, fashionable, and creative, but they just can’t impress domestic consumers…

They are very good at advertising cars, cosmetics, and beverages, but they are not so good at advertising for middle and lower-class consumers, as is the case with many pharmaceutical products.

The advertising industry is, after all, an effective industry, and ultimately it all comes down to whether advertising can lead to sales growth.

After experiencing some setbacks, many domestic companies finally broke the superstition about "foreign companies" and turned to using domestic creative companies.

Of course, this will take at least a few years. It is not surprising that Renhe Pharmaceutical now admires "foreign companies" and invites Shengshi Great Wall to participate in the competition.

But for Xu Chen, it is something he needs to pay attention to during the competition.

If customers really prefer foreign companies, some strategies and rhetoric are needed to convince them and change their perceptions...

Nanyue Advertising received the invitation mainly because it was attracted by the other party's media resources.

As Xu Chen expected, Mega Creative and Black Duke Marketing were mainly attracted by their expertise in the pharmaceutical industry.

Xu Chen's Dongchen Advertising received the invitation because of the advertising case of "He is good, I am good too".

After the advertisement of Huishuang Shenbao was launched, it directly boosted the sales of this product and became a discussed case in the entire pharmaceutical and health care products industry.

Many pharmaceutical companies have been asking which company made this advertisement and which creative person came up with it.

When the marketing director of Renhe Pharmaceutical who was in charge of this bidding heard that "Dongchen Advertising" was the operator of the Shenbao advertisement, he issued a competition invitation without any hesitation.

……

The second question that Xu Chen was concerned about was that the review and decision-making team for this competition consisted of five people.

Among them, there are three people within Renhe Pharmaceutical, namely the vice president in charge of market channel sales, the director of the marketing department, and the director of the sales department.

In addition, two external experts were invited. One is said to be a professor of advertising at a university in Shanghai, and the other is a medical expert from a hospital...

……

After hanging up the phone, Xu Chen drank the cup of black tea and was still lost in thought.

He looked at the time and it was still early, so he said to Fang Jun:
"Wait a minute, I have to change the plan."

"Okay, just keep busy."

Xu Chen took out his notebook, opened the proposal document, and began to make some adjustments to the content of the plan.

The most important thing is that we have made some targeted preparations in persuasion strategies based on several competitors.

Another problem was that among the judges of the competition, there was actually a "medical expert", which was somewhat unexpected.

As a boy, Xu Chen does not have enough knowledge about Fuyanjie's products.

Although I knew the "standard answers" and had worked out strategies and creative ideas, I was still a little timid when faced with some professional medical issues and the insights of female users.

During the competition tomorrow, if the medical expert asks some professional questions and Xu Chen is unable to answer them, it might be a bit embarrassing.

Even if the solution Xu Chen provides is the "standard answer", the proposal process may face major challenges and the solution may be rejected.

After all, the judges are all human beings.

People are emotional and subjective, and can easily be "led by the rhythm".

The persuasive proposal is also a process of "brainwashing" the judges.

Make the judges believe in the proposal you submitted.

However, if in this process, one's professionalism is questioned or even obviously challenged, then one may really fail.

But Xu Chen is a boy, has no medical background, and looks only eighteen years old...

This problem is a bit difficult to solve.

……

Fang Jun drank half a cup of coffee, looked up at Xu Chen, and couldn't help but say:

"What's wrong? Are you having any problems?"

Xu Chen looked up at Fang Jun and was suddenly stunned.

He lowered his head and thought for a while, then stared at Fang Jun's face and looked at it carefully.

Fang Jun: "Why are you staring at me?"

Xu Chen withdrew his gaze and felt that he was a bit abrupt.

But when she saw Fang Jun, she suddenly felt a sense of surprise.

This sister who comes from a good family might be able to help a lot this time!

"I heard...Mr. Fang's parents are both in the medical and health care industry?"

Fang Jun: "Yes, my mother works in the People's Hospital, and my father works in the Health Bureau."

Xu Chen smiled and said:

"I've run into some problems with this project, and I need Teacher Fang... to help me out a little!"

Fang Jun was stunned:
"That's what you say."

Xu Chen: “The project I’m competing for is a medical-related product.

But I really lack professional knowledge in this area, and I want to find a doctor or teacher who can explain to me the principles behind it. "

Fang Jun: "This is not difficult. Just decide which department you need help with. I'll help you contact them."

Xu Chen showed a hint of embarrassment: "It seems to be... gynecology?"

Fang Jun: “?!”

(End of this chapter)