Rebirth: My dad is too obedient

Chapter 112 Do you think I'm a joker?
Xu Chen still felt a little pressure when looking at the names of these bidding companies.

They are all well-known large companies in the industry, and there are even international 4A and multinational advertising groups.

Saatchi & Saatchi, Mega Creative, Nanyue Advertising, Heijue Marketing...

Fang Renhe Pharmaceutical, the brand behind Fuyanjie, has really mobilized a large number of troops this time.

The pharmaceutical category is also considered a large category in the advertising field.

Domestic pharmaceutical manufacturers and groups can also be considered to be "wealthy and powerful".

Usually, when medium to large-scale pharmaceutical manufacturers call for advertising competitions, many large advertising companies will participate.

Because winning a pitch may mean opening up an important client, and there may be continued advertising orders in the future.

After all, large pharmaceutical manufacturers have more than one or two products, and each product needs to be advertised continuously every year.

Therefore, the competition is fierce.

After all, a competition is a brutal comparison and competition, and the winner takes all.

It reveals some anxious competitive attributes.

Other companies would definitely send a whole "creative team", but Xu Chen wrote the proposal alone.

In fact, "Dongchen Advertising" itself seems abrupt and unusual when placed together with these companies.

Other companies participating in the competition will most likely also investigate their competitors.

It is conceivable that when they see the four words "Dongchen Advertising", they will also be confused.

"Where did this company come from? I've never heard of it."

Of course, it is obvious that they are just a little curious, but they will not regard this company they have never heard of as a strong competitor in the competition.

Now that I think about it, the case of Huishuang Shenbao must have played a decisive role in my ability to get the "ticket" for the competition...

Xu Chen pondered over it, and suddenly smiled.

While fighting alone against several well-known advertising companies, Xie Bingran was also competing against champions from all over the country on the track.

Okay, good luck to each of you.

……

Xu Chen had worked in advertising for several years in his previous life and had participated in many competitions, so he was relatively familiar with these "rival companies" in front of him.

"Saatchi & Saatchi", an international 4A advertising company, was founded in England and is currently headquartered in New York.

It is one of the top ten advertising companies in the world and the earliest foreign-funded international 4A company to enter the mainland market.

Huang Zhan, a Hong Kong cultural figure who wrote "A Laugh in the Sea", was once an advertising man from "Saint and Prosperous Great Wall"...

Xu Chen was still somewhat surprised that Saatchi & Saatchi participated in this competition.

In the early 4s, the clients served by international A advertising companies like this were mostly foreign brands, and they rarely served purely mainland private enterprises.

This time, the company participated in the competition for Renhe Pharmaceuticals, perhaps in preparation for expanding its pharmaceutical category and mainland customer lines...

"Nanyue Advertising" is considered the largest advertising company in South China.

It was originally a state-owned enterprise, and after restructuring it became the earliest listed advertising company in China.

The Honda Accord that my father Xu Zhiquan drives now was promoted by Nanyue Advertising when it first entered the Chinese market.

However, the company's creativity has become more conservative and traditional over the years, and has lost a lot of competitiveness...

"Meigao Creative" and "Heiju Marketing" are both purely local private advertising companies.

It is not as big as the first two, but it excels in specialization and service.

Both companies serve a large number of pharmaceutical clients, are highly professional in the pharmaceutical field, and have many successful cases.

Perhaps this is also the core reason why they were invited to compete.

Advertising competitions ultimately come down to the “creative draft”, and the size of the company only plays a supporting role...

But when Xu Chen saw the name "Heiju Marketing", he suddenly felt that "enemies often meet on a narrow road".

In his previous life, Xu Chen worked at "Heiju Marketing" for more than a year.

At that time, Xu Chen was a newcomer to the workplace and advertising industry.

I once encountered an extremely bad leader in this company.

In his previous life, Xu Chen, who had just entered society, experienced the "dangers of the workplace" for the first time in this company.

Looking back, that leader was also mainly in the pharmaceutical category, and I wonder if he would happen to meet him during this pitch.

……

……

Xu Chen took two days off before May Day.

One day I spent traveling by plane, and one day I spent participating in a pitch.

I went to watch Xie Bingran's game during the May Day holiday and flew back on May 2nd. It was a really busy schedule.

There is no choice but to rush back to review.

The airport is in the provincial capital, and Xu Chen originally wanted to take a bus, but his father asked Li Rui to drive him there.

We set off very early that day.

The pitch PPT has not been prepared yet, so Xu Chen plans to rush to the airport early and find a place to write out the draft in his mind.

Xu Zhiquan, with a cigarette in his mouth, watched Xu Chen get into the car, with obvious reluctance and worry in his eyes.

"Don't worry, Dad, I will be very careful.

I'm not going to any remote place. There are many men wearing hats in Shanghai. It's very safe."

……

The car drove for an hour and a half. Xu Chen chatted with Li Rui for a while, then took a nap in the passenger seat before arriving.

Li Rui saw Xu Chen off the car and said with a smile:
"Brother Chen, I hope your business trip goes well. Please also say hello to Brother Bing for me!"

……

The provincial capital airport was originally not big, but the terminal area was expanded in 05, and it is now brand new and spacious.

After Xu Chen passed security check, there was still an hour and a half before boarding.

I looked around and saw that maybe because this terminal had just been built, there was no decent coffee shop or anything like that.

He went straight to the boarding gate and found a quiet and deserted rest area.

I took out my laptop and started tinkering with the PPT for tomorrow's pitch.

You still need to write the proposal carefully. Although you know the "standard answer", there are still several big companies competing with you.

What's more, even if it is a standard answer, the logic needs to be sorted out clearly.

When making a proposal, you may face on-the-spot inquiries, doubts, and challenges from clients, and you need to be prepared for these in advance.

Xu Chen set an alarm on his phone to prevent himself from missing his flight, and then immersed himself in the PPT.

...Not long after, a small figure appeared not far away.

Simple and clean white shirt and camel khaki pants.

High ponytail, single eyelids, high nose bridge...

It turned out to be Fang Jun.

Fang Jun walked towards the boarding gate carrying a large backpack, but she saw Xu Chen's back from a distance.

She said nothing, but walked over slowly.

But he did not go up to say hello. Instead, he sat down in the rest area about ten meters away and just watched Xu Chen from afar.

……

Xu Chen was unaware of Fang Jun's arrival and was still immersed in writing the plan.

Advertising goals, communication strategies, user insights, creative concepts, spokesperson strategies...

It takes quite a bit of brainpower to sort these out.

Xu Chen frowned, typing on the keyboard continuously, and then concentrating on thinking.

For nearly an hour, Xu Chen sat there without moving, constantly revising the plan.

Fang Jun was sitting not far behind him and did not move at all, always observing Xu Chen's every move.

Fang Jun frowned and whispered to himself:
"He's really making plans himself?"

……

After a while, Xu Chen's cell phone suddenly vibrated. It was the alarm he had just set.

Xu Chen hung up his phone, stood up and stretched.

There are less than twenty minutes left before boarding, and it’s time to rest and prepare for boarding.

The plan is progressing smoothly and I have been very efficient in one hour, having already written most of it.

I still need to make some changes when I get to the hotel in the afternoon, and the PPT also needs to be beautified...

Xu Chen was about to pack up and leave when he felt a figure walking towards him from behind.

When I turned around, I saw that small figure.

Xu Chen looked at Fang Jun with a puzzled look on his face:
"Teacher Fang Jun?"

Fang Jun had no expression on his face, he just nodded as a greeting.

Xu Chen was a little confused:

"Didn't you go to Shanghai first? Why are you still at the airport?"

According to what Fang Jun said before, she happened to be traveling in Shanghai around May Day, and Xu Chen would contact her to reunite after he arrived in Shanghai.

How come I met you at the airport today...

Fang Jun paused and said:

"My itinerary is the same as yours."

Xu Chen: “?”

Fang Jun: "Actually, I didn't travel in Shanghai. I came out this time specifically to follow you and participate in this competition together."

Xu Chen: "What's the reason?"

Fang Jun: "Because I don't believe it."

Xu Chen: "Don't believe...what?"

Fang Jun: "I don't believe that a high school student like you can run an advertising company on your own.

I also don't believe you can come up with an advertising plan that has even been sold to pharmaceutical and fertilizer companies.

I don’t believe that you can go to Shanghai and win a competition project by yourself.”

"..."

Fang Jun had a blank expression on his face, as if he was just stating something objectively, without any emotional fluctuations.

"So I'll follow you to Shanghai. I'll follow you the whole way and make sure everything is clear."

Xu Chen: “…”

He scratched his head, feeling speechless.

"and then?"

Fang Jun: "What then?"

Xu Chen: "Follow me to confirm...what happens after you confirm?"

Fang Jun: "I promised Mr. Xu.

If you can really win this competition in Shanghai with your real ability, I will join your Dongchen Company."

Xu Chen: “…”

Well... this girl is indeed a bit weird.

But it’s also good this way, because it’s “open deck”.

By winning the competition, I also helped my father win Fang Jun.

Although I really don't understand this girl's weird thinking...

Xu Chen said half-jokingly:
"Then you have to keep your word. How about we sign a contract in advance?"

Fang Jun: "What contract?"

Xu Chen: "I won the competition with my own skills, and you can join my dad's company!"

Fifteen minutes later...

Fang Jun handed two copies of the handwritten contract to Xu Chen.

Xu Chen was speechless.

But he still picked up the pen and signed his name.

This teacher Fang Jun, who has a "good family background", is really a bit weird.

I was just joking with her, but she actually signed the contract.

"It's written in black and white! Don't regret it when I win the competition."

Xu Chen said with a smile.

"Do you think I'm a jokester?"

Fang Jun said expressionlessly, with the ponytail on the back of his head standing high.

　Thanks to all the godfathers who gave me rewards in the past two days!
　　
　
(End of this chapter)