Rebirth: My dad is too obedient

Chapter 106 The mysterious teacher Xu
on Monday.

Xu Chen contacted Guo Liang at noon and told him that he was going to participate in the competition.

Guo Liang also specifically reminded that one cannot participate in a competition in one's own name, and one needs to have a legal and compliant advertising company behind him.

In addition, if you do not win the bid, you will not receive any compensation.

Xu Chen had participated in many advertising competitions in his previous life, and was actually already familiar with it.

Of course, as a high school student, he couldn't explain anything to Guo Liang in detail.

[Don't worry, Mr. Guo. My dad has registered an advertising company and even rented an office. He can serve as the agency behind the pitch.]

[It doesn’t matter whether I win the bid or not, I’ll just take it as an exercise and learning experience. ]

[Okay, Mr. Xu, then please decide which competition you want to participate in. I still need to communicate with the brand in advance.]

And when Xu Chen sent the three words "Fu Yan Jie" to the other party...

Guo Liang was "typing" in the dialog box for a long, long time.

[Teacher Xiao Xu...this is really unexpected!

I never expected that...]

Xu Chen also felt very helpless about this.

Taking various factors into consideration, among the several competition projects on hand, only "Washing is Healthier" is the most suitable.

Xu Chen could fully understand Guo Liang’s “I never expected this”.

After all, this category doesn't seem like something that an 18-year-old high school boy can understand.

But in fact, the slogan “Washing is more healthy” in the previous life was not created by a female creator, but by a famous middle-aged male advertiser.

The embarrassment and shame of this advertisement is actually mainly caused by the category attributes of the product.

The advertisement itself, whether it is advertising strategy, spokesperson selection, slogan and many other aspects, is of high quality in terms of professionalism.

Otherwise, Fuyanjie would not have become the national sales leader in the cleansing liquid category with just one advertisement.

……

When competing for advertising drafts, what is usually compared is the "creative draft", that is, the advertising creative plan.

What matters is “professional creative ability”.

A seemingly simple advertisement actually involves many professional factors such as advertising strategy, user insights, creative concepts, and artistic expression of copywriting.

In fact, many of the "disgusting" noisy and brainwashing advertisements may have very complex strategic considerations behind them.

Those advertisements that seem noisy and vulgar are all made by top-notch "experts".

They may be annoying, but they actually bring in sales…

When it comes to sales, performance and profits, everything else can give way.

Xu Chen was reborn, and he can give "standard answers" to some brand advertisements, just like Huishuang Shenbao and Jinkela before.

As long as the project has been studied in the previous life, you can almost certainly win the bid by taking the "standard answer" to the competition.

It was not difficult for Xu Chen to slightly package the "standard answers" he had seen in his previous life, reversely infer the advertising strategy, user insights, etc., and make a PPT proposal.

After all, Xu Chen's eloquence is still pretty good.

Xu Chen was not afraid of competing in professional ability, not to mention that he knew the "standard answer".

only……

There was indeed a sense of weirdness and awkwardness when Xu Chen participated in this competition.

It’s embarrassing, but this advertisement was also created by a famous “marketing master” in the past.

The master didn't feel embarrassed, so why should Xu Chen be embarrassed?

What's more, the bid for this competition is also very considerable.

An advertising slogan, a spokesperson's recommendation, and a 30-second video advertising plan...

The bidding price for the purely creative part is 1.2 million.

It was the early 2000s, and there was no Internet marketing or short video live streaming marketing as it was later.

Traditional television advertising bombardment still holds a strong dominance in the marketing field.

Correspondingly, the budgets for this type of advertising creative competitions are also very high, often tens or even hundreds of millions.

After all, compared with the advertising budget of tens of millions or hundreds of millions, spending one million to buy an idea is not too extravagant.

One million and two hundred thousand...

Doesn't it smell?

What's more, for Xu Chen, it is almost easy, all he needs is his hands!
Apart from the two or three days of time investment, there is almost no other cost.

You can also get free air tickets and hotel packages to go to Shanghai to watch Brother Bing’s game, killing two birds with one stone.

The pattern is open. It's not shameful to make money!
……

Guo Liang sent a reply that afternoon:

[Teacher Xiao Xu, we have already communicated with the brand.

When the other party learned that the advertisement of our Huishuang Shenbao was created by you, they were very happy to invite you to participate in this competition! 】

[Okay, thank you Mr. Guo! ]

[Then I will forward your contact information to the brand's marketing department. They may contact you later.]

【Thank you again. 】

[Teacher Xiao Xu is so polite!]

After the Shenbao advertisement was launched, it directly helped me achieve a year's sales performance...

I also want to thank Teacher Xiao Xu! 】

[Where is Mr. Xu's advertising company located? I came to visit in the next two days and congratulate him on the opening! ]

Guo Liang himself is a salesperson, and he is flexible in mind and body, and has a very high emotional intelligence.

He had long seen that Xu Chen had a promising future, and he also regarded Xu Chen as an important connection to maintain.

Xu Chen thought about it...

On Wednesday, my father happened to be meeting Fang Jun.

Guo Liang's visit may have some indirect help and influence on Fang Jun's retention.

[Caiyuan Street, 8th floor, Jinfeng Commercial Building… I happened to be there on Wednesday at noon.

Mr. Guo is very welcome to take the time to come and give us some guidance! 】

[Okay, I'll come to visit you on Wednesday at noon! ]

……

In the office.

Guo Liang closed the dialog box and felt some emotion in his heart.

I have had contact with Xu Chen several times during this period, and the maturity and appropriateness of the many details in the way this "Little Teacher Xu" speaks and does things are really surprising.

He really doesn't look like a naive high school student, but more like a veteran who has been in the workplace and business for many years.

Guo Liang worked in pharmaceutical sales for many years, and later worked in market channels and regional distribution.

He has met people from all walks of life, but he really can't figure out this "Teacher Xiao Xu".

But when Guo Liang thought that Teacher Xu was actually going to participate in the advertising competition for "Fuyanjie", he found it weird and funny.

Teacher Xiao Xu is truly mysterious, unexpected, and hard to figure out.

The list of pitches that Guo Liang collected were all in the pharmaceutical and health care products industry.

Antidiarrheal drugs, vitamins, stomach medicine, anti-inflammatory drugs...

He could never have predicted that Teacher Xu would choose Fu Yanjie to compete.

No matter how you look at it, this seems like a joke.

But the ads for Shenbao and Jinkela were all made by Teacher Xiao Xu...

Thinking of this, Guo Liang couldn't help but look forward to it.

When the brand owner of Fuyanjie learned that this "Teacher Xu" had made the "He is good, so am I" advertisement, they did not hesitate to invite him to compete.

When they found out that "Teacher Xu" was a senior high school student, and a boy at that... they must have been confused.

……

……

On Tuesday evening, Xu Zhiquan happened to come to the city to discuss something, and the father and son had another meal together.

"Dad, I can see that you really want to take down Fang Jun."

"Of course, he came from the machinery factory and understands the internal financial and operational conditions. Recruiting him will be of great help to the machinery factory.

He graduated from a finance and economics university, and our company has more and more projects, so we need someone who specializes in financial accounting.

Your fourth uncle and third uncle can't handle all the complicated financial and tax issues."

Xu Chen smiled:
"Dad, let me help you a little more!"

As he spoke, he took out a few pieces of paper from his schoolbag and handed them to his father.

Xu Zhiquan took it and looked at it, and found that it was some printed text materials.

　Thanks to all the bosses who gave tips!
　　
　
(End of this chapter)