I have a debt of 3 trillion, and my creditors are begging me not to die.

Chapter 51: Jingdong and Ali Gaba compete

The guests have finished eating and drinking, and chatting, and tonight's auction is about to begin.

Chang Sheng came on stage to warm up the audience and introduced the channel representatives participating in the auction today.

Just after he finished introducing the various channel dealers, three men suddenly rushed up.

Two people unrolled a banner that read "Thank you Sihai Group for the 30 sets of sales it has given GRM." The remaining man grabbed Chang Sheng's microphone and said, "Hello everyone, I'm Huo Haiming, the manager of GRM's Jiangnan District. We're following the orders of Ms. Li Enhui, the president of Longguo District, and we're here with a banner to thank Sihai Group for its great help to our GRM. Mr. Chang, please accept the banner and pennant on behalf of Mr. Yang from your Sihai Group."

Huo Haiming opened the banner in his hand, which read "With the help of Mr. Yang from Sihai, GRM sales broke the record. This is presented to Yang Chen, Chairman of Sihai Group, by all GRM employees."

It’s so fucking cheap, it’s obvious that Li Enhui is deliberately disgusting Yang Chen.

Chang Sheng was so frightened that his face turned pale. He immediately stepped forward and pushed Huo Haiming away, shouting, "Where are the security guards? How are you on duty? How did you let someone in without an invitation?"

The security guards rushed in and tried to forcibly take the three people away. At this time, Yang Chen, who was eating the lobster claws, said loudly: "They gave me a banner, why are you driving them away?"

Yang Chen waved his hand, and the security guards quickly let go of the three people.

Huo Haiming smiled and said, "You must be Director Yang, right? You are indeed a handsome man with extraordinary temperament."

"Alright, stop talking nonsense. Let me ask you, are your sales figures real? They can't be faked, right?" Yang Chen asked tentatively.

Huo Haiming laughed and said, "How could it be fake? We have real shipments. I asked the president in the evening. These days our company and the factory have been taking shifts to pack and ship, and we have already sent out 25 orders. Mr. Yang, I'm sorry to disappoint you. Our sales are all real. Haha..."

The original price is 998 yuan per set, and half price is 499 yuan per set. Even if calculated based on one set per order, they have already shipped out goods worth 1.25 million yuan. If they refund one and compensate three, they will have to pay an additional 3.75 million yuan to consumers. If we take into account the sales volume on offline platforms and subsequent fines, even if they only pay out all the money they earned from entering the Longguo market, they still need financial support from the head office.

Yang Chen smiled and nodded, and said: "You are very powerful, come on and post more tonight. You have worked hard, stay and eat and drink."

Huo Haiming immediately rushed to the microphone and said loudly: "To all the channel business owners present, listen to my advice. Do not bid in the auction, otherwise you will never earn back so much agency fees. You might as well give all your resources to us GRM. The market has proven that consumers trust us GRM. Give us more resources, and you can earn more."

The heads of various channel dealers all showed contemptuous expressions. In their eyes, Huo Haiming was just a living clown. Yang Chen had just learned the GRM shipment volume from him, and he should start slaughtering GRM tomorrow morning, but he was still self-righteous and boasting here.

Yang Chen waved his hand, and the security immediately took Huo Haiming and the other three out.

Yang Chen nodded to Chang Sheng again, and Chang Sheng immediately said loudly: "Don't worry about this little episode. The auction will officially begin now. The winner of the auction will have the priority to negotiate the agency rights for Sihai Health's subsequent new products. First, bid for both online and offline channels, with a starting price of 20 billion. If no one bids, we will split the online and offline channels and bid separately. Each bid increase is set to 1 million by default, and all CEOs can bid."

There was a commotion at the scene, and the delegation members of each channel dealer began to discuss in a low voice.

"Wow, the starting price of 20 billion is outrageous enough, but they even defaulted to million each time they raised the price. Tsk tsk tsk tsk... Doesn't money count in their eyes?"

"They are so confident in their products that they don't even think about how many years it will take to earn back such high agency fees."

"The key is that GRM has already taken up a large market share. We are now under great pressure to recoup our investment by bidding at a high price. Mr. Yu probably won't bid because it's ridiculously expensive."

……

Yu Lei, the vice president of Jingdong, looked at the other competitors and saw that none of them made any moves. He smiled and said, "Why don't the CEOs bid? If you don't bid, I will."

Li Yong, the person in charge of Ali Gaba Pharmacy, immediately asked: "This is a dual agency for online and offline. What do you want the offline agency for?"

Yu Lei smiled and replied: "Mr. Li, don't you know that we at Jingdong are planning to open an offline physical store, Jingdong Pharmacy?"

Li Yong was speechless for a moment. Jingdong Pharmacy did have a small number of offline stores. Isn't it too risky to spend more than one billion to bid for the agency rights of weight loss drugs for such a small number of physical stores?
Li Yong smiled and said, "Mr. Yu, there's no need to lie to me. How could you spend over a billion to bid for the agency rights of a weight loss drug just for a few offline stores?"

Yu Lei laughed loudly, and then said loudly: "22 billion, online and offline, we want it all."

"Wow……"

The whole audience exclaimed. Li Yong said in shock, "Boss Yu, are you serious?"

"Determined to win!" Yu Lei replied with a smile.

Chang Sheng said loudly: "General Manager Yu of Jingdong offered 22 billion. Is there a higher price?"

Li Yong insisted that Jingdong would not spend more than 1 billion to buy offline agency rights for such a small number of offline stores. He guessed that Jingdong's strategy was to sell the offline agency rights to offline channels such as Baixing Pharmacy in the future, which would be hundreds of millions cheaper than bidding for the offline agency rights alone.

Jingdong can do this, and of course Aligaba can do this as well.

"24 billion!" Li Yong said loudly.

"Wow……"

The whole audience exclaimed again.

If Yu Lei bids again, it will be no different from bidding separately.

Yu Lei smiled and said, "26 billion!"

"Wow……"

The whole audience exclaimed again, and everyone's attention was focused on Yu Lei.

Guo Wenkai, vice president of Baixing Pharmacy, said loudly, "What do you two mean by this? You don't even give us a chance to bid? Can't you just focus on online sales? You want to get a piece of the offline market, aren't you too greedy?"

Yu Lei explained with a smile: "Now offline brands have all set up online platforms, so our online platforms naturally have to expand offline stores. Especially for pharmaceuticals, offline stores are more reassuring. Before I came here, Mr. Liu specifically told me to buy it no matter how much it costs. We want to use Sihai Slimming Pills to expand offline territory. If you are not determined to compete with us to the end, please be kind and stop raising the price. On behalf of Mr. Liu, I would like to thank everyone. I will treat you to a bath and massage after the meeting."

Offline channel dealers such as Baixing Pharmacy certainly do not have the strength, and there is no need for them to compete for both online and offline agency rights, so they will not bid.

The only one who can compete with Jingdong is Aliga Bar, and everyone's attention is focused on Li Yong, the vice president of Aliga Bar.

Ever since Mr. Ma withdrew from the front line, Alibaba has been taking wrong turns again and again. The former e-commerce leader is now being beaten back by Pinxixi, Douyin e-commerce, Jingdong and others. They cannot beat Jingdong in the high-end market, nor Pinxixi in the low-end market. They are also no match for Douyin in terms of internet celebrities and star effects. They urgently need a new business growth point to lead the group to regain its glory.

Jingdong is planning to focus on offline pharmacies, should Ali Gaba follow suit?
What was acquired this time was not only the agency rights for weight loss drugs, but also the priority bargaining rights for future new products of Sihai Health.

Li Yong immediately called General Manager Ma to ask for instructions before deciding whether to follow up.

Chang Sheng asked loudly, "Is there a higher price than Jingdong Yu's? 26 billion for the first time! Is there any more? Is there no more?"

There was a lot of discussion off the field, and everyone was wondering whether Ali Gaba would follow suit.

"It's 26 billion now, Alibaba probably won't follow suit!"

"Ali Pharmacy doesn't have many offline stores, so it probably won't take a risk of nearly 30 billion yuan."

"It's just a weight loss drug. There's no way these two giant companies would be so foolish as to spend nearly 30 billion just to get the agency rights."

……

Chen Xi asked quietly: "Director Yang, do you think Alibaba will follow suit?"

"It doesn't matter whether we follow up or not. This price is in line with my expectations, and Jingdong is strong enough. They have the ability to get our products to customers as quickly as possible." Yang Chen replied with a smile.

As soon as Yang Chen finished speaking, Li Yong hung up the phone. Everyone fell silent, waiting for his reaction.

(End of this chapter)