I really don't want to be the top streamer anymore

Chapter 67 The market and the audience will teach them a lesson
"What a pity! It would be better if the final of Singer was held earlier."

"If your drama had been as popular as it is now, the copyright fee would have been much easier to negotiate."

"More than 50 million is definitely guaranteed."

Fengqing Entertainment, the day after Xu Kong came back, he came to see Yu Yaqing.

Hearing the other party's sigh, Xu Kong remained silent.

But even if it's around 50 million, it probably still won't be enough to satisfy my appetite.

Xu Kong was also somewhat helpless. The crux of the problem was that both as a director and an actor, he was actually still a newcomer. Without any achievements, the platform would not trust him.

You still need to prove your worth first before you have the capital to sit down and negotiate.

From the current perspective, even if we have to start over again, the profit-sharing model is still the best choice.

"How are the other two new dramas of our company going?"

Xu Kong did not continue this topic.

He also knew that although Yu Yaqing trusted him, she probably wouldn't believe that Xu Kong's first self-directed and -acted drama would be a hit.

The investment of 30 million was only because of their relationship, so Yu Yaqing just let him "do something stupid".

"Currently, both crews have finished filming, but there is still a lot of work to do in post-production. Currently, we plan to air one part in November and the second part at the end of the year."

Yu Yaqing did not hide anything and answered directly.

"If I can have the same publicity effect as your drama, I won't have to worry about anything."

Inevitably, Yu Yaqing sighed.

The main reason was that she had not expected that Xu Kong would find a different way with almost zero publicity and promotion budget.

Thanks to a few background music in the drama and the popularity of the variety show "Singer", this drama has attracted such high attention.

But she naturally knew that such a model could not be replicated.

The two dramas invested by Fengqing Entertainment this time would not have achieved such an effect without large-scale investment in publicity and promotion.

This is the more common method in the circle.

"Mr. Yu, I personally suggest that the budget for publicity and promotion doesn't need to be set so high."

After hesitating for a while, Xu Kong finally spoke.

In fact, he had seen the scripts of the two dramas invested by Fengqing Entertainment before. From the director to the actors and other production team, Xu Kong was not unfamiliar with them at all.

But to be honest, Xu Kong personally is not optimistic about the performance of these two dramas.

There's nothing wrong with the script, but that's actually one of the biggest problems.

The costume drama starring Song Peiyu, one of Fengqing Entertainment's so-called top artists, is more like the idol drama, which is very popular and the fastest money-making drama in the current domestic film and television market.

But in recent years, there have been quite a few ancient costume dramas that have failed.

The script is mediocre. Although Song Peiyu has been famous for quite some time and is considered one of the top stars in the circle with a solid foundation, he has never starred in such a large-scale drama before, so he may not be able to meet some of the basic requirements for the leading male role.

As for another fantasy drama adapted from a novel, Xu Kong has read the original work and found it to be indeed well written, but it is difficult to adapt.

Although the actors are talented, this also means that the show will suffer in terms of traffic. The difficulty for this show to become a hit is even greater than the costume drama starring Song Peiyu.

More importantly, the total investment in the two dramas has exceeded 400 million.

As for the subsequent publicity and promotion, the company is still prepared to invest a huge amount of about 300 million yuan in publicity and promotion expenses.

Yu Yaqing was essentially putting all the company's assets on the line.

Moreover, the agreement signed with Kiwi was a bet. If Fengqing Entertainment is not careful, it might be gone.

"You don't have to worry about this."

"Finish your own drama first." As expected, Yu Yaqing replied directly.

Xu Kong also knew that this would be the result.

After all, since its establishment, Fengqing Entertainment’s biggest advantage has actually been in marketing and promotion.

In addition to the experience in producing variety shows, marketing is actually the confidence that Feng Qing has in making so many top stars famous.

Therefore, in terms of publicity and promotion expenses, Yu Yaqing actually put more effort into the shooting and production of the two dramas.

Xu Kong has seen many dramas that only cost tens of millions of dollars in investment but spent hundreds of millions on publicity and promotion. This seemingly outrageous operation is actually profitable.

After all, there are no fools. Especially in the current information age, the importance of marketing and publicity has long been equal to or even exceeded that of film and television works.

It is now the end of September, and there are less than ten days left before the broadcast of "Want to See You".

On the Penguin Video side, in sharp contrast to the original situation, after the final of "Singer", a lot of promotional resources were given to the drama "Want to See You".

This is definitely the first time that a part of the drama can occupy the homepage of their website for a long time.

The happiest person was Zeng Xi, who had signed the profit-sharing contract with Xu Kong.

At first he just thought that they would not lose money in the profit-sharing model, so he readily agreed to Xu Kong's conditions.

Who knew that I could actually get such a great bargain.

Given the high popularity of this drama even before it is aired, it is completely comparable to some big-budget dramas with copyright fees of over 100 million yuan.

Of course, some are happy and some are worried. On the other hand, at the headquarters of Kiwi, Qin Xian, the vice president who looked down on Xu Kong's drama in the beginning, was quite regretful.

"If I had known that his drama would be so popular, I would have simply paid him an extra 10 or 20 million yuan for the copyright."

Qin Xian looked at the trending searches on Weibo and couldn't help but mutter.

Although he still had the same idea as before, that is, Xu Kong's drama, although it is so popular now, it is still the kind that will die in the spotlight.

But based on the current popularity, they will definitely make a profit even if they pay 70 or 80 million yuan in copyright fees.

"Have we sent out the list of new dramas for October?"

Putting down the phone, Qin Xian looked up at Huang Qifeng, the team leader of his department.

"I'll send it tomorrow."

"However, Xu Kong's drama has been very popular recently, so the subsequent publicity and promotion will probably be difficult to achieve the expected results."

Huang Qifeng opened his mouth and answered.

He was also speechless. Although Xu Kong was indeed a top star, many so-called top stars almost disappeared after entering the film and television industry. Apart from the fans' self-entertainment, they almost entirely relied on marketing.

There are too few dramas that are really popular.

This is the first time I’ve seen someone like Xu Kong who is so popular even before the show airs.

"Don't worry about it. No matter how popular it is now, the data can't lie."

“When it’s aired, the market and the audience will teach them a lesson.”

Qin Xian waved his hands impatiently. He didn't expect that Xu Kong's play would actually bring some trouble to Kiwi.

However, no matter how good the publicity and promotion is, the good data will only last for one or two weeks. The reputation of subsequent dramas, the number of views, the number of real paying members brought in, etc. are the key to everything.

"But I heard that Penguin Video signed Xu Kong's drama with a revenue-sharing model."

“They got a bargain.”

Qin Xian added with a hint of sourness.

(End of this chapter)