I really don't want to be the top streamer anymore

“The ratings have exceeded 4!!!”

At this time, backstage at the Tomato Spring Festival Gala, the director spoke excitedly.

As for Deputy Director Kang Zhishan, although he had expected this, he was still quite excited at this moment.

After all, Xu Kong has a large amount of traffic, and his popularity and fame have reached an exaggerated level, but no one can be sure of anything until it is reflected in actual data.

But now, there is no need to say more.

A viewership rating of over 4 is already the best answer.

You should know that during the peak period of Tomato last year, the ratings of the Spring Festival Gala on our own station were only around 2.3.

This is already a pretty good performance.

What's more, the data on online live streaming has not yet been calculated.

It is said that the number has remained stable at around 700,000 to 800,000.

……

This can't be said to be very high, compared with the Spring Festival Gala held on the same day by the Ocean TV next door.

It can be said to be a cliff-like dimensionality reduction attack.

Of course, such exaggerated data only lasted for about ten minutes when Xu Kong appeared on the stage.

At other times, although the ratings of Tomato Channel have increased compared to last year, they are still slightly lower than those of Ocean Channel.

"Xu Kong's new song has already topped the trending search list."

"I think there will be no problem dominating the charts tonight."

The director also spoke.

After all, there is actually a sense that Tomato Channel is completely carried by Xu Kong alone.

The reputation and popularity of other programs are generally average.

……

"What a pity, Xu Kong confirmed his participation time a little late."

"The timeline was too tight, and I felt that the price we offered for the ad was a little low at the time."

Kang Zhishan said with some regret.

In fact, after it was confirmed that Xu Kong would participate in the Tomato TV performance, many sponsors began to approach him.

Although Xu Kong's appearance fee is indeed the highest among all the guests at this year's Spring Festival Gala.

But the commercial value it brings is completely worth the price.

These brands have completely changed their previous attitude of hesitation and reconsidering.

Many companies offered very high sponsorship fees without hesitation.

At that time, Kang Zhishan just felt that he had gotten an advantage.

But considering the current popularity, I feel that I should raise the price again.

Especially during the period when Xu Kong appeared, there were several brands with close-ups and special advertising slogans.

It was definitely earned.

This exposure is definitely maxed out.

For example, after the video of Xu Kong’s performance was released, the brand logo was revealed in some places behind the stage.

It was a huge profit.

Because it is foreseeable that the subsequent live video of Xu Kong's song "Flame Horse" will definitely not be played and spread low across the entire network.

……

However, even Kang Zhishan did not expect that his prediction was still a bit conservative.

After the live performance video of Xu Kong's "Flame Horse" was released, it was reposted by several official accounts not long after.

Not every singer or artist can enjoy such treatment.

And it is not something that can be controlled or predicted in advance.

There is a lot of discussion online.

"The style of Xu Kong's new song is really surprising, but I think the most surprising thing is Xu Kong's performance. It is the first time that Xu Kong's stage presence makes people feel so open-minded."

"I don't need to talk about the lyrics. My peers should have analyzed a lot of them. What I want to say is that Xu Kong can handle any style of music. I'm not talking about his composition, but his performance as a singer."

"I feel this song is more than just a movie promotion song. It is definitely qualified to be put on the official Spring Festival Gala stage. However, it is said that the official side invited Xu Feng, but because of Xu Feng's schedule, he did not go. It can only be said that it is a bit of a pity..."

……

In fact, although Tomato TV was the biggest winner at this time, the person who was most shocked was Guo Jiayu, the director of "Operation Red Sea".

He had heard Xu Kong talk about the promotional song before, but he didn't take it too seriously.

It was not until the end of the Tomato TV Spring Festival Gala, when I saw the discussion of "Operation Red Sea" skyrocketing at an outrageous rate, that I came to my senses.

I was reminded of Xu Kong’s performance in “The Legend of Sword and Fairy”.

That’s right, many times, he almost forgot Xu Kong’s identity as a songwriter and singer.

He is the kind of musical genius who, a few years ago, could push the popularity of an entire TV series to an incredibly high level with just one song in the drama.

What's more, now, Xu Kong's popularity and fame are no longer on the same level.

I have to say that Guo Jiayu really feels like she is hugging a ridiculously thick thigh.

The publicity and promotion wars for some other Spring Festival films were also quite fierce.

After Xu Kong made such a move, he felt that if it were him, he would have been completely unable to continue playing and would have been ready to give up.

……

Guo Jiayu didn't guess it completely right. The directors of several movies in this Spring Festival can be said to be big directors in the first tier of commercial films in China.

Of course it is impossible to be completely defeated by the attack.

But it has to be said that the song "Flame Horse" did give them a headache.

If you want to criticize Xu Kong for being unethical, you don't use normal promotional methods, but resort to this approach.

However, they could only curse verbally and in their hearts, mainly because they could not replicate such methods even if they wanted to.

Xu Kong is the most core equipment.

In other words, the current Xu Kong, or even the Xu Kong of a few years ago, would not have worked if he only had songs but did not have that much popularity and fame.

……

"Director Han, it shouldn't have much of an impact, right?"

"Although Xu Kong's movie promotion song is very popular, after all, when the movie is officially released, we still have to see the actual box office performance..."

At this time at Changyun Film and Television, Zhu Changyun had to open his mouth and ask.

Han Xinyan's "Dragon and Tiger Laughter" has only recently started large-scale promotion.

In fact, relying on the cast and Han Xinyan's own box office appeal, it can be said that comedy has a huge advantage in the Spring Festival market.

The original style of "Operation Red Sea" was only enhanced by Xu Kong's fame.

These days, the investment in publicity and promotion is obviously not as good as theirs, and we are at a disadvantage.

Who would have known that Xu Kong’s promotional song would suddenly turn the tide.

……

“Of course there will be an impact.”

Han Xinyan answered very directly.

Unlike Zhu Changyun, I don’t like to deceive myself.

There is no way. At least in the few days before the Spring Festival officially begins, which are also the days with the highest box office sales, it all depends on the publicity and promotion of various companies.

Although it may not necessarily directly determine the box office trend of the entire Spring Festival period.

But it is equally crucial.

Otherwise, film and television companies would not spend so much money on publicity and promotion.

"But don't worry too much."

"Based on the materials released so far for Operation Red Sea, the theme is still a bit heavy."

"It probably won't be very popular during the Spring Festival, but we still have a chance..."

……

Zhu Changyun could only nod silently.

For him, although he is the boss of the company, a director like Han Xinyan is obviously not something he can control. Including the various pre-production and production of the other party's film, and now the promotion and release, he has no way to directly intervene, at most he can give some suggestions or something.

In fact, he did feel a little guilty.

There is no way, no matter how confident you are.

But after being hit so many times in a row by Xu Kong last year, it is hard not to have psychological trauma.

It can only be said that if it were not for Han Xinyan, and if it were a director with less say, they would not have been able to get involved in this year's Spring Festival file competition.

……

It's not just Changyun Film and Television. Huayuan Film and Television, another large domestic film and television company, is experiencing the same atmosphere.

Li Wanshu had been walking back and forth in his office for the entire afternoon.

"Is Director Tang not back yet?"

He didn't know how many times he had asked his assistant.

"Not yet, but it should be here tomorrow."

As a director, Tang Hanying actually took leave and went home during this period of time.

If it weren't for the fact that the other party had made two movies with a box office of 5 billion in recent years, if it were any other director, Li Wanshu might have called him directly and asked him to get back.

After all, Fengge's new film stood out in terms of promotion thanks to Xu Kong's new song.

This is obviously a special situation that needs to be dealt with and addressed quickly.

All decision-making power was still in the hands of Tang Hanying, but she was not there. This is totally unacceptable for some small film and television companies.

What’s more, they are a giant like Huayuan Film and Television.

……

Li Wanshu also had a special phone call with Tang Hanying today.

As a result, the other party acted nonchalant.

Some people think it is just a gimmick. During the Spring Festival period, real efforts are needed to show the real strength.

Tang Hanying is only in her thirties now. To be honest, it is hard for her not to be proud of herself after having two consecutive hit works.

If it weren’t for the previous two movies, the benefits brought to Huayuan Film and Television would be real.

How could Li Wanshu be so tolerant?

It seems as if Tang Hanying is the only genius in the entire industry.

Tang Hanying is indeed a rare exception who really takes Xu Kongchang seriously.

If the other party's movie does not perform well at the box office after its release, Li Wanshu will definitely give him a good reminder so that he will learn his lesson.

……

After participating in the live broadcast of the Spring Festival Gala on Tomato TV, I returned to Beijing. At this time, there were only a few days left before the official Spring Festival.

Last year, in addition to participating in the Spring Festival Gala, Xu Kong went to Su Zhi's house to spend the Spring Festival holiday.

This year, he began to hesitate.

First of all, it was Zhu Yu. Although the other party didn’t invite her, she and Minmin were the only ones staying at home during the Chinese New Year.

Xu Kong has to go there anyway.

But the most important day, New Year's Eve, and where to have the New Year's Eve dinner are still a bit uncertain.

Because on the other hand, Song Youyou had already invited him to celebrate the New Year at her home.

After all, he is now the second largest shareholder of Fengge.

Even if I had no relationship with Youyou, it seemed natural for me to stay in the capital alone and go to the Song family to celebrate the New Year.

……

Of course, as for Mr. Yu’s words, I naturally asked him casually whether he planned to return to Hangzhou for the New Year.

After all, the only house Xu Kong has bought now is in Hangzhou.

According to the traditional Chinese concept, it is natural to go back to the so-called "home" to celebrate the New Year.

At the same time, from Shang Yuxin's words, Xu Kong realized that the other party did not have a good relationship with her family.

I have always spent the New Year alone in the capital.

If possible, I will definitely go and accompany you.

……

“It would be nice if we could get everyone together to celebrate the New Year.”

Xu Kong muttered helplessly.

Of course, he only dared to think about it quietly by himself.

It is definitely impossible to do it.

He doesn't want to become Makoto.

Although even if it is a final showdown, it can't be that exaggerated.

But there is definitely no way to end it.

To be on the safe side, you should never have such thoughts.

……

"Teacher Xu Kong, are you planning to stay in Beijing for the New Year?"

"Would you like to come to my house?"

"My parents seem to be your fans. They will probably be very happy to see you."

Before Xu Kong could think it through, Su Yuwei sent a message.

Isn't this just causing trouble?
Xu Kong was somewhat helpless, and of course refused without any hesitation:
"I plan to stay in the capital. I think I'll be quite busy."

"After all, the company's new movie will be released on New Year's Day."

In fact, although "Operation Red Sea" will indeed be released on the first day of the Lunar New Year.

There are also related roadshows and so on.

But Xu Kong didn't have to attend.

As a screenwriter and producer, it is enough for him to help with the promotion and marketing to this extent.

When it is officially released later, it will be compared with the word of mouth and real market feedback of the movie.

Just by participating in a movie roadshow, it won’t change the final box office trend.

……

"Then I'll go to the capital to find you!"

"I'm not going home either."

Su Yuwei now plays her cards openly almost all the time.

Of course, most of the time, Xu Kong still habitually pretends to be stupid.

There's nothing we can do but say it's our own fault.

Who told him to take a liking to the other party and want him to join Fengqing Entertainment?

Unexpectedly, the person did sign the contract, but it seemed that in addition to the contract, Su Yuwei's other things were also taken away by Xu Kong.

……

After a headache for a while, Xu Kong still replied very patiently:
"You should take a good rest. After all, you finally have a break from "King of Masked Singer"."

"And I may not necessarily stay in Beijing. It depends on the specific film roadshow and publicity plans."

Su Yuwei fell silent this time.

After about ten minutes, I replied:
"it is good."

Xu Kong breathed a sigh of relief.

At least a hidden danger has been solved first.

Although he and Su Yuwei can be said to have a clear conscience.

But the other party probably thought that Su Zhi was his girlfriend.

If I meet Youyou, I'm sure more troublesome and complicated situations will arise.

Compared to filming and singing, Xu Kong felt that these things were much more tiring.

...(End of chapter)