I really don't want to be the top streamer anymore

There weren't many surprises with "Squid Game", and it still became a huge hit.

In fact, based on the popularity before the premiere, we can guess that the relevant data will not be too bad.

But when the first day's playback data came out, Qin Xian was still surprised.

It has to be said that even for a big platform like Kiwi, it has been a long time since there has been a work that is so popular that it is almost like a phenomenal hit drama.

In recent years, the data of Kiwi's new dramas has indeed declined significantly. Of course, the culprits are really Xu Kong and Feng Ge, who Qin Xian made a huge bet to work with this time.

Recalling the popular dramas that have been ranked high in the past few years, it can be found that Xu Kong’s appearance frequency and name are too conspicuous.

This time, Qin Xian was finally able to put himself in the shoes of his former competitors such as Penguin and Tudou and feel what it felt like.

……

"Boss Qin, it's been less than 24 hours since the show started, and the number of views has already exceeded 200 million!"

"With such results, if nothing unexpected happens, it will definitely be the first hit of the year."

The head of the operations department excitedly reported the good news.

"Well, I see."

Qin Xian's performance was very calm.

This made the person in charge sigh that he was still far inferior to President Qin.

But in fact, Qin Xian had been paying close attention to the relevant premiere data in real time last night.

I was so excited that I couldn't sleep well at night.

So even though I heard the specific data reported by my subordinates, I was still able to remain calm.

Because he already knew the result.

……

The current situation is indeed much better than imagined.

Because in addition to the real data, many online platforms including Weibo are almost all discussions related to "Squid Game".

In this regard, the popularity is even higher than before it was officially aired.

It can be said that Qin Xian’s biggest feeling at this time was that he had never fought such a rich battle.

Unfortunately, several competitors, including Penguin, chose to hedge, so there was no sense of victory as before.

"I wonder why Feng Ge and Xu Kong don't spread out the episodes a little bit. In fact, with the length of the episodes of "Squid Game", if they just make a little bit of progress on this episode, it can definitely be equal to the volume of about three episodes of an ordinary TV series."

The operations manager of Kiwifruit sighed, feeling a little sorry.

In fact, because the entire "Squid Game" has only nine episodes this time, the scale is indeed different from most previous dramas.

Although many suspense dramas have begun to take the route of high-quality production.

Reducing the size of the series does have a relatively good advantage in terms of corresponding dissemination.

But in terms of business and actual money making, the longer the series is, the more money they make.

……

"There is definitely no way around it. After all, Squidward is broadcasted simultaneously around the world, and in overseas markets, the main approach is to increase the length of each episode and reduce the volume of the series."

"Besides, even if Squid Game is really only broadcast in China, do you think we can change Xu Kong's mind?"

Here Qin Xian is talking about Xu Kong, not Feng Ge.

Because he knew that Xu Kong, the vice president, might not take care of too many things, especially some of Feng Ge's complicated business.

But regarding some specific decisions on film and television projects, Xu Kong has the final say in the entire Fengge.

In fact, Qin Xian even felt that it was Zhu Changyun's departure of so many Fengge veterans that made Xu Kong what he is today.

Otherwise, even if Xu Kong really has amazing talent and his performance in all aspects is beyond the imagination of most people, he certainly won't be able to take over the entire Fengge film and television project so quickly.

Of course, if Xu Kong hadn’t taken over, Feng Ge wouldn’t have been able to have a second spring.

From this perspective, Mr. Song from Fengge is indeed a man of great vision and courage.

……

"By the way, what is the market feedback from overseas?"

Qin Xian suddenly remembered that this time, "Squid Game" was actually originally aimed at overseas markets including Korea.

It’s just that because of the traffic brought by Xu Kong as a screenwriter, plus the various bonuses from Kiwi, the popularity of this drama in China has exceeded original expectations.

"I'm not so sure either."

"Boss Qin, you know that strictly speaking, most of the current domestic film and television companies, although they have a lot of publicity, have actually never had any successful examples overseas."

“So although the media has been promoting this, Fengge himself hasn’t mentioned much. I’m not sure whether it was Fengge himself who fueled the flames or some other companies who deliberately pushed it behind the scenes.”

“So I haven’t paid attention to the specific news about Squid Games overseas, and it’s difficult to verify.”

In fact, in this regard, there is nothing wrong with what the head of the operations department said.

In this era, the information explosion has indeed invisibly eliminated many information thresholds, but at the same time, the difficulty of screening has reached an exaggerated level.

……

"Where's the data?"

“Is there any relevant data overseas?”

Qin Xian frowned and asked.

At this time, the person in charge was indeed sweating a little.

The main reason is that he has nothing to do with these things, as they are not within his business scope.

"Forget it. Go collect some data. In addition to the official data, there are also some word-of-mouth reviews from the audience of Aquaman, as well as information that can reflect the popularity of related dramas."

Qin Xian was in a good mood at the moment, so he didn't worry too much about these things.

After giving the order, he left.

……

At this time, the social networking sites in Korea are exactly the same as those in China.

Almost everywhere you look, there are discussions about "Squidward Games".

In fact, if we only talk about the promotion before the broadcast, it is definitely not as strong as that in China.

But after the first episode of the drama was broadcast, it became popular without any surprises.

"It's so exciting, and Xu Kong Oppa is also very handsome [starry eyes.jpg]"

"It's really well filmed. Ji Cheng's acting is great, and so is Xu Kong. I will continue to follow this drama." "It's very interesting. The idea of ​​the squid game is really a genius idea."

"Why is Xu Kong Oppa not a member of our Kimchi? Now I have to go to the Chinese social networking site to see more of his news, and I can't understand a lot of the text."

"In fact, it is said that Xu Kong Oppa has some of our Kimchi blood, so he is equivalent to a person from our Kimchi side..."

……

In fact, if you do a little research on the various discussions among netizens in Korea at this time, you will find that their focus is quite different from that of domestic audiences.

In comparison, domestic netizens have long been aware of Xu Kong's abilities in all aspects, and few were surprised by the popularity of "Squid Game".

Most of the discussion points are focused on the plot and some other points.

Including when discussing Xu Kong, they didn't treat it with too much surprise, because they had already gotten used to it.

But the situation with kimchi is completely different.

Perhaps it was because Xu Kong was already famous in Korea before, and although Xu Kong did not appear for a long time in the first episode, his black suit was actually too eye-catching.

Xu Kong’s appearance had already attracted a small number of fans among Koreans, but this time he completely became popular.

Then various information about Xu Kong was brought over.

Including the fact that the screenwriter of the drama "Squid Game" is Xu Kong himself, and they also follow the three-pronged route of film, television and music of those well-known Hong Kong stars who were well-known to netizens here.

It's even more surprising.

Not only is he handsome, he is also very talented. Within just one day after the broadcast of "Squid Game", Xu Kong's overseas social media accounts gained an exaggerated number of nearly one million followers.

The largest group of them are definitely fans of Kimchi, but there are also fans from other countries and regions. In addition to Kimchi, the popularity of "Squid Game" is also high in some other countries surrounding the University of Tokyo.

……

At this time in China, online discussions on the issue have remained high.

There are various videos analyzing the plot of "Squidward Gaming", and the data is directly explosive.

For film and television self-media, if they don’t take advantage of this popularity, they will appear unprofessional.

As for the most popular one, it was Yiguo’s long video that lasted more than 40 minutes. The title was quite eye-catching, called "Xu Kong - The Genius's Unique Way of Survival"

The theme of this video is not entirely limited to the plot content of the first episode of "Squid Game".

Because only one episode has been aired, and even though it’s quite long, there’s only so much we can actually talk about.

Moreover, the field of self-media that does plot analysis and various commentaries has already become quite crowded.

Although Yiguo is very confident that he can stand out from the crowd.

But she still wanted to do something different.

So the theme has simply expanded from this drama to Xu Kong as a person, and Fengge, one of the largest film and television companies in the country.

……

"So I said, Xu Kong does have his own ideas and plans. It's not like what many people think, that what to shoot is just a matter of thought."

"From dramas like The Beginning, The Legend of Sword and Fairy, and this time, Squid Game, it can be seen that he is definitely one of the people in China who understands the market and audiences best. If he wants, it is not difficult for him to create a hit that is hard to come by for others."

"But at the same time, he also knows that he can't go further and higher by relying on this kind of commercial works, so he still shoots some works that violate commercial logic and pursue more artistic standards. This is rare, and not everyone can do it."

"For Squid Game, Xu Kong is the screenwriter and producer, and also plays a cameo role. But compared to his previous methods of directing or starring, he seems to have found a way to success that can be replicated."

"Of course, the secret is not a secret at all. It's Xu Kong. Feng Ge will probably follow this pattern for a long time in the future."

"The advantage is that it can produce a lot of hits, and there is no need to worry about commercial performance. Moreover, it is almost the type with a very high lower limit, because Xu Kong's script is the best confidence. But at the same time, the disadvantage is also very obvious, that is, it is too dependent on Xu Kong himself. If Xu Kong is no longer involved, there may be directors like Fengge who can't even figure out their basic job."

……

In fact, Igo’s evaluation of "Squid Game" is not particularly high. His attitude is similar to that of his previous "Beginning".

In addition to the excellent production standards of the entire drama, the biggest highlight is the creative idea about the death game called Squid Game.

Of course, the whole drama is definitely above passing, and can even reach a score of seven to eight. Judging from the handling of some plots and the creation of characters, it can be seen that it is somewhat deliberate.

The purpose is of course to make decisions for better business results.

And it’s almost not a riddle, so there’s no high threshold for following the show.

What I mean by not being a riddler here is certainly not the foreshadowing and details in it, but the plot that is incomprehensible to the audience.

Almost everything, including some emotions and plots, is presented in a direct way.

But apart from that, as Yiguo said, such a drama cannot be filmed by just anyone.

Especially the script. Once or twice it can be said to be the product of a flash of inspiration, but when it comes to so many dramas in a row, it is entirely Xu Kong’s personal ability.

……

Regarding this drama, there are still some critical voices on domestic social networking sites.

The reputation with a score of 7.8 is definitely quite good in the industry, and can even be ranked among the top.

But compared with Xu Kong's masterpiece "The Bad Kids" which was only aired in October last year and whose score has almost never fallen below 9 points, it is somewhat unsatisfactory.

But this is where Xu Kong is smart, because in fact, although everyone knows the importance of Xu Kong to the drama, he is not the director, nor the leading actor, but just a simple guest star. In this case, the title of a screenwriter really cannot affect the reputation of Xu Kong himself.

But commercially, it can be said that this time's "Squid Game" is actually as successful as "The Bad Kids" at that time.

After all, various broadcast data and popularity news from overseas have already been reported back.

This is indeed exciting news for domestic audiences.

After all, since Hong Kong’s heyday, there haven’t been many domestic film and television companies or artists and celebrities that can be considered successful even when they go overseas.

Although this "Squid Game" uses actors from Korea, the main creators are all from Fengge. And it is also a fact that Xu Kong, as the core character, is currently very popular in Korea.

……

"I can already imagine that Manager Lu is probably drooling with envy right now."

Yan Rui was in a very good mood. When Lu Hanwen was still in Fengge, although they were at the same level, their powers were very different.

However, based on his understanding of this old colleague, if the other party knew that Feng Ge's drama could be so popular overseas, he might choose not to leave with Zhu Changyun.

No, Lu Hanwen can't stay.

Otherwise, he might not be able to take charge of the entire Fengge film and television department like he does now.

Sometimes, even though we don’t have the so-called right to choose, we will still be favored by fate.

He had never thought at that time that Feng Ge would take the direction it is now after Xu Kong took over.

...(End of chapter)