I really don't want to be the top streamer anymore

The filming of "Infernal Affairs" is proceeding at a speed beyond expectations.

On the other hand, with the release date of "Squid Game" determined at home and abroad, the related publicity and promotion work has finally begun.

In fact, for Fengge, the main places for promotion are still some overseas regions headed by Kimchi.

And the cost is not low either. Mainly because there is no good experience or seniors to learn from in these markets.

Previously, although so many domestic film and television companies had their own overseas businesses, most of them were nothing more than selling the copyrights of some of their own dramas.

It is equivalent to just an extra income. The number of dramas truly targeting the overseas market is very small, and most of them are complete failures.

Feng Ge is the first person to try something new in this regard, so naturally he needs to invest more energy and time.

Lin Hong has personally gone to Paocai to take charge. The investment in the "Squid Game" project is actually not that large, but overall, including Feng Ge's branch company there, it is estimated that more than 500 million has been invested.

……

“It does feel a little different from the publicity and promotion model abroad.”

“It seems that I made the right choice by finding a local marketing company in Kimchi.”

Lin Hong looked at some foreign social media and found that shortly after the trailer of "Squid Game" was released, it had already ranked among the top three hot search lists in Korea and some neighboring countries.

Judging from the current publicity and promotion effect, this money is still worth spending.

Of course, perhaps because of the cooperation with Feishi platform, which is a foreign giant, it is unlikely that domestic platforms will also help with promotion and marketing.

Even the recommended resources on the platform need to be supported by data.

This road is indeed not that easy to walk on.

If it weren't for the fact that Xu Kong came up with a very reliable script, and that Xu Kong's previous "The Long Season" won awards and "Comrades: Almost a Love Story" achieved good box office results.

Maybe Lin Hong would not agree to invest so much money in the overseas market so easily.

The projects in Europe and the United States that she was fully responsible for before are the best examples.

Besides having lost a lot of money to those European and American companies, the most important thing is that the things that came out were completely useless, and the data was ridiculously bad.

……

Fortunately, the experience of that failure allowed Lin Hong to start making her own plans in these aspects.

No more running around like a headless fly.

"By the way, Shang Yuxin's number of fans on overseas platforms has successfully exceeded one million."

"After the trailer was released, the number of Korean netizens who recognized her was second only to the male lead and Xu Kong."

The person in charge of the Paocai company is Bao Yuexuan.

She used to be the team leader of Fengge Film and Television Department.

Later, he was pulled over by Lin Hong and became the head of Fengge's branch.

As someone who was recruited by Lin Hong herself and had been trained by her, Lin Hong was certainly not that worried about his ability.

The only thing I need to remind you is that things here are different from back home, and you definitely need to relearn many aspects.

After half a year of adaptation, Bao Yuexuan now has a deeper understanding of the entertainment and film and television industries in Korea.

……

"It's normal. Although "Comrades: Almost a Love Story" was released at the beginning of the year, it is already one of the top three box office performances in Korea this year. Xu Kong and Shang Yuxin are the most well-known domestic artists besides those Hong Kong stars back then."

Lin Hong spoke up.

In fact, she herself feels that the most regrettable thing about "Squid Game" is that most of the actors in this drama are from Korea.

It was purely the film and television company that cooperated with Feng Ge that got the upper hand.

But she also knew that although she was unwilling, Xu Kong's idea was the most reasonable one.

After all, this is Fengge’s first drama to enter this market, so it should be prudent.

From the shooting and production process to the selection of actors and so on, everything is based on the market in Korea.

It is not so easy to make Fengge’s own artists famous.

Of course, as long as Squidward succeeds, it’s really just a matter of time.

Some of the more suitable company artists have already begun to systematically learn Korean.

……

Once the actors become more famous, we can start trying to gradually introduce some domestic dramas.

For example, Xu Kong’s previous work "The Legend of Sword and Fairy" was released in China some time ago thanks to the popularity of "Comrades: Almost a Love Story".

The data is surprisingly good.

It seems that it is not that the quality of some domestic dramas is not good enough to impress the audience here, but that there are no good opportunities and channels.

Lin Hong is still quite confident about this.

It is precisely because of this that she cares so much about the kimchi business.

As long as the overseas market can be stabilized, and with Xu Kong in the domestic market, Fengge has a great chance of surpassing its peak and becoming the largest film and television company in the country.

……

The publicity and promotion of "Squid Game" abroad is quite popular, but it is still far less than that in China.

In fact, Fengge’s investment in publicity and promotion in China is not that large.

But because Xu Kong was the screenwriter and producer, it caused quite widespread discussion almost as soon as the relevant news came out.

In addition, as a kiwi fruit that paid such a high price.

This drama even determines Qin Xian's position change within the company, so he definitely cannot be lax.

The publicity efforts were almost entirely greater than the promotional resources provided in the original contract.

……

What Qin Xian didn't expect was that the drama had actually become so popular at this point.

Even the publicity and promotion resources he had originally planned have not been fully utilized.

"Is this what it feels like to work with Xu Kong?"

Qin Xian suddenly understood why, whether it was Penguin Video or Tudou Video, or local TV stations like Mango TV, after working with Xu Kong once, they would always be so eager to fight for the exclusive broadcasting rights.

Mainly because everything went too smoothly.

Basically, judging from the popularity in the early stages, people don't have to worry too much about the data after the subsequent broadcasts.

Not to mention that the effect exceeds expectations every time it is broadcast, and it is almost always a hit.

This "Squid Game" was not directed by Xu Kong himself, nor did he act as the protagonist. He just played a cameo role with a small part.

But it still received a lot of attention after it was scheduled.

Whether it is fake data or not, the popularity is fake. We can tell from the fact that the number of reservations for Kiwi's "Squid Game" has exceeded one million in just over a day since its release.

……

Qin Xian had never believed in the so-called top stars in the domestic entertainment industry. Having many fans in the fan circle can indeed make some of the surface data of the drama look better.

But it is the ordinary viewers who can really bring in real viewing time and number of paying members.

So, if there really is such a thing as a top stream in China, Qin Xian feels that only Xu Kong meets the requirements.

And this "Squid Game" has received such treatment, so one can imagine how "Beginning" and "The Bad Kids" were treated.

Qin Xian suddenly felt dazed. It turned out that we had been fighting against opponents like this before?

There is almost no need for them to maintain the ethics of their platform. The various discussions and popularity before the broadcast are at full blast.

It's like you've already won half the battle before it even starts.

It's so cool too!
……

It’s a pity that I don’t know if it’s because “Squid Game” will be broadcast in December.

As a result, other platforms, such as Penguin and Tudou Video, did not have any decent new dramas to broadcast.

Qin Xian was unable to experience the pleasure of crushing his competitors.

At the beginning, he was tortured by Xu Kong in several consecutive dramas, and his part-time job was about to question his life.

It was not until he took the initiative to apologize to Xu Kong and obtained the exclusive broadcasting rights of Feng Ge's new drama at all costs that Qin Xian felt regretful in his heart.

Of course, I don’t regret doing something wrong, but I regret not thinking it through earlier.

……

"Based on my experience, this Squid Game is likely to be our best-selling game this year."

Even the person in charge of internal operations at Kiwifruit gave this incredible answer after analyzing the relevant data.

“In fact, although it is experience, this Squid Game is actually quite different.”

"In the past, no matter how hard we promoted the show, we only received a little over a million reservations, and that was only achieved a few days before the show was aired."

"It's only been less than a day since the official announcement, and we've already received over a million reservations. This is truly a first in the history of our platform."

When Qin Xian heard this answer, he became calmer.

To be honest, I agreed to these conditions with great grit.

But the 82% profit sharing condition is still a bit too exaggerated.

So when Qin Xian was attacked by a group of senior executives of the company, he had actually prepared for the worst.

Because only if "Squid Game" is a big hit can he shut those people up.

In addition, even a so-called excellent broadcast effect will still cause the company to incur losses.

Even though it eventually became a hit, the profits might still not be that great.

However, in terms of the number of monthly active users, which has been suppressed by Penguin this year, and the more intuitive number of paying members, it is still very likely to overtake.

This is also one of the reasons why Penguin and Tudou Video are willing to make concessions.

The direct income is indeed not much, but the indirect benefits it brings, especially in competing for current domestic audiences, are self-evidently important to their three major video platforms.

……

"The current popularity of this drama is indeed a bit too high."

"It is indeed because of the huge success of the two dramas "The Beginning" and "The Bad Kids"."

"Otherwise, if Xu Kong is not the protagonist, nor the director, but only the screenwriter and producer, it is actually impossible for him to attract such high attention."

"Of course, on the other hand, it also proves Xu Kong's current influence in China, especially his appeal to ordinary audiences, that is, the vast majority of ordinary netizens. He is almost the number one in the domestic entertainment industry."

"It's not a bad thing. In fact, it's very easy to break this phenomenon. All we have to do is let Xu Kong fail once. Just once, no matter if it's not popular enough or the reputation is bad, everyone will think that every drama of Xu Kong is a masterpiece. "

Yiguo is currently broadcasting live and talking to netizens about his views.

Mainly because with the broadcast of the finale of "The Bad Kids", various related analyses and discussions also came to an end.

After the heat died down, there really wasn’t much to talk about in the domestic film and television market in December.

The drama that has received the most attention recently is naturally "Squid Game".

Although the main characters in the film are all actors from Korea, only Shang Yuxin appears as the female lead.

But I heard that the screenwriter and producer were both Xu Kong, and Xu Kong himself also had a cameo appearance.

Especially in the trailer, when Xu Kong, who was wearing a neat suit and looked a little unrealistically handsome, flashed by as an easter egg, netizens' attention naturally increased.

……

"It can be seen from the cast and crew list that Xu Kong only made a cameo appearance."

"He doesn't have many scenes, just a menu character. The official also said that everyone should not expect too much."

Seeing that the main discussion was still centered around Xu Kong, Yiguo kindly gave him a reminder.

“My thoughts on the show?”

"From the trailers that have been released so far, my biggest feeling is that this drama is indeed more like the style of the Korean side."

"In addition, the drama has been promoted and marketed overseas quite vigorously. It can be seen that this is the overseas market that Fengge has been focusing on entering."

"In China, it's also because Xu Kong is so famous that everyone is paying too much attention to him."

……

Yiguo is actually not a fan of Xu Kong, although she doesn't hate Xu Kong. She also gave a very high evaluation to his recent "The Bad Kids".

But overall, Yiguo still maintains his usual objective perspective.

So she could clearly see the elements of this "Squid Game".

In fact, it is a good thing. Fengge has begun to try to enter the overseas market.

Although this is something that many domestic film and television companies have tried and failed before, with Xu Kong joining, it may actually have a chance of success.

"As for the style of the show itself, judging from the trailers and related news that have been released, I feel that it is more of a thriller or battle of wits type."

"This type of drama is quite popular in both Korean and Korean dramas."

"The most important thing for this kind of drama is definitely the script. I wonder if Xu Kong can continue his previous performance level this time."

"Of course, I'm referring to the word of mouth. Judging from the performance prediction of the drama alone, I don't know about it abroad, but here in China, with such popularity in the early stage and the lower limit of Xu Kong's script, it is likely to be a hit."

"So, Xu Kong has participated in three dramas and one movie this year, and almost all of them have become hits. This is indeed an exaggerated record."

Yiguo had to admit that the difficulty for others to shoot a hit drama was not on the same level as Xu Kong.

While Xu Kong has talent as his backing, he is also very familiar with the commercial market environment, and he is not the kind of screenwriter or director who is obsessed with pursuing so-called artistry.

The previous "Beginning" is a good example.

If Xu Kong had been aiming for a hit commercial result from the very beginning, it would have been extremely easy for him to replicate the success of "The Beginning".

...(End of chapter)