I really don't want to be the top streamer anymore

The award ceremony has not officially started yet. On the other hand, "Squid Game", the third drama written by Xu Kong himself after taking over Fengge, has finally entered the stage of being scheduled.

The filming process of this drama encountered almost no trouble and was much smoother than expected.

But it also depends on some various preparations in the early stage.

Including Fengge’s branch in Paochi, as well as steady progress in all aspects.

Of course, it is a cross-border filming after all, and most of the actors used are from Korea.

Many of the partners were also Koreans, so it still took a relatively long shooting and production cycle.

……

What surprised Xu Kong was that he had already made preparations for some deletions.

But it passed the review in the country very smoothly.

In the previous life, this drama was not officially broadcast in the country.

In this regard, Xu Kong thought about it and decided that he still benefited from the official support.

As one of the rare TV series that intends to enter the overseas market, the official side has indeed given it a lot of preferential treatment.

Of course, although it was successfully broadcast in China, the goal remains unchanged. This drama is still mainly prepared to develop overseas markets.

Therefore, most of the publicity and promotion resources are concentrated in Kimchi and some surrounding countries and regions.

Including in Europe and the United States, it is actually being broadcast normally.

It’s just that the video platform over there doesn’t seem to care much. Anyway, it’s a profit-sharing contract, so Xu Kong doesn’t care.

At present, the main purpose is still the overseas market in the East.

As for the Western Europe and America, it is just a by-product.

Of course, in the previous life, "Squid Game" was extremely popular all over the world.

Therefore, Xu Kong still hasn't given up all the preparations he should have made.

……

Xu Kong, who was originally preparing to set off for Gangcheng, returned to Fengge Company headquarters after receiving a call from Yan Rui.

We mainly discuss the copyright fee issue in China.

Xu Kong didn't expect that several video platforms were quite interested in the drama "Squid Game".

Zeng Xi even came to Beijing a day in advance, which is enough to show how much he values ​​this drama.

Of course, the online version number was obtained and it was successfully reviewed, but as expected, it was rejected by the TV station.

This was already expected, and I am already very satisfied that it was able to be broadcast smoothly.

Xu Kong was not concerned about whether the drama could be broadcast on satellite TV.

At present, we still need to focus our main efforts on overseas markets, especially kimchi.

……

"Mr. Zeng, is the news really reliable?"

"Didn't they say that Fengge's main target for this drama is the kimchi market?"

“Even some of the main actors are pickled.”

At this time, in a hotel in Beijing, Zeng Xi was speechless when he heard what another vice president said.

In fact, although it is Feng Ge’s drama, they will definitely fight for the copyright this time.

But he alone was perfectly sufficient.

Mr. Li is here to follow along.

As a result, he knew nothing about the copyright, Feng Ge's new drama and other information.

The other party is not responsible for this aspect.

Most of the time, we are connected with some brand business and advertising sectors.

Why do you insist on following me? Isn't this a waste of time?

……

"I've already said that as long as it passes the review, we will definitely take the exclusive broadcasting rights."

"And it has nothing to do with the main market."

"The most important thing is that the screenwriter and producer of this drama is Xu Kong."

"Although most of the actors are from Korea, the main creators of the crew are all from Fengge, and Shang Yuxin will play the female lead..."

What Zeng Xi found most upsetting was that the news about Feng Ge's new drama had somehow been leaked.

As a result, most domestic video platforms, including them, have joined in the fun.

His plan to make a fortune in silence was obviously going to fail again.

……

"What I'm actually curious about is why there is an additional name Xu Kong."

“Those brands are rushing to place advertisements.”

Mr. Li started saying some not-so-clever things again.

Why? Of course it’s because Xu Kong’s dramas are all popular and the commercial value is there.

The person in charge of the brand is not a fool.

Of course, we know how great the effect of inserting advertisements in bad dramas and advertisements in hit dramas is.

"rest early."

"It's going to be a tough battle tomorrow."

Zeng Xi didn't want to continue explaining to the other party what he considered to be basic common sense.

So he just spoke directly.

It is highly likely that people from Tudou Video have also arrived in Beijing.

In addition, it is said that Kiwi has changed the person in charge of the cooperation with Fengge.

Replaced the previous Qin Xian.

It is obvious that they have no intention of giving up Feng Ge and Xu Kong, who are currently the hottest talents in the film and television market.

So this time we will definitely participate in the competition for copyright.

In other words, apart from the previous cooperation relationships, Penguin does not have any significant advantages.

In terms of financial strength, it cannot be said that Kiwifruit will definitely win.

In terms of the price one is willing to pay, no one is as generous as Tudou Video.

The previous seven-component achievement was already exaggerated.

Who knows whether Mr. Tu of Tudou Video will choose to lose money to gain publicity just to get the copyright this time.

And there is really too little information about this new drama at present.

Apart from knowing that this is a drama for Fengge to enter the overseas market, what type of drama it is, the specific style, etc., are still unknown.

We will have to wait until tomorrow's advance preview to find out.

……

"We must get the copyright for this drama no matter what!"

On the other hand, just as Zeng Xi expected, Xu Weijie, the person in charge of Kiwi Fruit this time, had already arrived in Beijing with his assistant and several subordinates.

"But Mr. Xu, is our budget really enough?"

One of them couldn't help but ask.

But I heard Xu Weijie's very confident answer:

"Of course!"

"We can accept anything within 300 million!"

Xu Weijie's words immediately surprised everyone present.

These few people can be considered as veterans in charge of copyright cooperation within Kiwi.

Of course, it is clear that with a budget of 300 million yuan in copyright fees, Kiwi would probably only release a few films in a year.

It can be said that the copyright fees are definitely maxed out.

In this way, there is really no need to worry too much about bidding with peers such as Penguin and Tudou Video.

...For Xu Weijie, he must get the copyright of Feng Ge's new drama.

It is closely related to the subsequent development of the company.

After all, this is related to whether the original relationship with Feng Ge and Xu Kong can be improved.

The main thing is to seize opportunities for cooperation, so that we will not lose to our competitors in this regard in the future.

In addition, it is also very important to Xu Weijie himself.

It can be said that although Qin Xian is an annoying person, most of the time before, there was really no problem with his business ability.

Therefore, even if some minor accidents happen or the other party's position changes, the power in his hands still remains.

Now, because of Feng Ge and Xu Kong, a big weakness has appeared.

As long as he can negotiate the cooperation with Feng Ge this time, he will have a very good reason to slowly take over some other powers from Qin Xian in the future.

……

Of course, what Xu Weijie and his subordinates didn’t know at the moment was that they were probably the most optimistic party among the platforms currently participating in the copyright competition.

Because both Penguin and Tudou Video are aware that Feng Ge's drama cannot be negotiated smoothly with just a sky-high copyright fee.

Xu Kong's taking over made him and the entire Fengge team full of confidence in the dramas they produced.

In other words, even if the drama has not been aired yet, in the eyes of others, it is a drama that is likely to become a hit.

That naturally cannot be satisfied by the so-called sky-high copyright fees.

Similar to the previous "The Beginning" and "The Bad Kids", it is very likely that Feng Ge and Xu Kong want a share of the entire drama.

And the proportion is not low.

……

"I think 70% is not more than that."

“Although we may not have much advantage in comparison, I don’t believe that Penguin Video can really offer a ratio higher than 70%.”

Tu Qiaoer, the vice president of Tudou Video, also came to Beijing in person at this time.

The hotel we stayed in was near Fengge’s headquarters.

In fact, she still regrets it now, wondering why she was not more ruthless at the beginning. She would have accepted even an outrageous 80% share if she had gritted her teeth.

After all, the overall popularity of "The Bad Kids" is even more exaggerated than "The Beginning" which was broadcast on their platform.

But in the end, because of that moment of hesitation, the copyright was snatched away by Penguin Video.

Given the data and popularity of "The Bad Kids" at the time, even if they only took 20%, their platform would definitely make a profit.

After all, there is no traditional basic copyright fee.

The only costs incurred are publicity and operation costs.

But the most important thing is that if this drama is broadcast on Tudou, together with "The Beginning", the traffic and number of active users it brings to them will be very exaggerated.

Maybe with these two dramas, the number of users of Tudou Video can gradually approach that of the other two major platforms.

……

"but……"

After hearing what the other person in charge said, Tu Qiaoer also hesitated.

After all, now that Penguin is willing to offer such a high share of the profits, their original advantage is gone.

But if we continue to increase the share ratio, the risk is indeed too great. Even if the drama is really a big hit, it will not reach the level of "The Beginning" and "The Bad Kids".

It can be said that you still can’t earn anything.

I'm just working for Fengge.

"Boss Tu, just listen to me. I'm sure that this time everyone will probably offer 70% of the profit. The rest will depend on other conditions to see who can impress Xu Kong and Feng Ge."

Tu Qiaoer knew that this was most likely true.

But she still lacks confidence.

Mainly in terms of number of users, financial strength, and even promotional channels and resources, they certainly cannot compare with Penguin.

……

“There are still quite a few people…”

The preview of "Squid Game" was almost entirely organized by Yan Rui and director Yao Guanyu.

As for Xu Kong, since the filming of Infernal Affairs was about to start and he was only a screenwriter and producer, he didn't care much.

But I was still a little surprised to see such a lively scene.

Almost all of them are familiar faces.

Zeng Xi, Tu Qiaoer, Penguin, Tudou Video and other major platforms all have vice president-level managers coming directly from them.

Xu Kong really didn't expect that the domestic platform would attach so much importance to it.

After all, although he is the screenwriter and producer of this drama, he is not the director, nor is he like in "The Beginning" where he plays the male lead himself.

The main markets we focus on are still kimchi and some overseas markets.

Who knows, it seems that now there is a high probability that there will be a good feedback in the country.

The main reason was that Xu Kong didn’t expect the review to go so smoothly. It was really a pleasant surprise.

……

"Even people from Mango Video and Ocean Video sent people here..."

Manager Yan Rui couldn't help but add.

Although Wu Youxue did not come in person, the person in charge was someone Xu Kong was familiar with.

In the past two years, following the lead of Mango TV, the three major local TV stations have begun to build online video platforms.

Overall, it is definitely impossible to compare with the three major video platforms of Penguin, Tudou, and Kiwi in a short period of time.

But as traditional TV stations, they also have their own advantages.

The development speed is not slow, especially Mango TV, which has attracted a large number of users by relying on the exclusive broadcasting rights of many popular variety shows with copyrights.

For example, the hit variety show "King of Masked Singer" has impressive ratings.

On Mango TV’s own video platform, some relevant data performance is still very good.

Of course, after all, we have to take into account the main business of the TV station, and the capital investment and resources on the video platform are definitely not as good as those of large platforms such as Penguin Video.

……

This time, Xu Kong just stood by and watched, and did not go on stage in person.

The main person who appeared was Yao Guanyu, the director.

However, Yao Guanyu didn't know whether it was his true inner thoughts, or whether there was an element of cleverness in it, or both.

Anyway, Xu Kong's name would be mentioned from time to time throughout the process.

It’s nothing more than how much help Xu Kong, as a screenwriter, gave to the show.

Without Xu Kong, this drama would not have been possible.

Of course, what he said was not wrong, but there was a hint of flattery in it.

Everyone else thought it was okay, including Yan Rui, who thought there was no problem, but Xu Kong himself was a little uncomfortable with it.

……

Of course, the most important follow-up is definitely watching the first two episodes of the drama.

Xu Kong had watched it several times before, including during the post-production editing, and had given a lot of suggestions.

He was quite satisfied with the final quality of the film.

The people who were most shocked were undoubtedly the platform leaders present.

The style of this drama "Squid Game" is very different from what they had originally guessed, and it is different from all the current domestic dramas.

A strange organization of masked men, a game that decides life and death, and an exaggerated winning bonus...

Everything in the whole drama is stimulating the senses of the audience.

Two hours passed in the blink of an eye, but it left people with a feeling of wanting more and an urge to know what would happen next.

“This drama has a high probability of becoming a hit!”

Regardless of the style of kimchi or the language, this was an almost unanimous idea in the minds of Zeng Xi, Tu Qiaoer, Xu Weijie and many other responsible persons at this time.

...(End of chapter)