I really don't want to be the top streamer anymore

Chapter 331 Winning at the Starting Line (Happy New Year, Brothers)

"It's almost the same as we predicted. Xu Kong's new drama is gaining popularity very quickly, and is almost going to surpass The Conspiracy."

"And in terms of reputation and all aspects, it obviously has a huge advantage in public opinion."

After hearing this news which was almost expected, Zeng Xi felt mixed emotions.

There was no way. As early as when he watched the first few episodes of "The Beginning", he had a strong feeling that Xu Kong's new drama this time might very well become a hit.

This has nothing to do with the investment cost of the entire drama or anything like that. It’s just based on the first impression.

The feeling is almost exactly the same as when I first watched "The Legend of Sword and Fairy".

And the most crucial thing is that during this process, Zeng Xi almost did not take into account the fact that Xu Kong and Song Youyou were the male and female protagonists.

So this is what makes people feel the most terrifying.

This was also the reason why he was willing to spend such a high copyright fee to buy the so-called exclusive broadcasting rights.

He thought at the time that when his copyright fees were revealed, most people would think he was crazy.

But in fact, there were many professionals present at the scene, and they were the heads of major platforms after all. Obviously, he was not the only one who had such vision.

……

"So what I'm most puzzled about is what kind of conditions Tudou Video has given."

"It can make Feng Ge choose not to continue the discussion with us."

Zeng Xi spoke subconsciously.

This is also the most puzzling thing for him during this period of time.

It can be said that at that time, he really felt that Penguin Video had already firmly won it.

Tudou Video does not have the financial strength to compete with itself.

As for the only biggest opponent, that is, Kiwi Fruit, because of the existence of the vice president Qin Xian, it can almost be said that the attitude shown by the other party has doomed Xu Kong not to choose to cooperate with them.

This has nothing to do with the amount of copyright fees, but rather the understanding of Xu Kong.

He seems to be very easy to get along with, and is the type of boy that makes people completely let down their guard.

In fact, he is quite vindictive and extremely arrogant.

As for Kiwi, as long as the Qin brothers are still in charge, any subsequent drama of Xu Kong, no, now it should be said that all subsequent dramas of Feng Ge.

I almost have no fate with them.

……

"Mr. Zeng, I think it is very likely that Tudou Video has offered some conditions other than copyright fees."

Hearing his subordinate's answer, he rolled his eyes speechlessly.

Isn’t this bullshit?

In terms of financial strength, there is no way Tudou Video can compare with them.

The reason why Feng Ge didn't even continue bargaining was because of this.

This just means that Tudou Video not only gave Feng Ge a condition that moved her, but this condition was something that Penguin Video could never offer.

He had indeed neglected Tu Qiaoer from Tudou Video before.

Obviously, due to the platform's financial strength and planning as well as various other reasons, the other party seems to be somewhat restrained.

But in terms of courage, this female vice president of Tudou is actually no less capable than anyone else.

It can also be seen that the boss of Tudou Video also trusts Tu Qiaoer quite a lot.

Being able to make a decision in such a short time, even he himself could not do it.

……

"But we have withdrawn all the plays that needed to be withdrawn by the end of August and throughout September."

Zeng Xi said with some relief.

In fact, in his opinion, this new drama "The Beginning" about Xu Kong and the other drama "The Power of the World" broadcast on Kiwi are very likely to see who will win in the end, or whether both will suffer losses.

He himself wasn't sure.

But what should be avoided must still be avoided.

There's no need to force your hand at a time like this.

Anyway, it’s only about a month, so Penguin Video can afford the delay.

The two dramas that were originally planned to be broadcast and that Zeng Xi had high expectations for have both chosen to postpone their broadcast. Fortunately, there is no official release date set.

Apart from communicating with the producer, it wasn't actually too troublesome.

……

“There is no other solution at the moment.”

"We can only wait and see the truth in terms of data and word of mouth after the two dramas are broadcast."

After Qin Xian came back from the capital, he did change many of his past ideas.

Especially regarding issues related to one's own personality.

Before, he hardly thought there was anything wrong with him.

Even if he was really beaten to a pulp by Xu Kong's magic sword, or even forced to temporarily stop his work and give up some of his rights.

But in Qin Xian's opinion, this was actually just an ordinary win or loss.

The price he paid was because of his recklessness at the time and his choice to broadcast his work on the same day as Xu Kong's The Legend of Sword and Fairy.

He waited in Feng Ge's company for a whole afternoon, but in the end he did not see Xu Kong in person.

When he was about to explode with anger, Xu Kong's assistant suddenly told him that in fact this was just returning the favor to him for what he had done to Xu Kong in the past.

He suddenly thought of a lot of things.

For the first time, I experienced the consequences of my own arrogance so vividly.

Perhaps if he had been a little more respectful at that time, Xu Kong might have been able to become a long-term partner of Kiwi Fruit.

Even when Fengqing Entertainment sold Xu Kong’s contract, Kiwi could still buy it.

But now, it is obviously too late to say this.

……

So after thinking about these things clearly, his previous prejudices against Xu Kong suddenly disappeared.

Recalling the first few episodes of "The Beginning" that he had watched this time, he immediately realized the potential of this drama.

He was indeed somewhat dismissive at the time.

This is mainly due to the opinion about Xu Kong.

Who knows, it's obviously too late.

And there is no way to control it.

Otherwise, he would most likely not choose to broadcast Changyun Film and Television's "The Power of Intrigue" at the same time as Xu Kong's new drama.

But now this matter is no longer something he can influence.

First of all, their cooperation with Changyun Film and Television this time was a gambling agreement.

So it’s not like some dramas whose copyrights have been purchased, where most of the decision-making power is in our own hands.

Secondly, it is impossible for him not to know about the feud between Fengge and Changyun Film and Television.

This matter, after all, is not as simple as superficial business competition.

It is obviously impossible for both sides to hold their breath and voluntarily withdraw the schedule and postpone the broadcast.

There is no way Zhu Changyun would agree to this, and at the same time, too many aspects need to be coordinated to achieve this.

The last one is also the most crucial.

That is, this drama signed a gambling agreement with Changyun Film and Television. So if it really fails, in fact, the loss on their platform will not be too big.

Even far below what was expected.

It can only be said that Zhu Changyun and Changyun Film and Television are really too confident about their new drama.

If it really fails, it doesn't seem unfair.

After all, in the entire industry, there is not the first one who can invest in publicity and promotion costs like the other party without regard for cost, but there are definitely very few of them.

……

As time gets closer, the public opinion related to "The Power of China" has indeed been slightly controlled.

As for the measures taken, they are quite simple but very effective.

We started to reduce the previous overwhelming publicity and promotion methods.

This is actually not an easy decision to make, after all, all the early publicity and promotion investment for the entire drama has been invested.

It stopped suddenly, and it was obvious that the matter could easily have a big impact.

However, it seems that public opinion is getting more and more intense.

If no action is taken, continued publicity and promotion will have the opposite effect.

So this is a helpless solution.

After all, it’s all thanks to Xu Kong’s new drama.

If it weren't for Xu Kong, who caused netizens to start making all kinds of comparisons and criticisms, there would not have been such a compromise.

……

"So far, the effect of the promotion is better than we imagined."

Feng Ge and Yan Rui also felt it was a little unbelievable when they reported to Xu Kong.

The main thing is that up to now, "Beginning" has been officially scheduled for release and promotion for about a week.

At the same time, on the other side, Yan Rui estimated that the publicity and promotion expenses invested in "The Power of China" would not be less than 50 million.

This is still paper data.

That kind of almost all-encompassing screen-filling is simply a direct way of burning money.

But in comparison, the publicity and promotion expenses invested by Fengge and Tudou Video are estimated to be around two million.

Judging from the final promotional effects of the two dramas, they are actually quite similar.

Of course, the producers find it incomprehensible.

After all, there is a huge difference between the two dramas, whether in terms of publicity or investment.

But in fact, for the audience who really follow the drama.

There's really not much difference.

Netizens are not so idle that when they are following a drama, they will care about the investment cost of the drama.

As for the opponent, one of the main focuses of their publicity has always been the so-called luxurious lineup.

It seems that in terms of arousing the audience's interest, the three-way combination of Xu Kong and Song Youyou is not as good.

……

Yan Rui had relatively overestimated Xu Kong's current popularity, traffic, and most importantly, his audience appeal.

Who knows, it is still greatly underestimated.

Judging from some of the current feedback online, it is really hard to say how many viewers are interested in "The Powerful World", a political drama with a big investment and a luxurious cast.

Because the other side has bought a large number of water armies, some relevant data have lost their so-called reference value.

But on the "Beginning" side, there are really a terrifying number of netizens who are all shouting for it to be served quickly.

Yan Rui only realized this recently.

Xu Kong’s previous three dramas and one movie all achieved quite impressive results.

But more importantly, the themes themselves are all different, ranging from suspenseful romance to original fairy tales, then to suspenseful crime with more realistic themes, and to literary and artistic commercial-structured romance films like "Comrades: Almost a Love Story".

Almost all of them have a very high reputation. The lowest score is "Want to See You", which is maintained at around 8.6.

This is almost an outrageous result.

If we put this on any domestic director, it can be said that he has definitely become a god.

Unfortunately, the commercial performance of these three dramas and one movie is quite good, even exaggerated.

Moreover, there are too many topics about Xu Kong himself and too many identities, which leads to the fact that not many people actually discuss this matter completely independently.

But the audience is not stupid.

After the reputation accumulated by the previous three dramas and one movie, today's netizens, here still refers to the situation where Xu Kong's fans and even passers-by are excluded.

Some ordinary audiences have very high expectations for Xu Kong's new work.

There are still people who are really willing to follow the dramas and spend real money just to pay for the content. Without anyone noticing, the number of people like them has grown to a rather exaggerated level.

These people, under normal circumstances, may not even pay attention to online news, and of course they will not express their own opinions.

It seems to have no presence at all.

But in fact this is the silent majority.

Those who truly contribute to the number of paying members and related data are not the so-called true fans or the nitpicking haters, but the ordinary audiences who silently follow the drama.

They will be influenced by the opinions of some KOLs such as film and television bloggers.

But if you really want to keep watching, the content that interests you is what they really care about.

……

"At present, there is really no need to increase the budget for subsequent publicity and promotion."

Xu Kong also spoke.

The main reason is that he himself did not expect that he now has such a high audience appeal.

The original plan was to hold back on promotion and publicity in the early stages, and then start intensive promotion and publicity a few days before the broadcast.

Of course, the overall publicity and promotion costs are still controlled within 10 million.

The main reason is that the investment in the entire drama is not large, and it is really unnecessary to invest too much in publicity and promotion.

Xu Kong also has confidence in the quality of the drama. In fact, in his previous life, the drama "The Beginning" became a hit even with almost no publicity in the early stages.

So Xu Kong wasn't too worried because Xuanfa had lost his hind legs.

……

The only thing he didn't expect was that, judging from the current situation, it seemed that it would be completely fine to maintain the same level of publicity and promotion in the future.

Too much tap water!

Almost at the same time as the release date was set, many netizens online began to help promote the film spontaneously or indirectly.

In fact, it is very simple. A "Xu Kong New Drama" is more than enough.

And more importantly, the promotion of the drama "The Beginning" is not like that of "The Power of the World".

As soon as the intensity of publicity and promotion is reduced, the effect begins to decline visibly.

On the contrary, with the same publicity and promotion efforts, the effect is steadily increasing.

It can only be said that in this regard, as long as Xu Kong can always ensure the quality of his new drama, he can save a considerable amount of cost in publicity and promotion.

Because the audience is really too respectful and willing to buy into it.

Having Xu Kong's name added is equivalent to winning at the starting line.

……

(End of this chapter)