I really don't want to be the top streamer anymore

Chapter 324: Sky-high Copyright Fees, Tudou Video's Sincerity

After Qin Xian finished speaking, many platform managers present were stunned.

The air became a little quieter.

As for Zeng Xi, he really didn't expect that Qin Xian would actually make such an offer for the exclusive broadcasting rights.

Although everyone knows that the production cost of "The Beginning" will not be very high.

But that ruled out the fact that Xu Kong and Song Youyou were originally under Fengge's command, or even shareholders and bosses of the company.

If we really take Xu Kong's current pay into account, it would be impossible to give an accurate answer.

Mainly based on Xu Kong's current popularity and traffic, his pay is definitely among the highest in the country.

But at the same time, Xu Kong is a little too special. From his debut to now, there is no accurate pay data for almost all the works he has starred in.

Since the initial release of "Want to See You", it seems that what was rumored was that Xu Kong directly received a share of the profits.

But no matter what, I don’t really think that I can get the exclusive broadcasting rights of "The Beginning" with tens of millions in copyright fees.

We are not ordinary audiences without business sense. After watching the first three episodes, even if we exclude the fact that Xu Kong and Song Youyou are the male and female protagonists, this drama still has great potential to become a hit.

……

For example, Zeng Xi, after watching the first three episodes, thought that a more appropriate price was 15 million per episode, which means a copyright budget of just over 200 million.

He also knew that given the situation on site, this budget would probably not be enough.

At this price, he can ensure that the entire drama will not lose money after it is broadcast on Penguin Video.

Just based on the fact that Xu Kong is the male lead, most of the cost can be recovered in terms of investment promotion.

So if the price is increased later, it would be a gamble.

I bet that this drama "The Beginning" can become a so-called big hit like Xu Kong's previous dramas.

Of course, there is some good news.

It is very obvious that Kiwi, represented by Qin Xian, is clearly not interested in Xu Kong's new drama, otherwise, it would be impossible for them to casually quote a copyright fee of less than 100 million yuan.

……

"1.5 billion"

While Zeng Xi was still thinking about these things, Tu Qiaoer, the person in charge of Tudou Video this time, spoke.

Except for Qin Xian's surprised expression, most of the people present actually did not have any big reaction to the doubled offer.

As if this price was just a matter of course.

"Do you think Xu Kong's play is really worth the price?"

Qin Xian asked in a low voice to Huang Qifeng beside him.

Huang Qifeng didn't expect that he had something to do with this.

He originally thought that he was just following along for the sake of formality.

Of course, after watching "The Beginning", he didn't actually remember anything, but he just felt that the plot seemed quite exciting.

It would be really difficult for him to explain it.

However, he is not sure whether "The Beginning" is worth the copyright fee, nor is he sure whether the show can become a hit in the future.

But he knew very well how to guess the thoughts of Qin Xian, his immediate superior.

This is what he has always been best at.

……

"Boss Qin, I think Xu Kong's drama might really become a hit."

"But there is a high probability that these other people also have a lot of gambling involved."

"We can wait and see for a while."

Huang Qifeng knew very well that if he directly said that the drama was not worth the money, wouldn't that mean that the leaders of other platforms present were all idiots?

But if we say with certainty that Xu Kong’s new drama will be a hit.

Qin Xian himself hated Xu Kong, and if he really spent a lot of money to get the copyright but failed in the end, who would take the blame?
Therefore, this ambiguous answer is the safest one.

The final decision must be made by Qin Xian himself.

To sum it up in one sentence, Huang Qifeng’s experience in the workplace over the years is that he would rather do nothing than make mistakes!
……

While this was being said, the bidding between the two major platforms represented by Tu Qiaoer and Zeng Xi had already reached a fever pitch.

The copyright fee of 2.5 million yuan surprised many people.

After all, this drama "The Beginning", apart from Xu Kong and Song Youyou in the cast, is actually a very low-budget drama.

The fact that an exclusive online broadcasting right could reach 2.5 million has indeed exceeded many people's expectations.

When it comes to this range of copyright fees, in terms of financial strength alone, except for the three major video platforms, the others have almost given up any extra ideas.

As for Zeng Xi at this time, he didn't react at first.

Why is Tudou Video willing to spend so much money this time?

But then I realized that Xu Kong's new drama represents more than just a so-called hit.

Rather, the competition among their three major platforms has now reached an almost white-hot stage, with the wins and losses of their respective suspense-themed special theaters.

Tudou Video's original mystery theater completely promoted the very niche genre of suspense and mystery, and made it the secret to traffic and word-of-mouth in the years that followed.

But as Kiwi launched a mystery theater, Penguin Video also launched a mystery theater.

Now, after many rounds of fighting, the three companies are back on the same starting line.

Therefore, Xu Kong’s "The Beginning" is very important to Tudou Video.

If it really becomes a big hit, it will undoubtedly be an opportunity for their reasoning theater to completely leave the other two behind.

……

The price of 2.5 million has already exceeded Zeng Xi's original ideal level.

So at this point some people began to hesitate whether to continue adding more.

In this case, if the drama doesn’t become a hit, it will probably lose money even if the statistics are still very good.

Tu Qiaoer was naturally aware of this, but they were very clear that they had to get the exclusive broadcasting rights even if it meant losing money to gain publicity.

At this time, Yan Rui, the host of Fengge, suddenly spoke:
"Everyone, please be patient. We will discuss the specific copyright price with the interested platforms later..."

Yan Rui must have deliberately stopped now.

In fact, from the very beginning, there was no so-called process for auctioning copyrights for this preview meeting.

I have to talk to each company individually.

Because apart from copyright fees, there is still room for negotiation on various conditions of cooperation.

This is also Xu Kong's idea. He has expectations for the commercial performance of "The Beginning" and of course he is betting that it will eventually become a hit.

So, although sky-high copyright fees are safe, taking a share of the profits or signing a bet agreement is the way to maximize profits.

However, Yan Rui deliberately stopped the production now. He had no objection to it. It was just to let all platforms know that Feng Ge's new drama would still be very popular.

Raising the price will save time when discussing copyright fees.

……

The preview ended just like that, and some platforms that had been trying to pick up bargains had completely given up at this point.

There was no need to even talk to Feng Ge. Just the offers from Tudou Video and Penguin just now were not something they could participate in.

As for Qin Xian, who was thinking of coming to laugh at Xu Kong's joke, he was in a dilemma at this moment.

Of course, he knows better than Huang Qifeng that Xu Kong's drama still has great potential and commercial value.

But I just can't get rid of the so-called face.

After being treated like that by Xu Kong before, he now has to rush to cooperate with him.

It's a bit too cheap.

But after hesitating for a long time, Qin Xian decided to give it a try.

After all, among the three major platforms, only the Mystery Theater of Kiwifruit has the worst drama quality and data performance. It was able to obtain the exclusive broadcast rights of "The Beginning".

Definitely a very good choice.

Although he thought the copyright fee of 2.5 million was a bit too high.

But if we go for a bet agreement, it's not impossible to have a quick chat with Xu Kong.

……

After the preview ended, almost half of the platform leaders had left.

Especially the heads of some local stations.

In fact, their own funding budget is low.

When you arrive at the scene and see so many colleagues, it probably means there is no hope.

The reason why I stayed until now is mostly because I am curious about Xu Kong's new drama.

Besides, since we are already here, we don’t have to waste a little time.

"Please wait a moment, Mr. Qin. It may take some time for our Manager Yan to handle this."

Qin Xian didn't give a very good expression when facing the words of Fengge staff.

But I didn’t think there was anything wrong with it.

It’s nothing more than that Fengge has to conduct separate negotiations with all major platforms, and it is normal that it takes time.

……

"It looks like this is indeed Penguin's bottom price."

"2.8 million yuan in copyright fees, or a guaranteed minimum of 1.5 million yuan. According to the content of the gambling agreement, and based on the relevant data after the broadcast, if the number of views exceeds 3.6 billion, we can at least get million yuan in share."

"If it exceeds 5 billion views..."

Yan Rui started talking, and he had to admit that the Penguin side really spent a lot of money.

Even for Feng Ge before, it would not be easy to get such a copyright contract.

Most of the factors are not the potential of "The Beginning" itself to become a hit drama, but the male and female protagonists Xu Kong and Song Youyou.

With this cast, Penguin will be able to recover most of its costs just in terms of investment promotion.

Of course, as for Feng Ge, the production cost of the entire drama is so low that it can be said that no matter what choice you make, you will make a profit.

Xu Kong also nodded. Judging from the current situation, Penguin is indeed the best partner.

The main thing is that on the other hand, Kiwi has no intention of cooperating.

As for Tudou Video, although it is also one of the three major video platforms, their financial advantages are definitely not as good as those of Penguin and Kiwi.

……

Soon, Tu Qiaoer from Tudou Video walked in.

"Manager Yan, and Director Xu, should I call him President Xu?"

Tu Qiaoer could tell them apart easily.

Although Yan Rui is in charge of everything.

But the person who really made the final decision on Feng Ge's side was Xu Kong who was present.

"As long as you are happy."

Xu Kong said with a smile.

It has to be said that among the three major domestic video platforms, the one that Xu Kong knows the least about is probably Tudou Video.

For example, this deputy general manager Tu Qiaoer, Xu Kong had heard of her name many times before, but this was the first time he actually met her.

At the age of over 40, Tu Qiaoer still has the temperament of a rich lady from a wealthy family.

At least he was different from many senior business executives in large companies that Xu Kong had seen before.

……

"I guess the conditions offered by Penguin Video should satisfy Director Xu, right?"

Tu Qiaoer said calmly.

Although there was not much change in Xu Kong's expression or inner feelings.

But in fact, the other party had guessed it right.

If nothing unexpected happens, he thinks it is very likely that they will choose to cooperate with Penguin again this time.

"But I do have a different contract here. I wonder if you are interested, Director Xu?"

Tu Qiaoer still didn't make a direct offer, which made Xu Kong stunned for a moment.

Although I just heard the other party say with a smile:

"The condition we give here at Tudou Video is that we will not pay you a penny for copyright fees."

After hearing the first half of this sentence, Yan Rui was obviously a little surprised.

Isn't Tu Qiaoer playing by the rules a bit?
Is it a direct signing of a gambling agreement?

But soon, Tu Qiaoer's next words broke his guess.

"Of course, it's not a gambling method."

Tu Qiaoer kept everyone in suspense for a while, and finally expressed the true thoughts of Tudou Video, which she represented.

"For this film, The Beginning, we can adopt a profit-sharing model."

"Our platform will bear the relevant operating expenses, and we can work together on publicity and promotion."

"At the same time, all profits from "The Beginning" this time, 70% of the final revenue, will belong to Feng Ge."

……

Tu Qiaoer's words indeed directly controlled Yan Rui and Xu Kong.

"Boss Tu, all the profits you mentioned refer to..."

Tu Qiaoer nodded.

We have planned to generate revenue from commercial advertisements, user payments and other sources within one year after the show airs.

It has to be said that Xu Kong had indeed not expected such conditions.

This Tu Qiaoer is really quite courageous.

You should know that this so-called profit-sharing method looks similar to the current profit-sharing model of major platforms.

But they are two completely different concepts.

The profit-sharing model is based on data after the show is broadcast. In fact, the calculation method itself is still based on the conditions given by the platform.

But this kind of direct profit sharing can include money from advertisers and various incomes.

In other words, apart from operating costs, most of the profits from the broadcast of the drama "Beginning" went directly into Feng Ge's pocket.

As for Tudou Video, it certainly won't make a loss.

But in the end, even if the show becomes a big hit, you won’t make that much money.

……

"Pleasant to work with."

Xu Kong only thought about it for a moment before he extended his hand and finalized the cooperation.

No matter what Tudou Video’s purpose is, such conditions almost perfectly meet Xu Kong’s requirements.

The most important thing is that such conditions are unlikely to be achieved even for the Penguins.

So since the other party has expressed his sincerity so directly.

There was no need for Xu Kong to bargain any further.

……

(End of this chapter)