I really don't want to be the top streamer anymore

Chapter 164 Xu Kong is really a bad guy
Obviously, Yiguo had guessed it right.

The last episode of The Legend of Sword and Fairy.

The special effects in the final battle with the Moon Worshiper are quite good.

In the end, with the help of his friends, Li Xiaoyao defeated the Moon Worshiper and the water monster.

At the same time, only he and Zhao Linger were left.

Zhao Linger took the initiative to speak:
"Silly boy, I promised Brother Xiaoyao."

"I won't die."

Originally, Yiguo would have thought that this was the final ending.

But who would have known that as the two were walking, when the camera moved to Li Xiaoyao's hands, they found that they were covered in blood.

In the previous battle, Zhao Linger was severely injured by the water monster and was about to die.

"Brother Xiaoyao, I want to go home."

"Can you take me back? I'm from Yuhang Town."

“We’re rednecks.”

"Take me home."

Zhao Linger eventually died in Li Xiaoyao's arms.

Until her death, her only wish was to return to the small town with her brother Xiaoyao and live an ordinary life.

In the end, there was no one else around Li Xiaoyao except Li Xiaoyao and Zhao Linger's daughter Li Yiru.

Yiguo felt numb at this moment.

During the last week of the broadcast of The Legend of Sword and Fairy, Xu Kong really killed all the main characters in the show without any emotion at all.

When Lin Yueru first went offline, she was still naively analyzing that Xu Kong's choice of this plot handling method to resolve the love triangle between the male and female protagonists in the play was generally acceptable.

It also gives Lin Yueru a relatively complete character arc.

But who knew, not only Lin Yueru, Xu Kong also had no intention of keeping his character alive.

Including the equally popular female lead Zhao Linger, who has gained countless fans since the show started airing.

On the surface, it seemed that Li Xiaoyao did survive.

In fact, if you think about it carefully, Li Xiaoyao, the only one alive in the ending, is the most miserable character in the whole drama.

The plot is secondary. The key is that Yiguo can't understand it at this moment.

She originally thought that Xu Kong's drama would be a costume drama, but now she realizes that, let alone a costume drama, even some of the previous martial arts dramas would not have such a tragic ending.

The most inhumane part of the entire "Legend of Sword and Fairy" is that one of the most successful aspects is the creation of group images.

From Zhao Linger at the beginning, to Lin Yueru, including the Drunken Swordsman who didn't have many scenes, Liu Jinyuan, Anu, Tang Yu Xiaobao.
The group portrait was created so successfully, with so much effort put into it, that even a lot of roles and shots were freed up for these characters.

In the end, almost none of them had a good ending.

It's so cruel.

Yiguo asked himself that if he were the screenwriter, it would be difficult for him to be so cruel.

As for this year's summer blockbuster "The Legend of Sword and Fairy", it is undoubtedly a hit in terms of popularity.

It has been aired for more than a month, and it has been trending on the screen every day.

If nothing unexpected happens, it will be unlikely that other dramas in the second half of this year will surpass The Legend of Sword and Fairy in popularity.

But at the same time, Yiguo could guess it completely without even opening Weibo or other social platforms.

After the finale was aired today, there was absolutely a chorus of curses.

Is Xu Kong’s Fairy Sword of high quality?
There is definitely no doubt about it. Yiguo even thinks that the drama "Legend of Sword and Fairy" is definitely up to the standard of 9 points.

But at this time on the rating website, the score of "Legend of Sword and Fairy" has dropped to 8.4 points.

At present, it is only 0.2 points higher than "Mystic Valley", which was completely crushed by the data in the same period.

Moreover, with such an ending, the audience’s anger cannot be calmed down in a short time and the ratings will continue to decline.

I can only say that Xu Kong totally deserved it.

Even Yigo herself, who had just watched the finale, would have wanted to give it one star herself if it weren't for her professional ethics.

But at the same time, as a self-media person who has watched so many film and television dramas and specializes in film reviews and analysis, Yiguo is more aware of how much impact such an ending will have on the audience.

After the broadcast of "Legend of Sword and Fairy" ends in the future, it is estimated that the ratings will definitely go up again.

There's no way around it, tragic stories are just more memorable.

It is precisely because the characters in the play are so likable to the audience that it has caused such great public outrage.

Apart from Xu Kong, the director and screenwriter, the audience has no other place to vent.

Although Yiguo had guessed it before, the popularity of the finale of "Legend of Sword and Fairy" still exceeded imagination.

Naturally, wherever you look on the Internet, you will see people scolding Xu Kong.

"Xu Kong is such a scoundrel. I really can't accept this kind of ending."

"You won't even give me a little hope and tenderness? I never expected that my favorite Ling'er would be gone too."

"Wow, I've been watching The Legend of Sword and Fairy recently and I've been crying every day. All the characters I liked, except Li Xiaoyao, are dead!"

"I declare that this is the most healing drama of this year, no, in the past five years! I recommend it to all friends who haven't watched it yet!"

In terms of reputation, it can’t actually be called bad. Although everyone is criticizing it, the main targets are the director and screenwriter Xu Kong.

However, the characters in the play, including Li Xiaoyao played by Xu Kong himself, were liked by most people.

But the ratings will definitely drop, it’s simply because it’s impossible to accept such an ending.

The score of "Legend of Sword and Fairy" dropped from 8.9 when it was first aired, and even reached 9 points at one point. However, after more than a month of broadcasting, the score has dropped to around 8.2.

It won't drop below 8 points, but in the short term, before the audience gets over the plot, it will definitely be difficult to see a significant increase.

In terms of the data of the entire drama, on the day the finale was broadcast, the ratings on Tomato TV directly jumped to 2.82.

It broke the record for the highest ratings in the past three years.

In the Internet age, a TV drama’s ratings exceeding 1 is already a good result.

The number of views on Penguin Video increased by a terrifying 2.7 million in a single day.

"Legend of Sword and Fairy" has been broadcast for more than a month, and the cumulative total number of views has exceeded 3 billion.

Unfortunately, there is still some gap between this and the current record of new drama views during domestic broadcasts.

But such an achievement is definitely a rare big hit in recent years.

Xu Kong has become the director of TV dramas in China, with the total broadcast volume of his two dramas exceeding 3 billion.

Moreover, the current performance of "Legend of Sword and Fairy" is definitely not the upper limit. There is still hope that the cumulative number of views will exceed 5 billion in the second half of this year.

Compare this to "Mysterious Valley" which aired at almost the same time.

It makes the other side look a bit miserable.

The reputation of "Mystic Valley" is actually not bad, and it has consistently scored above 8 points on rating websites.

If it were broadcast at another time, it might really become a hit.

However, because Qin Xian was so stubborn and chose to premiere on the same day as The Legend of Sword and Fairy, it has almost completely taken away all the attention since its premiere. Although it was aired a few days later than The Legend of Sword and Fairy, judging from its current performance, it is probably just at the level of an ordinary hit drama.

The ratings are stable at around 1.2 or 1.3, and the total number of views is over one billion. It would probably be difficult to break two billion.

If it was a low-budget drama, such results would definitely be satisfactory.

But the investment in "Mysterious Valley" was as high as 300 million, and the copyright fees added up to a high price of nearly 500 million.

The copyright fee charged by Mango TV was not high. Although it did not make any profit, it was able to barely recover the costs from advertisers before the show started.

Kiwi suffered a complete loss this time.

The revenue from subsequent paying members simply could not keep up, and in the end the show suffered a loss of at least 100 million.

Qin Xian had been scolded for more than a month at this time, and he was used to it.

Because of his decision, the company suffered such a huge loss.

Even though he was the chairman's younger brother, he was still denounced by many senior executives at the high-level meeting.

Although he did not get dismissed, he was forced to hand over some of the powerful business he held.

The TV series "The Legend of Sword and Fairy" has made some major platforms and investors happy while others worried.

But there were also investors who had sensed the trend and had already started building new projects when "Legend of Sword and Fairy" was halfway through its broadcast.

Tries to imitate the style and genre of Chinese Paladin.

The script is also almost "borrowed" from various sources.

Of course, I believe that for a long time to come, there will be fewer and fewer dramas labeled as ancient costume dramas, and smart people will directly use the label of what Xu Kong called fairy tale dramas.

Even after the finale has been aired, the debate about Xu Kong's fairy tale and traditional ancient idol dramas still exists.

But it is undeniable that in the minds of most viewers, Xu Kong's fantasy drama will definitely be different from those traditional ancient idol dramas.

Commercially, the popularity of "The Legend of Sword and Fairy" is much higher than those ancient idol dramas on the market in recent years.

Even Feng Ge himself did not expect that Xu Kong's "The Legend of Sword and Fairy" would become so popular.

"This copyright fee is still too low!"

At Fengge headquarters, Yan Rui, the manager of the film and television department, regretted his decision for the first time this month.

There was no way. When the copyright of "Legend of Sword and Fairy" was sold at the price of 10 million per episode, Yan Rui felt that they must have taken a bargain.

In order to show Penguin Video's sincerity, Zeng Xi directly paid a premium to acquire the copyright.

At that time, Yan Rui couldn't stop smiling.

But people's ideas change.

When the data of the first broadcast of "Legend of Sword and Fairy" came out, Yan Rui remained relatively calm.

He was even able to congratulate Xu Kong with a smile on his face, and help analyze the possible threats posed by the other side's "Mysterious Valley", as well as some of the other side's promotional tricks.

But by the middle of the broadcast, when "Legend of Sword and Fairy" was almost certain to be the first hit drama of the year, Yan Rui already felt that Penguin was taking advantage.

As the finale drew closer and the popularity online grew, Yan Rui began to regret it.

I should have increased the copyright fee by two million!

But even so, Penguin Video still won directly thanks to this drama.

Unlike Yan Rui, the manager who often negotiates copyright fees with the platform, Xu Kong doesn't care too much about this matter.

After all, even if he went back to the past, it was actually impossible for Zeng Xi to know in advance that "Legend of Sword and Fairy" would be so popular today.

The reason why the other party can directly offer a high price of tens of millions per episode is nothing more than gambling.

Otherwise, why is the highest price on other platforms only around 8 million?

Now it seems that Zeng Xi obviously made the right bet.

For Xu Kong personally, he is indeed one of the investors. The higher the copyright fee, the more share he will get.

On the other hand, Xu Kong himself is still one of the biggest beneficiaries of the popularity of "Legend of Sword and Fairy".

It's not the copyright fee of over 200 million he received, but the potential benefits.

Don’t think that Xu Kong was scolded so badly at night.

But after this incident, his reputation has been completely established.

The original "Want to See You" can be said to be luck, but after the broadcast of this time's "Legend of Sword and Fairy", although it is hard to say how the word of mouth is for the time being, it has definitely proved its value in terms of business.

In the future, if major platforms negotiate the copyright of his new drama again, it is estimated that it will not be like this time, where each company tried various ways to lower the price.

What's more, the increase in Xu Kong's own value brought about by the entire drama is also quite huge.

You don't have to look at Xu Kong himself, you can get clues from some of the supporting characters in The Legend of Sword and Fairy.

For example, Shang Yuxin’s Weibo followers increased by nearly five million in just one month.

The total number of followers of various accounts on all platforms is expected to reach tens of millions.

The data of the two male and female protagonists, Xu Kong and Song Youyou, are similar to those of Shang Yuxin.

Even the actors who played roles like Tang Yu, Xiaobao, and Anu were originally second-tier, or even third-tier or fourth-tier actors under Fengge, but after this drama, the number of scripts they received may be more than ten times more than before.

In short, the birth of a hit drama will benefit everyone from the drama's creators to the platform.

When the drama was being broadcast, Xu Kong himself was not that busy. He could even be said to have spent most of his time doing nothing at the Fengge headquarters.

But in the week after the finale of "Legend of Sword and Fairy" was broadcast, a lot of major events did happen in the circle.

The key point is that almost all of these things are related to Xu Kong himself.

The first thing that was affected was the news that, although it did not become a hot topic and not many netizens discussed it online, it had already spread throughout the entertainment industry.

That is, Wu Youxue, who had been away for almost half a year and had been advertising that he was on vacation, but everyone knew the situation, has returned to Mango TV.

This time when he returned to Mango TV, Wu Youxue retained his original identities as variety show project director and director, and also directly became one of the deputy directors of Mango TV.

In other words, in the so-called internal fight within Mango TV, Wu Youxue not only won, but also won completely.

Otherwise, it is impossible for the senior management of Mango TV to directly give up the position of deputy director.

Of course, Xu Kong knew about this matter in advance, as Wu Youxue contacted him on his own initiative.

Although he didn't say it explicitly, his words still implied his gratitude to him.

This is one of the reasons why his Fairy Sword became so popular.

And the favor that Xu Kong owed to Mango TV for not selling the copyright of "Legend of Sword and Fairy" to it.

As for the second thing, it is even more interesting.

From Penguin Video, Zeng Xi was promoted to vice president of Penguin Video at the beginning of this year. Now, thanks to the popularity of "Legend of Sword and Fairy", he was promoted again.

Moreover, it is a position with real power. Penguin Video has directly put him in charge of a brand new project. It is said that the total budget of the entire project exceeds 3 billion!

Even for a wealthy company like Penguin Video, this is definitely a huge investment.

As for why Xu Kong knew so much about this, which was considered Penguin's internal information.

Of course, it was Zeng Xi who came up again this time, and he was not alone, but Yan Rui, the manager of Fengge Film and Television Department, who followed him.

"Invite me to help you shoot a new drama?"

(End of this chapter)