I really don't want to be the top streamer anymore

Chapter 153 I will never let a wolf into my house again
"Xu Kong's "Legend of Sword and Fairy" has a total of 27 potential brands."

Although the investment promotion conference has ended, the work at Penguin Video has just begun.

"Is it all focused on Xu Kong's play?"

When the person in charge heard such data, he felt a headache for a moment.

The copyright fee for Xu Kong’s new drama will definitely be the highest among Penguin’s new dramas next season.

However, as a platform, even if it does not take the audience's drama-watching experience into consideration at all, it is impossible for them to really insert advertisements of nearly thirty brands in it.

This is a bit too exaggerated.

If there is a cap, the optimal number would be around ten brands.

There will be a few at the beginning of the film, a few in the middle, plus some highlights review, next episode preview and other segments, and some other advertisements can also be added.

Anyway, make use of all that can be used.

As for advertising in each place, the price is definitely different.

For Penguin Video, everything is simple. All brands need to do is bid fairly.

"I didn't expect the copyright fee to be so high, but I made enough money from advertising alone."

The person in charge of Penguin Video's investment promotion said with some emotion.

It is actually not uncommon to earn back copyright fees through advertising.

What really surprised him was the appeal of Xu Kong's new drama.

It seems that there are an alarming number of brands that are optimistic about Xu Kong’s new drama.

But if you think about it, it doesn't seem so incomprehensible.

After all, Xu Kong's new drama has not been officially scheduled yet, but it is so popular that various related topics have never stopped.

At the investment promotion conference, there is actually no need for too much introduction.

Many brands came for Xu Kong's new drama from the very beginning.

A week after attending Penguin's investment promotion conference, the specific broadcast time of "The Legend of Sword and Fairy" was finally decided.

The final release date is set for early June, which is the beginning of the entire summer season.

Of course, during this golden period, apart from Penguin, the dramas produced by other platforms are not those small-investment web dramas that are just for the sake of numbers.

For example, Kiwi Fruit, because it failed to buy the copyright of "Legend of Sword and Fairy", the most likely new drama in the official list of next quarter is "Mysterious Valley", which has an investment of over 300 million yuan and is a fantasy adventure drama.

The producer of this drama is Huayuan Film and Television.

It is also a well-established film and television company in China, and it and Fengge are old rivals that have been competing with each other for many years.

And it is said that Mango TV has also bought the copyright for satellite broadcasting.

Strictly speaking, the copyright fee is higher than that of Xu Kong's "Legend of Sword and Fairy".

In fact, according to the original plan, Fengge’s counterpart to “Mysterious Valley” was Ding Lixin’s ancient costume political drama “Night Without Promise”.

However, the production cycle of "Night Without Promise" exceeded the expected time, and it was only completed at the beginning of this month.

If we want to officially broadcast it now, it will probably be postponed to the end of the year.

However, after Ding Lixin returned to Beijing, in addition to being responsible for the post-production of "Night Without Promise", he also came to visit Xu Kong several times.

Originally, Xu Kong subconsciously thought that the other party, like Yan Jiaheng, came for Shang Yuxin.

But later he found out that he was wrong on this point.

Ding Lixin came for the theme song of his new drama.

Because Xu Kong had promised the other party that he would help write the theme song for the new song.

It can be seen that compared with Yan Jiaheng, Ding Lixin obviously attaches more importance to his career.

Although they were also caught by the commercial green tea bait, they were still relatively rational most of the time.

"Director Ding, don't worry. I have already agreed and I will definitely not regret it."

Xu Kong spoke somewhat helplessly.

The main reason was that he didn't know that much about "Night Without Promise". At least he had to watch the finished film or the script or something to know what style of song he should give to the other party.

Ding Lixin was afraid that Xu Kong would go back on his word, so he emphasized this again and again.

Ding Lixin's "Night Without Promise" is advertised as a costume political drama.

But in fact, the main content is still a mixture of power and love.

The plot is not very explosive, but it basically contains all the elements that the audience likes.

As for Xu Kong after reading the script, he really couldn't say how the show would perform in the market.

The costumes and props are very exquisite. Although the plot has some stupid plots, the overall pace is brisk and there is really nothing wrong with it.

In terms of the cast, the male lead is Gan Yaozong, who has won the Golden Eagle Award for Best Actor, and the female lead is Mi Meng, a first-line actress who became popular two years ago because of a drama with a strong female lead.

Compared to his magic sword, it is much more luxurious.

After making sure that Xu Kong would not go back on his word, Ding Lixin did not rush him to write it out.

After all, the entire drama has just begun post-production, and it’s still quite a long time before it’s broadcast.

He certainly wants the quality of the songs to be the priority.

After the release date of The Legend of Sword and Fairy was confirmed, Xu Kong didn't have much to do during this period.

After Song Youyou came back, his biggest thing almost every day was to practice acting with her, and he experienced all kinds of bizarre plots.

Xu Kong was able to handle it with ease.

I don’t know if it’s because I’ve been exercising for a year that I’ve seen obvious results.

Or is it because we are used to such a high-intensity frequency?

"Director Xu, what are you going to shoot next?"

After Song Youyou came back, Shang Yuxin's frequency of coming to Xu Kong's studio dropped significantly.

But I will still come here when I have time.

But he also behaved much more honestly. At most he just teased him verbally and didn't tease him on purpose anymore.

"You won't be without a drama to shoot, right?"

Xu Kong did not give a direct answer, but replied indifferently.

This is not the first time Shang Yuxin has asked such a question.

It can be seen that she really wants to continue cooperating with Xu Kong.

For Xu Kong, the post-production of "Legend of Sword and Fairy" was actually completed only two months ago, and he was very busy during this period.

But for an actor of Shang Yuxin's age, it has been almost four or five months since the filming was completed. Generally speaking, the rest time for first-line actors is not that long.

The reason why Shang Yuxin did not join the crew was definitely not because there was no script for her, but most likely because she did not meet the right one.

"Those scripts are boring. They can't compare to your play, Director Xu."

Shang Yuxin subconsciously praised him.

However, Xu Kong knew it clearly in his heart.

For Shang Yuxin at the moment, there are actually very few suitable scripts.

First of all, she is already a first-line actress and has no shortage of popularity and attention.

And because of the failed attempt to enter the film industry before, the roles currently offered to Shang Yuxin are still of the characteristics of her previous hit dramas.

What Shang Yuxin lacks now is actually a role that can allow her to make a breakthrough in her personal image.

Rather than the homogenized kind.

This was also the reason why she chose to star in Xu Kong Xian Jian.

Because compared with her previous pure, cute, and even naive roles, the relatively three-dimensional Lin Yueru, who is willful, capricious, and at the same time loyal and affectionate, is obviously a very good breakthrough in her image.

Of course, there is also the factor that I like the script of The Legend of Sword and Fairy.

"Then you just wait, it's still early for my next drama."

Xu Kong answered truthfully.

At present, there is still more than a month before "The Legend of Sword and Fairy" is officially broadcast.

By the time it’s finished airing, it will probably be around July or August.

Adding the writing of the script and the establishment of the new drama project, the official filming will not start until the end of this year. It is also said that Xu Kong has not actually thought about what type of drama he will shoot next.

"It's okay, I can wait for you."

Shang Yuxin said affectionately.

Xu Kong was speechless.

It can be seen that although Shang Yuxin is not very old, she has a strong sense of crisis.

She has won the Golden Eagle Goddess Award and has a good reputation in the industry and among the audience.

But he is still a little short of being a so-called talented actor.

Most of the scripts that were found were also based on Shang Yuxin's pure and lovely appearance.

As for acting, although Shang Yuxin's acting skills are indeed not bad, it is not the focus of producers and directors' consideration.

In fact, the same is true for Xu Kong.

The reason why Shang Yuxin was chosen was simply because of her suitable appearance.

As for acting skills, in the drama "Legend of Sword and Fairy", it doesn't actually have to be that good, just good enough is enough.

"My suggestion is that you don't have to wait."

"Because I'm not sure if there will be a suitable role for you in the next drama."

"But if you have any hesitation in choosing a script, you can come to me and I can give you some reference advice."

Xu Kong finally couldn't bear it anymore and spoke seriously.

He himself is not sure what the next drama will be.

I'm really not sure if there is a role suitable for each other.

He knew that Shang Yuxin saw his potential and hoped that he could make further progress in his acting career through his future dramas.

But these things are actually completely uncertain.

Shang Yuxin didn't expect Xu Kong to say this and was stunned for a moment.

But in the end he nodded.

"I see."

"If you are not in a hurry, you can wait until The Legend of Sword and Fairy is broadcast."

Xu Kong gave a brief reminder based on his own experience.

Although it is still uncertain how the final market performance of "Legend of Sword and Fairy" will be, it is certain that the character of Lin Yueru will definitely bring great advantages to the current Shang Yuxin.

Maybe the scripts and roles I get in the future will be better.

"Thank you, Director Xu."

Although she didn't get Xu Kong's promise, Shang Yuxin still looked very happy.

Mainly from this incident, it can be seen that at least Xu Kong had considered her specifically.

Except when they were filming on the set, this was the first time Xu Kong spoke to her so seriously.

In the following period of time, Xu Kong began to take on some performances and be a guest on variety shows.

The main purpose is of course to promote the upcoming "Legend of Sword and Fairy".

But the notification fees attached are also quite considerable.

"Your current net worth has actually increased a lot compared to last year."

In the manager's office of the artist department, Zhu Yu sighed.

"Maybe it's because I never accepted these notices before."

Xu Kong saw it clearly.

Since he joined Fengge until now, apart from the original "Our Song", he has not taken on any other variety shows or performances.

But during this period, because of the New Year's Eve Gala, the "Legend of Sword and Fairy" promotional video, and new songs, he did not completely disappear from the public eye, and his exposure was even higher.

Under such circumstances, it is normal for notification fees to increase.

"It turns out that it's easier for traffic stars to make money."

Zhu Yu sighed.

Companies like Fengge Film and Television and Fengqing Entertainment are not following the same path.

Although there are also various famous artists under its banner.

But almost all of them are very careful about their reputation, and most of the time, companies and agents tend to develop them in the direction of professional actors.

Every year, I subconsciously have some restrictions on the variety shows I participate in.

This will definitely be beneficial to the long-term development of artists.

Therefore, Fengge's artists, especially actors, have long careers.

There are almost no artists whose value has dropped sharply because they have become out of fashion.

But you also give up the opportunity to make quick money.

It can only be said that an old-fashioned film and television company like Fengge Film and Television can do this. If it were Fengqing Entertainment, if a top star like Song Peiyu didn't take on a few advertising endorsements or performances in a month.

I guess Gengen can't afford the huge marketing and operating expenses.

What top stars fear most is not being exposed.

If one disappears from the public eye for half a year, his net worth will almost be cut in half.

If it disappears for more than a year, it is likely to be out of date and its commercial value will be almost zero.

"Can you help me pick up Minmin from school?"

"The contact time with the event organizer was delayed by half an hour."

After Zhu Yu took a look at the message she received, she subconsciously looked at Xu Kong.

In the past, Zhu Yu would never bother others with such matters, let alone the artists under her, even some colleagues with whom she had a good relationship, or her assistant, she would not ask them to help with her personal matters.

But after Xu Kong ran to her office almost non-stop during this period of time, Zhu Yu finally figured it out.

This is not the first time that he asked Xu Kong to help him pick up his daughter.

First of all, Xu Kong and Zhu Min became familiar with each other, and Zhu Min would even mention from time to time that he wanted to play with Xu Kong, his "big brother", at home.

Secondly, Xu Kong was not an honest guy at all. He said he was taking a nap, but he took advantage of her secretly.

Although Zhu Yu felt awkward and uncomfortable sometimes, she did not directly object.

I thought of it as a reward for his help.

"Give me the key."

Xu Kong agreed and then reached out to Zhu Yu.

What he was talking about was, of course, the key to Zhu Yu's house.

But just like before, Zhu Yu directly refused.

"After you pick up Minmin, just wait for me at the gate of the community. I'll come over when I'm done here."

Zhu Yu naturally didn't fall for it.

Ever since what happened on New Year’s Eve last time, Zhu Yu has not allowed Xu Kong to go to her home.

It's enough to let a wolf into your house like that and be fooled once.

She didn't want to do it again.

"That's too dangerous. If the paparazzi caught us, I wouldn't be able to explain myself."

Xu Kong muttered.

Zhu Yu rolled her eyes at him.

"Give me less poverty."

She had seen Xu Kong's disguise skills before.

I'm not afraid to go shopping in the supermarket with her to buy New Year's goods.

With this guy's anti-reconnaissance capabilities, how could he really be photographed by paparazzi?

(End of this chapter)