The Wolf of Los Angeles.

In Hollywood, many celebrities' charitable donation promises are no different from farts.

For example, Oprah, Julia Roberts, Tom Hanks, George Clooney, etc. have all defrauded donations more than once.

Donation pledges made publicly were thrown aside.

Their mouths are looser than their belts.

The promised charitable donations are just lip service, don't take them seriously.

Public trust in celebrities’ charitable donations is even lower than in the wealth donated by wealthy and famous people.

Whether it is for future cooperation with Spielberg or to reverse the downward trend in public opinion over the past six months, Tom Cruise doesn't mind spending some money.

Under Hawke's promotion, after he announced the establishment of the ALS Public Welfare Charity Foundation at the ALS Institute, he immediately announced that it would be an open charitable foundation and would hire PricewaterhouseCoopers to handle relevant financial issues. All sectors of society can monitor the operation of the foundation at any time.

This shows attitude and stance.

In Twitter's conference room, Tom Cruise sat at one side of the long conference table, looking quite high-spirited, and said: "I donated $200 million to the charity foundation as start-up capital."

He changed the subject: “This amount of money is not much, and it can’t do much.”

Hawke took over the conversation: "So, the next plan is the top priority. The current reversal of media opinion is only temporary. What we need to do is to ensure that your good reputation in the public opinion can be maintained for a longer period of time."

Tom Cruise, who had already reviewed the full program several times, asked, "Is the Ice Bucket Challenge next?"

Hawke said: "That's right, you launch the ice bucket challenge on Twitter, and choose three people from your friends to participate in this activity. When the water in the ice bucket is poured over the head, the whole body will be numb, and people will temporarily experience the feeling of losing muscle control."

Tom Cruise is already considering the right person.

Hawke continued: "The rules are simple. When you post the ice bucket challenge video, @ the accounts of three friends. The invitees either accept the challenge within 24 hours or choose to donate $100 to fight ALS."

Tom Cruise got the point: "Three spreads three more, and then spreads further, like viral marketing?"

"That's right." Hawke emphasized: "Tommy, you are the initiator and the founder of the ALS Charity Foundation. As long as the activities are still being spread, you will stay in the public eye and continue to receive positive comments from the public."

Tom Cruise laughed: "I have to admit, Hawke, you are a genius!"

Hawke said directly: "You, ALS patients, and Twitter will all benefit."

"It started on Twitter, it was carried out on Twitter, and it caused a stir on Twitter." Tom Cruise praised: "Your ability in business strategic planning is much stronger than Pat Kingsley."

Hawke did not respond, but asked, "Have you decided on a candidate?"

Tom Cruise had already thought about it and said, "I have selected people from different industries. Please see if they are suitable."

He said one by one: "In the sports circle, I have a very good personal relationship with English football star David Beckham. I plan to invite him to open a Twitter account and spread the ice bucket challenge to the European football circle through Beckham."

Hawke couldn’t agree more: “This is a great fit.”

Tom Cruise added: "For the second candidate, I plan to look for Arnold Schwarzenegger. Although I don't have much interaction with him, I am familiar with him. Arnold can pass the baton to the Hollywood circle and celebrities. As for the third person..."

He looked at Hawke: "Are you interested?"

Hawke shook his head: "Twitter is in the spotlight, surrounded by wolves, it is more appropriate for me to stay behind the scenes."

Tom Cruise didn't force it and picked a suitable person: "Next I choose Brian Ferguson, a newcomer in politics."

Hawke shrugged. "As long as he has no objection."

Tom Cruise is also a man of action. He said, "Let's start preparing now while the heat is still on. We don't have to go anywhere else. We can go to the top floor of your Twitter building. Your professional team can help me shoot."

Hawke nodded slightly: "I'll have someone arrange it right away."

Tom Cruise also took out his cell phone and called David Beckham and Arnold Schwarzenegger respectively.

David Beckham, who was far away in Madrid, Spain, was a little hesitant after receiving Tom Cruise's call, but his wife Victoria urged him to agree quickly.

The latter also counts on Tom Cruise to help her develop her career in the United States.

Not to mention Arnold Schwarzenegger, politicians always put on a show anytime and anywhere.

How could you miss such a wonderful show just to listen to it?

Twitter prepared quickly. Ice water was delivered, the filming team set up the camera on the top floor, and temporarily arranged the venue.

Tom Cruise invited Hawke to join him upstairs.

Not only Hawke, but also people like Edward and Caroline came to the roof to watch the fun.

Tom Cruise changed into a blue casual shirt, walked in front of the camera, looked at the full bucket of ice water, tried the weight, and made sure there was no problem lifting it.

Hawke crossed his arms across his chest, hiding in the shade out of the sun, and said, "Let's explain the basic rules first, and then issue a challenge."

Tom Cruise nodded: "No problem." He waved his hand to let the cameraman leave: "I will start the camera myself, it will show more sincerity."

The cameraman took the initiative to retreat to a distance. Hawke waved his hand, asking everyone to stay away from Tom Cruise's conspicuous bag.

Tom Cruise turned on the camera, sat down next to the ice bucket, quickly and concisely introduced the rules of the event, then picked up a bucket of ice water and poured it directly on his head.

The change from hot to cold weather in August made him shiver unconsciously.

After completing the challenge, Tom Cruise turned off the camera.

The assistant brought him a blanket.

Hawke pointed at the camera and said to Caroline, "Go and deal with it."

Caroline nodded, without saying anything more, and asked her assistant to pick up the camera and go downstairs.

After Tom Cruise changed his clothes, several people gathered in the conference room again and carefully watched the filmed video, which was uploaded by Tom Cruise himself on Twitter, and he @ed David Beckham, Arnold Schwarzenegger and Brian Ferguson on Twitter.

Twitter then directly released the relevant news and submitted it to the front page headlines of the news section.

"Tom Cruise launches ice bucket challenge to help ALS patients!"

Click on the news to see the full ice bucket challenge video of Tom Cruise.

As soon as this video was released, it caused a strong reaction on Twitter.

Since his visit to Cedars-Sinai Medical Center, many media and fans have been paying attention to Tom Cruise.

After he launched the ice bucket challenge, the comment section was almost completely dominated by praises.

"Tommy has always been a movie star with a sense of social responsibility, and this incident proves that once again."

"He cooled himself, but warmed the whole society's enthusiasm."

Tom Cruise's tweet was widely forwarded, reaching nearly a million by the evening.

The momentum of this event soon attracted Schwarzenegger, who was named by Tom Cruise.

Before nightfall, the latter released his ice bucket challenge video via Twitter and named the other three people in the relay.

In Europe, David Beckham followed suit and posted a challenge video on his newly opened Twitter account.

He also named three people, including his wife Victoria, to take over the relay.

The next morning, Brian Ferguson also released his own ice bucket challenge video.

As the number of people being @ed increased, more and more people joined the challenge.

Some people choose to take on the challenge, while others choose to donate $100 to the ALS Charity Foundation.

In just a few days, the campaign spread across North America and Europe, with a large number of celebrities using Twitter as a dissemination platform to release their own Ice Bucket Challenge videos.

Many people will even donate to public welfare and charity foundations while choosing to take on the challenge.

The impact of the activity is growing, and even many people who are not named have joined the challenge.

This activity has spread from the entertainment and sports circles to the technology and business circles.

In less than a week, Bill Gates, Sergey Brin, Larry Page, Elon Musk, and others all joined in.

There are a lot of people joining, including famous stars from European football, stars from the four major sports leagues in North America, stars from Hollywood and the pop music circle.

If these people want to participate, they need the Twitter platform and register a Twitter account.

Through the celebrity effect and the influence of the Ice Bucket Challenge, Twitter once again reaped crazy traffic.

Tom Cruise initiated the Ice Bucket Challenge, and in just ten days, more than 35 people on Twitter completed the Ice Bucket Challenge, either by naming it or by participating spontaneously.

This is not just a charity event, it has gradually evolved into a national ice bucket carnival under the banner of charity.

Although many celebrities participated in the challenge, distracting attention from Tom Cruise, the public opinion about this Hollywood superstar has turned around significantly.

There is much less negative information in the media, and when it comes to the ice bucket challenge he initiated, the public is full of praise.

Tom Cruise also put his promise into practice. Before the end of August, he, together with PricewaterhouseCoopers and Cedars-Sinai Medical Center, held a press conference on the transfer of the first donation to the ALS Charity Foundation.

The first donation of $1895 million raised by the foundation will be used for medical research on ALS and to improve patients' medical and living conditions.

The movement is still growing, and even the man in the Oval Office has accepted the challenge.

The longer the popularity of the Ice Bucket Challenge lasts, the more beneficial it will undoubtedly be for Twitter.

For Twitter, this is not an ice bucket challenge, but an ice bucket carnival. (End of this chapter)