The virtual empire starts from the game

Chapter 460: Heaven-Defying Promotional Video (asking for monthly ticket)
When Xu Meng arrived at the Black Flag project team, he had a little tail following him.

That was the one-eyed Xiao Meng, wearing a tricorn captain's hat and a red heart eye patch on his left eye.

She couldn't wait to rob the players.

Xu Meng carried the little girl around the office for several laps before letting her wait for a while and play games after she finished her work.

In the Black Flag project team's office, when Xu Meng appeared, a group of people were very nervous.

In the past, whenever Xu Meng appeared, he would immediately be stared at by everyone, and everyone would greet him enthusiastically.

But now, everyone pretended not to see him.

Xu Meng greeted them strangely, and they didn't dare to look at Xu Meng when they responded, which made Xu Meng confused.

There's nothing we can do, they feel guilty!
The player rating of "Sail in the Big Sea" has dropped to 79%, officially falling into the category of "mostly positive"!

They all felt unworthy of their boss's trust and support, and were a little too embarrassed to face people.

Lu Ming was fine.

After all, he has more experience and is exposed to more information.

Not to mention [mostly positive reviews], some games have [mixed reviews] or even [a lot of negative reviews], yet they are still selling well all over the world.

The players were spraying and playing hard.

The negative reviews for "Sail Away" are not only concentrated in North America, but also concentrated among the black player community in North America.

It's not some serious problem that cannot be fixed.

If we put aside the negative reviews due to racial issues, the game's overall evaluation, player online rate, community discussion, sales growth, live broadcast and video popularity have all risen sharply.

Data health is a mess!
The only impact of the lower score is that it doesn't look good on the surface.

Of course, they didn't intend to let it go, but thought of some coping strategies and were about to go to Xu Meng to report.

Now Xu Meng suddenly appeared in the office, Lu Ming simply asked for instructions on the spot:

"Boss, we want to optimize the scoring system."

"Rating system?" Xu Meng was a little surprised. "How to optimize it?"

"Set up zones for ratings!"

“?” Xu Meng didn’t quite understand.

Lu Ming then explained in detail: "We all feel that players from different regions and cultural backgrounds will have different views on the same game."

"In this regard, the global player ratings are not detailed enough."

“So we think we can divide global players into five regions: [Asia], [Europe], [North America], [South America], and [Others]. When players enter the game homepage, the platform will display the game rating of the corresponding region based on the player’s IP address.”

"Of course, if players wish, they can also switch to the global comprehensive rating."

Xu Meng opened his mouth, not knowing how to evaluate this strategy.

After being speechless for a while, I finally managed to utter:
"Old Lu, you are indeed a second-class tourist."

"?"

This time, Lu Ming was the one with a question mark on his head. "What's wrong with being a second-rate tourist?"

Boss, aren’t you also a second-hand tourist?

Xu Meng couldn't help but complain: "If you do this, there will be a [Around North America] that gets rave reviews... We don't even need to say anything, the players will fight among themselves."

"This is a skillful way of dividing the players, shifting the focus, and inciting internal strife..."

“You are so knowledgeable!”

"Uh...ah?" Lu Ming realized belatedly at this moment: it seemed to be true.

He really didn't think about this when everyone was brainstorming.

But now he is not sure whether it is some kind of professional inertia that makes him think this method is good...

"We have other ideas..."

Lu Ming quickly proposed other measures -

“We can make another plot trailer to preview the story of [Black Uprising] in advance, which should be able to effectively appease black players.”

"If that still doesn't work, you can consider creating an independent server for the dissatisfied black player group where slaves cannot be bought and sold."

……

The Black Flag project team was extremely efficient, and Lu Ming came up with several countermeasures in a row.

Xu Meng listened patiently before giving the answer:

"[Black Rising] plot trailer, this agrees with my thoughts."

“But all the others, cancel them all.”

"Whether it's dividing players by rating or setting up servers exclusively for black players, it's completely unnecessary."

"Dream Building's first-party game has no alternative products in the world."

“With the help of millions of video creators and short video platforms around the world, all players are very clear about the content of the game.”

"The reduction in ratings will not affect the sales of the game."

"Independent servers are even more ridiculous. Even if they are really opened, not many people will play them. Those so-called civil rights activists will continue to attack normal servers." "But we also need to impose restrictions on this kind of gameplay - this is to ensure the health of the in-game economy, not to compromise with voices outside the game."

"What kind of restrictions?" Lu Ming asked.

"If a player sells himself, his reputation will be reduced across the board - whether it is naval reputation, pirate reputation, or civilian reputation, all will be deducted."

"It's reasonable to say that being a slave lowers your reputation, right?"

"Very reasonable!" Other members of the project team nodded beside Xu Meng and Lu Ming.

"In addition, the number of times slaves can be sold must also be limited: whether they are player slaves or NPC slaves, they can only be sold three times - once for each faction."

"Once discovered by the slave patrol, the punishment will also be increased."

As Xu Meng spoke, the others quickly wrote it down.

"That's it for now."

"You should pay close attention to the economic situation in the game. This is much more important than abnormal scores."

Lu Ming and other members of the project team nodded in agreement.

Everyone knows that if you want to keep "Sail in the Blue Sea" running for a long time, the economic situation within the game is of paramount importance.

Even though there are three big money-making companies: "buying ships", "maintaining ships" and "sinking ships", they cannot be underestimated.

It's just that they're a little unsure:
"Is this enough?"

Unlike Xu Meng, they paid close attention to the fierce protests of black players in the United States.

It was clear that the situation was extremely serious, so all employees at Dream Building's Los Angeles branch were given a day off, and doors and windows were boarded up with layers of wooden boards to prevent them from being damaged by the angry protesters.

"It's not enough, so you have to do one more thing." Xu Meng spoke again.

"Boss, tell me."

Lu Ming held the paper and pen with a serious look on his face, ready to continue recording.

But what Xu Meng said completely exceeded his psychological expectations——

"Make a video for the game aimed at people over 60, and try to finish it today."

Lu Ming blinked slowly a few times, wondering if he had heard it wrong.

He couldn't help but ask Xu Meng for confirmation: "Boss, I may not have heard it clearly just now... Are you talking about 16 years old or 60 years old?"

"60 years old." Xu Meng repeated.

Lu Ming and a large number of people in the office opened their mouths at the same time.

They can't understand!

They knew that Xu Meng was a genius beyond the imagination of ordinary people, and the thought processes of geniuses were often incomprehensible to ordinary people.

But inviting old men and women over 60 to play games...

What kind of brain circuit does one have to come up with such a crazy marketing direction? ? ? ?
Is this reasonable???

They looked at Xu Meng suspiciously, then looked down at the date on the computer suspiciously:
[September 6]
This isn't April Fools' Day, is it?

Under everyone's confused gaze, Xu Meng emphasized the key points of this promotional video to them:
“We need to highlight the identity of the elderly, the older the better.”

"But while emphasizing the identity of the elderly, we also need to show the vitality of young people."

"——It's [young people], not [sunset], we have to make the distinction."

……

Everyone blankly recorded the boss's requirements, looked at the conflicting content in confusion, and finally watched the boss leave the office.

Lu Ming shook his head vigorously, trying to get rid of the confusion in his mind.

"Anyway...let's make the plot trailer for [Black Uprising] first."

"Remember to make the black hero Nelson look more handsome!"

Others nodded:
"Understood, we'll start working right away. I guarantee you'll be wise and brave!"

"I'll go prepare the music and lights!"

“I hope that the film can divert the attention of black players.”

"It's not a big problem. Even if this film is not good, once the [promotional film of the old man and the old woman] comes out, everyone's attention will be diverted!"

"...Could this be the boss' idea? Use a ridiculous promotional video to divert everyone's attention?"

"It seems possible..."

The employees of the Black Flag project team chatted in lower and lower voices, and soon they were immersed in their intense work.

Xu Meng took Xiao Meng to visit the Lord of War, Monster Hunter and Sprawling City project teams and made the same request to them -

"Make a promotional film for old men and old women."

This success has left each project team in great confusion.

Except for the "Frost and Snow Project" project team.

——Invite the old men and women to play "Frost and Snow Project"?
Even Xu Meng felt that this idea was a bit too outrageous!
(End of this chapter)