After all of them were reborn, who would still be an actor?

Chapter 722 Capital's IP, a Market Value of Hundreds of Billions

"Can't you be a little more magnanimous? Stop being so suspicious. You're already a Palme d'Or winner and a top director. No one would dare betray you," Bai Bin said urgently.

"What agreement did you sign with them? Let me see it," Li Mingyang said, leaving no room for argument.

After the three women exchanged glances, Bai Bin pulled a folder from the bookshelf, opened it, and took out two contracts.

While reviewing the two gambling contracts, Li Mingyang pondered how to deal with the three women.

Bai Bin's abilities far exceeded Li Mingyang's expectations.

Give her a springboard, and she'll really take flight and show you.

At the same time, this was the first time Li Mingyang had used his connections to forcefully pull her down.

As the old saying goes, "If you employ someone, don't doubt them; if you don't trust them, don't employ them

It's not suitable for Shirahama.

Shirahama's way of thinking is very much like that of the Hong Kong entertainment circle, and he's also willing to go all out.

Li Mingyang kept her by his side not only as a secretary, but also primarily to temper her temperament.

It will be handed over to Zhang Wei in the future.

Zhang Wei turned a blind eye to her fickle behavior in the flower bouquet video.

For the sake of the bigger picture, Li Mingyang fired her.

Zhang Wei was against it at the time, but afterwards she spared no effort to bring Bai Bin back into Bouquet Entertainment.

Zhang Wei values ​​Bai Bin so much because Zhang Wei lacks experience and sophistication in the entertainment industry, while Bai Bin possesses all of these qualities, making them a good complement to each other.

With Bai Bin's strong abilities, will he overstep his bounds and become arrogant and domineering towards Zhang Wei?
Absolutely impossible...

Bai Bin is at best a more advanced version of Zhang Meng from Yaoke Media.

Zhang Meng... is just a big fan of Zhang Wei.

Manipulate them at will...

Qingqing... my sweet best friend and college classmate.

Li Mingyang really liked a poem, and every time he saw Kan Qingzhi, the poem would pop into his mind.

"Green grass by the riverbank, endless thoughts of the distant road, the distant road cannot be thought of, but I dream of it last night."

If Tian Tian hadn't gotten infected back then, he would have gone to sleep with Qing Qing.

Sawako, maybe you should just forget about it...

Among the people Li Mingyang knows, her moral standards are among the lowest in the entertainment industry.

Liu Xinyou... her sister's sister, a lesbian heartthrob.

She always ignored him.

She was the one Li Mingyang most wanted to mess with.

But Li Mingyang had absolutely no idea what this woman was thinking... This wasn't the first time she'd delivered goods to his door.

Last time, the delivery was arranged at the movie theater... all because of Shishi.

Is this the same this time?

Li Mingyang's heart began to pound.

"Well... I'll go inside and calm down, and I'll give you an answer later."

After saying that, Li Mingyang took the two gambling contracts and walked straight into the screening room.

"Bai Bin, what does Director Li mean by this? Does he disagree? Is he even a man?!" Qingqing pouted, her brows furrowed into a deep frown, and said indignantly.

Shirahama smiled and reassured him, "It'll definitely be fine."

Liu Xinyou flipped through a fashion magazine with a nonchalant air, completely at ease.

Whether Li Mingyang agrees or disagrees, she is just helping Shishi.

What if Li Mingyang uses force?
Liu Xinyou used to worry, but now she's not worried at all. Li Mingyang is a coward... with many concerns.

Shi Shi's words are very insightful: Li Mingyang habitually hesitates, thinking ten steps ahead before taking one...

You wouldn't dare force yourself on this kind of man!
Ten minutes later...

Li Mingyang came out of the screening room and sat down opposite the three women with an excited look on his face. "I welcome you two to join Bouquet Entertainment Group, but the performance-based contract needs to be revised."

"How should we change it?" Kan Qingzhi asked eagerly.

"What you want is too simple. For example, Qingqing, you want to leave Huace. There's no need to sell yourself for that. As an old classmate, you just need to tell me, and I can help you terminate your contract with just one phone call."

"real!"

"Of course, so you should set your requirements as high as possible, ideally achieving the best results in one go."

"I want to be a big star, with the best team, lots and lots of endorsements, and be financially independent! I also want to buy several mansions, airplanes, yachts, and so on..." Kan Qingzhi said, counting on her fingers.

Bai Bin and Liu Xinyou were speechless... They quietly moved away from her to avoid being mistaken for one of their own.

After Kan Qingzhi finished rambling, Li Mingyang turned to look at Liu Xinyou.

Liu Xinyou stated simply, "I want shares in the Bouquet Group."

"How many?"

Liu Xinyou held up one finger.

Li Mingyang gave Liu Xinyou a knowing look. All that Kan Qingzhi said was less effective than a single sentence from Liu Xinyou.

“1% is not a small amount. We signed a two-year performance-based agreement. For the next two years, your time is mine. I can tell you what to film, and you can film whatever I want.”

"I don't film pornographic movies."

Is it okay to skirt the edge?

Liu Xinyou hesitated for two seconds, nodded, and added, "I won't film anything that doesn't meet the censorship standards in mainland China."

"can."

Li Mingyang looked at Bai Bin, who was in a daze, and said, "Bai Bin, go and call the legal department to rewrite the contract."

"Boss, you can't be biased! I also want to act. I don't ask for much, just the same as Sister Liu!" Bai Bin suddenly stood up, strongly protesting!
Li Mingyang ignored Bai Bin and called the legal department to have someone come and rewrite the performance-based agreement.

More than half an hour later.

All three women received the contracts they wanted, which were basically Liu Xinyou's betting conditions, one for each of them.

But Li Mingyang's requirements for the three women are different!

Liu Xinyou is a contracted artist with Bouquet Video, and is only responsible for shooting the platform's self-produced projects.

There are no other terms and conditions.

Because Li Mingyang felt that she was a qualified celebrity, strict with herself, and had no negative news.

Kan Qingzhi is subject to image-related clauses, primarily regarding weight. He cannot exceed 90 jin (45 kg). Exceeding 90 jin will result in a fine, calculated by weight and by the day!

If she doesn't control her weight, she could be fined until she works for nothing and ends up paying money to the company.

Kan Qingzhi just made a few noises and then readily signed the document.

Shirahama's terms and conditions are numerous, ranging from image and morality to confidentiality clauses!

With more than thirty mandatory clauses, Li Mingyang added every clause he could to Bai Bin, making the chain thick and long.

In return, Li Mingyang made her the producer of the Miss Republic of China pageant, responsible for its preparation.

She was given the best resources, but also the most restrictive measures!
Kan Qingzhi and Liu Xinyou were cast in hit dramas; the quality of their resources depended entirely on luck.

Having two women as secretaries is such a waste of resources...

If Bai Bin hadn't been so difficult to deal with and so unruly, Li Mingyang wouldn't have wasted her talent by making her his secretary...

As for the management of the flower bouquet group, Li Mingyang is just quite busy right now. Once Zhang Wei returns, he will basically have nothing to worry about.

"I'm going to South Korea in a few days, and I don't know when I'll be back. The three of you have only one task from now on: to sign film contracts with celebrities through performance-based agreements. Remember, you must sign performance-based agreements and lock them in! Understand?"

After signing the performance-based agreement, Li Mingyang's smile vanished, and he spoke very seriously.

The three women looked at each other, each feeling as if they had sold themselves out...

……

Over the next few days, Li Mingyang spent his days convincing people from afar in the industry to sign gambling-based film contracts.

It involves planning for the flower bouquet group.

He planned to leverage the advantages of the Sky Eye to develop a two-year plan for a super hit drama series.

In its previous life, the platform's rating system for TV series can be traced back to 2016.

At that time, iQiyi introduced the revenue-sharing model from the film industry to the online drama field, which promoted the birth of the revenue-sharing drama model.

This model not only changed the traditional business model of TV series distribution, but also laid the foundation for the later rating system.
Because he brought out the concept of online movies ahead of time, the revenue-sharing model for online movies has been upgraded three times.

As a type of film and television product whose revenue is most closely linked to the platform, every move made by the platform has a significant impact on the future development of online films.

Effective VV and post-broadcast rating are now a thing of the past.

Last month, iQiyi implemented a pre-broadcast rating system, which will no longer count "effective viewers" and instead use big data analysis and manual evaluation.

The 'pre-broadcast rating' is the beginning of the platform's rating system for TV series.

Major domestic TV drama streaming platforms have set up content ratings such as S+, S, A+, A, and B, which are generally divided according to factors such as IP size, star popularity, and investment cost.

This rating system takes into account the scale of a project, as well as its production model, broadcast model, and marketing model.

S and S+ level projects are platform-produced, big IP productions, featuring top-tier actors and renowned teams, with ample promotional resources provided by the platform.

A-level projects are not as large as S-level projects. Although the platform also values ​​them, the resources that can be allocated to them cannot compare with those of S-level projects.

Category B projects receive less support from the platform and participate in revenue sharing based on viewership after airing on the platform.

Pre-broadcast rating does not begin as soon as the project is approved.

It is a process.

In order to strictly control quality in the early stages, Youku once set up a production platform for customized dramas.

Youku conducts multiple ratings at different stages of a project (when the project is initiated, before filming begins, when the film is delivered, and before it is broadcast). The KPI of the central platform department is to follow up on the production and ensure that the project's rating does not drop from the initiation stage to the broadcast stage.

This practice is widely adopted by iQiyi, Youku, and Tencent Video.

Where does the concept of "traffic first" come from?

This is the set of 'pre-broadcast rating' standards that made it possible!
Pre-broadcast rating, to some extent, reflects the logic of power distribution in the film and television industry.

When video platforms flexibly applied internet rules like "traffic" and "ratings," the market's demand for film and television works became driven by a logic of prioritizing traffic. Although major platforms later changed their rules to post-broadcast ratings.

Many projects that were rated A+ before airing became S-rated after airing.

But the logic of prioritizing traffic remains unchanged.

Instead, they've become even more aggressive!
To be honest, the domestic platforms' obsession with traffic is terrifying, to the point of stifling original content!
The refined, controlled, and industrialized flow of data.

It's become very difficult to produce high-quality A-grade and B-grade products.

"Si Teng", "The Romance of Tiger and Rose", and "Zhou Sheng Ru Gu" were all rated A before airing, but they achieved an S+ level broadcast effect.

Before its premiere, "The Imperial Coroner" was only a B-level drama, the lowest grade among long dramas, but its reputation and popularity were no less than that of an S-level drama!

This is a unique system created by iQiyi, Youku, and Tencent Video, which, from a capital perspective, prioritizes profit and is all about benefits!

Instead of racking their brains to make good dramas, they should lower the average quality of the dramas.

A few hit dramas every now and then are enough.

Later, when there weren't enough "leeks" (fans of leeks, a term for inexperienced investors) to harvest, in order to make their KPIs look good, they even invented a magical operation to make the main creators pay the bill—cloud-based private screenings!

Let's promote and spread fan culture!
This is based on the platform's terms for customized dramas during the film and television industry downturn.

Film and television companies submit proposals, which are then reviewed by the platform. The platform then provides funding, with the film and television company receiving a 10-15% production fee. Ultimately, the platform will settle the remaining funding with the film and television company.

Based on this, a cloud-based private event was organized.

If the target isn't met, the final payment won't be made!
It's no joke that iQiyi, Youku, and Tencent Video are the biggest financial backers in the Chinese entertainment industry...

And then there's something even more ridiculous: the year Li Mingyang became a senior executive, iQiyi, Youku, Tencent Video, Mango TV, and Bilibili agreed that they could only release that many dramas each year.

Based on commissioned dramas, they created a series with a fixed number of episodes!

Big data, algorithm models, AI, platforms... they've calculated traffic too rigidly, leaving no room for viewers to compete...

Domestic IP addresses aren't necessarily bad!

Absolutely top-notch! Number one in the world!

Korean dramas have taken the world by heavily borrowing from domestic intellectual property and combining it in various ways.

You can't accuse someone of plagiarism...

They actually bought the copyright.

However, they can't effectively utilize their own IP addresses domestically.

Those in the industry attribute the problem to the review process, which is utter nonsense...

In an effort to revitalize the film and television industry, the authorities have already given many green lights.

In order to bring long-running dramas to life, moral standards were relaxed.

Twenty-one new regulations were also promulgated.

To revive the waning vitality of the long-running drama market.

The restrictions on the number of episodes and seasons for TV dramas have been lifted. In the past few years, in order to prevent TV dramas from being padded out, the State Administration of Radio and Television required that there be a maximum of 40 episodes.

The new regulations emphasize optimization of subject matter and censorship, lifting the ban on period dramas, allowing adaptations without restrictions on nationality, and permitting remakes of works from Japan, South Korea, and other countries. Previously, such works could also be filmed, but the vast majority were subject to restrictions.

The most amazing thing is that the ban on period dramas has been lifted.

This lifting of the ban means that historical films can be made without having to create fictional stories.

To avoid risks, fictional historical dramas have become popular, often just modern dramas disguised as historical ones. However, with the introduction of new regulations, major historical dramas have entered into substantive preparation.

The four classic novels are being remade, with the best teams in China being employed.

In addition, to better serve the audience, a pilot program of simultaneous review and broadcasting, and episode-by-episode feedback mechanism will be implemented, meaning that audience feedback will be transmitted to the production team in real time.

It's basically just copying the Koreans.

This is actually to prevent actors from being exposed...

FBTV's revenue exceeded $10 billion in 2 years.

Even if he made ten movies in two years, each grossing over a billion, using FBTV as the main production platform, that would only amount to 10 billion in box office revenue.

Under the highest revenue-sharing model in China, with a performance-based agreement, the production company and the distributor can barely get an average of 45%.

With a box office revenue of 45 billion, there will inevitably be many people sharing the pie.

If you don't share the cake, then you're just asking to be sabotaged!
Basically, if they can get 20 billion in revenue sharing in the end, that would be amazing.

20 billion yuan is equivalent to more than 3 million US dollars.

Compared to ten billion US dollars, it's a drop in the ocean.

After all, the biggest beneficiaries of theatrical films are the theaters, not the producers and distributors!
Wall Street's billions of dollars in revenue are not something that can be claimed casually.

With Netflix as a ready-made value model, FBTV aims to achieve revenue of tens of billions of dollars.

The first approach is to maximize profits by operating downstream from the platform, such as by exclusively producing online movies, online variety shows, and self-produced dramas on the platform.

Secondly, the expansion of the platform market, with FBTV spanning China, Japan, and South Korea, makes it easy to generate billions of dollars in revenue.

Finally comes the content creation.

We've already captured the Korean market; now all we need is the Japanese market.

The notebook market is very, very unique.

In terms of anti-piracy, China is among the world's best, and its entertainment market is enormous!
However, the four streaming giants—Netflix, Apple, Amazon, WarnerMedia, and HBO—all failed with Japanese content, suffering serious cultural mismatches.

Even a powerful dragon cannot suppress a local snake.

Japanese bloodline theory, extreme xenophobia!

Black athletes bringing glory to the country? Absolutely not. In the eyes of the Japanese, black people representing the country is a disgrace.

They even criticized the government.

The notebook is not so easy to conquer, and the time limit is too short, only two years. It's good enough if you can establish a foothold in two years.

Plan ahead.

Li Mingyang didn't want to start a war with Japan right now.

He plans to prioritize content creation and adopt the mature, industrialized rating system for drama production from his previous experience with iQiyi, Youku, and Tencent Video.

Low cost, high production volume, and massive revenue growth!
Li Mingyang knows a little about Japan and South Korea, but he's not really familiar with them...

It's better to do something new than something you're familiar with. Li Mingyang used to be a senior executive at Tencent, so he's very familiar with the iQiyi, Youku, and Tencent Video (iQiyi, Youku, and Tencent Video) system!

With a performance-based contract and low pay, he can jump nine levels in one go!
Jumping into the era of platform dominance after the film and television industry's downturn!
Boosting revenue like crazy!
The price of domestic online broadcasting rights has jumped from dirt cheap to tens of millions of yuan, and this is just the beginning!
After Tencent acquired Shanda Literature and began to dominate the original content platform!
The era of online novels relying on content to generate revenue is rapidly fading away, and the era of measuring online literary works by IP value is officially arriving!

Capital is scrambling for IP!
It ushered in an era of copyrights worth hundreds of millions of yuan!

Li Mingyang's early entry into the era of internet traffic has not resulted in the accelerated expansion of iQiyi, Youku, and Tencent Video, but rather in the accelerated pace of Tencent's acquisition of Shanda Literature.

Of the three driving forces of BAT (Baidu, Alibaba, Tencent), Li Mingyang seems to be closest to Alibaba, followed by Baidu.

Aside from League of Legends, Li Mingyang doesn't have much contact with Tencent.

In fact, the two sides had already reached a tacit understanding!
Bouquet Videos primarily feature original content and plagiarism; they never purchase copyrights for online novels, and they have never proactively contacted Shanda.

Even when Shanda's Lao Chen contacted him to discuss IP development, Li Mingyang flatly rejected the idea and completely ignored him.

Shanda is in such a terrible state... beyond saving...

At its peak in 05, the company's market value reached $55 billion, and Mr. Chen's personal wealth reached an astonishing $220 billion.

He was ranked first on the Forbes China Rich List that year.

The flagship game "Legend" has over 1200 million monthly active users.

Even so, so what... we're completely crushed.

Why not just stick to playing games? You have to go and take on challenges!

Shanda currently has an overwhelming amount of high-quality assets; whoever acquires them will become rich...

However, the truth is that not everyone can eat it.

Shanda Games was sold to Century Huatong, the king of games listed on the A-share market, and Shanda Literature was sold to Tencent.

In essence, Century Huatong is also part of the Tencent ecosystem.

Tencent has invested nearly 10 billion yuan in Century Huatong!
A once-mighty giant has ultimately fallen to Tencent. One can only imagine the psychological trauma Chen Jianlin must be experiencing.

Later, feeling utterly disillusioned, he left the industry and became a farmer in the United States.

Nobody said he transferred his assets...

Old Chen is bound to lose; who the hell would play with him?

Pony Ma informed him a while ago that the acquisition of Shanda Literature had been finalized and was expected to take place in October of this year.

In other words, the IP craze will officially begin as early as April next year!

Six months apart...that's normal...

After penguins grew into behemoths, their reaction speed remained consistently slow... completely inferior to Alibaba!
This is thanks to the corporate culture; Alibaba is run by Jack Ma, who has absolute authority!
I'm right, you have to listen and you have to do it!

Even if you think I'm wrong, you still have to listen to me and follow my instructions!
The merger of Shanda Literature and Tencent Literature essentially gave them a monopoly on most of the online literature market.

IP is Tencent's IP business, which has created the first online literature stock, Yuewen, with a market value of hundreds of billions!

And the cost is only 50 billion...

That felt amazing...

To hype up an IP, someone has to endorse it. Li Mingyang has already made a deal with Tencent to make money together.

Let's have a sip of hot IP soup first...

By the way, they can acquire cheap intellectual property and create wildly popular dramas!
IP rights + film and television creation, then sold at a premium to iQiyi, Youku, and Tencent Video, forming a high-quality closed loop.

Earning money and generating revenue at the same time!

Currently, the domestic streaming media industry is entering a period of explosive growth, with revenue doubling every year, and losses also doubling every year!
Last year, the combined revenue of iQiyi, Youku, and Tencent Video was less than 5 billion yuan, and they lost more than 25 billion yuan.

It's only early June this year.

The total revenue of the three companies has exceeded 5 billion, while the losses have exceeded 3 billion!
This level of loss is so outrageous that only BAT (Baidu, Alibaba, Tencent) could pull it off.

Li Mingyang wants to take advantage of the "Three Kingdoms Battle" trend to make money from the BAT companies that don't care about money, and also make a fortune from the TV station!

The majority of them are, of course, penguins.

Tencent is the biggest organizer and financier of this IP extravaganza, and also the biggest beneficiary!
They're making a killing!
(End of this chapter)