Chapter 662

Netflix has created a legend in the US stock market. In twenty years, Netflix's stock price has skyrocketed more than 400 times, and compared with Hollywood giant Disney, it is even more overwhelming!

Its market capitalization has reached over $5000 billion!

One of the six giants of Silicon Valley!

Rapid development inevitably leads to enemies on all sides.

Netflix is ​​almost universally considered an "enemy" across multiple fields.

The two companies that Netflix previously benchmarked against, YouTube and HBO, were ultimately left far behind by Netflix for various reasons!
After leaving behind its two major competitors and capturing the South Korean market.

In 2018, the ambitious Netflix launched an unprecedented bombardment of Hollywood, the heart of the world's cinema!
The bombing wasn't targeting the production companies, nor the six major Hollywood studios...

Instead, they bombarded all theaters in North America!
In an effort to propel its big-budget film "Roma" to the Oscars, Netflix made an exception by allowing "Roma" to be streamed in small theaters before returning to its online platform, instead of releasing it in major cinemas.

This move undoubtedly took a bite out of the pie for major cinema chains.

To put it bluntly, Netflix has ambitions to compete for an Oscar with its film "Roma," but it is also unwilling to hand over most of the revenue to theaters.

Major cinemas have joined the attack on Netflix, claiming they want to boycott it!

The theaters are making a huge fuss!

In the end, they held on for less than a year before Netflix undermined their stance.

The world's largest movie theater market, North America, has been brought to its knees by Netflix...

On the surface, the conflict between Netflix and North American theaters is a dispute over interests.

In essence, Netflix, as a company with a complete industry chain encompassing production and distribution capabilities, already wields enormous influence over cinemas.

If Oscar-winning films weren't required to be shown in theaters, Netflix would never have allowed them to be released in theaters.

Streaming media is a complete and utter destruction of the traditional film and television industry!
It's a fight to the death between the two sides!

Since we're going to follow Netflix's path, there's nothing more to discuss!

It's a fight to the death! The winner takes all!
In fact, looking at Netflix's development history and then at the domestic situation...

The only one that comes close to Netflix.

It is neither a streaming media website like Youku, iQiyi, or Tencent Video, nor a film and television production company like Huayi Brothers, China Film Group, or Enlight Media.

It was Kuaibo!

No ads, pure, fast, and convenient movie playback!

At its peak, Kuaibo had as many as 5 million users!
A truly universal streaming service!

Kuaibo was killed... BAT (Baidu, Alibaba, Tencent) became obsessed with charging fees and forgot the original purpose of streaming media. Technically, they were inferior to Kuaibo!
12 noon on January 19th.

As if it had been planned beforehand, YouTube, NAVER, Kakao, FBTV, the three major and three minor channels all released Li Mingyang's celebrity interview.

Lee Myung-yang was interviewed by the nation's MC, Yoo Jae-suk!
In the first half of the interview, Li Mingyang shared the process of creating "Your Name".

They also showed the poster for the animated film "Your Name" for the first time.

The second half is absolutely explosive!

Li Mingyang bluntly expressed that Tokyo University lacks the environment for animation and that he wanted to develop his animation career in South Korea!
"Director Lee, do you mean Dongdaemun isn't suitable for animation, but Koreans are?" Yoo Jae-suk asked cautiously, his heart pounding with nervousness, and he really wanted to run away.

With relations between China and South Korea currently at a good level, he has no desire to become a traitor to his nation.

"Of course!" Li Mingyang shrugged and said very casually, "Dongda has the largest animation market in all of Asia, but the industry environment is very poor and completely unsuitable for developing animation. It's full of nobodies, sheep, and bears!"

"Well... Qin's Moon is pretty good too..." Yoo Jae-suk quickly tried to salvage the situation for Lee Myung-yang.

To everyone's surprise, Li Mingyang was completely unmoved and continued to fire back: "Qin's Moon is just an isolated case... Never mind, those who know, know. Let me talk about copyright. As we all know, animation is composed of animation and comics, and the two can be said to be one."

"Many anime are based on manga, but the copyright of the manga by Tokyo University does not necessarily belong to the author. The definition of copyright is vague. If the author wants to reclaim the copyright that belongs to them, they have to fight a lawsuit for several years, then the manga stops being updated, and then that's it."

Yoo Jae-suk asked in disbelief, "Don't cartoonists own the copyright to their own works? How is that possible!"

You don't understand, do you... Anyway, that's how it's calculated.

If you publish comics on my platform, you must abide by the platform's rules!

Even more outrageous, the platform doesn't even sign a contract with you, but only with the comic studio, and then the studio has to deal with the culprits.

Traditional comic studios and publishers were already notoriously bad, but the rise of online platforms made it even worse.

Originally, the issue was simply a matter of ambiguous copyright, leading to constant disputes between cartoonists and companies. Later, online platforms simply cut off all copyrights, treating them as mere tools, not something to be concerned with.

Draw if you want, otherwise get lost.

During the years of the rise of Chinese animation, countless young people with dreams were ruined by copyright issues, leading them to despair of the entire industry.

Platform dominance is the biggest problem for comics.

The development of animation is relatively better, with few copyright disputes, but it is geared towards young children, doesn't make money, and has very few high-quality works.

In China, the focus is on 3D, which allows industry professionals to seamlessly transition into game development.

People are very realistic; dreams can't put food on the table.

If people can't even get enough to eat, who's going to make animation?
Although YuLeBao is quite a scam, it has indeed boosted the animation industry.

Big Fish & Begonia was made possible through crowdfunding by netizens.

"The world is full of wonders, haha, I've made so many movies, but I don't own the copyright to a single one!"

Yoo Jae-suk was internally devastated; Lee Myung-yang was speaking without thinking at all!
Direct Yin-Yang mid-shadow.

"This... movies are different; at least you have a portion of the copyright."

"If movies are like this, then animation is even worse... That's why I'm going to develop my animation career in South Korea. I'm very confident that under my leadership, Korean animation will definitely surpass Japan and dominate the whole of Asia!"

"Wow! This is the first time I've seen Director Lee so confident," Yoo Jae-suk exclaimed.

"It's not about confidence, it's about certainty! I've loved anime since I was a child, and I have a dream of making anime! If you want to make an anime, you have to master comics first; comics are the cornerstone of the industry!"

Before Yoo Jae-suk could speak.

Li Mingyang took out his phone and said confidently, "The Internet is the main platform for comics, and smartphones are an important way of online entertainment in the future. Whoever can adapt to the reading mode of mobile phones will become the big winner of the future comics."

"Korean webcomics are great for reading comics, but they need to be optimized. With my optimization, plus the investment and development of major online platforms, Korean comics will soon replace Xiao Ri Zi."

Yoo Jae-suk nodded, and after Lee Myung-yang finished bragging, he said with a smile, "Director Lee, you're an 'optimized' employee, not planning to participate?"

"Of course we want to participate, and we want to participate deeply!"

"However, my way of getting involved is not by creating a platform or starting a comic book company, but by providing support for all young people who invest in the comic book industry, so that they can not only earn money and own their own copyrights, but also fulfill their dreams!"

"How do we protect our copyrights? Our copyright protection is quite good, but it's hard to make a living from comics."

"I have reached an agreement with NAVER and Kakao on a Korean comic X plan. The comic artists who serialize on the two platforms will have a minimum guarantee. It is not enough for top comic artists to make money to drive the entire industry. Only when the comic artists at the bottom have a livelihood guarantee can the entire industry have a future."

"Is it a human wave tactic?" Yoo Jae-suk said.

"Korean comics are not suited to a large-scale, manpower-intensive approach. Instead, they need to forge their own path. First, they need to establish a robust support system that can sustain the entire industry. Second, they need to develop a distinctive and highly specialized approach. Then, they need to learn from the IP development model of Japanese comics, build a complete industrial chain for Korean comics, reduce imports of Japanese comics, and make Korean comics a true national comic."

"If everyone reads Korean comics, then Korean comics will surely replace Japanese comics, and Korean comics will surely dominate Asia and the whole world!"

Yoo Jae-suk stared wide-eyed at Lee Myung-yang in disbelief. No one else could boast like that.

However, after Lee Myung-yang's interview was broadcast on Korean television, social forums, and mainstream media.

Korean national MC Yoo Jae-suk was surprised to find that he had many more appearances. Chaebols, internet tycoons, government officials and other big shots were very interested in Lee Myung-yang's Korean comics replacing Japanese comics.

Through rounds of interviews, Yoo Jae-suk gained access to more and more information.

Yoo Jae-suk vouched for himself with his integrity, saying that Lee Myung-yang was just bragging when he talked to him.

There was no announcement or interview transcript; it was all done by me, who would then work out the mistakes after a while and then continue the interview.

However, in less than a day, Yoo Jae-suk was shocked to discover that Lee Myung-yang had devised a very detailed plan, persuaded the government and chaebols, and even got his arch-rivals NAVER and Kakao to join forces...

All of these people are endorsing him!

"Wow! Li Mingyang's resource integration ability is too strong. Putting aside everything else, if the import of Japanese comics is really reduced, it will be like giving wings to the development of Korean comics!" Yoo Jae-suk said.

"No way, I still want to watch One Piece!" Kim Jong-kook said. "It won't affect older anime much, it's mainly affecting new anime. We're the biggest importer of anime, we'd be so happy if the genre faltered and our roots were cut off," Yoo Jae-suk said.

"Korean comics are so trash, how could they possibly beat Japanese comics?" Song Ji-hyo complained.

"You can copy it!"

The Running Man members were discussing tomorrow's filming plans in the meeting room, but their conversation drifted off-topic, revolving around Korean comics.

Korean comics are terrible; fewer than a thousand webcomics were released in the entire year of 2012, even including those rated 19+.

South Korea is a well-known anime and manga powerhouse.

As early as the 80s, South Korea had a sizable audience for doujinshi (fan-made comics) and anime/manga culture. South Korea was often the first stop for Japanese anime and manga to go overseas.

After cultural restrictions were lifted in 98, it experienced even more rapid growth.

This led to the formation of a massive pan-anime/manga culture.

The fastest pirated resources mostly come from South Korea, and the dialogue boxes are all in Korean.

So even though they are translating Japanese comics, they often need to be fluent in Korean and find Korean comic translation groups.

South Korea boasts the world's most efficient Japanese anime translation team, which is inseparable from South Korea's rich anime culture. Japanese anime theatrical versions are always very localized and rarely shown overseas, but almost all theatrical versions are scheduled to be released in South Korea.

South Korea is also the country that imports the most Japanese animation every year, covering all late-night anime series.

Almost all Japanese animations can be found in South Korea on an official basis. There are absolutely no restrictions or barriers to importing them, which is something even Taiwan and Hong Kong cannot match.

There are adult comics and doujinshi (books) rated 19+.

Full coverage!
China's animation industry started late.

South Korea developed early, but it didn't form a systematic approach.

With the advent of the mobile internet era, the presentation style of Korean comics is perfectly suited for mobile phone reading.

They reached the pinnacle of webcomics, ultimately leveraging user habits to become the world's second-largest comic book powerhouse, even surpassing traditional Japanese comics at one point to become the world's comic book hegemon.

In the field of animation, China is following the 3D model, which is very powerful and among the world's best. However, 3D animation can be perfectly adapted to the game industry.

However, it did not promote the comics industry.

Chinese animation once rose to prominence for a period of time, but it was quickly ruined by capital manipulation.

Kuaikan Comics and Penguin Comics are actually the same company.

From the perspective of someone who has been through it all, Li Mingyang believes that Chinese animation actually has a huge natural advantage.

It possesses a massive amount of online novel IPs!

However, the development process was particularly strange and clumsy, with too many middlemen involved.

Neither novelists nor comic book artists receive much money, and copyright is blurred unless they develop their own content.

Douluo Continent is a classic among classics; it has no copyright issues and is entirely its own.

In the domestic animation industry, "Ne Zha" single-handedly propelled the entire animation industry to new heights.

Comics are doomed; they're good enough for my own amusement, but it's difficult to develop them further.

Not only is there a problem with the entire industry chain, but the most important point is that the 19+ content is illegal in China!
The fact that it's rated 19+ is a characteristic of Korean comics, supporting thousands of comic artists!
An industry must first ensure that people are fed before it can have room to grow.

With the support of government policies, the Korean entertainment industry has many opportunities for explosive growth.

Movies, TV series, idols, and comics are all like this!
Especially in the Korean comics sector, they seized the opportunities of the times and pioneered the webcomic genre, thus avoiding various threats and competition.

They completely destroyed Japanese anime...

The market is only so big, and the rise of Korean comics has taken the largest share of the market from Xiao Risheng.

Connecting Korean comics with anime is very difficult; it's like starting from scratch.

But Japanese manga is different; "Little Days" is an industrialized, template-based production line that integrates animation and comics.

Li Mingyang's attack on Xiao Rizi's comic industry with Korean comics is an attack on Xiao Rizi's animation industry!
The trailer for Your Name caused a sensation throughout Asia, sparked a nationwide anime discussion in South Korea, and ignited tensions between China and South Korea.

It stirred up tensions between China and South Korea, indirectly boosting the box office of Seoul Spring!
This proves the national characteristics of animation!
If Li Mingyang wants to win, he has no choice but to go all the way and unleash the trump card of Korean comics to fight Japanese comics to the death!
In the time that followed, Li Mingyang worked tirelessly every day for the rise of Korean comics, devoting himself wholeheartedly to the cause of Korean comics.

It not only benefits comic book industry professionals but also gets government endorsement and promotes the Korean Comics X Project.

They also established a dedicated department for adapting Korean comics into films and television series, selecting Korean comics for adaptation.

They mobilized celebrities to promote the Korean comics organically, recording encouraging videos featuring hundreds of people and releasing them across the internet.

He personally developed an industrial template for Korean comics, without being bound by traditional frameworks and panel layouts.

The goal is to create a clean and simple visual experience, with larger fonts and simpler text for easy mobile browsing, eliminating the need to zoom in or move the device to view smaller text.

All of this was captured on camera and posted online or broadcast on various television stations.

Even before Li Kaka stepped down, he expressed his support for Korean comics.

Li Mingyang's promotion of the Korean comic was a huge success, causing a great stir in both China and Japan.

Due to restrictions and a lack of unity among its members, the University of Tokyo has little fighting power on the international stage.

Since there's no Great Firewall between Japan and South Korea, the two sides clashed directly on Twitter, with the arrogant and venomous Koreans on one side and the dark-hearted Japanese on the other.

Dongguo comics are a national treasure. Other countries don't have such a rich variety of swearing techniques; they all use insults on their parents and relatives!

The two sides fought fiercely, their cries of agony echoing like ghosts and gods.

Li Mingyang, fearing things wouldn't get exciting, had Song Duyuan post all the shameful things the Japanese had done in Korea on Twitter, and also had Cao Manman mobilize an online army in China to incite conflict!

They killed even more fiercely!

Both national self-confidence and national antagonism have emerged!

Although Korean comics have little to do with Seoul Spring, it was Lee Myung-yang who did this. He was very active and energetic, and his presence could be seen everywhere!

The massive influx of viewers was reflected in the box office of Seoul Spring.

The box office for "Spring in Seoul" has finally rebounded! Incredibly, it has returned to the 4 mark and has maintained that level for four consecutive days!
January 23! Seoul Spring has surpassed 16 million total moviegoers!
At the celebration banquet, Li Mingyang made a shocking statement in front of a group of media!
He wants to donate all of his Seoul Spring box office profits to the Gwangju government to develop the Korean comics industry!
CJ's director also stated that all box office revenue from Seoul Spring, in which CJ is the producer, will be donated.

According to the revenue sharing ratio, CJ will receive 37% of the total box office revenue.

Based on the current box office of Seoul Spring, which is over 1200 billion won, that's over 400 billion won!

This is a huge sum of money!
But Lee Myung-yang donated it without batting an eye, and CJ actually accepted it, donating the highest box office revenue in Korean film history!
Or donate it to the government... you won't get any subsequent benefits for yourself!

The press conference hall was packed with people, and they erupted in uproar!
Lee Mingyang boasts without thinking, claiming that under his leadership, Korean comics will definitely become the world's number one comics and dominate everyone's lives.

What makes Korean comics the center of the world's comics?

Korean Wave isn't just about K-pop; it should also include Korean comics!
Dongda Comics is hopeless. The new era of comics will begin with Korean comics!
The South Korean reporter has finally witnessed just how bold and boastful a person can be!

Li Mingyang's boasting made even them feel guilty.

But donating box office revenue isn't just talk; you really have to do it!

"Compared to the entire Korean comics industry, the box office revenue of Seoul Spring is just a small amount, far from enough. But if I don't donate, and you don't donate, who will? The rise of Korean comics requires everyone's joint efforts!"

“Every viewer who watches Seoul Spring not only looks back on a dark history, but also plants a seed for a hopeful future!”

"In the not-too-distant future, Korean comics will defeat Japanese comics and become the world's number one comics, becoming the center of the world's comics."

"When everything grows, every audience member of Seoul Spring is a participant in this victory!"

"When we look back at the Seoul Spring, that winter was dark and hopeless, a time of national collapse. It was precisely because everyone persevered that the Koreans were able to achieve democracy and freedom!"

"I believe that Korean comics, like Seoul Spring, will also emerge from this dark, hopeless, and neglected winter. As long as everyone perseveres and doesn't give up, in the not-too-distant future, Korean comics will become the world's number one comics, and Korean comics will become a new national symbol for South Korea!"

Li Mingyang stood on the stage, arms outstretched, facing countless cameras and microphones, and uttered that profound statement!

Let's work together to fight for our dreams!

……

(End of this chapter)

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