Huayu, can you be called the best actor if you don’t indulge yourself?

Chapter 517 Defeat
CCTV-Sofres, abbreviated as CSM.

CSM can be considered the largest and most authoritative professional ratings survey company in China. Its data sources are officially recognized and used by broadcasters and advertisers at all levels.

CSM Media Research releases its viewership reports at a fixed time on weekdays.

It records the ever-changing landscape of the TV drama market.

Except for weekends and public holidays.

but
Apart from the wealthy who are willing to pay a large sum of money.

If you're willing to spend hundreds of thousands or even millions a year, you can get first-hand viewership data anytime, anywhere, regardless of holidays or festivals.

August 3rd was a Sunday.

The Sofres employees who were still on duty at the company were facing a busier time than on weekdays.

As time went on, the phone rang more urgently.

"Still mango?"

"No, it's Chongqing TV."

"Ok?"

"It seems they also bought the rights to that show."

"Oh~"

"Hello, CSM (China Media Research) The relevant data is being compiled and will be faxed to your company as soon as it is completed. Estimated time: in just a few minutes!"

Upon seeing their colleague rushing out, the staff member quickly hung up the phone.

All eyes at the scene followed that figure.

Everyone knows why all this happened; an ordinary TV series would never have garnered such attention.

But now it's Li Luo!
The fourth popular actor in mainland China to join the "director club" with a net worth of over 100 million yuan.

At the time, almost everyone thought he would continue to work in the film market, but unexpectedly, he turned around and went back to his old profession, making his debut as a television director.

This kind of action.

Many people were taken aback by what they saw.

After all, according to normal thinking, Li Luo should have calmed down by now.

Choose some good books, preferably art books.

It's best to depict suffering.

If a director successfully wins an award at a prestigious international film festival, he is immediately recognized as a rising star who excels in both commercial and artistic films, instantly becoming a leading figure among the younger generation of film directors.

From the public's perspective, the film is clearly of a higher standard.

But he actually came back to film TV dramas.

If the ratings are bad, wouldn't it be a waste of such a good starting point?

But no matter what.

The TV series has now aired.

The results are certainly something everyone should pay close attention to.

Under the watchful eyes of the CSM (Sofres) staff, the man who had rushed out with his documents slowed down slightly and silently mouthed urgent words to his colleagues.

"Buzzing?"

"What buzzed?"

"crazy?"

"No way, what the hell is going crazy!"

A seemingly random remark immediately made everyone present uneasy.

After just a few minutes.

More hurried footsteps echoed from the Hunan Provincial Radio and Television Center. The secretary glanced at the high-ranking TV station executives who were rushing over, and nervously stood up, casting an inquiring look at them.

The seventh-rank official in front of the prime minister's door.

Normally, they would exchange a few pleasantries.

But who cares about all that now? After the higher-ups quickly nodded, they slammed open the door to the station director's office.

Inside the office at this moment.

A middle-aged man with a cigarette on his back stood steadily in front of the glass curtain wall.

The other person was staring out the window.

The cigarette held between his fingers emitted wisps of smoke.

Although not tall, it has a very steady presence, giving people the feeling of being as imposing as a mountain, or like a mule that knows to look up and see the road ahead, and keeps forging ahead bravely.

Such movement.

This naturally caused the middle-aged man to flick the cigarette between his fingers.

But he put it in his mouth and took a deep breath before turning back to look at it with anticipation.

“Outai”.

The executive took a deep breath and quickly opened the fax in his hand: "The ratings data for last night's broadcast of 'My Sunshine' has been sent over. Now I'd like to report the situation to you."

"The premiere episode achieved a viewership rating of 3.15% and a market share of 10.26%."

Upon hearing this...

The secretary standing behind looked horrified.

"The number of viewers is approximately 45 million."

The executive looked at the data in his hand and said quickly, "According to statistics provided by Sofres, viewers under the age of 34 with a high school education or above are the core audience of the show."

"They occupy the vast majority of the audience, with female viewers making up the largest proportion."

"Reaching 67.5%."

"As for the geographical distribution, the proportions in first-, second-, and third-tier cities are almost the same, with no significant restrictions, and the target audience is extremely broad!"

"Yes"

The executive squeezed the folder tightly, gritting his teeth as he said, "My Sunshine has captured more than double the viewership share of the 10 PM drama slot, and it's also the top-rated show in its time slot nationwide!!!"

Ouyang Changlin sank his teeth deep into the filter and forcefully exhaled a very long plume of smoke.

Even if the secretary knew something was wrong at that point.

But he still couldn't help craning his neck and standing on tiptoe to look at the contents of the folder, even though he was filled with great anticipation.

But he never thought about it.

This drama won the national ratings champion in its time slot on the first day of its broadcast.

"Premiere".

Swallowing hard, the executive quickly flipped to the next page of the folder: "The premiere ratings beat our station's 'Another Dream,' beat 'War and Beauty,' and even the Korean drama 'Dae Jang Geum'!"

Ashes fell in wisps, and Ouyang Changlin frowned.

Inside the brain.

I quickly recalled all the data.

"It's Dae Jang Geum."

The executive nodded emphatically, his voice hoarse with excitement: "Dae Jang Geum's premiere ratings were 2.13%, and its market share was 8.6%. Both of these ratings were surpassed by 'My Sunshine'."

"If...if Li Luo can maintain this momentum."

"Given the current situation, it's entirely possible that the viewership record set by Dae Jang Geum can be broken!!!"

To the end.

His face turned slightly red.

"Shu~"

Ouyang Changlin forcefully stubbed out her cigarette, her eyes shining with excitement. At the time, she was simply impressed by Li Luo's fierce momentum and greatly admired his attitude towards things, so she was determined to secure the rights to the drama.

Never imagined.

Now there's actually a chance to break Dae Jang Geum's record.

That Korean drama became a nationwide hit under his guidance, and back then, the song "Ulala Ulala, Adu Ulala" could be heard everywhere.

Thanks to that wildly popular TV series, Hunan TV made a fortune. To this day, he still reminisces about the glory days.

Pacing back and forth rapidly, Ouyang Changlin suddenly looked at her subordinates: "Variety shows, entertainment news, media, etc., mobilize all of our station's publicity channels and spare no expense to boost viewership."

"Also, contact the satellite station that bought the second round of broadcasting rights, as well as the local stations that followed, and tell them not to stand by and watch the show."

"If we can break the viewership record of Dae Jang Geum."

"It's not just us."

"It's good for everyone!"

Despite their exceptional memory, the senior executives quickly pulled out their notebooks and made simple notes.

This is to demonstrate the importance attached to the leader's speech.

"in addition."

After thinking for a moment, Ouyang Changlin slammed her hand on the table: "Let's observe the ratings trend for another day or two. A decline in the relevant data is normal, as long as the decline isn't too severe."

"Please ask Mr. Li to make time as much as possible to hold meetings in two or three key cities."

"Costs for all organizational and personnel arrangements."

"We'll take care of it all!"

The powerful voices echoed continuously in the huge office, making the behemoth that was Mango Media roar.

But before they get going.

The relevant information spread like wildfire as the phone rang.

No matter how old Li Luo is, there are only a handful of people in China who can achieve box office success of over 100 million yuan, so any new work by any of these directors will attract a lot of attention.

And now.

The youngest among them still came out with a new work.

It generated a huge amount of buzz.

When major media outlets tried every means to find out Sofres's viewership report, the 3.15% rating almost made them drop their receivers, and then they heard a 10.26% market share.

The receiver tumbled and fell onto the table amidst the calls of "hello, hello."

The former represents the size of the audience reached by the TV series, while the latter represents the program's dominance in the same time period.

Neither the former nor the latter.

This data.

All of these are enough to leave people speechless.

This is not the viewership rating of a single city or region, but rather a nationwide coverage, reaching a staggering 45 million viewers, of whom 67.5% are highly engaged and have high spending power!

Such results right from the start.

What kind of data will emerge when a drama reaches a plot climax?

The data we have.

They all foreshadow two words.

"King of Dramas!"

These two words are no joke at all. The terrifying viewership share of classic dramas like "Princess Pearl," "Romance of the Three Kingdoms," and "Journey to the West" in the early years is something that is extremely difficult to replicate.

At that time, there were few entertainment and leisure activities available.

For most people, watching TV is the only option after meals.

Big cities may offer more choices, but most people born in the 1970s and 1980s who come from rural areas, county towns, and smaller cities have experienced the heartwarming moments of neighbors gathering together to watch TV and laugh together.

But now people are either shopping or in internet cafes.

You can play it any way you want.

Achieving ratings that break 2 or 3 is already highly commendable.

Of course, such statistics usually exclude CCTV. If you really compare them with CCTV, then we can forget about it. The viewership of a weather forecast alone is enough to crush all the others.

I didn't have time to think about it in detail.

Next, the staff of the entertainment divisions of major portal websites rushed out of the office like madmen when they saw their supervisor.

And then, amidst a series of roars.

The entire department was in complete chaos, like ants on a hot plate.

"Why Did It Premiere: First-day viewership ratings broke 3%, setting a new record for the best premiere on a provincial satellite TV channel in recent years, and defeating the phenomenal Korean drama 'Dae Jang Geum'!"

Xinlang Entertainment acted the fastest.

I just came up with a title and posted it to attract traffic first, then I'll slowly edit the content later.

There has been no word from any major media outlets today.

Netizens were really getting impatient!
The suddenly popped-up highlighted headline caught the eyes of countless people. While the meaning of "breaking three" was unclear to everyone, the words "setting a record" and "defeating" were easy to understand.

Especially Dae Jang Geum.

Who hasn't experienced moments when they hear "Ula-la-la" everywhere they go?

I never expected that they could defeat Dae Jang Geum!
Even for those who aren't fans of the show, such a catchy title still piqued the curiosity of countless people, with tens of millions of mouse pointers clicking on it, only to be met with a barrage of curses.

Apart from a few stills, there is no other information provided.

Fortunately, the page refreshed.

The relevant content finally surfaced.

"Xinlang Entertainment reported on August 3 that the modern romance idol drama 'My Sunshine,' jointly produced by Xinghuo Films and Changsheng Films, officially premiered on Hunan TV's Golden Eagle Theater yesterday."

"The production cost of this TV series is reportedly as high as nearly 40 million."

"The drama is written, directed and starred by the well-known director Li Luo. The cast includes Huang Shengyi, the female lead in the movie 'Kung Fu,' as well as rising stars in film and television such as Liu Shishi, Jiang Shuying, Sun Yizhou, and Yuan Hong."

"It also features talented actors such as Tan Kai and Zhang Songwen."

"The drama depicts a refreshing and unconventional campus romance, where lovers are separated by the cruel twists of fate."

Time flies.

"The naive young man of yesteryear has become a renowned lawyer, but no matter how things change, the one thing that remains unchanged is his unwillingness to settle for less in love!"

After briefly introducing the production information and story background, the website editor quickly shifted the focus to the viewership ratings, which were of most concern to netizens.

"It is reported that."

"The television broadcast achieved an outstanding rating of over 3% as soon as it aired,"

"Even the wildly popular 'Dae Jang Geum' from three years ago paled in comparison, with viewership reaching over 45 million, directly taking the top spot in national viewership ratings for its time slot!"

These are all messages.

The netizens were thrilled.

When a show you enjoy achieves great success, you often feel a wonderful sense of pride, joy, and pride.

In particular, its premiere ratings beat those of popular Korean dramas.

Everyone felt an even greater sense of pride.

Besides being excited.

His eyes lit up as he examined the related reports.

"Why did the premiere bring such terrifying attention? Last night, many website maintenance staff experienced a terrifying moment. Famous director Li Luo single-handedly brought a surge in traffic."

"On August 2nd, the Class of 2001 of Beijing Film Academy made a stunning appearance in front of the public again, with Li Luo and Huang Shengyi starring as a divine couple."

"As one of the most eligible bachelors in the industry, famous actor Li Luo is involved in a love story that is both real and fake."

"An unexpected battle for the remote control broke out before the Olympic flame was lit."

"Li Luo is the number one fan-loving person. Let's count the heartwarming moments between Li Luo and his fans. Taking photos together is nothing. There are also moments when he personally taught them how to practice swordsmanship, led them on horseback riding, and fed them delicious food, which made them scream with excitement."

Simply listing data is meaningless; reporting from a different angle is more likely to attract netizens' interest.

Such terrifying traffic.

Who wouldn't want a piece of the pie?

With the help of major online media outlets, related reports spread like wildfire, and the ratings storm sparked by "My Sunshine" officially swept across the land.

(End of this chapter)