Huayu, can you be called the best actor if you don’t indulge yourself?

Chapter 402 New Endorsement Invitation

"Ok?"

Li Luo saw the secretary's gaze and pulled his coat in confusion: "Why are you looking at me like that? Xiao Jing, are you bisexual?"

"pair?"

Zhao Xuejing looked confused.

"hey-hey."

Li Luo raised his eyebrows and smiled wickedly: "Both men and women like it."

"Luo Ge!!!"

The girl immediately jumped up and down, her face flushed with anxiety: "You can't bully me like this, how can I be bisexual?"

Smile cheerfully.

Li Luo looked at the photo on the whiteboard.

Although there are still some supporting roles to be finalized, the main cast is basically complete.

These two works.

There have been tremendous changes.

Among them, the biggest change was in "Fall in Love with You Again". The young actors who played He Yichen and Zhao Mosheng in the play were directly cut, and the school plot was directly performed by himself and Huang Shengyi.

In the original work, Li Luo seriously suspected that the two young actors had brought money into the crew.

The acting is honestly average.

The female one is better, but the male one has a completely expressionless face like a newbie.

The two of them also took up a large number of scenes, which he thought was a major shortcoming of the drama "Fall in Love with You Again".

Now it's in your hands.

Of course, you have to cut it cleanly with one knife.

The actors have been basically confirmed, and the next step is to sign the contracts one after another!
He tugged at his sleeves.

Li Luo looked to the side contentedly.

At this time, the secretary still looked a little angry, and the bulging white shirt was rising and falling at an unusual speed.

Such a pretty and smooth girl.

He actually likes women.

What a pity~
Sighing regretfully, Li Luo waved and walked out: "Okay, Luo Ge was just joking with you, how about thinking about what I told you last time, the workload is actually not that big."

"Follow me everywhere and you'll see lots of beauties!"

As the workload increases.

What I need is more than just a life assistant.

Liu Wan can only be responsible for the trivial matters in life. Sometimes she is so busy that she is exhausted and needs someone to help her check for omissions in work affairs and schedule arrangements.

Rather than hiring an extra person you don’t know, it’s better to bring an administrative assistant along.

Anyway, the job is suitable.

Zhao Xuejing has always been low-key in the company, but he is very thoughtful in every aspect of his work and has very good relationships with everyone.

This kind of meticulous work style makes him a very suitable candidate.

Of course, you should also seek the other party's opinion.

After all, once you run away, you'll have to follow me for more than ten hours a day, and not everyone can handle it.

If there are any adjustments to the work, the other party must agree.

"Beautiful lady?"

Zhao Xuejing hurriedly followed his pace, feeling her teeth itching: "Being Luo Ge's assistant is my job, there's no need for a pay raise, I'm willing to stay by your side."

"But there is a point."

"You said."

Li Luo kept walking.

"you."

Zhao Xuejing glanced at him and said through gritted teeth: "Brother Luo, don't tease me about that matter."

"no!"

Li Luo decisively refused.

"Ok."

The secretary was a little dejected, and said excitedly and a little depressed: "Then I agree!"

Handling the corresponding work in terms of affairs and schedules was originally her responsibility. Now, she has changed from just sitting in the company to handling affairs to following them anytime and anywhere.

Of course she would be happy to earn more money.

She was very happy to be able to be with Luo Ge, but the teasing from the lesbian made her laugh and cry.

I felt ashamed and annoyed.

"Ah."

Walking down the stairs quickly, Li Luo said without looking back: "It's actually not as hard as you think, it just takes a little longer. Most of the time you are actually idle."

"It's mainly because I'm busy on the set and I don't have a good sense of time. It's also not easy to carry my work phone with me all the time."

"If anyone wants to see me."

"Just record it and remind me when the time is right. Anyway, you know how to deal with those messy things."

"Uh-huh."

Zhao Xuejing nodded repeatedly and followed him down.

Be able to get in touch with more things.

To put it bluntly, it is also good for yourself.

Although I have to say goodbye to my carefree life, I still feel a little excited when I think about seeing Luo Ge all day long when I am on a business trip. I quickly glance at the tall figure in front of me.

Zhao Xuejing quickly lowered her eyes again.

Hate.

What should I do to get rid of the lesbian image? ! !

While the little secretary was daydreaming.

Li Luo had already met Manager Lin who was waiting downstairs, nodded to the marketing manager, and led the way to the company gate.

“Today there are mainly two categories.”

Marketing manager Wu Lin followed quickly and reported the situation at a rapid pace: "Laptops and beverages, major brands are very interested in product placement in our new drama."

"In the notebook market, there are Apple, Shenzhou, Lenovo, and HP."

"As for drinks."

"Representatives from Yogurt, Pocari Sweat, Huiyuan Juice, Coca-Cola, Orange Juice, Sprite, Red Bull and other manufacturers are also looking forward to today's meeting."

Wu Lin is also a top student and has a background as an overseas returnee.

It's not gold-plated.

Manager Lin searched for a long time to find such a business talent who is down-to-earth and has good skills and knowledge. Marketing work is extremely important.

In order to coordinate media relations and maintain the artist's public image, efforts must also be made in endorsements, product placements, and commercial performances.

Both business acumen and communication skills must be excellent.

Wu Lin’s current performance.

Pretty good.

"Ah."

Lin Yue took over his words and said without hesitation: "The most important issue now is how to implant the advertisement in the drama and how long the implanted advertisement will last. This is what the manufacturers are most concerned about."

“It also directly affects the cost of advertising placement.”

Contacting manufacturers is not difficult.

Many manufacturers of Xinghuo Film and Television don’t know each other, but they all know Li Luo, so it doesn’t matter if they don’t know him.

With those masterpieces listed, the people in the marketing department will be successful in everything.

On the other hand, the manufacturers.

It’s actually not difficult to get them to invest money.

Originally, a large amount of funds would be prepared every year for advertising. In this era, even good wine needs no bush, so major manufacturers rack their brains to place advertisements in an attempt to make their brand influence more powerful.

Especially when there are competitors, they will fight to the death for that little bit of market share.

Li Luo's new play.

They are still very interested.

The only question is how strong the brand is implanted.

On this most core issue, Li Luo could only step in person and answer the questions of these manufacturers' representatives one by one.

The chaotic footsteps stopped.

Everyone stood in front of the company's gate.

At this moment, a high-end commercial vehicle was crossing the security guardrail.

"A Coke executive."

Lin Yue put on a smile and said quickly, "Sprite is a product of their company. They came here to discuss advertising placement for Sprite. In an hour it will be Pepsi."

"If the time is right, they can bump into each other."

Smile cheerfully.

Li Luo gave her a thumbs up.

Coca-Cola and Pepsi can be said to be old rivals, and they have been fighting each other all over the world. It is a little trick to arrange people from the two companies one after another.

Maybe, I can use their hostility to raise the price.

No matter whether it succeeds or not.

Anyway, there is no loss to Xinghuo Film and Television.

As he finished speaking, the business car slowly came up to them and stopped.

The God of Wealth is coming.

Li Luo quickly smiled brightly.

The car door was open.

A few people rushed down from inside.

These people were all dressed in suits and had their hair combed shiny, exuding the style of professional elites. Among them, a man with glasses looked the most stylish, and his clothes looked like custom-made ones.

"Director Liu."

Lin Yue stepped forward first and introduced with a smile: "Welcome to Xinghuo Films. Let me introduce you, this is Mr. Li Luo from our company."

"Hello, Director Liu."

Li Luo extended his hand and said with a bright smile: "Welcome."

"Mr. Li."

Liu Qihua also had a big smile on his face and held his hand firmly: "How can I have the nerve to ask you to go out and greet me in person? Congratulations on the box office success of "Raging Fire". I had a hunch when we met last time."

"You'll definitely come up with a hit."

"Thank you."

Li Luo's ears were almost callused by the phrase "congratulations on the box office success". He subconsciously expressed his gratitude, but soon realized: "Director Liu, did you remember it wrong when we met last time?"

"If I had seen you before, I would have remembered it."

"I'm here to see you."

After tightening his hand, Liu Qihua smiled and let go: "In the gymnasium in Shanghai, Mr. Li Luo's slam dunk left a very deep impression on me."

"Your jumping ability is amazing!"

Li Luo burst out laughing and immediately waved his hand to indicate that it was not worth mentioning.

Next, both parties introduced their entourage.

After a period of chaos, Lin Yue led a group of people from Keke Company to visit Xinghuo Film and Television, and Li Luo accompanied them. No matter how thick-skinned he was, he was embarrassed to brag at this time.

Wouldn't it be more satisfying to listen to others brag about themselves?

During this time.

Liu Qihua's eyes would turn over from time to time.

This made Li Luo feel uneasy, and he responded with a standard smile.

This guy.

It can't be that kind of thing!
As he was muttering to himself, Liu Qihua felt annoyed. He had set his sights on this guy during the filming of "Slam Dunk", but something else delayed his plans.

Now, look what happens: the other party went to Cannes for a trip and came back.

It's like it's coated with gold.

The market is rising rapidly!

The original endorsement price was no longer able to impress the other party, and I estimated that I would have to pay more to get it done.

But deep down, he was even more confident in his vision.

Gemini Project.

It must definitely be implemented.

After the tour, everyone moved to the meeting room.

There were fresh flowers everywhere, and all kinds of cut fruits were neatly arranged. Coffee and tea were available at will. Li Luo was never stingy in this regard. How could you get in without paying a lot of money?

At least we have to make these wealthy guys feel comfortable, even if this cooperation fails.

There will always be a next time!

"Everyone."

After a short break of a few minutes, Li Luo signaled his colleagues in the administration department to adjust the indoor lighting. He came to the landing small screen with a baton and signaled Wu Lin to turn on the slide projector again:

"Next, let me introduce to you the scenes where your company's products can be used in TV dramas."

"If you have any questions."

“Please feel free to ask.”

Seeing the big words "Fall in Love with You" appear on the screen, the people from Keke Company quickly perked up.

Those responsible for making the assessment and keeping the records.

No one is idle.

"You should have some understanding of the original novel."

Li Luo pointed at the screen and said slowly, "This scene is the reunion of He Yichen and Zhao Mosheng in the supermarket. In the original work, Zhao Mosheng pushed the cart and knocked over the pile of discounted soaps."

“Here we can swap our cut-price soap for cans of Sprite.”

“Because of the supermarket attributes.”

“This ad placement will be very natural.”

"The Sprite scattered all over the ground is very visually impactful and can leave a very deep impression on the audience."

The strong ability of delivering lines makes the words very infectious.

In a few words.

Just pull the people from Coca-Cola Company into the scene.

The film and television production department made a PPT and played it continuously on the screen. Various usage scenarios were presented in front of the manufacturer representatives in turn, and coupled with the plot that Li Luo came up with, they nodded repeatedly.

After talking about the product placement details, let’s talk about the cast.

Afterwards, Lin Yue also came on stage and talked about the audience group that "Why Sheng Xiaomo" could cover and its commercial value.

everything done.

It’s nothing more than selling it at a good price.

There's no shame in that.

It's about making money, there's nothing shabby about it!

Liu Qihua and others were also not idle. They raised any questions directly, sometimes even to the specifics of how many seconds a certain scene would appear, and whether the product could appear as the main subject in certain scenes.

These questions were raised one by one.

Li Luo also responded in succession, and stated clearly that there is no problem in displaying products, but the prerequisite is to tell a good story.

Do not put the cart before the horse.

In his view, commercial placement is just a side thing.

The opportunity to make money cannot be missed, but Li Luo will not turn this TV series into a commercial just because of the advertisers' requests.

Some quick money can be made.

But you can’t make money randomly.

If the reputation is damaged, the loss will be more than just a small amount of money.

After a lively exchange, Liu Qihua nodded contentedly: "Thank you, Mr. Li Luo. In fact, I have participated in many similar advertising conferences and met many great directors."

"But it's rare to be so familiar with the script like you, even knowing some small scenes by heart."

"To be honest, it's still relatively rare."

"How should I say~"

"I am now more confident about the TV series 'Fall in Love with You'!"

"Thank you, Director Liu."

Li Luo nodded in thanks and put away the telescopic baton with a quick movement: "This is exactly what I wanted to see, and as the producer and director of this drama, this is also what I must do."

"Firm confidence is the foundation of all friendly cooperation."

Under the leadership of Liu Qihua.

There was a round of applause in the meeting room.

After understanding almost everything they needed to know, the people from Coca-Cola Company stood up and prepared to leave.

The corresponding quotation can only come up with a specific number after evaluation.

It’s not something that can be decided with just a few words now.

However, this meeting made Liu Qihua more confident in betting on Li Luo. He likes professionals very much, especially those who know what they are doing.

to him.

This means the reliability of the project.

"correct."

After shaking hands with Lin Yue, Liu Qihua smiled and looked at Li Luo: "The project of "Silent Separation" is indeed good. I hope we can have the opportunity to cooperate, but in the meantime."

"Mr. Li Luo."

"Are you interested in discussing a project with me? Um, the Gemini project."

"Gemini?"

Li Luo looked puzzled.

"Yes."

Liu Qihua looked at him with great appreciation, nodded and said, "Coca-Cola Company highly appreciates the quality presented by Mr. Li Luo, and feels that you fit the brand spirit of our Sprite very well."

“Youth, sunshine, and vitality.”

"So we would like to invite you to be the spokesperson for our Sprite."

"Endorsement?"

Lin Yue's eyes lit up.

"Gemini?"

Li Luo was concerned about another piece of information.

"Yes."

Liu Qihua first answered Lin Yue's question and nodded again, "At the end of the year, Sprite plans to launch a twin star endorsement plan to carry out a new round of promotion in music and film and television."

"Mr. Li Luo, you are our candidate in the film and television field."

“On the young side.”

“You have a huge influence.”

"And your healthy image is exactly what we need. Are you interested in growing together with Sprite?"

Hear this.

Lin Yue felt a little excited.

Endorsement in the beverage market has always been a battleground for celebrities.

Especially the image endorsement of the two giants, Coca-Cola and Pepsi, was fought over fiercely.

Brand endorsement.

There are two most popular ones.

The first type is the high-end endorsement of luxury brands.

Although the money is not much.

But it is full of value.

There are some world-renowned high-end luxury brands that many big-name celebrities are willing to spend money to buy, which greatly enhances their personal commercial value.

The second.

It is a well-known fast-moving consumer goods brand.

Not only are the endorsement fees high, the brands are also very strong. While using celebrities for promotion, the brands can also strongly boost the popularity of the celebrities. You can imagine how popular they are.

Especially when it comes to carbonated beverages, non-trend stars cannot enter their field of vision.

Can be printed on red and blue cans.

This proves that you are one of the hottest stars nowadays.

This is not something that is hyped up by buying press releases, but is the result of real money.

The company that has been most active in recent years is Pepsi-Cola, with endorsement fees flying all over the place. It has been waving checks like crazy to recruit the most popular stars from Hong Kong and Taiwan, making the new generation of domestic entertainment industry envious.

Its momentum once gave off an overwhelming and delicious feeling.

The time when Li Luo really became popular just happened to be the period when he missed that time.

Lin Yue felt extremely regretful.

And now, I didn’t expect that Sprite would come to me.

It seems that the real boss wants to fight back, and his boss is one of the sharp blades chosen.

Think of this.

Lin Yue's heart was beating fast with excitement.

Although it is just a sub-brand of Coca-Cola, Sprite's influence is not inferior at all. It is definitely a step up for the boss to become the image spokesperson of Sprite.

"Feel sorry."

Meeting Li Luo's curious eyes, Liu Qihua smiled again and said, "The other spokesperson has not been officially confirmed yet, so I can't tell you the answer."

"How about it, are you interested in joining the Coke camp?"

"of course."

Li Luo thought for a moment, then smiled and showed his palm to the other party: "Let's make another appointment to talk in detail, but then please ask Director Liu to prepare a few cans of frozen Sprite. To be honest, I kind of miss that refreshing feeling."

"sure."

Liu Qihua laughed and held his hand tightly.

In the conference room at this time.

There were also bursts of cheerful laughter.

(End of this chapter)