Huayu, can you be called the best actor if you don’t indulge yourself?

Chapter 388: Dominating the Summer Vacation

Press conference in Beijing.

The battle ended successfully with Li Luo's combined efforts.

After bidding farewell to the satisfied reporters and fans, a large group of people hurriedly boarded the business minibus parked outside and headed straight for the airport amid screams.

Come to this point.

The smile on Li Luo's face disappeared instantly.

"Who?"

Retracting his waving hand, he stood up and strode towards Wang Peng: "Which idiot wants to use me for promotion? Who is the publishing company of "Heaven's Mouth"?"

The sound was not loud, but it was enough to make Xiaoban suddenly quiet down.

Looking at Li Luo with a stern face.

Everyone was silent and dared not say anything.

The same is true for Hong Tianming. After several months of filming and a month-long roadshow promotion, Li Luo has already established his authority in serious matters.

Especially in the face of the current situation.

to be frank.

Everyone is holding a fire.

The feeling is no less than when you are enjoying your meal and suddenly a stink bug pops out.

Came to Wang Peng, manager of Berna's publicity and promotion department.

Li Luo stood firm.

Of course, everyone was being sarcastic during the press conference just now. Everything the other party did, in the final analysis, was just to tie it together with "Raging Fire" and boost the popularity of "Heaven's Mouth".

If you respond seriously, you will only fall into the other party's trap.

Only by slapping someone's face hard in this way can the impact of being pulled be minimized.

As soon as he said those words just now.

In the media publicity, "Tiantangkou" will only be regarded as a joke.

But privately.

We have to settle the accounts as they should be.

"Hua Yi."

Wang Peng looked a little strange.

He knew that Li Luo had been very busy recently. He was either trying to find ways to do publicity well, or hiding in a corner writing something mysteriously. He would not have the energy to pay attention to other things.

As soon as the name came out.

The faces of those who heard it also turned strange.

What's going on.

They were celebrating the first day's box office success together in the morning, and then they were slashed in the afternoon.

Li Luo was also stunned. He didn't expect it was Hua Yi.

Before he could think of a countermeasure, the phone in his hand vibrated. It was Wang Zhongjun calling.

"it's me."

Li Luo thought about it and pressed the answer button.

"It has nothing to do with Huayi."

As soon as the call was connected, Wang Zhongjun's angry voice came from the other end: "The director was driven to despair by yesterday's box office, so he came up with a crooked idea. This was not in Huayi's publicity plan at all."

"Wait a minute, I'm contacting the director and asking him to make a clarification statement as soon as possible."

What cards do the producers and producers play during promotion?

Basically, plans are made in advance.

But there are always some unexpected situations. When Wang Zhongjun heard the news reported by his subordinates, he almost couldn't control himself and burst into cursing. He had been working hard to build relationships here.

If you don't pay attention, you will be hindered by the other side.

"no need."

Li Luo thought for a moment and said indifferently: "I have already responded. Since it is not arranged by you, it's fine. I'm in a hurry to promote it in Shanghai!"

"Uh~"

Wang Zhongjun paused for a moment, then said straightforwardly, "Okay then, see you at the launch party in a few days."

Now that the response has been made, there is no point in saying anything more at this time.

Just clear yourself.

After hanging up the phone, Wang Zhongjun knocked on the table.

He quickly opened the browser again and hurriedly opened the Xinlang Entertainment section. He responded by saying that there was no need to ask the parties involved, and that they only needed to read the reporter's report online.

When things like this happen, all parties react extremely quickly.

As the page jumps.

Sure enough, several highlighted headlines had appeared above, and Wang Zhongjun took a deep breath after reading the headlines of the news.

'The director of "Heaven's Mouth" said that large-scale road shows are vicious competition and should not be used to influence theater scheduling. He also hinted that a certain producer was suspected of organizing negative film reviews to attack competitors.'

'Li Luo: Don't hint at it. If you have the guts, just point it out.'

'When did pleasing the audience become something that deserves questioning? Li Luo mocked the director of "Heaven's Mouth" for needing to go to the Castle Peak Hospital in Hong Kong Island to see a doctor, and said domineeringly that the summer vacation season is to compete and squeeze out the opponent.'

"The summer vacation season is a game for the brave, and crying babies should not play it."

No need to read the content.

Just looking at these titles, they are all one-sided.

It is indeed a correct idea to seek out the one with the best performance to promote your film, but there is a prerequisite, first of all, the quality of your film itself must not be bad.

otherwise.

It's just a sure kill.

Of course, there is no concept of giving away lives now, but for Wang Zhongjun, that is the feeling.

Just pick a title and open it.

Various kinds of insults emerged one after another, all of which were aimed at "Heaven's Mouth", listing everything from the fragmented plot, inexplicable performances, to the extremely cheap-looking props and effects.

'Lee Lo is right, 'Raging Fire' is about squeezing out movies like this.'

'I don't have anything I want.'

"How dare you say that others paid for bad reviews to attack you? Or Director Chen, please refund my movie ticket first!"

'I suggest that directors first learn how to please the audience! '

"Is it that bad? I think the cast is pretty good! And with John Wu as the producer, the fighting should be intense, and brotherly love is always his forte."

'It's quite a 'brotherhood', just replace Sun Honglei's role with Hu Jun and it will be complete!'

'The talent upstairs!!!'

Wang Zhongjun's eyes turned black after seeing these scrolling comments.

At that time, I took on the distribution of "Heaven's Mouth" because of Wu Yushen's reputation, but I didn't expect the negative reviews online to reach such an extent.

No wonder he chose to take an unconventional approach.

Just choosing this opponent was a big mistake.

Even if it had nothing to do with Li Luo, Wang Zhongjun didn't want to get involved with him. That guy had always had a sharp tongue, and now he was ridiculed as a crybaby. Who would still watch this movie?

Wang Zhongjun stood up quickly and strode outside with a dark face.

We must hold that director down and find a way to get out of the current public opinion dilemma, otherwise we won’t be able to earn back the distribution fees!

Pay attention to this situation.

It’s not just the distributor of “Tiantangkou”.

The producers of "True Men" originally wanted to take advantage of the opportunity to fish in troubled waters and throw mud at others, but when they saw Li Luo's extremely sarcastic words, they were so scared that they took back the idea.

There is no need to touch some tough ones!

only.

This situation has taken another strange turn.

When Li Luo led the main creative crew to board the flight to Shanghai, the situation on the Internet suddenly changed. If the previous bad reviews of "Tian Tang Kou" were just a drizzle, now it is facing a big storm.

Negative reviews came one after another, following Li Luo's words to insult and attack.

For a while.

It presents a turbulent trend.

By the time the plane landed at Shanghai Airport, the negative film reviews that were originally only circulated within a specific range had become known to everyone.

As soon as Wang Peng turned on his cell phone, his phone kept ringing.

While walking forward.

He nodded repeatedly.

Finally, he hung up the call and quickly chased after Li Luo: "Brother Luo, this matter has become a big deal. Now the criticism of "Heaven's Mouth" on the Internet has become much louder, and the signs of human manipulation are very obvious."

"Many people have been asking indirectly if it's you."

Halfway through the conversation.

Wang Peng cut off the words abruptly.

In addition to the publicity and promotion team, there were also tourists coming and going, with pairs of curious eyes cast over one after another.

at this time.

It's really hard to say anything.

But the meaning was clear enough, he just wanted to know if it was his revenge for something that happened before.

After all, given the other party's personality, he can definitely do it.

"Ok?"

Li Luo paused for a moment, then walked forward with a smile: "I wanted to take revenge, but I haven't had the time yet. I didn't expect that someone else would save me the effort."

"Let's focus on our publicity and ignore these nonsense!"

Wang Peng suddenly realized.

He chuckled and quickly followed.

Today is Friday.

It's a great time to roll in the box office, and since someone is joining in the fun, it saves me a lot of effort.

At the same time, a conference room in the capital was filled with smoke.

"Bang~"

Chen Yili slapped the table hard, making a dull thud. However, the few people who were qualified to enter the conference room remained unmoved and continued to smoke their cigarettes silently.

"rogue!!!"

Pulling his tie vigorously, Chen Yili's face flushed and his neck thickened: "If this isn't hooliganism, then what is it? Moreover, it's a personal attack on me."

"Now there are suddenly a lot of bad reviews coming out."

"It must be Li Luo's doing!"

"Whoo~"

Wang Zhongjun blew out smoke rings expressionlessly, and he looked like he was just here to play.

"Mr. Wang?"

Song Dai, who was sitting opposite, tapped the report in front of him.

The box office of two million was extremely eye-catching. It was only a fraction of "Raging Fire". Although it was impossible for all the movies invested in to make a profit, as the main controller, this number still made his heart unbearable.

It would be fine if the box office was poor, but now it is being criticized so harshly.

Neither the face nor the substance was lost.

“We’re birds!”

Wang Zhongjun slowly exhaled the smoke again and said with a stern face: "The bird that sticks out is the softest piece of tofu. The comments on the Internet now can be said to be related to Li Luo, or they can be said to have nothing to do with him."

"From what I know about him, he will definitely retaliate if he has time."

As soon as the word revenge came out.

Everyone present looked at Chen Yili in unison, but the latter pretended not to hear the extremely playful looks.

"Why do you say it doesn't matter?"

Wang Zhongjun flicked the ash and slowly bit the cigarette: "If we succeed in biting Li Luo, others might follow. But now that we are covered in blood, people will come to take advantage of us!"

Hearing these words, Song Dai's face darkened even more.

The situation is already clear.

It is definitely a case of stealing a chicken but losing the rice. Several other producers who were scheduled to release the film in the same period definitely made a move on "Heaven's Mouth" by coincidence. There were too many people wanting to eat the cake, so they killed one of them first. This is pure taking advantage of your weakness to kill you.

some of.

It's not just an action movie.

All the producers of films released during the summer vacation don’t mind adding fuel to the fire at this time; it’s simply a matter of convenience.

At this time, you can't call and beg for mercy.

Markets are like battlefields.

Even if you have dealt with the investors behind those films before, you cannot be timid at this time. Song Dai would make the same choice when he knew he was facing such a great opportunity.

It has nothing to do with friendship, it's all just business.

"Solution?"

He took a deep breath and pressed the cigarette butt heavily into the ashtray.

The thought of being attacked by everyone now makes me feel uncomfortable.

The finger pressing on the cigarette butt exerted a little more force, and the veins on his forehead bulged.

"Muddy the waters."

Wang Zhongjun scratched his head and stubbed out his cigarette. "Now we can only fight. If you like to curse people, just curse harder. Director Chen, go and curse everyone."

"otherwise."

He looked at Chen Yili with a smile, gently rubbing the ashes on his fingers: "You won't have the chance to scold me even if you want to!"

Rather than getting beaten alone, it is better to pull everyone into the battle.

This is the only way to offset the impact to the greatest extent.

Along with Wang Zhongjun, Song Dai looked at Chen Yili expressionlessly.

The latter swallowed with difficulty.

The stares they gave him made sweat break out on his back instantly. He realized clearly in his heart that he had only one way out, and that would be fine if the movie could make money in the end.

If you can't earn it.
Taking a deep breath, Chen Yili sweated even more rapidly.

I couldn't help feeling a little regretful.

But there was no turning back once the work had begun, and under the gaze of the two big guys he could only nod his head stiffly.

nightfall.

Gradually enveloped the land of China.

The offensive remarks that had just fermented in the afternoon were becoming more and more intense as they emerged from all over the country. There were all kinds of negative articles flying around, and the spectators were unable to digest them all.

From the garbage literary drama in "Flash Point" to the yelling in "True Men", to the fragmented plot in "Heaven's Gate".

Finally, there is the bloody violence of "Rage".

Even the actors were quickly drawn in, and the fight was extremely intense.

The crazy confrontation between the film producers also completely mobilized the enthusiasm of movie fans. From south to north, countless people flocked to the cinema with their friends and bought tickets according to their preferences.

The day after the movie was released, it ended in this chaotic mess.

It’s the third day.

The next day's box office figures are released.

The colleagues who hurriedly received the statistical report had their glasses dropped to the ground as they looked in shock at the data that ranked first.

On that list, "Rage" tops the list with over 18 million.

The sales of several other films actually decreased instead of increased!
As soon as this data came out.

Xinghuo Films and Bona’s publicity and promotion department cheered.

After repeated confirmation, the main creators and publicity and promotion personnel of several other companies accepted this fact with pale faces. Among them, Nicholas Tse, who was the most excited, stared at the report for a long time without being able to move.

I don't understand why, with such intensive promotion, the results are even worse than the first day.

It was obvious that word of mouth had spread the next day and with the support of Friday night, and finally with this publicity, the box office should have jumped up significantly.

With this question.

Major distribution companies quickly dispatched personnel to theaters to investigate the situation.

And at this time.

Li Luo, however, sat on the sofa in the hotel with his legs stretched out, staring intently at the entertainment reports on TV.

"Feel sorry."

The camera was shaking, and the reporter quickly ran towards a couple and asked, "Can you please give me an interview?"

After obtaining the other party's consent.

The reporter asked a few commonplace questions with a smile: "If I'm not mistaken, you came here to watch a movie, right? Which movie did you choose? What's the reason for choosing it?"

“Can you share it with us?”

"Rage~"

The girl with long black hair happily showed the movie ticket in her hand and shook it towards the camera: "I heard that this is a film shortlisted for Cannes, so I thought about watching it, and I feel that the movie is not too intense."

"I like something more gentle!"

Following her arm, the camera pans to the poster on the wall.

In the poster, he is kneeling on one knee. Although his face is covered with blood and he looks extremely embarrassed, he is hugging Guan Xiaotong with a smile on his face.

The overall tone is quite warm.

The first impression it gives is quite warm.

He squinted his eyes.

Li Luo held his heaving head firmly.

In front of him, Charmaine Sheh, who was kneeling on the ground with her skin as white as jade stained by the golden sunlight, looked equally warm and, of course, flexible!
Smiling, Zhang's pretty face sipped upwards.

After Miss She threw a coquettish glance, she spun down with a "whoosh".

That long throat.

At this moment, it seemed to have grown bigger!
And on television.

The reporter's interview is still ongoing.

"Hahaha."

The sunny boy standing next to the black girl scratched his head shyly and looked at his girlfriend lovingly: "I have been saving money for a long time, and I just want to go out on a date."

“As for the film selection.”

"This movie is more able to combine the preferences of both parties. It has fighting scenes and enough warmth."

“No one will be bored!”

"The most important thing is that I quite like Li Luo's statement yesterday. In fact, it is very important to make a good movie. I also like his words to please the audience. I think it's the first time that I've been treated like that by a producer."

"Hmm~"

The sunny boy pondered over his words.

"respect!!!"

Hei Changzhi added.

"Yeah."

The former nodded quickly and waved the receipt happily at the camera: "This is also my respect for "Raging Fire". Although it is insignificant to the total box office of the movie, it can be regarded as a two-way trip!"

“I hope Li Luo can come up with a wonderful movie and continue to represent us young people!!!”

"Sigh~~~"

Hearing this, Li Luo raised his eyebrows sharply.

"what happened?"

She Shiman quickly spit it out, swallowed her saliva and asked, "It didn't hurt, did it?"

"continue!"

Li Luo was so excited that he immediately grabbed the mobile phone beside him, flipped through the phone number, and at the same time grabbed Charmaine Sheh's head, pressed it hard again, and dialed the number.

After a phone call.

Before the shocked colleagues could come to their senses, the entire publicity campaign for "Raging Fire" was quickly adjusted.

Poster with Guan Xiaotong.

It was quickly placed in the most conspicuous promotional position by the theater staff.

Its warm side forms a sharp contrast with the cold and fighting style of several other companies. Various press releases were quickly adjusted to say that this is a two-way choice for young people and a sincere work dedicated to the audience.

Make the whole tone more positive.

After this adjustment.

The effect is immediate.

On the third day of the movie's release, "Raging Fire" continued to maintain its sideways trend with great strength, continuing to suppress the audience with a score of 18 million, which made all its peers feel despair.

Some things have already come to my mind.

When it comes to fighting scenes, the effect presented by "Raging Fire" is no worse than that of the other films.

It’s equally exciting.

When Li Luo played the card of warmth, it formed a dimensionality reduction attack on "SPL" which was only focused on fighting, and "True Man" which was only focused on showing its desperate efforts, and then it just started to punch wildly.

Beat them so hard that they had no chance to fight back!

So much so that in movie theaters across the country, there are cool robots and sexy Megan Fox.

Firmly maintain the male movie-watching group.

The image of Li Luo, the uncle next door, attracted a large number of female moviegoers to the screening room of "Raging Fire" to the greatest extent, quickly squeezing the living space of other films.

Many people have realized with despair that the more publicity there is now.

The more you make wedding clothes for Li Luo.

If the light of the head film is too dazzling, it will undoubtedly siphon away the audience of that type. At least those moviegoers with limited budgets will be sucked dry by "Raging Fire"!!!
The direction of things.

This has indeed been proven to be the case.

When the time came to July 23rd, a number of movies led by "Raging Fire" ushered in the four-day first week box office battle report.

A terrifying result of 61.45 million.

It caused a complete uproar in the industry!
Its competitors, three films of the same type, "Flash Point", "True Men", and "Heaven's Gate", together only barely raised 30 million, not even half of it.

Apart from the Hollywood blockbusters, "Raging Fire" is dominating the summer vacation season.

A number of Hong Kong and Taiwan stars were squeezed out by it.

It's like a collapse of a thousand miles.

"Raging Fire" has been making great strides and has been conquering the film markets of various provinces and cities. It is highly likely that in a few days, Li Luo will proudly enter the '100 million box office club'!!!"

"He will be the fourth mainland director to enter the billion-yuan club after Zhang Yimou, Chen Kaige and Feng Xiaogang."

"do not forget!"

"This young director is only 25 years old."

"This is a very amazing number. Let us congratulate Li Luo in advance. We hope that he can stay true to his original aspiration and produce more and better works in the future!!!"

The summer wind and waves caused the newspaper in my hand to shake slightly.

On top of that.

It's Li Luo holding the Golden Camera Award.

The whole person is extremely high-spirited, giving people the feeling that he is like a peerless sword, emitting a sharp edge all over his body.

He pursed his lips.

Liu Xiaoli looked at the photo steadily.

I couldn't help but feel a little regretful. Was I too prejudiced against Li Luo at the beginning? This young man looked quite good, and my reaction at that time was a little too intense!

The billion-dollar club!

There are only three mainland directors who can enter this field.

No matter which one.

They are all people that make you look up to them.

"Mom~"

Light footsteps were heard, followed by a soft, murmuring cry.

"Hey~"

Liu Xiaoli hurriedly put away the newspaper in her hand, stuffed it behind her back, and pressed it firmly with her fat buttocks!

(End of this chapter)