Huayu, can you be called the best actor if you don’t indulge yourself?

Chapter 306 The starting gun fired

Capital
Hot summer.

The taxi turned the corner and slowly stopped in front of a small red building.

Quickly open the door.

Wang Xun picked up his suitcase.

He looked at the small red building in front of him excitedly, took a deep breath, and then walked across the courtyard in front with excitement.

I received a phone call some time ago.

Without a second thought, he turned down the subsequent crosstalk work and chose to pack his bags and head for Beijing.

The movie which took less than half a month to shoot last year is now ready to be released!

Not only that.

There will also be nationwide promotion activities.

Ask him if he is interested in participating.

joke.

You have to be interested.

No matter what the result of the movie is, he will be a person who has appeared in theaters in the future, and how could he miss the opportunity to appear in front of the national audience with first-line actors.

Even if there is no remuneration and the publicity work has to be done intensively.

That's worth it.

With this opportunity, I will have the chance to enter the national market from Sichuan Province.

I won’t talk about things that are too far away, but at least in the future when I go on stage to perform crosstalk, I will be able to stand up and ask for more appearance fees.

It doesn't matter if I'm a little tired now.

What a joke.

Huang Bo still remembers vividly what happened that night.

It's a rare opportunity to do publicity with Luo Ge. As long as I behave diligently, well, I can't think of signing a contract, but we have a good relationship, so if there is a play in the future, please help recommend it.

That's well worth it too.

And maybe he could get a role in the movie tailor-made for Huang Bo.

With a chuckle, he quickly walked up the stairs carrying his suitcase.

"Hello."

Looking at the pretty girl at the front desk, Wang Xun adjusted his glasses and said, "My name is Wang Xun, and I made an appointment with Luo Ge to meet here."

"Hello, Mr. Wang."

Zhao Xuejing quickly stood up and greeted enthusiastically: "Just put your suitcase aside, the boss is upstairs, I'll take you upstairs!"

Look at the man in front of you.

The girl at the front desk was wondering in her heart, wondering what kind of movie the boss had invested in. Why were all the people who came here today so ugly and didn't look like movie actors at all.

Although she thought so in her heart, she still had a sweet smile on her face.

Put away your suitcase.

Wang Xun looked around the interior of the office building with great interest.

The studio converted from an old factory building was extremely spacious. The space with a height of more than ten meters was not oppressive at all. He looked at the stills on the wall with envy, and his eyes fell to the stairs.

In the picture frame above.

There is a photo of Li Luo and Huang Bo.

The latter was not only holding a glass of champagne, but also wearing a glittering gold watch on his hand, and he was smiling so happily!

At just one glance, Wang Xun recognized it as a Rolex.

No need to guess.

This must be the photo taken at the signing time.

He smacked his lips in envy.

Wang Xun followed the swaying figure of the receptionist girl Teng Teng up the stairs. He heard bursts of laughter from a distance. Those familiar voices made him speed up his pace.

Even though the filming time was short, it was the kind of fighting friendship that was fostered by everyone sharing hardships.

But it's stronger than anything else.

"boss."

Zhao Xuejing knocked on the door frame and looked inside with a smile: "Mr. Wang Xun is here."

"Hahaha."

"Brother Xun, come in quickly."

"Everyone is just chatting about yours, don't touch me!"

Amidst a burst of lively shouts, Wang Xun walked quickly into the office. People he knew in the reception area stood up one by one, including producer Li Luo, director Ning Hao, and producer Lin Yue.

Guo Tao, Huang Bo, Xiaojun, Wang Ou and others were all present.

There were two other people he didn't know.

The seat was packed with people.

Wang Xun was so excited that he hurried forward and excitedly hugged and shook hands with these people who had once fought side by side with him.

Looking at these familiar smiling faces.

This guy couldn't help but have tears in his eyes.

"welcome."

Li Luo smiled and shook his hand, then introduced: "This is Wang Peng, the manager of the Berna Publicity and Distribution Department who is responsible for the distribution of our film, and his assistant. Manager Wang will lead the entire roadshow."

There is no need for Yu Dong to go out in person for such matters.

Having a manager-level figure step up is already considered serious enough!

After returning to the capital to rest for a few days.

Li Luo then began to discuss and communicate with Wang Peng about the film's promotional plan.

Things turned out just as he predicted. At the film screening organized by Bernard, theater managers gave unanimous high scores to Crazy Stone. However, in their opinion, the only regret was that Li Luo had too few parts.

The cast is too weak.

From the director to the actors, Li Luo is the only one who can carry the box office.

A good quality movie does not necessarily mean it will be a box office hit.

Just when they were hesitating about scheduling the film.

Yu Dong decisively used the big move that Li Luo came up with, saying that as long as the theaters are willing to increase the number of screenings, the creative team led by Li Luo will go deep into the theaters to promote the film, and will visit at least ninety cinemas.

Upon hearing the news, managers of major cinema chains were stunned.

The main creative team went to the cinema to promote the film.

It's not that it hasn't happened before.

But that’s often just a press conference.

Usually if you can visit four or five stores, you are considered quite diligent!

Now they are crazy enough to want to run at least ninety theaters, but no matter whether it is crazy or not, it means that all the large cinemas under their own control can take this opportunity to promote heavily.

The creative team didn’t care at all, as long as Li Luo could be there.

After confirming again and again that it was Li Luo who led the team.

Those cinema managers swarmed around Yu Dong and argued with him until their faces turned red and their ears were buzzing.

As for the need to increase the number of screenings and share some of the costs in between, there was no need to even ask the boss for permission. The theater managers present agreed to it directly.

The only requirement is that one’s own cinema chain can get more places.

Although it was expected.

But Yu Dong was still surprised by the enthusiasm of the theater manager.

I couldn't help but admire Li Luo. I didn't expect that he would be forced to come up with a new way of promotion and marketing. The specific effect is still unknown.

But at least we are trying to get a screening.

The effect is absolutely remarkable.

Yu Dong was so annoyed by the theater managers that he had to hold a consultation meeting with them.

We didn't do anything on the day of the screening except scrambling for spots.

In the past two months, Wang Peng has focused all his energy on Crazy Stone. He was so busy with various publicity plans, personnel arrangements, and route planning that he lost a lot of hair.

"Is everyone here?"

After shaking hands with Wang Xun, Wang Peng looked at Li Luo.

"All the people who are running the road show are here."

Li Luo asked everyone to sit down and poured tea for Wang Xun: "Teacher Liu Hua is old and can't run with us like this. He only participates in the roadshow in Beijing. Xu Zheng doesn't have enough time."

“I can only participate in roadshows around the Shanghai Stock Exchange.”

"We will contact them again after the corresponding activities are launched."

It is not good to have too many people on the roadshow. After all, the funds are relatively limited, and the pressure and difficulty of organizing will increase rapidly as the number of people increases.

But if it's too little.

Running has no effect.

The current situation is just right, and most of the main actors are basically here.

"very good."

Wang Peng clapped his hands to attract everyone's attention: "Next, I will tell you about our future publicity plan. In Luo Ge's words, we will become a group of running stones."

"Crush all the first- and second-tier cities."

As everyone watched excitedly, Wang Peng opened the whiteboard beside him.

And grab the big pen.

"Starting from the Huaxing Cinema in Beijing."

Wang Peng drew a red line on the map with the tip of his pen, slanting it towards Shancheng: "Our entire publicity and promotion team will arrive in Shancheng, stay here for two days, and visit several cinemas."

"After all, this is a movie with a strong local flavor, which caters very well to Sichuan and Chongqing audiences."

"First of all, we need to build a good reputation in Sichuan and Chongqing."

“It arouses enthusiasm for watching movies.”

"First Chongqing, then Sichuan, then Yunnan, through Guizhou to Guangxi, from Guangdong to Fujian, from Jiangxi to Xiangjiang, then fly to the crossroads of nine provinces."

As the other party's words continued to ring out, the red line drawn on the map became more and more tortuous.

And it gets longer and longer.

Everyone present swallowed their saliva.

Previously, Li Luo said on the phone that it would take more than a month and that it would be a high-intensity nationwide publicity campaign, and that one had to be able to withstand the effort to do so, but no one expected the intensity to be so high.

After taking a sip of tea, Wang Ou felt a little toothache.

No wonder Luo Ge said that being able to have a normal sleep afterwards would be an extremely happy thing. Judging from the current situation, it is not an exaggeration at all.

But she was more excited.

If it weren’t for Luo Ge.

The role I played was not big enough to get me a chance to go on a roadshow.

"Finally, I returned to the capital."

Wang Peng moved the pen in his hand to the starting position and drew a circle vigorously: "Hold the final premiere press conference. Our promotional schedule of more than a month has come to an end."

"There may be some minor adjustments at that time. But it's basically the same!"

Originally, Li Luo proposed to travel to thirty cities in one month.

But Bernard was making plans.

It is extremely difficult to find.

This is the first time for everyone to carry out this form of promotion, and various emergencies must be taken into consideration.

Therefore, it is recommended to extend the entire promotion cycle to one and a half months.

He only proposed a plan, and the specific implementation still depended on Bernard's people, so Li Luo expressed his understanding of this and quickly gathered the crew members to fully cooperate with the other party's work.

"As for the major cinema chains."

Wang Peng looked around and said excitedly, "We also cooperated with the publicity work. The fans are very enthusiastic. All the tickets for our preview screenings have been sold out."

"This is already nearly two million in box office revenue. Congratulations everyone!"

Hearing this, everyone present was excited.

They immediately looked at Li Luo.

Everyone clapped excitedly and gave warm applause to the producer.

Everyone knows very well who achieved this pre-sale result. When the quality of the movie is still unknown, only the appeal of well-known actors can arouse people's enthusiasm for watching the movie!

And this is also the ability to resist box office.

Why should famous actors be paid high salaries? It’s because they have the ability to increase the ratings and box office results.

If Li Luo wasn’t here.

This plan of large-scale roadshow and preview could not be realized at all.

Even if it can be achieved.

Ticket sales are expected to be extremely bleak.

After all, apart from him, everyone else is a stranger.

Where to find audience?

"Yes~"

Li Luo laughed and said with both hands: "We are all family here, so you don't have to flatter me. This is actually everyone's credit!"

The applause gradually died down.

Everyone felt excited when they thought about the fact that the movie had already earned nearly two million at the box office.

"It's really not."

Wang Peng closed his pen and sat back on the sofa: "Brother Luo, the plan you came up with has proven to be very attractive. At first, I was a little worried about ticket sales."

“But after the publicity, they were sold out in a short time.”

Shaking his head and chuckling, he spread his hands and said, "I estimate that your fans have accounted for 80% to 90% of the votes. Many theater managers have reported that your fans are extremely enthusiastic and have called to request more preview screenings."

"Movie tickets that have already been sold are even starting to be resold."

"Based on the information collected."

"In many places, your fans even offered several times the price to buy movie tickets for the preview day!"

"why?"

Xiaojun widened his eyes and looked at Wang Peng in confusion.

"Are you stupid?"

Ning Hao elbowed him, shrugged his shoulders and explained, "Usually, if you spend dozens of dollars to watch a movie, you can only see the movie. Now, even if you spend an extra 100 or 200, in addition to watching the movie, you can also see Luo Ge himself."

"If you were a fan, what would you choose?"

Seeing Xiaojun scratching his head awkwardly, everyone couldn't help but chuckle.

By spending a few hundred dollars more, you can get close to your idols and the main creative staff of the crew and communicate with them face to face.

In the eyes of many people.

It’s all very cost-effective.

It is estimated that some theaters will hold on to some movie tickets and wait to sell them privately at high prices. This is all tacitly understood.

“No increase.”

Li Luo knew what Wang Peng wanted to say, and shook his head to refuse, "Promotion is necessary, but it is also extremely important to maintain a certain hunger for watching movies. Going to ninety previews is enough."

"If there are more, people will be exhausted!"

"OK."

Wang Peng smiled shyly, then looked at everyone: "That is the day after tomorrow at two o'clock in the afternoon. Our first roadshow will be held at Huaxing Film and Television City in the HD area."

"The audience watches the movie first, and then the creative team comes out."

“Afterwards, the theater manager will arrange some small gifts and everyone will talk about the interesting things that happened during the filming.”

"The entire communication time is about fifteen minutes. After recording the on-site situation, the distribution team will cooperate to release the first trailer and officially launch our roadshow plan."

Hearing this, everyone was ready to go.

They all looked quite excited.

Li Luo stood up steadily and held his palm in the air: "Without going through the bone-chilling cold, how can the fragrance of plum blossoms be so fragrant? The journey will definitely be difficult, but I believe the ending will be very beautiful."

"Once we finish this journey, I'll give you all a big celebration banquet."

Everyone in the room stood up one after another and excitedly put their hands together. As the cheers rang out, arms stood up like a forest.

Huaxing Cinema.

The sun is extremely bright at noon, and even if you wear short sleeves, you can still sweat profusely.

The entrance of the cinema should have been deserted.

At this time, the place was bustling with people. Excited young faces walked up the stairs with great interest, walked quickly into the air-conditioned cinema, and sighed with satisfaction.

"Classmate, please stay. Can you give me a movie ticket?"

"I'll pay three times the price."

"classmate!"

"This senior is so handsome, so cool, just like Ma Jun in SPL."

"Brother, brother, can you spare me a ticket?"

"My girlfriend is waiting outside. Please, godfather, help me. Whether there is a chance tonight depends on now. I will wash your socks for you for a month."

Hearing these words, Lin Quan took his girlfriend's hand and walked in tremblingly.

Look at this posture.

Like a victorious general.

"cough."

The girl glanced at the people who were asking for tickets, and she felt very satisfied. She cleared her throat and walked onto the escalator: "Go buy a Coke. Well, I can drink iced one today."

"Okay, okay!!!"

After Lin Quan reacted, he laughed so hard that his back teeth were visible.

I couldn't help but lower my head to look at my girlfriend's white breasts in her V-neck, and suddenly I felt that the movie tickets I had bought with great difficulty were all worth it.

"Look at you~"

The girl rolled her eyes at him, then couldn't help but turn her head back: "There are so many people!"

In the lobby on the first floor.

It's as busy as a weekend shopping mall.

There were people coming to watch the movie, asking for tickets, and even journalists raising their cameras to take pictures. This lively scene made her so excited that she puffed out her chest again, trying to attract the camera's attention.

"Can there be not so many people~"

Lin Quan licked his lips and said excitedly: "This is the first preview of Crazy Stone, which means we are the first audience to see this movie."

"In other words, it's almost like a premiere!"

"It is said that Luo Ge plays an international thief with great skills in the movie."

“I don’t know whether the fight was exciting or not.”

The whole movie is very mysterious.

There has been no trailer released so far.

There were only some sporadic interviews, so the curiosity of Luo fans was fully piqued.

The girl nodded excitedly, but then recalled doubtfully: "I remember the investment in this movie was not big."

"It has nothing to do with that."

Lin Quan shook his head and waved his hand confidently, saying, "This is Luo Ge's own movie. Can he charge himself for it? Besides, the other actors are all newcomers, so it probably won't require much investment."

Similar discussions continued on the second floor.

Movie fans who were lucky enough to buy movie tickets are showing their tickets to enter, but before that they have to sign a confidentiality agreement.

The content and terms are very simple.

Anyone who leaks the content of the film through public channels will be held accountable for the corresponding legal responsibilities.

This is to prevent spoilers.

As for whether it looks good or not, it is no longer confidential.

If all these are restricted, then organizing this large-scale preview roadshow is equivalent to taking off pants to fart. The producers just need fans to spread the word by word of mouth to warm up the mood for watching the movie in advance.

As agreements were signed one after another, film critics, media, movie fans, fan clubs and others walked into the gate one after another with excitement.

Although it is just a small production, it is still a theatrical movie after all.

There will still be expectations.

After all, this is the film produced and starred by the Best Newcomer winner of this year's Academy Awards, and it has launched a very large roadshow.

As soon as the news of the summer vacation release date came out, it immediately attracted countless attention.

Now that the previews have officially begun, everyone is naturally very curious about how the film invested by this newcomer is. The director has some qualifications, but the rest of the actors are almost unknown.

For some people, I have never even heard of their names.

According to inquiries.

The investment is only four million.

Not to mention the production costs, many people are laughing at the fact that it is still unknown whether Li Luo can earn back the publicity and promotion costs.

Various kinds of mocking voices can be heard everywhere on the Internet.

But the more this happens.

The more likely it is to arouse curiosity.

At least everyone who came to watch the movie today had a look of anticipation on their faces.

Especially when everyone saw the large poster of Li Luo wearing black combat uniform and looking heroic like a secret agent hanging in the air, the feeling became even more exciting.

There was also a long queue of people waiting to take photos.

While the lobby on the second floor was bustling with activity, the sound of dense footsteps could also be heard in the staff passage at the back.

Led by the cinema manager.

Li Luo, Yu Dong and Ning Hao walked quickly forward.

Listening to the noise coming from not far away, Li Luo scratched the beard stuck to his face a little nervously, and shook the wig on his head, although he knew very well that Crazy Stone was a good movie.

The box office performance was also quite good.

But when it happens to me, it is absolutely impossible not to be nervous.

After all, there is a lot of cute little money involved.

There will always be worries about gains and losses.

This was even more true for Ning Hao next to him. This guy was so nervous that sweat broke out on his back. After all, this was his first commercial film. If it was a box office success, he would naturally gain both fame and fortune.

But if he fails, he would be embarrassed to take the 10 million investment.

It can be said to be one step to heaven and one step to hell.

Thinking of this, his steps inevitably became unsteady.

Inexplicable pressure.

It feels like a mountain pressing down on my heart.

Noticing that Ning Hao's breathing had become heavy, Yu Dong glanced at the guy whose face was a little pale, and didn't say any words of comfort.

That’s how movie investing works.

Before opening the Gu.

No one knows whether one will make a fortune or empty his pockets overnight.

Even he himself is like this.

I feel tremendous pressure all the time.

You can only figure out how to adjust this thing yourself. You can't play this game without a big heart.

"Just turn the corner!"

The theater manager stopped and handed over three movie tickets: "Just go find a seat by yourselves. I wish you all a pleasant viewing."

Look at these people.

He couldn't help but feel amused.

However, this is the first screening, so it is normal for the producer and director to want to feel the atmosphere on site. After all, there are some things that the authorities cannot see, and it is more accurate to face the audience directly.

The one ticket that was left was originally prepared for Lin Yue.

However, when Yu Dong saw that Li Luo and Ning Hao were about to sneak in, he immediately grabbed the last ticket with great interest.

This made the producer very depressed.

"Thank you, Manager Zhang."

Li Luo shook hands with the other party and then took a step forward: "Don't rush over, otherwise you will be too conspicuous."

Leave a few people behind.

He turned the corner leisurely.

Then happily follow the fans into the cinema.

His seat was pretty good, located in the middle and a little further back. Nodding slightly at a couple who looked like a young couple, Li Luo sat down contentedly, looking at the big screen in front of him with interest.

On the huge screen, the jade in the movie is located in the center.

The actors in the movie, in their respective roles, bloom around the jadeite like a fireworks display.

'Crazy Stone National Roadshow Beijing Station: Huaxing Cinema'

'July 28th'

'Screen nationwide'

'Produced by: Li Luo Studio'

The information above appears extremely simple, with the studio name still presented in the form of a LOGO, a circle drawn in ink with the dragon-shaped word "Luo" inside.

Compared to other movies, it's really shabby.

Others often have several company logos appearing together, which looks quite impressive.

But Li Luo didn't care about this.

At that time, he wanted to get a line of Ning Hao's works, but he made the other party blush and wave his hands repeatedly to refuse. A director without some weight would not dare to do such a thing.

In later generations, the roadshow method has various operational forms.

Some people, like him, choose to directly screen the film, choosing to release all the content of the movie, and the box office revenue will be directly calculated into the first-day box office data.

There are also some that just play parts of the movie or trailers.

Meet that kind of awesome guy.

Even just releasing a promotional picture.

Anyway, how to promote the film is discussed between the producer and the distributor.

Those who dare to release the content of a movie directly have more or less confidence in the quality of the movie. Otherwise, they will not be able to build word-of-mouth, and may even be ridiculed by the entire network, making themselves look embarrassed.

The more publicity, the more embarrassing it is.

Therefore, a considerable part of the roadshow is played by editing the clips.

Lure them in first and then kill them.

As time went on, the theater was soon filled with people, buzzing with excited conversation. There were at least five or six hundred people sitting inside.

Ning Hao adjusted his sitting position restlessly.

Suddenly I felt a little regretful following Li Luo in to face the audience's reaction.

His heart was beating so fast that he couldn't bear it anymore. Even breathing became difficult. Holding on to the handrail tightly, Ning Hao couldn't help but turn his head to search for Li Luo's location. There weren't many people with beards here.

After a while, he found his junior who was sitting there calmly.

The moment their eyes met, Li Luo saw the panic in this guy's eyes.

I thought about it.

He slowly gave a thumbs up.

A smile broke out on his face and he nodded heavily at the guy.

Take a deep breath.

Ning Hao's mind finally calmed down.

Lin Quan glanced at the weird guy beside him with disdain, and quickly turned towards his girlfriend. The two of them happily ate the popcorn in the bucket, taking turns to eat.

"Boom, boom."

After a few muffled sounds, the host holding the microphone walked quickly from the side to the bottom of the big screen: "Ladies and gentlemen, good afternoon, welcome to the starting point of Crazy Stone's national roadshow, Huaxing Cinemas."

“Thank you so much for coming out and supporting us for this film.”

Following the host's deep bow.

Hundreds of people also burst into excited applause.

I have watched a lot of movies, but what I am watching now is a work that has not been officially released, and I can also communicate face to face with the creative team. Most people are experiencing this for the first time.

The feeling of being one step ahead is enough to make people excited.

Not to mention the excitement, the entire theater was as lively as a party.

"Thank you everyone."

The host looked at the crowd of several hundred people in front of him and said quickly, "The main creative team of Crazy Stone is arriving at our studio one after another. After they finish watching the movie, they will come over to meet everyone."

“Let’s talk about some interesting things that happened while making the film.”

"Tell me about your impressions after watching the movie."

"OK?"

"it is good!"

The response exploded in the theater.

The host briefly explained some precautions and soon signaled that the movie was about to begin.

This is the first time for a large-scale roadshow, but it is not the first time for a movie preview. Many things can be traced, so it is not rushed to arrange it.

As the lights dimmed.

The audience gradually grew quieter.

After the familiar dragon logo emerged, a drop of thick ink fell into the lake. After the crisp sound of dripping water, the ink smoke transformed into the five big words "Li Luo Studio".

The factory logo, which only took a few seconds, cost tens of thousands of dollars.

The effect is not bad.

There is only one producer.

Seeing his own opening credits, Li Luo tapped the armrest with satisfaction.

In a few years, I will make sure this name leaves a deep mark in the domestic film market!

"Except for not being able to pee, I always want to pee."

"Any other symptoms?"

Ning Hao's voice echoed throughout the entire theater amid Guo Tao's extremely conflicted and depressed expression. The dripping faucet was turned off, and the brand new Crazy Stone officially began to face the audience.

The released version is more complete than the refined cut I saw before.

After adding subtitles, special effects and color grading, the texture of the entire movie is greatly improved.

An extra million in production funding.

It's not wasted.

Many scenes in the movie can be performed over and over again.

Instead of just rushing to shoot one take and calling it a day.

With more materials available for editing and more shots that can be repeatedly polished, what appears before your eyes is an upgraded version of Crazy Stone.

"Damn it, it's high-tech!"

"unmanned."

Wang Xun's words "Don't touch me" made the audience burst into laughter after seeing the BMW logo.

And this burst of laughter.

The crazy starting gun was officially fired.

The plot that advances from multiple angles, the lines that are full of golden sentences, and the extremely down-to-earth performances instantly draw the audience's attention into the world of the movie.

The remaining creative staff of Crazy Stone are led by the theater manager.

I also walked to the cinema carefully.

One after another, they stopped at the nearby entrance and exit.

Although they wanted to see the audience's reaction very much and wanted to see how the final film would turn out, in order not to affect the audience's viewing experience, starting with Huang Bo, everyone squatted down at the same time.

What these people look like.

The theater manager secretly complained in his heart.

They could have just been drinking tea and eating fruit backstage while waiting for their performance, but they all insisted on coming over to feel the atmosphere.

Feelings are okay.

Now I feel like a country bumpkin who has never seen the world.

But just as he started to complain in his heart, he couldn't help but feel a little shudder. These actors were all squatting in the dark entrance and exit in a very awkward and rustic manner, but they didn't care at all.

The light from the screen made their eyes sparkle.

The expressions on everyone's faces.

They all seemed so nervous, yet full of anticipation.

As waves of laughter rose, the tears in their eyes sparkled with the bright light of their dreams.

(End of this chapter)