Huayu, can you be called the best actor if you don’t indulge yourself?

Chapter 117 Big Contract

Facing Li Luo's question.

Ding Zhizhong and Lin Yue looked at each other.

Anta Company is indeed focusing on the sporty style, and now the company’s spokespersons are all big names in the sports world.

"Is such that."

Ding Zhizhong knocked on the table and gave the answer Li Luo wanted: "Actually, it has to start from The Heaven Sword and Dragon Saber. I accidentally saw the image of you coming out of the water, and I thought you had a very athletic temperament."

“It fits in well with our company’s consistent image.”

"And then."

He picked up the cup and moistened his throat: "I also found some of your news interviews. I have to say that Mr. Li's image has always been very decent, but he still has the youthfulness and flamboyance of a young man."

"Yes, we used to be endorsed by sports stars."

Ding Zhizhong sat up straight and said seriously: "But we also need a larger young people market."

"in this regard."

"I really like the feeling you bring out."

After hearing this, Li Luo understood.

To be honest, sports star endorsements have certain limitations, especially when there are no major events.

in this regard.

The influence of actors and singers is obviously greater.

It is also more helpful to expand brand value.

"Thank you."

Li Luo thanked him and got down to business: "Do you know the details of this cooperation?"

He had asked someone about this matter.

There are many types of endorsements.

Even a company's endorsements will be differentiated. For example, Anta has shoes and sportswear categories, and the two major categories and even some specific items can have different endorsement options.

"Our company wants to reach a brand endorsement agreement with you."

Lin Yue opened the briefcase and took out the document at the bottom at Ding Zhizhong's suggestion: "Our price is quite sincere. The endorsement fee for you is 5 million for two years. Here are the relevant details."

They prepared three documents today, with different endorsement levels and amounts.

Take it out now.

It is the most important one.

Ding Zhizhong always believed in his own judgment. After just a few minutes of contact, he felt that he could place a heavy bet on Li Luo.

Apart from anything else, the appearance alone makes it very suitable for endorsing sports brands.

"Take a look."

Lin Yue spread out the document and handed it out.

"Thank you."

Li Luo's heart was pounding and he reached out to take it calmly.

What a generous act!

No wonder they all want to be famous. Signing an advertising endorsement can earn more money than working hard in a year's filming.

But think about it the other way around.

If there is no work as a foundation, no one will come with a high price.

What Wu Dun said is absolutely right.

As long as you are successful in your career, some things will come naturally.

five million.

My own 280-square-meter courtyard cost only about 3 million yuan in total.

After deducting this amount, there will still be more than one million left.

It’s so damn profitable!!!

However, when he thought about the tens of millions of dollars that celebrities would receive in endorsement fees in the future, he suddenly calmed down a lot. Not to mention the future, just this year Jay Chou endorsed Medsbonwe and the endorsement fee was said to be as high as 10 million.

Anta was very sincere in this move and gave me the product at a first-tier price.

There are a lot of detailed rules in the document.

There are relevant portrait rights granted, as well as work terms, such as cooperating in the shooting of video promotional videos, flat photos, etc.

The workload is clearly marked.

The number of videos and photos taken are listed in great detail.

Not too tiring.

It can be done in two or three days.

You also need to cooperate with the brand to attend the event, which is also simple.

Just accompany them to a press conference.

There are also restrictive clauses that prohibit related cooperation with similar sports brands during the endorsement period.

Otherwise, they will face huge claims.

Because of this reason, the cost of this type of endorsement will be much higher.

Some endorsement collaborations are not exclusive. The artist simply provides a few photos and has others print their portraits on the products. The price will be much lower, and it is purely for making a quick buck.

However, Li Luo doesn't want to talk about that kind of endorsement, as it can easily destroy his personal value.

Other Terms.

It's basically these things.

Compared with the hard work during filming, this workload is like picking up money.

In fact it is.

Some Hong Kong film role actors in later generations who were unable to get any acting jobs, relying on their early years' sentiments, were able to make a fortune in a year simply by singing in bars, attending opening ceremonies, etc.

Endorsements and commercial performances are the two fastest ways for artists to make money.

The reason why I chose saddle pedals.

Li Luo actually had his considerations.

This brand is quite strong and will develop better and better in the future. Moreover, Anta’s stores are almost all over the country. When the publicity is launched, its portraits and billboards will be seen everywhere.

It is also a great boost to fame. When celebrities endorse products, they often complement each other.

While Li Luo was looking through it, Lin Yue was also explaining it to him, explaining all the terms clearly.

Finding endorsements for a brand is not as complicated as filming a movie.

As long as the brand thinks it’s appropriate!
"There's nothing wrong with me."

Li Luo tapped the document in his hand and looked at the two people opposite him: "But I have to join the crew to shoot a movie at the end of the month. Can the shooting be arranged as soon as possible, preferably within a week?"

This sentence means that it has been agreed.

"can."

Lin Yue could make a decision on this matter with just one word. She nodded and said, "I will make arrangements as soon as possible."

"Mr. Lee."

Ding Zhizhong drank the coffee in the cup, smiled and stretched out his hand: "Welcome to join the Anta family, let's have a pleasant cooperation."

"Pleasant to work with."

Li Luo held his hand and laughed, "Thank you for your support, Mr. Ding. But since we are all family, don't call me Mr. Li all the time. Just call me Li Luo."

Commercial endorsement is not a one-time transaction.

As long as the brand is satisfied, everyone gets along well.

This can be continued again and again.

Hearing that they were a family, Ding Zhizhong and Lin Yue also laughed happily. After all, it was they who asked Li Luo to be the brand spokesperson, not Li Luo who came to them to ask for cooperation, so of course they would not put on airs.

It is better to do it today than to wait for a day, so the three of them immediately went to Anda’s office in the capital.

The contract was signed quickly.

The endorsement fee given by Anta was quite generous. According to the terms of the contract, five million would be deposited into his account within seven days.

The work of endorsement is actually not complicated.

Just busy for a few days.

It’s mainly a question of image usage.

Therefore, this fee will generally not be delayed too long, because if it is delayed for too long, others will not be willing to play with you.

After signing his name, Li Luo smiled happily.

It’s so cool!

Under the guidance of Ding Zhizhong, he visited Anta's Beijing branch.

These are all due courtesy.

Zhang Wuji's sudden visit caused a small sensation in Anta Company, but with the big boss accompanying him, the employees who recognized Li Luo did not dare to do anything too outrageous.

After a roundabout way, they came to the product wall.

"Li Luo."

After Lin Yue introduced herself, she asked, "I see that you have maintained a good figure. You should exercise regularly, right?"

"of course."

Li Luo understood, and pointed to a pair of simple sneakers with interest: "I play ball occasionally, but I usually run most of the time. Can you help me find a pair of size 44?"

"Let me try it."

In a company like this, the thing that is most in short supply is shoes.

Soon a staff member came over with a pair of sneakers of the right size and excitedly handed them to Li Luo.

No joke.

The Heaven Sword and Dragon Saber is really popular now.

Just change a few channels and you can see Zhang Wuji showing off his skills on the screen.

"Thank you."

Li Luo took the shoes and put them on.

Just jump around a bit.

To be honest, the feel of these shoes is not as good as the AJs I usually wear, and the design is not as nice, but for five million, that’s no problem!
He grabbed his changed leather shoes in full view of everyone.

He slammed it into the trash can.

Li Luo clapped his hands and looked at Ding Zhizhong with a smile: "Boss Ding, I came here to rob today. These shoes are so comfortable to wear, I won't return them to you. Do you mind if I wear them and take them away?"

Even now it's a strange combination of trousers and sneakers.

He didn't care either.

Just gain some goodwill first.

"Hahaha."

The latter laughed and clapped his hands, saying, "Good job on the robbery. If you like it, feel free to take it. If you don't have enough, I have more here."

Ding Zhizhong was very satisfied with this move.

Even though I know Li Luo is putting on a show, this world is all about supporting each other.

Led by the big boss.

There was thunderous applause at the scene.

Li Luo's action gave face to Zu'anta, so they naturally had to reciprocate.

Lin Yue clapped her hands with a smile. Her original intention was to let the other party try it on and say a few good words, but she didn't expect that he would be so supportive. It's rare to see a spokesperson who works so hard.

Amidst the applause, Li Luo simply asked everyone to take a group photo.

Under the red and black LOGO of the saddle, all kinds of photos were taken with great joy.

As long as the money is in place, Li Luo will do things without hesitation.

After visiting for half an hour, he left the Beijing branch of Anta with great satisfaction. He came with nothing in his hands, but left with an endorsement contract worth five million yuan and a large number of complimentary products.

There were more than twenty boxes of shoes of various styles piled into the car.

There are also sportswear and hoodies, which almost fill up the remaining space in the trunk.

He is not taking advantage.

It was Lin Yue who arranged for the staff to move it down.

The restrictive terms in the contract are that one cannot endorse the same category of products at the same time, but they can't control what the actors and singers wear on a daily basis. Lin Yue would love for Li Luo to get more so that she can wear it every day.

To them, it was a living, moving billboard.

(End of this chapter)